As the Spring Festival approaches, the taste of the year is getting stronger all over the country, and the sales of new year goods are getting stronger.

2025年5月2日 | admin | A1

CCTV News:With the approach of the Spring Festival, the flavor of the year is getting stronger all over the country, and the sales of traditional handicrafts such as lanterns and Spring Festival couplets and new year goods such as bacon are booming.

These days, the streets and alleys of Suining, Sichuan are covered with red lanterns, and there is a festive and lively atmosphere everywhere. Some urban landscapes with red, yellow and green as the main colors at intersections have also appeared one by one.

In the market, decorations such as red Spring Festival couplets, various blessings and Chinese knots are dazzling, and many window grilles, pillows and red envelopes with tiger characters and tiger patterns are also very popular. In addition to traditional holiday supplies, flowers have also become the choice of many citizens. Adding some auspicious flowers to the family not only brings a good mood for the new year, but also dresses up the festive atmosphere.

In Sinan, Guizhou, Tujia bacon such as sausage is popular in the market.

Due to the epidemic, many Sinan people who are away from home choose to celebrate the New Year on the spot, and buying local new year’s goods through the Internet has become their first choice to feel the taste of their hometown. Sinan Tujia preserved meat has a long history. It enters the twelfth lunar month every year, and the preserved meat is fragrant everywhere in Sinan urban and rural areas. People cut pork into strips and chunks when making preserved meat, and pickled it with more than 10 seasonings such as pepper, pepper and star anise for 5-mdash; After 7 days, it was baked with smoke and charcoal fire.

In Nanning, Guangxi, on the eve of the Spring Festival every year, festive New Year’s Eve flowers are an essential new year’s goods in many citizens’ shopping lists.

As the Spring Festival approaches, the sales of handicrafts symbolizing festive atmosphere in Gaoping, Shanxi are hot. In the manual lantern production workshop, workers step up the production of various lanterns, with a clear division of labor in painting, pasting and assembly. It takes at least one day to make an ordinary lantern. Handmade workers integrate modern aesthetics on the basis of traditional handicrafts, and social fire props such as dragon dance, lion dance, dry boat and Jiulian lantern create a strong auspicious and festive flavor.

Continue reading »

Bright spots! ＂2022 Spring Festival Gala＂ is worth looking forward to.

2025年5月1日 | admin | A1

　　Happy new year, happy and auspicious. On the morning of January 27th, the Central Radio and Television General Station held a press conference on the Spring Festival Gala in 2022. The relevant person in charge introduced in detail a number of innovative highlights of this Spring Festival Evening.

　　Hard core technology brings all-round audio-visual enjoyment

　　In the innovative practice of building the strategic pattern of "5G+4K/8K+AI" in the Spring Festival Evening of 2022, a number of cutting-edge scientific and technological means were actively applied, making the Spring Festival Evening a big stage for the media scientific and technological innovation display of the Headquarters.

　　△ Jiang Wenbo, a member of the editorial meeting of the Central Radio and Television General Station, introduced the highlights of technological innovation in the Spring Festival Evening of 2022.

　　8K Ultra HD TV is the highest level TV standard in the world today. The main station is not only a participant in the formulation of this standard, but also a practitioner of its application. After a year’s efforts, the 8K ultra-high-definition TV standard of the main station has completed the construction of the full link system of 8K production, broadcasting, transmission and presentation. This year’s Spring Festival Gala will be broadcast live on CCTV-8K Ultra HD channel. At the same time, the city will be lit up through "100 cities and thousands of screens", and a brand-new spatial media communication matrix will be constructed by the integration of "8K ultra-high-definition channel+landmark big screen". It is worth mentioning that the audience can listen to the TV sound synchronized with the 8K ultra-high-definition big screen through the "100-screen Walkman" WeChat applet, so that people can enjoy the ultra-clear, colorful and vivid audio-visual feast in front of the outdoor big screen.

　　This year’s Spring Festival Gala used LED screen for the first time to create a 720-degree dome space, and the giant dome design made the audience and the main stage integrated. The LED screen of 4306 square meters constitutes a highly malleable three-dimensional broadcast space, which breaks through the space limitation. For the first time, the sound reinforcement system is designed by multi-point sound reinforcement in different regions, and the volume and time delay of speakers in each region are accurately controlled, creating a good listening environment for the audience.

