How to achieve ＂code security＂ with the rapid growth of online drug purchase sales？

　　Ms. Huang, who lives near Huayuan Bridge in Haidian District, Beijing, woke up early in the morning and found that her 5-year-old daughter had a fever, but there was no antipyretic at home? In desperation, she picked up her mobile phone, clicked on the drug purchase APP, ordered two antipyretics online, and the drugs were delivered in about half an hour.

　　Online shopping has penetrated into every aspect of daily life. When double 11 is coming, Ali Health United Hungry, Hummingbird announced that it will extend the 7×24-hour, 30-minute daytime and 1-hour nighttime emergency medicine delivery service to three first-tier cities, namely Beijing, Guangzhou and Shenzhen, together with Guoda Pharmacy, Tongrentang Pharmacy, 111 Medical Museum and Neptune. Online pharmacies are mature in developed countries, but not long after their rise in China. Will it be as convenient to buy drugs online as to order takeout in the future? What risks need to be avoided while online pharmacies bring convenience to the public?

　　Sales of online pharmacies have increased rapidly.

　　Due to the convenience and rapidity of ordering drugs by APP, the share of online drug shopping is growing rapidly. The Blue Book on the Development of China Pharmaceutical Market in 2018, which was issued by Minenet under the guidance of Southern Institute of Pharmaceutical Economics, shows that in the first half of 2018, the drug sales of all online pharmacies with Internet drug trading service licenses reached 5 billion yuan, up 42.5% year-on-year.

　　The Report on Consumption Trend of China Pharmaceutical Retail Market shows that from 2013 to 2017, the online pharmacy market scale increased from 1.2 billion yuan to 6.1 billion yuan. Young white-collar workers have become the main force of online shopping for drugs. The top three reasons why they choose online shopping channels are: online delivery of orders, and the process of purchasing drugs can be completed without leaving home; Affordable and transparent; There are all kinds of medicines, and there are more choices. In addition, the online pharmacy’s evaluation interaction on products is fully visible, so that consumers can buy according to their own conditions; In addition, it can also reduce the embarrassment caused by consumers buying sensitive drugs.

　　By about 2050, China’s aging population may reach 30% of the population. "The demand for health and medical care in an aging society will increase day by day." Shen Difan, executive director of Ali Health and CEO of Ali Health, told reporters that the results from big data statistics show that the 40-year-old person may have twice the probability of illness and the demand for medical health as the 25-year-old person; A 65-year-old person’s demand for medical care may be eight times that of a 40-year-old person.

　　Statistics show that at present, consumers in physical pharmacies are over 46 years old, accounting for nearly 40%. Shen Difan said that with the continuous improvement of people’s pursuit of healthy life and the changes in China’s population structure, the demand for online drug purchase will continue to grow in the next few years.

　　In addition to "buying", we must also "buy right"

　　According to the data of official website, china food and drug administration, as of November 1, 2018, 991 Internet Drug Trading Service Qualification Certificates have been issued. Medical e-commerce has become the general trend, but unlike online shopping for clothes and home appliances, you can return them if you are not satisfied with the try-on and trial. "Taking the wrong medicine is fatal." Jing Jie, president of Tmall, said that in the field of health, it is not only for consumers to "buy" but also "buy right".

　　The Opinions on Promoting the Development of "Internet+Medical Health" issued by the General Office of the State Council proposes that medical institutions and pharmaceutical trading enterprises can entrust qualified third-party institutions to distribute online prescriptions for common diseases and chronic diseases after being examined by pharmacists. Ali Health announced the "Super Pharmacy 1.0" standard in the new retail era on the second anniversary of the establishment of the big pharmacy, namely, six major operational processes, including "global search for goods, big data selection, sampling inspection, full-link monitoring, drug traceability and all-weather service of licensed pharmacists". Dangdang Express Medicine also announced a strategic cooperation with the real-name doctor platform Medical Association, aiming at creating a business system of "medical+diagnosis+medicine" in the whole process.

　　The Report on Consumption Trend of China Pharmaceutical Retail Market shows that in terms of the demand for professional services, a new generation of consumers hope that online pharmacies can provide guidance for special people in drug use, consultation on drug use during treatment, side effects of drugs and other professional drugs, and hope to form a long-term interactive relationship with pharmacies and establish a series of interactions including health file tracking and drug use management.

　　In an interview with reporters, Zhang Yaoru, the customer service manager of Ali Health Pharmacy, introduced that in order to enhance the user experience, the pharmacy opened a 24-hour one-on-one exclusive service for more than 10,000 old users of large pharmacies to meet their all-weather health consultation needs. He said that more than 95% of the customer service team that provides users with online medication consultation are experienced licensed pharmacists. In terms of "safety", the standardized processes such as "incoming identity verification, cool management of the whole warehouse, transparent laboratory sampling, expiration management and double review" are strictly implemented.

　　The drug traceability supervision system is coming out.

　　Wang Yue, a professor at Peking University Medical Humanities Research Institute and Peking University Health Law Research Center, once wrote that at present, a considerable number of online drug trading enterprises are still in a state of "multiple scattered small", and the regulatory level is also facing new challenges. The Internet is very concealed, radioactive and virtual, which has caused problems such as illegal websites operating drugs without licenses, the proliferation of false drug information, and the difficulty of cracking down on counterfeit drugs. For example, there are billions of doses of drugs illegally sold on the Internet every year, which poses a threat to public health.

　　At the end of October 2018, the Revised Draft of the Drug Administration Law was submitted to the National People’s Congress Standing Committee (NPCSC) for deliberation. The draft "clarifies the traceability requirements for drug quality and safety" and requires "establishing and implementing a strict traceability system to ensure the truthfulness, accuracy, completeness and traceability of the whole process data".

　　At present, the State Drug Administration is still exploring regulatory systems such as Internet food and drug transaction filing. Ali Health Pharmacy launched "code-assured" traceability information, providing drug verification service, avoiding problems such as drugs being switched in the logistics process, and learning more about drugs after scanning the code with mobile phones Taobao, Alipay and Ali Health App. (Reporter Li He)