There are 11 countries in Southeast Asia: Vietnam, Laos, Cambodia, Thailand, Myanmar, Malaysia, Singapore, Indonesia, Brunei, Philippines and East Timor, covering an area of about 4.57 million square kilometers. Southeast Asia can be said to be the most potential e-commerce market in Asia after China and India. There are more than 600 million people in Southeast Asia, including 340 million netizens, and the e-commerce market is as high as 21.8 billion US dollars. What are the cross-border e-commerce platforms in Southeast Asia? The latest ranking of the top ten cross-border export e-commerce platforms in Southeast Asia

1.Lazada

Lazada, one of the largest online shopping websites in Southeast Asia, was established in 2012. With the support of SamwerBrothers, a German business incubator, Lazada mainly targets users in Indonesia, Malaysia, the Philippines and Thailand. Lazada mainly deals in 3C electronics, household goods, toys, fashion clothes, sports equipment and other products. On March 19, 2018, Alibaba Group announced that it would invest an additional $2 billion in Lazada, the largest e-commerce platform in Southeast Asia, for the company’s business expansion in Southeast Asia. Lazada has six sub-stations, and all the other five countries are open to e-commerce in China except Viet Nam. New sellers will settle in Malaysia station first. According to the performance, Lazada will consider inviting other sites to open.

Lazada seller’s entry conditions:

1) Business license of the enterprise

2) payponeer card is required, and P card must be registered as an enterprise. The second email received when entering lazada will have a channel for P card registration.

3) Sellers must have certain experience in e-commerce sales, such as opening stores in amazon, AliExpress, wish and ebay.

4) The platform has certain requirements for products. For example, 3C consumer electronic products-mobile phones, tablets, cameras, wearable devices, etc. are prohibited products, and the prohibited products include: liquid products, * * *, sex toys, food, medicines, etc.

2.Shopee

Founded in 2015 and headquartered in Singapore, Shopee is a pilot e-commerce platform in Southeast Asia and Taiwan Province. Its business covers seven markets, including Singapore, Malaysia, the Philippines, Taiwan Province, Indonesia, Thailand and Vietnam. Its products include consumer electronics, home, beauty care, maternal and child, clothing and fitness equipment. Shopee self-built logistics SLS(Shopee Logistics Services) has been fully launched in seven major sites in Southeast Asia and Taiwan Province. Shopee provides a three-month incubation period for new sellers, and provides one-on-one "consulting" consulting services for professional key account managers to help sellers quickly understand channel operations and seamlessly connect with Southeast Asian markets.

Shopee seller’s entry conditions:

1) Having a legal business license registered in Chinese mainland or Hongkong;

2) The products meet the national export requirements and local national import requirements;

3) Have certain cross-border e-commerce experience and the number of products is more than 100.

3.Lelong

Elong is one of the main leaders in Malaysia’s e-commerce field, a B2C trading platform. Unlike other e-commerce platforms, Lelong is the only e-commerce platform established before entering the Millennium. Lelong was founded in 1998, with more than 1.3 million products in all categories, including mobile phones, laptops, cameras and gadgets, household items, fashion and accessories, beauty products and personal care, children’s toys and so on.

4.Zalora

Zalora is one of the fastest-growing e-commerce companies in Southeast Asia. It is similar to Jumia in Africa and Linio in South Africa. Founded in 2012, Zalora has 500 brands and set up sites in 11 countries including Singapore, Australia, New Zealand, Indonesia, Malaysia, Thailand, Vietnam, Hong Kong, Brunei and the Philippines in the Asia-Pacific region. ZALORA Marketplace allows suppliers and small and medium-sized businesses to create their own brand storefronts in zalora website, and Zalora special account managers will support the operation and maintenance of Zalora sellers.

Benefits of Zalora seller’s presence:

1) Rich customer resources

2) Create a store on zalora platform.

3) Merchants have the right to modify and set their own prices and upload which products.

4) Access to marketing exposure

5) Fast and reliable logistics service

6) Guidance from fashion and data experts

5.Qoo10

Qoo10, the largest e-commerce platform in Singapore, belongs to B2C nature, originated in South Korea, and is famous for its cheap goods. There are many kinds of products on the platform, including various electronic accessories, clothing, food and even tickets, which can be described as the Singapore version of Taobao. The company has operated seven shopping website platforms in five countries including Japan and Singapore.

Qoo10 seller’s entry conditions:

1) Business license of the enterprise

2) Can accept UnionPay cards of SGD.

3) Experience in cross-border e-commerce industry (links to stores such as ebay, Amazon, AliExpress and wish are required for review).

6.Goshop

Goshop is an exciting new way of shopping, carefree and convenient for you 24 hours a day. In addition to the e-commerce website, Goshop also provides a series of exciting appliances, electronics, home, kitchen, fitness, beauty, fashion accessories and other products through the 24-hour home shopping TV channel. You only need to pay attention to Astro Channel 118 (applicable to all Astro and NJOI customers), or if you like what you see, you can call GO SHOP’s toll-free hotline at 1-800 82 0088.Goshop’s consultants can answer your questions at any time, help you place an order or provide suggestions on delivery status.

7.Hermo

Hermo.my is a beauty e-commerce website in Malaysia, which has entered the market since 2012. It is similar to Jumeiyou products and mainly sells some cosmetics and skin care products from Japan, Korea and Taiwan. In addition to serving Malaysia, Hermo also operates in Singapore.

According to SimilarWeb data, the monthly traffic of Hermo.my is estimated to be 1.65 million, and the main audience groups are mainly Malaysian locals, in addition to the United States, Singapore, Indonesia and Thailand. The platform is hot for skin care, makeup, hair care, personal care, oral care and others.

Advantages of Hermo platform:

1) A variety of online payment methods

2) Multiple community websites and media promotion

3) support for 14 days no reason to return.

4) Have a perfect membership system.

8.EZbuy

Ezbuy is a full-category shopping platform for the Southeast Asian market. It has developed into one of the largest retail e-commerce platforms in Southeast Asia. Founded in 2010, it mainly provides users with goods from China, the United States, South Korea and other countries. Ezbuy is committed to providing excellent services while focusing on local needs to develop new services that are more suitable for its users. Ezbuy is more than just an international shopping platform. Easy engineers always keep in line with customers’ needs and create simple and complete solutions from procurement to delivery.

EZbuy seller’s entry conditions:

1) Good product quality, good reputation and brand merchants are preferred.

2) The commodity price is reasonable and competitive in the market.

3) There are a variety of goods and sufficient stocks.

4) New products are delivered quickly, and delivery is rapid.

5) High cooperation, no fraud.

9.FashionValet

Founded in 2010, FashionValet aims to bring the latest fashion trends to your doorstep. It is the first and most popular online fashion store in Malaysia, offering all kinds of ready-to-wear, women’s wear, accessories and handbags, from fashion classics to avant-garde. FashionValet proudly carries the best local brands and designers in Malaysia and strives to bring you the hottest brands in Asia!