　　In addition, there are 130 4K cameras in the studio hall. Through the real-time processing and production of the collected video stream, the wonderful free-view video content such as "time and space condensation" and "multi-dimensional transformation" can be watched continuously, which fully meets the audience’s personalized immersive viewing needs.

　　The main station also makes full use of XR, AR virtual vision technology, holographic scanning technology and 8K naked-eye 3D presentation technology to break through the time and space constraints and bring vivid stereoscopic images to the audience. The AI multi-modal moving capture system is used to collect the actor’s trajectory and figure, and the three-dimensional coordinates of the actor’s figure image are calculated in real time by AI algorithm, so that the digital model and the actor can complete the action performance synchronously, efficiently and accurately, and create a magical visual effect of virtual and real interaction.

　　The content is novel and unique, restoring the true nature of life

　　The 2022 Spring Festival Gala adheres to the main tone of "happiness, auspiciousness and jubilation", adheres to the creative principle of "keeping integrity, innovating and creating new colors", pays attention to the organic combination and mutual transformation of ideas, art and technology, and strives to show the real and simple life with rich program styles, and highlights the annual flavor of reunion, reunion and unity in a festive and warm atmosphere.

　　△ Wang Xiaozhen, member of the editorial meeting of the Central Radio and Television General Station and director of the editorial office, introduced the overall preparations for the Spring Festival Evening in 2022.

　　The whole party not only has many kinds of programs familiar to the audience, such as language, song and dance, folk art, magic acrobatics, etc., but also has creative programs full of innovative atmosphere and high-tech means, creating a strong atmosphere of family reunion and happiness, and at the same time showing the world the festive colors of China’s land to bid farewell to the old and welcome the new, and Chinese people around the world to welcome the traditional festivals.

　　Language programs immerse the heart, feelings and thoughts into daily life, and strive to show various life appearances through different observation angles. There are warm comedies that reflect the deep affection between father and son, the relationship between mother-in-law and daughter-in-law, stories that satirize dishonest behavior, and cross talk performances that imitate others … … Let everyone feel colorful life in knowing laughter.

　　Song-and-dance programs will use a series of affectionate works to show the true feelings and the beautiful picture of the times, and carry forward and inherit the excellent Chinese traditional culture. Among them, there are not only carefully created new tracks, but also well-known classic melodies, showing China’s innovative changes, beauty of the times and forge ahead in the new era.

　　△ 8K TV set displayed on site

　　This year’s Spring Festival Evening also paid special attention to inviting many famous old artists such as Li Xuejian to be present, and gathered in the studio with a group of young and middle-aged powerful actors to join the people of the whole country in bidding farewell to the old year and welcoming the new year.

　　Cross-screen gala

　　The "Spring Festival Evening Broadcast Matrix" forms a "blowing open the petals of ten thousand pear trees" trend.

　　The Spring Festival Gala has gone through forty years, which is the emotional sustenance and aesthetic enjoyment of the vast audience, and it is also a beautiful companion for family reunion. This year, the reception desk will launch "Watching the Spring Festival Evening with Vertical Screen" for the first time, providing a brand-new visual experience for the audience. The system will realize the mixed production and broadcasting of high-definition and 4K new media signals on the spot with lightweight and all-IP deployment, and the unified switching of horizontal and vertical screens, so as to realize the new mode of "cross-screen" live broadcast in the Spring Festival Evening of 2022. Users can independently choose fresh viewing angles through new media platforms such as CCTV video, CCTV news and CCTV literature and art, highlighting the youth and new vitality of the Spring Festival Evening.

　　In addition, a series of wonderful programs, such as While the Spring Festival Gala is Going on, The Year of Dragon and Tiger Leaping in China, The Legendary China Festival, will form a "Spring Festival Gala Broadcasting Matrix", which will extend the joy, auspiciousness and jubilation of the Spring Festival Gala to the whole Spring Festival holiday and accompany the broad audience to have a happy reunion year.

