Prospect of Film Market in March： Can Kung fu panda 4 Keep China Audience for Hollywood？

　Author: film and television weather vane

March is the traditional off-season of China’s mainland film market. Major domestic film companies will not release head films during this period, and the market space left is often filled by imported blockbusters. The same is true this year. There will be many Hollywood blockbusters such as Godzilla vs. king kong 2: The Rise of the Empire and Dune 2 released by Kung fu panda 4 this month.

Last year, the performance of Hollywood blockbusters in China mainland film market was bleak. No matter the top IP such as Mission Impossible 7, Galaxy Guard 3 or Transformers 7 and Fast and Furious 10, the box office performance was far below expectations. None of them could make it into the top 10 of the annual box office list, and none even earned 1 billion yuan.

Looking at the films that have been scheduled at present, there are one or two new Chinese and foreign films with certain attention almost every weekend, which enriches the market supply of weekend files and meets the audience’s normal viewing needs. I look forward to the off-season in March this year, and China movies are booming.