10.SG shop

SG shop was founded in March 2011, and was wholly-owned by Singapore Sanli Group Co., Ltd.. Formerly known as the shopping forum, it was established and developed on the basis of the original service for overseas students to purchase domestic goods. SGshop is a cross-border electronic commerce platform dedicated to providing purchasing and warehousing services for Singaporeans, and the largest online purchasing platform in Singapore, which can solve the consumer’s demand for China goods in one stop. SG shop provides a variety of safe and convenient payment methods: Paypal, online banking payment and offline ATM transfer.

　　Just today, the recruitment of "Netease Game Evaluation Group" officially opened! This recruitment is aimed at all Netease game high-quality content creators, providing various exclusive rights to help high-quality creators grow rapidly and help realize content! Whether you are a cutting-edge player who dabbles in different game categories, a fan who focuses on hands-on creation, or a game enthusiast who is willing to recommend and share, we all welcome you!

　　"Netease Game Evaluation Group" is a group of high-quality content creators officially certified and encouraged by Netease Games. We encourage interesting and informative game content creation, and the selected authors can get official certification, exclusive bonuses, priority business cooperation opportunities, overseas media account operation assistance and other rights!

　　Exclusive prize pool. The authors of the evaluation team can carve up the exclusive prize pool when they participate in the solicitation activities.

　　Official certification. The author of the evaluation team will be awarded the official title of "Netease Game Evaluation Team".

　　Priority recommendation. The authors of the evaluation team can get the official business cooperation opportunities first.

　　Priority use. The authors of the evaluation team can give priority to the use of the core materials of the game for creation.

　　Explosions push the flow. The high-quality works of the evaluation team authors can be further exposed.

　　Recommended exposure. The official community will give priority to the works of the authors of the evaluation team, so that the works can get more exposure.

　　Pink support. Give priority to the cooperation platform to support the powder-increasing resources.

　　How can I join the "Netease Game Evaluation Group"?

　　"Netease Game Evaluation Team" welcomes high-quality creators from different categories of games and different content fields to join. The specific recruitment information is as follows:

　　[Recruitment Requirements]:

　　(1) Willing to try different types of games, and willing to record and share game content;

　　(2) Authors who have the ability to create second-generation or video, have more than 10,000 fans from their media accounts, and have strong professional content and distinctive style are preferred;

　　(3) The production level of the works is high, and the interaction is good. There are ≥5 works related to Netease games, and any one explosive work has been produced (links to works are required).

　　[Recruitment target]:

　　(1) video authors such as game live, evaluation, plot explanation, popular science talk, and game theater interpretation;

　　(2) Real-life scene theater, Cosplay, fake makeup and other real-life authors;

　　(3) The authors of game strategy and graphic evaluation (Xiaohongshu, Weibo, taptap are preferred);

　　(4) Painters, writers, craftsmen, calligraphy/freeze-frame /MMD animators, musicians and other two creators;

　　(5) Music card points, sticker props and video special effects authors.

　　[Registration Guide]:

　　Creators who meet the above requirements can participate in the registration from July 20th to August 20th. The specific registration methods are as follows:

　　(1) Scan the QR code or click the link to fill in the "Netease Game Evaluation Team" registration questionnaire (questionnaire link: https://survey.dingwei.netease.com/htmls/wyczj/paper.html);

　　(2) Submit a new work according to the following requirements.

　　? Submit a new work that conforms to the rules of "2022 Summer Creation Camp".

　　? Works need to add # Find Netease Creator # topics or keywords.

　　? Release time: July 20th-September 3rd.

　　The official will screen the registration list according to the recruitment requirements and the content of the author’s previous works, and contact the selected creators regularly every month. Please pay attention to the notice of @ Netease Creation Sauce.

　　The first batch of successfully selected authors can participate in the submission with topics as required, and they can get an extra 5,000 yuan exclusive bonus for this summer creative camp!

　　"Netease Game Evaluation Group" will be open for recruitment for a long time, and will be screened every month. More exclusive welfare rights will be upgraded and unlocked one after another! Come and join us and make the game content creation more valuable!

　　About "Creative Lovers Program";

　　A support, growth and realization plan for content creators initiated by Netease Games is committed to integrating Netease boutique game resources, combining with deep cooperation media platforms, and creating a better content creation environment.

　　About "Netease Creator";

　　The creative service and trading platform launched by the "Creative Enthusiast Plan" project brings more convenient system function experience and assistance to creators from many aspects, such as collection activities, business orders, creative materials, course guidance and data management!

　　Official channel:

　　Official APP: Netease Creator

　　Official WeChat WeChat official account: Creative Lovers Program

　　Official Weibo: @ Netease Creation Sauce

　　Official Tik Tok: @ Netease Creation Sauce

　　CCTV News:This year’s "Government Work Report" pointed out that it is necessary to promote the steady growth of consumption, and take measures to increase the income of urban and rural residents and enhance their spending power.

　　In 2018, the total retail sales of consumer goods in China exceeded 38 trillion, and consumption became the "main engine" of economic growth for five consecutive years; In 2019, we will promote the formation of a strong domestic market, continuously release the potential of domestic demand, make up for shortcomings in services, and adapt to new demands. Consumption upgrades, where does the money go? Where can consumption tap the potential?

　　News link:

　　According to the preliminary accounting data of the National Bureau of Statistics, China’s GDP in 2018 was 90.03 trillion yuan, an increase of 6.6% over the previous year. The contribution rate of final consumption expenditure to GDP growth in the whole year was 76.2%, an increase of 18.6 percentage points over the previous year.

　　Where does the consumption upgrade money go?

　　Yang Chengzhang: Information, health, culture and tourism are the new consumption trends.

　　Yang Chengzhang, member of Chinese People’s Political Consultative Conference: The proportion of digital consumption and information consumption is increasing, and a large amount of consumption is obtained through digital information. Healthy consumption and cultural consumption are also a trend of high-quality consumption. For example, it can be seen from a family of four generations that each level has its own consumption hotspots and consumption patterns, especially the elderly and children, who were relatively disadvantaged groups in consumption, but now these two groups are precisely places with great potential. On the whole, China’s consumption potential is still very large. The problem is how to release the potential, become the current consumption hotspot, and drive consumer demand, which is very important for our current economic growth.

　　Crown: Engel coefficient innovation is low, "good life" becomes mainstream

　　Wang Guan, financial commentator of Yangguang: Engel coefficient refers to the percentage of money spent by a person or a family on food, which accounts for the income of the whole family. In 1978, China’s Engel coefficient was 58%, and about 60% of Chinese’s money was spent on food. Last year, our Engel coefficient dropped to 28.4%, which is a very great achievement. Today, Chinese spends less than 30% on food.

　　So where did the money go? It is understood that in 2018, the box office of Chinese movies reached about 60 billion yuan, while domestic tourism reached 5.5 billion, and outbound travel was close to 150 million. In other words, people have turned to cultural consumption, from traditional dietary consumption to more consumption that meets people’s needs for a better life.

　　Where does the potential of consumption go?

　　News link:

　　According to the Ministry of Commerce, there are three major measures to promote consumption this year: First, promote urban consumption and promote consumption upgrading, including upgrading a number of pedestrian streets and optimizing the layout of convenience stores; The second is to expand rural consumption and promote agricultural products to enter the city and industrial products to the countryside; The third is to develop service consumption, optimize service supply, and focus on filling shortcomings such as old-age care services and domestic services.