　　On New Year’s Eve, "Spring Festival Gala 2022" will be broadcast simultaneously on CCTV comprehensive channel, variety channel, Chinese international channel, national defense and military channel, children’s channel, agricultural and rural channel, Olympic channel, 4K/8K ultra-high-definition channel and other broadcasting frequencies, such as the sound of literature and art, the sound of music, classical music broadcasting, the sound of Greater Bay Area, the sound of the South China Sea, the sound of Taiwan and the sea, Chinese global broadcasting and China traffic broadcasting.

　　At the same time, CCTV video, CCTV news new media, CCTV network, cloud listening and other new media platforms are broadcast simultaneously. CGTN (China International Television) English, Spanish, French, Arabic and Russian channels and 44 foreign new media platforms will link more than 600 media in more than 170 countries and regions around the world to broadcast and report the Spring Festival Gala live.

　　Starting from the "new", give your heart and soul. The reception desk will use the next few days to polish every program carefully, and go all out to create a successful, wonderful and unforgettable Spring Festival Gala, and create a happy, festive and peaceful China Year with a well-cooked dinner. Let’s meet in the Spring Festival Evening and go to spring together!

Continue reading »

Adjust the suggested retail price to mark Feitian Maotai, and speed up the high-end Wuliangye？

2025年5月1日 | admin | C3
Recently, the news that Wuliangye suggested that the retail price should be adjusted to 1499 yuan attracted attention, which was interpreted by the outside world as wanting to bid for 53-degree flying Maotai.
On March 27th, the Beijing News reporter visited a Wuliangye store in Haidian, Beijing. At present, the price of the eighth-generation Wuliangye 52-degree 500ml single bottle has been adjusted to 1499 yuan. In the official flagship store of Wuliangye, the e-commerce platform, the price of this product is also displayed as 1499 yuan. However, the actual purchase price is lower than 1499 yuan, ranging from 1100 yuan to 1200 yuan.
Some Wuliangye dealers confirmed to the Beijing News reporter that "the eighth-generation Wuliangye price adjustment notice was recently received from the manufacturer". In its view, "the market price of Wuliangye has not kept pace with the retail price. Adjusting the retail price may affect the profit of distributors, but it will also be a test of survival of the fittest for channel terminals."
In February this year, Wuliangye ushered in a new head and started a new round of high-quality development. The industry believes that the proposed retail price adjustment releases the signal that Wuliangye will enhance its quality value and brand potential. At the same time, it also means the transformation and upgrading of Wuliangye, paying more attention to terminal marketing, and helping to cultivate brand value.
Some dealers have received the price adjustment notice.　
On March 27th, the Beijing News reporter visited a Wuliangye specialty store in Haidian, Beijing. The price of a 52-degree eighth-generation Wuliangye 500ml single bottle was 1499 yuan. The staff in the store introduced, "(retail price) has just been adjusted, and the price of goods can be cheaper, with a single bottle of 1100 yuan; Get the whole box, a single bottle of 1050 yuan. " At the same time, the clerk also said that "the price tag has been adjusted, and the actual transaction price may be adjusted in the future."
A Wuliangye store in Haidian, Beijing, the price tag of the eighth generation Wuliangye shows 1499 yuan. Beijing News reporter Qin Shengnan/photo