　　Yang Chengzhang: The consumption concept should be innovated when changing the consumption pattern.

　　Yang Chengzhang, member of Chinese People’s Political Consultative Conference: The consumption concepts of different income groups are in the process of collision between the old and the new. For example, older people may not understand the moonlight clan born in 1980s and 1990s, because the traditional culture of China advocates frugality and housekeeping, so they should save money to live, not borrow money. But saving money to live is a way, and borrowing money to live is also a way. Saving money is to use the value created now in the future, and borrowing money to live is to have confidence in the future, so everyone’s consumption concept is changing, and there is still a lot of room for improvement here.

　　In addition, consumption patterns should be constantly innovated. For example, a house should not only be large, but also comfortable. In some developed countries, although the house area is not large, the decoration is particularly particular. Therefore, we should follow the house to explore consumption, follow the car to explore consumption, follow the mobile phone to explore consumption, follow the high-speed rail to explore consumption and fully tap the consumption potential.

　　Crown: Driving High-quality Employment by Consumption Upgrading Dongfeng

　　Wang Guan, commentator of Yangguang Finance and Economics: It is very important to promote consumption in order to stabilize growth. Steady growth is actually to stabilize employment, and employment is the biggest livelihood.

　　With stable employment and increased income, we will have confidence. We should take advantage of the east wind of consumption upgrading to promote high-quality employment. For example: B&B renovation. In some rural areas of Shandong and Zhejiang, the rebuilt homestay is even more expensive than a five-star hotel, and it brings a series of production work, such as water and electricity heating, pipeline design and construction of the whole appearance, and so on.

　　In addition, how to develop and use the network online and how to publicize it have brought more detailed work needs, so with the consumption upgrading, the whole employment will be upgraded.

　　Yang Chengzhang: Consumption is the stabilizer of economic growth.

　　Yang Chengzhang, member of Chinese People’s Political Consultative Conference: Consumption is the stabilizer of current economic growth, because the contribution rate of consumption reaches 78%. At present, GDP growth in the world is on the decline, and it is still difficult for our external demand to increase substantially. What does China rely on under such circumstances? It depends on consumption. When consumption stabilizes, the economy will naturally stabilize. This year, the government’s series of policies focus on two points: one is consumption, and the other is private enterprises. The consumption potential is the greatest, because the population of 1.4 billion is the largest market.

　　Crown: Seize the strategic opportunity period of consumption upgrading to promote the high-quality development of China economy.

　　Wang Guan, financial commentator of Yangguang: Seize the strategic opportunity period of consumption upgrading and promote the high-quality economic development of China. In the past 40 years of reform and opening up, we have enjoyed huge dividends, and the domestic demand is unprecedented. Not only China, but also the whole world is very optimistic about this strong consumer demand, so our supply-side structural reform should keep up with this rhythm.

　　Today, consumers in China have changed from buying cheap and affordable products to buying quality and brands. Under such circumstances, how can China’s economy reach a new level? We bid farewell to the shortage economy in the past and entered the quality economy today. To realize the high-quality development of China’s economy, we need a series of supporting measures. This issue deserves our long-term consideration.

　　Zibo, Weihai, Nanjing and other cities are hard to find a "room", and the online booking volume of restaurants nationwide has increased by 205% compared with the same period in 2019 … The holiday consumption of May Day has shown a strong growth momentum and is expected to become the "most prosperous May Day" in the past five years. Less than a week before the May 1 holiday, Meituan data shows that the keyword search volume related to holiday consumption and travel such as "hotel", "vacation", "tickets" and "food" increased by 313% compared with the same period in 2019. "Taste bud tour", "immersion" and "integration of living and playing" have become the new trend of holiday consumption on May 1 this year.

　　"Taste bud tour" has become a new trend of tourism consumption, and the number of online reservations for dining in the country has increased by 205%

　　Move because of "eating" and swim for "eating". This year’s "May Day", a "taste bud tour" that goes to distant places to eat and drink happily has become a new choice for young people to travel during holidays.

　　"After being planted with pig’s feet by The Knockout, I came up with the idea of going to Jiangmen. Taking advantage of the small holiday, I arranged Jiangmen’s itinerary one month in advance, and also selected the special restaurants of local rice rolls and ricefield eel rice in public comments. " Mr. Xu from Beijing decided to spend his May Day holiday with a "hurricane" on the taste buds.

　　According to the data of the US Mission, the number of accommodation reservations in small towns featuring food such as Jiangmen, Zibo, Taizhou, Liuzhou, Zigong, Chaozhou, Shantou and Yanji increased significantly compared with previous years. Taking Chaozhou and Shantou as examples, as representative cities of Cantonese-style catering culture, the number of accommodation bookings in Chaozhou and Shantou increased by 1,200% during the May 1 ST period compared with the same period in 2019.

　　Not only is it a characteristic food city, but the overall catering industry in China is also expected to usher in a wave of business peaks during the May 1 holiday. According to the data of the US Mission, as of April 23, the number of online reservations for "May 1" restaurants nationwide increased by 205% compared with the same period in 2019. The hottest cities for restaurant reservation in advance are Shanghai, Beijing, Hangzhou, Chengdu and Shenzhen. In terms of categories, in addition to traditional popular cuisines such as hot pot, Cantonese cuisine, western food and Japanese cuisine, the bookings of special local cuisines such as Jiangsu and Zhejiang cuisine, Beijing cuisine, Hunan cuisine and Northeast cuisine have increased significantly, which has become a new trend of catering consumption this year.

▲ "Taste Bud Tour" drives the increase in the number of online reservations for restaurants in China.

　　Wang Yin, marketing director of Hutchison Small Dishes, an old chain restaurant brand in Shanghai, said, "The online reservation for the May Day holiday has exceeded 60%, and the private rooms have all been fully booked. In addition to old customers, the passenger flow of individual customers in different places in downtown stores has increased significantly. " In order to meet the "May Day" passenger flow peak, the restaurant also began to actively prepare. "We will increase the stock of popular group-buying package dishes such as braised pork, shredded eel and fish head, and the reserve of raw materials will increase by more than 30% than usual." Wang Yin said.

　　In addition, this year’s Black Pearl restaurants in Changsha, Jinan and Wuxi, the newly listed cities of Black Pearl, have also become the first choice for tourists to punch in their food. The number of online views has increased by more than 120% compared with that during the Spring Festival, among which the online reservation rate of Junting Chinese Restaurant in Changsha Black Pearl Diamond Restaurant has increased by 550% compared with the same period of last year. Wang Yong, general manager of the restaurant, said, "This year’s online booking cycle is obviously ahead of schedule, probably at least five days earlier than in previous years."

　　The search volume of immersive gameplay increased by 194%, and "cross-border train tour" and "Hanfu experience" were favored.

　　This year’s "May Day", the train has become a popular choice for tourists to travel. According to the data of Meituan, the order volume of train tickets on April 14th has reached twice the peak in Spring Festival travel rush this year, and "going abroad by train" has become a highlight of the May Day holiday.

　　Inquiries on the ticket purchase page of Meituan show that the international passenger train "Kunming, China-Vientiane, Laos", which just started in April, has sold out the train tickets on April 28th, 29th and 30th. Miss Deng from Kunming grabbed two train tickets in advance and planned to take the popular route of "Ershua" with her family during the May Day holiday. "This is an’ immersive’ experience of going abroad. The broadcast service and passenger information on the train are available in Chinese, Lao and English. There will be special performances on the high-speed rail for appreciation, and the scenery along the way outside the window is also beautiful. " Miss Deng said.

▲ The "Kunming-Vientiane" train ticket on April 29th has been sold out.

　　The squash court played a hearty game, the magic club enjoyed the immersive magic talk show, and the tufting shop made an original work by itself … This "May Day", with new features and new ways of playing, was highly praised. According to the data of Meituan, in the past week, the search volume with the keywords of "May Day" and "immersive gameplay" increased by 194% compared with the previous week.

　　Among them, the new type of immersive play represented by "Hanfu Experience" is favored by more and more young people. According to the data of Meituan, as of April 23, the search volume of "Hanfu Experience" increased by 280% compared with last year, and Xi ‘an, Luoyang and Suzhou ranked among the top three search hotspots. Taking Luoyang as an example, tourists wearing Hanfu "crossing" punch cards can be seen everywhere on the street. Chang Yun, the head of Hanqing Pavilion Hanfu Experience Store, said that the number of tourists who came to the store to experience "cross-dressing" this year was several times higher than when it first opened.

▲ "immersive" gameplay has become a popular choice for young people on May 1 this year.

　　Zibo leads the top ten cities with full occupancy rate, and the booking volume of "live+play" hotel packages has increased by 70%.

　　During the May Day holiday, accommodation in popular cities has become a scarce product, and it is hard to find a room in many cities. According to the data of Meituan, as of April 23rd, Zibo, Weihai, Nanjing, Dali, Wuhan, Yanji, Changsha, Lijiang, Jingdezhen and Jinan have become the top ten cities with the highest occupancy rate in China.

　　"Living and playing" has become the May Day choice of many consumers. Hotels and B&Bs are also constantly enriching their experiences, so that tourists can stay comfortably and have fun. Meituan Hotel selects the special gameplay from all over the country, seamlessly connecting the play scenes with the accommodation scenes, and bringing visitors a holiday experience of "living and playing all over". During the "May Day" period, hotel packages that integrate one-stop experiences such as eating, living and playing were popular, and the booking volume increased by 70% week-on-week.

​

▲ The top ten cities with full room rate in China are released, and the one-stop package for eating, living and playing is welcomed by consumers.

　　Entering Chashan, setting tea seats, visiting tea events, and tasting culture … Tea-scented Full House B&B is located in the national tourist resort at the foot of Wuyi Mountain. "Nowadays, people are not satisfied with seeing the mountains and water, but also want to play with culture and characteristics." Mr. Zhou, the landlord, is a national first-class tea art technician and a first-class tea evaluation technician. In addition to meeting the needs of living, he will also provide tea art and floral experience activities. From April 29th to May 2nd, all the rooms in Chaxiang Manwu B&B are fully booked, most of which are from Meituan.

　　Ticket bookings in many popular scenic spots have increased significantly. The booking volume of tickets in the week before the May 1 holiday in Shanghai Haichang Ocean Park is 6 times that in the same period of 2019. During the May 1 holiday, the booking volume of tickets is about 13 times higher than that in 2019, and the proportion of foreign tourists has increased from 50% to 70%. As of press time, the Altman Theme Hotel is almost full.

▲ Shanghai Haichang Altman Theme Hotel is booked hot.

　　"Top flow" flowers continue to drive panda fever. Chengdu research base of giant panda tried out the measures of real-name reservation for the whole network and time-limited inflow into the park. From 1:00 am on April 23rd, tickets for the 7th day including that day can be booked through platforms such as Meituan, with a daily limit of 60,000 tickets. The booking of museum tickets is in short supply. A public comment netizen concluded that it is recommended to log on to the online platform in advance, enter the information of the booking person and open the "open for sale" message reminder to improve the success rate of grabbing tickets.

　　In addition, in order to better meet the needs of tourists’ outbound travel, based on the 50% discount coupons for hotels in Hong Kong and 50% discount coupons for hotels in Macau, Meituan has launched new activities such as "50% discount coupons for overseas hotels" and "Good prices don’t have to be compared". Consumers can book ultra-low-priced overseas hotels such as Southeast Asia, Japan, South Korea and the Middle East at Meituan.

　　This year is a year of boosting consumption. In order to better boost consumption vitality and stimulate holiday economy, before the May Day holiday, Meituan will also jointly launch consumer voucher projects with relevant departments of cities, districts, counties or streets in Shenzhen, Fuzhou, Chengdu, Yinchuan, Tianjin, Ningbo and Chongqing, covering restaurants, hotels, take-out, flash purchases, shopping malls, scenic spots and other categories, thus bringing "again" to the general public and tourists.

　　"This year’s’ May 1 ST’, not only the number of tickets, hotels and ticket reservations in scenic spots has increased significantly, but also the trendy gameplay including taste bud tour and immersion tour has emerged, which has greatly enriched the travel experience of tourists." Li Jiwei, vice president of Meituan Research Institute, said that the centralized release of the demand for May Day travel will boost the consumption of life service industries in various places, which is also a reflection of the good trend of China’s economy. (Yang Liting)

　　Xinhua News Agency, Beijing, August 9-A spokesman for the Hong Kong and Macao Affairs Office of the State Council said in a speech on August 9 that the recent announcement by the US authorities to impose sanctions on the heads of Hong Kong-related departments of the China government and relevant officials of the Hong Kong Special Administrative Region government fully exposed the hegemonic habits of some American politicians, which was a hysterical attack after their miscalculation in political calculations on the Hong Kong issue and was doomed to be futile.

　　The spokesman said that since the "storm of amending laws" in Hong Kong in June last year, some anti-China and anti-Communist forces in the United States thought they had found a new opportunity to instigate the "color revolution", frequently arranged for leading figures of Hong Kong opposition to visit the United States and received them in a high standard, publicly cheered for street violence, smeared and attacked the law enforcement actions of the SAR government and the police, and provided support and encouragement to the opposition and radical forces in Hong Kong in various ways. They are also full of expectations for the trilogy in which the opposition and radical forces in Hong Kong won more than half of the seats and seized power in the seventh Legislative Council election of the Hong Kong Special Administrative Region. In June this year, after the National People’s Congress Standing Committee (NPCSC) enacted the Hong Kong National Security Law, some American politicians seemed to jump up in anger. From abolishing the so-called special treatment of the United States for Hong Kong, to rectifying some countries’ pressure on China and the Hong Kong Special Administrative Region in the international arena, and then announcing the so-called sanctions against the heads of Hong Kong-related institutions of the China government and relevant officials of the Hong Kong Special Administrative Region government, what the United States did was a naked hegemonic act, completely ignoring international law and norms of international relations.