Subsequently, the Beijing News reporter visited chain liquor stores and supermarkets, and some liquor store clerks said that they had heard about the proposed retail price adjustment.
In the official flagship store of Tmall Wuliangye, the price of a 52-degree eighth-generation Wuliangye 500 ml single bottle is 1499 yuan, and it is 1220 yuan after participating in the activity of 1499 minus 279. The Beijing News reporter consulted the customer service as a consumer whether the manufacturer’s guide price of this product was raised, and the customer service replied that "the prices of goods are all audited by the company and uniformly priced". According to the pictures provided by customer service, the activity of subtracting 279 from 1499 will end on April 15, 2022.
In Wuliangye’s new retail APP, the price of a 52-degree eighth-generation Wuliangye 500 ml single bottle shows 1220 yuan, but there is also a underlined price on the page showing 1499 yuan.
Screenshot of Wuliangye’s new retail APP (left) and the official flagship store of Wuliangye on Taobao platform.
On March 27, the Beijing News reporter from HenanoneThe distributor of Wuliangye learned that "a few days ago, it was informed by the manufacturer that the suggested retail price of the eighth generation Wuliangye has indeed been adjusted, from 1399 yuan to 1499 yuan per bottle". The distributor said that the adjustment "should be nationwide, mainly based on Wuliangye’s own development and market conditions".
Talking about whether to mark Feitian Maotai,The dealer believes that,Maotai is the representative of Maotai-flavor and Wuliangye is the representative of Luzhou-flavor. There is no comparability between them.
The research report issued by Ping An Securities pointed out that with the structural upgrading of consumption, the number of liquor enterprises above designated size continued to decrease, the concentration of the industry accelerated, and the price increase contributed to the main growth. The rising price of Feitian Maotai has opened the ceiling of high-end liquor and sub-high-end liquor. Wuliangye will continue to benefit from the high-end consumption spillover under the supply restriction of Maotai, and it will be a high probability event to realize the sale at a favorable price after the price increase.
As of press timeWuliangye official did not release the price adjustment news, and Wuliangye related staff also told the Beijing News reporter that it was not clear about this matter for the time being.
Forced dealers to transform and upgrade.
In recent years, there has been an upsurge of sauce-flavor liquor in the market, which makes Wuliangye, as the "boss" of Luzhou-flavor liquor, have to face the pressure from sauce-flavor liquor and carefully deal with the possible changes in consumers’ drinking preferences under the new consumption mode.
On February 18 this year, Wuliangye setTuanyingThe new head of the company once served as Party Secretary and Chairman of Wuliangye Group, and Party Secretary and Chairman of Wuliangye Co., Ltd.. Starting a new round of high-quality development and reaching a new level of development is the starting point and focus of Wuliangye’s "coaching change".
The Beijing News reporter noted that on March 11th, Wuliangye held the 2022 investor communication meeting by live online. Focusing on the development goal, Zeng Congqin proposed to make every effort to build Wuliangye with the five-in-one of "ecology, quality, culture, digital and sunshine" and sustained, steady and high-quality development, including upgrading and building the largest solid-state pure grain brewing base in the industry, continuously improving the industry-leading quality management system, improving the famous liquor rate of Wuliangye and adhering to "quality Wuliangye"; Build "Digital Wuliangye" and set a benchmark for digital transformation of China liquor industry.
According to media reports, Wuliangye has adjusted its ex-factory price at the beginning of this year. The planned ex-factory price of the eighth generation Wuliangye is still 889 yuan/bottle, but the unplanned price has increased from 999 yuan/bottle to 1089 yuan/bottle. Superimposing the proposed retail price adjustment, in the eyes of the industry, this means that Wuliangye is taking a series of measures to consolidate the advantage of thousand yuan price belt, and it is also a manifestation of enhancing its brand value.
However, in the view of the above-mentioned dealers, since the current market price of Wuliangye has not kept pace with the retail price, adjusting the retail price may affect the profit of distributors. "This adjustment is also a test of the strength of distributors, and the survival of the fittest will force distributors to continuously transform and upgrade, and the advantages of distributors with good performance will become more prominent, while distributors without stable customer base may face greater challenges. Overall, it may be more conducive to the long-term development of Wuliangye. "
Xiao Zhuqing, a liquor analyst, told the Beijing News reporter that the suggested retail price should be adjusted to 1,499 yuan, which can widen the price difference and improve the enthusiasm of the whole terminal channel. "In the past, Wuliangye mainly relied on large agents, and its marketing methods were relatively rough. From simple channel promotion and advertising, it now attaches great importance to terminal marketing, attaches importance to more accurate big data marketing, word-of-mouth sharing, etc., and at the same time builds cultural IP and begins to pay attention to the control of social inventory. These are all measures for the development of Wuliangye’s refined marketing."
According to the 2021 annual performance forecast released by Wuliangye recently, it is estimated that the revenue in 2021 will be about 66.2 billion yuan, an increase of about 15% year-on-year; It is estimated that the net profit will be about 23.35 billion yuan, a year-on-year increase of about 17%. As for the reasons for the change in performance, Wuliangye said that it was mainly due to the continuous growth of the volume and price of the company’s core products.
Beijing News reporter Qin Shengnan　
Editor Zhu Fenglan proofreads Liu Baoqing.
Continue reading »