　　The spokesman said that the real reasons why the US authorities and some American politicians are so anxious and reckless on the Hong Kong issue are, after all, an attempt to cover up their incompetence in dealing with domestic epidemic prevention and economic issues, and to pass on contradictions by dumping China, shirking responsibility and creating foreign enemies, so as to alleviate the difficulties and pressures they face at home. Second, seeing that the China government has resolutely taken various effective measures, including enacting Hong Kong’s national security law, to push Hong Kong out of order and get back on track, they deeply feel that its long-term and painstaking attempt to turn Hong Kong into a "bastion of freedom" to infiltrate and subvert the mainland of China, contain and contain the development of China will come to nothing. However, it can be said with certainty that neither of the two abacus of the United States will work. Under "one country, two systems", we will never allow any external forces to use Hong Kong to carry out activities that endanger China’s national security and the prosperity and stability of the Hong Kong Special Administrative Region. The future and destiny of Hong Kong are firmly in the hands of the China people, including Hong Kong compatriots. The shameless performance of American politicians is only a vivid interpretation of American hypocrisy and American bullying, which makes the world see clearly the ugly face of modern hegemonists and the true evil intentions hidden under the cloak of "freedom" and "democracy".

　　The spokesman said, we are glad to see that the Chief Executive of Carrie Lam Cheng Yuet-ngor and many other SAR government officials have said in response to the so-called US sanctions that safeguarding national security is a glorious and lofty responsibility, and they will continue to do their best to serve the country and Hong Kong without fear of any intimidation. We like this righteous response!

　　Further promoting the integrated development of the Yangtze River Delta, further enhancing the innovation ability, industrial competitiveness and development level, and taking the lead in forming a new pattern of reform and opening up at a higher level are of great significance for China to build a new development pattern, promote high-quality development, and comprehensively promote the construction of a strong country and the great cause of national rejuvenation with Chinese modernization. On November 30, 2023, General Secretary of the Supreme Leader delivered an important speech when presiding over the symposium on further promoting the integration development of the Yangtze River Delta, put forward clear requirements and made important arrangements for promoting new major breakthroughs in the integration development of the Yangtze River Delta, and provided an action guide and fundamental follow-up for promoting the Yangtze River Delta to take the lead in Chinese modernization and give better play to its role of exploring the road, leading the demonstration and radiating. Strengthening the cross-regional cooperation between scientific and technological innovation and industrial innovation is the key to the continuous exploration and coordinated development of the Yangtze River Delta in the process of high-quality integrated development. To promote the cross-regional coordination of "two innovations" as a whole, we should take the important instructions of the Supreme Leader General Secretary as the guide, focus on strengthening the deep integration of scientific and technological innovation and industrial innovation, focus on promoting the cross-regional and cross-departmental integration of science and technology resources, and focus on strengthening open thinking and participating in international scientific and technological cooperation.

　　First, strengthen the deep integration of scientific and technological innovation and industrial innovation to better link the Yangtze River Economic Belt and radiate the whole country.

　　Innovation is the first driving force for development. Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has attached great importance to innovation and development, put forward a series of new ideas and new theories around accelerating the all-round innovation with scientific and technological innovation as the core, and sketched out the strategic path for China to accelerate the realization of high-level scientific and technological self-reliance and self-reliance and build a strong country in science and technology. General Secretary of the Supreme Leader stressed that "the Yangtze River Delta region should strengthen cross-regional coordination of scientific and technological innovation and industrial innovation. Vigorously promote scientific and technological innovation, strengthen the deep integration of scientific and technological innovation and industrial innovation, promote new industries, new formats and new models, expand new development space, foster new development momentum, and better link the Yangtze River Economic Belt and radiate the whole country. " To strengthen the deep integration of scientific and technological innovation and industrial innovation, it is necessary to put the promotion of original innovation ability in a more prominent position, focus on key areas, optimize the allocation of innovation resources, and improve the overall efficiency of the innovation system.

　　Focus on basic research and strengthen original innovation. Basic research is the source of the whole scientific research system and the source of scientific and technological innovation. Strengthening the core position of scientific and technological innovation in the integrated development of the Yangtze River Delta inevitably requires putting basic research in a more prominent position and constantly strengthening the top-level design and forward-looking layout of basic research fields. Based on the advantages of science and education resources in the Yangtze River Delta, efforts should be made to strengthen the discipline construction and personnel training in basic research fields such as mathematics, physics, chemistry and biology, and constantly promote new industries, new formats and new models, so as to promote more "0 to 1" breakthroughs in the Yangtze River Delta and provide basic support for promoting the deep integration of scientific and technological innovation and industrial innovation.

　　Focus on key areas and strengthen integrated development. As an important town of scientific and technological innovation in China, the Yangtze River Delta region has played an extremely important role as the main force in tackling key core technologies in China. At present, China still faces the problem of "sticking its neck" in some core areas and key links. General Secretary of the Supreme Leader stressed, "Only by mastering the core technology in our own hands can we truly grasp the initiative of competition and development and fundamentally guarantee the national economic security, national defense security and other security." We should focus on key areas such as brain-like intelligence, quantum information and genetic technology, and improve the construction of platforms such as national laboratories, national technology innovation centers and national engineering research centers, promote the centralized research of industrial common technologies and key core technologies, promote the Yangtze River Delta to achieve more "from 1 to 100" transformation, and promote the deep integration of scientific and technological innovation and industrial innovation at a high level.

　　Focused areas are linked to strengthen radiation driving. An important goal of integrated development is to solve the problem of unbalanced regional development. Strengthening the deep integration of scientific and technological innovation and industrial innovation in the Yangtze River Delta region will play a positive role in promoting new industries, new formats and new models, expanding new development space and cultivating new development momentum in the Yangtze River Delta region, and will help to better play the role of exploring the road, leading the demonstration and radiating. To enhance the Yangtze River Delta’s ability to better link the Yangtze River Economic Belt and radiate the whole country, on the one hand, it is necessary to give full play to Shanghai’s leading role, further strengthen the leading demonstration and regional linkage role of the "five centers" in the hinterland of the Yangtze River Delta and the Yangtze River Economic Belt, and strive to improve the high-quality development level of the Yangtze River Delta region; On the other hand, the three provinces and one city should give full play to their strengths, promote the development of division of labor, cooperation and integration, and enhance the radiation-driven ability to other regions of the country with the integration within the Yangtze River Delta region. Promote industrial innovation with scientific and technological innovation, especially with subversive technology and cutting-edge technology to promote new industries, new models, new kinetic energy and develop new quality productivity. We will improve the new national system, implement high-quality development actions of key manufacturing industry chains, strengthen quality support and standard guidance, and improve the resilience and safety level of the supply chain of the industrial chain.

　　Two, promote the integration of scientific and technological resources across regions and departments, and create a source of scientific and technological innovation.

　　Speeding up the breakthrough of key core technologies and creating a source of scientific and technological innovation is an inevitable requirement for China to promote high-quality development and enhance its international competitiveness. When presiding over the third collective study in the 20th the Political Bureau of the Communist Party of China (CPC) Central Committee, General Secretary of the Supreme Leader emphasized that "it is necessary to properly handle the relationship between the new national system and the market mechanism, improve the system of scientific and technological evaluation and incentives, application and transformation of achievements, and remuneration of scientific and technological personnel that match the long period of basic research, and support a number of basic research innovation bases, superior teams and key directions for a long time, so as to create original innovation sources and basic research pioneers." The integration of innovation resources focuses on cross-region, and the difficulty is also cross-region. To build the Yangtze River Delta into a source of scientific and technological innovation, we need to strengthen the awareness of "integration", establish the idea of "playing a chess game", make efforts to promote the integration of scientific and technological innovation forces and superior resources across regions and departments, and strengthen the guarantee of institutional mechanisms.

　　Efforts will be made to promote cross-regional integration of innovative resources. To create the source of scientific and technological innovation, it is necessary to break the administrative barriers between regions. We should give full play to the comparative advantages of various places in the Yangtze River Delta, focus on the cross-regional co-construction and sharing of science and technology platforms such as the National Technology Innovation Center of the Yangtze River Delta and scientific devices such as the ultra-short laser 10 Paw user device and the high-efficiency low-carbon gas turbine test device of the Shanghai Light Source Station Project (Phase II), and rely on the industrial chain, supply chain and innovation chain cross-regional layout of key industries such as integrated circuits, biomedicine and artificial intelligence to promote the free flow and optimal allocation of science and technology resources in the Yangtze River Delta, and strive to build a regional innovation community and accelerate the formation of regional linkage.

　　Focus on promoting cross-departmental integration of innovative resources. To create the source of scientific and technological innovation, it is necessary to break down the organizational barriers between departments. We should give full play to the main role of enterprises in scientific and technological innovation, guide key scientific and technological enterprises to carry out in-depth cooperation with domestic and foreign universities, research institutes, upstream and downstream enterprises and relevant scientific and technological service institutions, create an innovation consortium with innovative resources coordination, supply chain interoperability and industrial chain sharing, promote the complementary advantages, achievement sharing and risk sharing of all innovative subjects, and strive to enhance the resilience and vitality of industrial chain, supply chain and innovation chain.

　　Efforts will be made to strengthen institutional and institutional guarantees. Building a source of scientific and technological innovation requires a strong institutional guarantee. Combined with the current development reality, we should focus on constructing the normalization mechanism of basic research, strengthening the effective incentive of scientific and technological talents, and creating an innovative environment that tolerates failure, so as to create a more friendly scientific research atmosphere for scientific and technological talents to play a leading role in original innovation and basic research, and promote the Yangtze River Delta to accelerate its development into a source of scientific and technological innovation that gathers high-end innovation elements and promotes original achievements.

　　Third, uphold the open concept and cooperative thinking, and create an innovative ecology with more global competitiveness.

　　Innovation is not a one-man show, but a chorus. This is a systematic project involving government, market, scientific research institutes, intermediary organizations and enterprises. Report to the 20th CPC National Congress of the Communist Party of China clearly put forward, "Insist on the core position of innovation in the overall situation of China’s modernization". When presiding over the 27th meeting of the Central Committee for Comprehensively Deepening Reform, General Secretary of the Supreme Leader stressed that it is necessary to "create a good innovation ecology and stimulate the vitality of innovation subjects". To promote the Yangtze River Delta region to create a more globally competitive innovation ecology, we need to uphold the concept of openness and cooperative thinking to steadily promote institutional opening, and attract global innovation elements to participate in co-construction with a perfect innovation ecological service system and a first-class business environment.

　　Steadily promote institutional opening. General Secretary of the Supreme Leader stressed that "the Yangtze River Delta region should actively promote high-level collaborative opening. We will promote high-level opening up with an emphasis on institutional opening up, strengthen mutual learning and replication of reform experiences, and strive to become a powerful engine for smoothing China’s economic cycle and a strategic hub for connecting domestic and international dual cycles. " Institutional opening is an important content of high-level opening to the outside world and an important path for innovative ecological construction. We should give full play to the role of Shanghai Pilot Free Trade Zone in piloting and leading the demonstration, and take the lead in connecting with the international community in terms of rules, regulations, management and standards, so as to provide experience and make a good demonstration for promoting institutional opening in the Yangtze River Delta region and even the whole country. Accelerate the improvement of the institutional environment conducive to the construction of innovation ecology, focus on building an institutional mechanism facing the global scientific and technological frontier and national strategic needs, and lay a good institutional foundation and policy environment for promoting international scientific and technological cooperation.

　　Construct an innovative ecological service system. General Secretary of the Supreme Leader stressed that it is necessary to "integrate scientific and technological innovation forces and superior resources across regions and departments, realize strong alliance and create a source of scientific and technological innovation" and "participate in international scientific and technological cooperation with more open thinking and measures, and create an innovative ecology with more global competitiveness". The innovative ecology with global competitiveness cannot be separated from the innovative ecological service system with global competitiveness. To build an innovative ecological service system, it is necessary to build a life-cycle financial service system to provide accurate financial services for different stages of enterprise growth; It is necessary to build an all-round scientific and technological service system and provide personalized scientific and technological services for the differentiated needs of enterprise innovation and development; It is necessary to build an industrial service system of the whole industrial chain, and provide sufficient factor guarantee and industrial policy support for different links of the industrial chain supply chain.

　　Create a first-class business environment. Creating a market-oriented, rule-based and international first-class business environment is an important guarantee for accelerating the formation of an innovative ecology with more global competitiveness. To create a first-class business environment, we need to focus on serving the development of the real economy and promoting the construction of an innovative ecosystem, and continuously optimize the market-oriented environment; It is necessary to promote fair market competition and continuously optimize the business environment ruled by law; It is necessary to continuously optimize the international business environment with the goal of gathering international high-end factor resources.

　　(Author: Party Secretary and Dean of Jiangsu Academy of Social Sciences, deputy director of Socialism with Chinese characteristics Thought Research Center, the supreme leader of Jiangsu Province, and director of Jiangsu Regional Collaborative Innovation Center for Rule of Law Development)

　　Editor in charge: Zhang Shaoyi

　　

　　Bathing is supported by a shower stool, daily life is assisted by assistive devices, and delicious meals can be eaten in the elderly canteen at home … … In recent years, all localities and departments have taken the aging transformation as the starting point, innovated ways and means, and actively created a livable environment for the elderly. The sense of acquisition, happiness and security of the elderly have been continuously improved, and the construction of an elderly-friendly society has taken positive steps.

　　According to the data, by the end of 2022, there were more than 280 million elderly people aged 60 and over in China, accounting for 19.8% of the total population, of which 210 million were aged 65 and over, accounting for 14.9% of the total population. With the aging problem becoming more and more prominent, the transformation of social adaptation to aging is becoming an important task. What is the main work and innovation highlights of the aging transformation? This newspaper interviewed this.

　　Home improvement

　　Let life be less "bump"

　　The implementation of home aging transformation is an important guarantee to actively cope with the aging population, promote the development of healthy aging and meet the new expectations of the elderly for a better life.

　　"After the transformation, my own actions are convenient, and the children have a lot of peace of mind." A few days ago, Hu Bizhen, an 80-year-old man, was very satisfied with the aging renovation at home.

　　Hu Bizhen is a resident of Wenxin Garden Community in Xingzhouba Community, Gao Qiao Street, Huichuan District, Zunyi City, Guizhou Province. After an accidental fall, her leg was broken, and she was inconvenient to move. Her daily life was taken care of by four children in turn, and there was a high demand for the construction of family beds for the aged.

　　After the introduction of the policy of home-based bed construction in Zunyi City, the family members applied to the community actively through the door-to-door publicity of the civil affairs staff. After the three-level examination and approval of the community where the elderly live, the streets under their jurisdiction and the Civil Affairs Bureau, the professional team was entrusted to make a door-to-door investigation and analysis, and the specific content of the transformation of Hu Bizhen’s home-based bed for the elderly was determined.

　　In this transformation, the original balcony was demolished for barrier-free access transformation, and rubber ramps were designed at the parts with height differences. Now the elderly can operate their own electric wheelchairs to go out; In the bedroom, the nursing bed suitable for the elderly, toilet chair, nightlight and other assistive devices are added, which reduces the risk of the elderly falling from the bed at night and facilitates the elderly to go to the toilet at night; A toilet and an armrest are installed in the bathroom to facilitate the elderly to go to the toilet and get up, and a shower chair and an L-shaped armrest are provided to facilitate the elderly to bathe.

　　"The construction of family pension beds has solved the care difficulties for the elderly like Hu Bizhen, brought convenience and security to the lives of the elderly, and also reduced the pressure of family care." The relevant person in charge of Zunyi Civil Affairs Bureau told this newspaper that at present, Zunyi City is actively building a "15-minute old-age service circle" to further expand the effective supply of basic old-age services at home and in the community through government guidance, policy support, financial subsidies and market operation, and solve the "last mile" problem of old-age services. At the same time, we will use the wisdom management service platform for the aged to promote the informatization and intelligent development of home-based aged care services.

　　Home aging renovation is a comprehensive project, not simply installing a certain aging product. According to Ou Yuling, the head of a company engaged in aging renovation project in Quanzhou, Fujian Province, the aging renovation is mainly divided into hardware, assistive devices and intelligence. In the current renovation, most of the hardware renovation, such as anti-skid renovation of kitchen and bathroom, squatting to sit, wire and line renovation, and installation of barrier-free handrails, etc.

　　"Many families tend to ignore the importance of assistive devices and smart devices for the elderly," Ou Yuling suggested that families with elderly people should consider equipped with walking sticks, four-corner crutches or smart crutches with various practical functions such as lighting, radio and alarm. Buy a smart medicine box that can provide regular reminder service; Families of disabled elderly people can buy assistive devices and intelligent devices such as bedsore-proof cushions, electric wheelchairs and one-button alarm pull rope buttons.

　　Recently, the Urban Construction Department of the Ministry of Housing and Urban-Rural Development has organized and compiled the "Guidance Manual for the Aging Renovation of Urban Houses", starting with promoting the aging renovation of homes, so that the elderly can live more comfortably and comfortably. It is understood that the manual has formed 47 key points in seven aspects, such as universal transformation, household space, living room (room), bedroom, bathroom, kitchen and balcony, to meet the needs of urban elderly people’s home aging transformation, which provides a systematic, simple and feasible transformation scheme and technical path for urban home aging transformation, which can help the elderly to improve their awareness of home aging transformation and enhance the technical level of home aging transformation in the industry.

　　The "minor renovation" of adapting to the elderly at home bears the "great happiness" of the daily life of the elderly, which can make the life of the elderly less "bumpy" and have a safe and convenient living environment.

　　In recent years, various localities and departments have continued to promote the aging transformation of homes, improve facilities and services: the Ministry of Civil Affairs and other departments proposed to support 2 million families with special difficulties, disability and disability to implement aging transformation during the 14 th Five-Year Plan period; Shanghai supports the establishment of a unified platform for the aging transformation of the family environment in the city, and subsidizes eligible objects; Chongqing has continued to carry out the "three assistance" actions of helping meals, bathing and doctors in grassroots communities, and accelerated the pilot construction of family beds for the aged and the aging transformation of homes. On the basis of meeting the basic living needs, safety and convenience needs of the elderly through the aging transformation at home, some areas have also introduced smart devices such as flashing vibrating doorbell, and at the same time, measures such as setting up nursing beds and configuring aging dining tables and chairs have been taken to enrich the supply of home services and further improve the quality of home life of the elderly.

　　Elderly food aid

　　Eat warm rice at home.

　　Three meals a day, four seasons fireworks. In the small rice bowl, there is a big livelihood. Clean and warm environment, nutritious meals … … In recent years, guided by the actual needs of the elderly, many places have set up flexible and diverse catering service systems for the elderly according to local conditions, so that the elderly can have a warm meal at home and taste happiness. In July this year, the Three-year Action Plan (2023-2025) issued by the general offices (offices) of 13 departments including the Ministry of Commerce clearly proposed to explore the development of community canteens and establish a catering service network for the elderly.

　　At noon, I walked into the elderly canteen in Jinhu Community, Jinggang Town, Shushan, Hefei City, Anhui Province, and the thick food was fragrant. The dining hall is spacious and bright, the tables and chairs are clean and tidy, and the dishes are rich and varied: roasted meat with dried plum, fried bean sprouts, fried vegetables, roe, and vegetable egg soup … … Old people are sitting at the table, enjoying delicious meals.

　　Grandma Wang, 72, is a frequent visitor to the dining hall for the elderly and comes here for dinner almost every day. "I live alone, and it is inconvenient to cook. It is very convenient to come to the community canteen to eat. Every meal has many patterns and tastes good. In addition, there are gifts for charging cards and discounts for swiping cards, which is cheap and good, which solves my eating problem well!" Grandma Wang said.

　　"Our recipes follow the seasons, and the cooking of dishes also pays attention to the combination of vegetarian dishes and balanced nutrition." The person in charge of the community canteen introduced that the canteen can radiate the needs of the people in 10 surrounding communities.

　　Community canteens for the elderly like this have spread all over Hefei urban and rural areas. Hefei has also established a subsidy system for the elderly food service, implemented subsidies for the construction and operation of elderly canteens and elderly food outlets, and appropriately granted dining subsidies according to the economic difficulties of the elderly. For qualified catering service institutions for the elderly, policies such as tax reduction and exemption and preferential prices for electricity, water, gas and heat will be implemented to attract more qualified enterprises to join the catering service for the elderly.

　　In many places, the food-assisting points have also introduced intelligent ordering and settlement equipment to solve the problems of congestion and inconvenient payment for the elderly at the dining point, and optimize the food-assisting services for the elderly. Some elderly people with limited mobility can just move their fingers on their mobile phones and choose to deliver meals to their homes, so they can eat hot meals without leaving home.

　　At 6 o’clock in the morning, the community canteen of Guzhen Good Neighborhood Service Center in Luodian Town, Baoshan District, Shanghai started a busy day. Collecting, inspecting, cleaning and cooking vegetables … … At 9 o’clock in the morning, the delivery meal was ready, and the delivery staff began to pack and repackage according to the order requirements on the "smart mobile phone ordering system" applet. Lunch boxes are sent to the incubator in batches according to the predetermined number of copies, and then sent to the home of the orderer by the catering car.

　　At 11 noon, carrying a lunch box and going up to the eighth floor, the rider skillfully delivered the lunch to Aunt Zhang. Aunt Zhang said with satisfaction: "Now it is very convenient to order on the mobile phone. Every day, the food sent from the canteen can be delivered on time. When it is received, it is still hot. We eat clean and the hygiene is assured."

　　On Aunt Zhang’s mobile phone, open the cloud platform on the "smart mobile phone ordering system" applet, and click on the community canteen of the Guzhen Neighbourhood Service Center in Luodian Town, which shows that it is delivered to the door on weekdays, and the daily package is 16 yuan … … From the platform, you can see the ordering time and package price of each elderly person.

　　As a street town that has realized the whole process management of online meal reservation, Luodian Town adopts the meal reservation management system to provide online booking and ordering channels for elderly residents and elderly families, and to provide digital tools for ensuring the safety of each meal for the elderly. The elderly or children can order food on a daily, weekly or monthly basis through the online channel of food assistance service. Orders are directly synchronized in the management background of canteen merchants, and the canteen takes orders and completes the closed loop of food delivery service, which changes the traditional neighborhood Committee’s help booking mode and advance payment settlement mode.

　　At the same time, considering that some elderly people are not skilled in operating the mobile APP system, Luodian Town provides the service of ordering food for residents and village cadres, and the "one-click" operation can easily realize the "one-meal hot meal" dining service. Old people who eat in the canteen can also "brush their faces" to pay, thus avoiding the risk of losing their cards.

　　"Through ‘ Intelligent face brushing+code scanning to help meals ’ With the development of intelligent system, the community dining hall for the elderly can help the elderly enjoy a more convenient dining experience. We also give targeted subsidies to specific groups, such as the elderly aged 60 and over, retired military personnel, and low-income and low-income poor people. " The relevant person in charge of Luodian Town Social Affairs Office told this newspaper.

　　According to Li Guohua, member of Chinese People’s Political Consultative Conference and vice chairman of the Shanghai Municipal Committee of the Chinese Revolutionary Committee, the construction of community elderly canteens should be based on "government-run", encourage "market-oriented" and advocate "social assistance" to ensure inclusiveness, public welfare and service. For example, the elderly canteen will be included in the "15-minute life circle" plan, and the density of the elderly canteen will be improved by means of venue leasing and guiding transformation; Encourage market diversification mode, guide private enterprises, mixed ownership enterprises and other market entities to participate in the operation, management and construction of the elderly canteen, and promote the elderly canteen to be affordable, long-term and well-run through model innovation.

　　Digital life

　　"Silver-haired people" can also surf the Internet.

　　"The words in the drug instructions are very small. My wife and I should always look at them with a magnifying glass. Sometimes the dose is adjusted. If you want to see what precautions you have to take the medicine, you have to ask your child for help. " Grandma Chen, who lives in Yuetan Street, Xicheng District, Beijing, needs long-term medication because of chronic diseases, but the drug instructions that are as small as ants increase her difficulty in understanding drugs.

　　With the deepening of China’s aging population, the prevalence of chronic diseases among the elderly has increased, and the elderly drug users have become increasingly large. Drug instructions seem trivial, but they are related to the safety of patients’ medication. In recent years, many places have explored the aging transformation of drug instructions. National Medical Products Administration recently issued the "Pilot Work Plan for Aging Reform of Drug Instructions (Draft for Comment)" to further optimize the management of drug instructions.

　　In addition to the aging modification of drug instructions, Dr. Sun Yange from the Women’s Health Department of Yuetan Community Health Service Center of Fuxing Hospital affiliated to Capital Medical University found a new way and made a new exploration.

　　As a doctor who has been rooted in grass-roots community hospitals for many years, Sun Yange is good at diagnosing diseases in gynecology and osteoporosis, and often meets elderly patients who come to consult how to use drugs.

　　Since April this year, with the help of Tencent Zhiying platform and artificial intelligence technology, Sun Yange has created her own digital avatar, entered the text of doctor’s advice, medication methods, precautions and other text contents, and just waited for a few minutes to generate a doctor’s advice video with subtitles, which was broadcast by the digital doctor "Sun". It can be given to patients everywhere, and can be watched by scanning the QR code with WeChat.

　　In these digital doctor’s advice videos, Sun Yange not only introduces patients with key information such as drug indications, medication methods and medication frequency, but also reminds them of life precautions during medication according to patients’ conditions. Through the digital video of "text+video+audio", elderly patients can see clearly and understand clearly. Elderly patients can also watch it repeatedly by scanning the code, so that they no longer have to worry about returning to the hospital for consultation many times because they can’t remember the medication method.

　　"I have a bad memory and often forget what the doctor said. With this video function, I can watch it again and again." Grandma Chen, who came to see a doctor, commented on the function of digital doctor’s advice video.

　　Sun Yange told the author that there are several doctors in Yuetan Community Health Service Center where she is now, just like her, trying to make digital orders.

　　Nowadays, with the popularity of the Internet and digital technology, intelligent operation has almost become the "standard" in most life scenes, from living payment and medical treatment to transportation, dining and entertainment. However, some elderly people are not skilled in operating the increasingly digital livelihood services. The insiders believe that there is not an insurmountable "gap" between digital technology and the elderly. On the contrary, convenient digital technology can help the elderly to better participate in social activities and improve their quality of life. It is the key to achieve this goal that digital technology accelerates the aging transformation.

　　Products suitable for aging are more yuan. Voice broadcast, remote assistance, dialect recognition … … In recent years, the Ministry of Industry and Information Technology and other departments have guided and organized relevant enterprises to focus on high-frequency service scenarios related to the daily life of the elderly, such as travel, shopping and communication, and further promoted the aging transformation of digital technology and achieved a series of results. The Ministry of Industry and Information Technology has also continuously improved the aging standard system, and defined the specific technical requirements for aging functions such as screen display, audio control and remote assistance of smart terminal products such as mobile phones and color TVs. Continue to guide enterprises to develop smart and healthy old-age products that are simple and easy to use.

　　In the digital travel scene, the railway 12306APP launched the aging function, which not only made the ticket purchasing interface simpler and the font larger, but also added a one-click ticket purchasing function. Gaode Map APP enlarges the font and optimizes the page design style in the "Elder Edition", highlighting the places where the elderly often go, such as public toilets, hospitals, banks, supermarkets, parks, etc., and can display walking routes and public transportation routes with one click.

　　Nowadays, we chat, watch news and shop in Pinduoduo with "big font" mode on WeChat, and buy tickets and pay electricity bills with "elder mode" Alipay & HELIP; … Some commonly used apps are more friendly to the elderly after aging transformation, and "silver-haired people" can also surf the Internet conveniently. At present, the Ministry of Industry and Information Technology has instructed 1,735 websites and mobile apps commonly used by the elderly to complete the aging transformation and pass the evaluation. With the acceleration of digital technology’s aging transformation, more and more "silver-haired people" enjoy the convenience of digital life.