Originality makes business more valuable.

Audi A7 has always been the title of "the most beautiful Audi" and "the most beautiful coupe" in the world, but the domestic version of A7L has been controversial since its birth. As the mainstay of SAIC Audi’s sales, the big price reduction in recent months has finally helped the company recover its dignity.

Author | Huang Shuo

Editor | Tian Yanlin

Operation | Liu Shan

Watching Mercedes-Benz E-Class and BMW 5 Series lower their prices, Audi’s high-end cars can’t sit still.

"480,000 Audi A7L, no aura! The 380,000 Audi A7L is impeccable! " In November, 2023, Feng Li from Guangdong bought a Darth Vader version of SAIC Audi A7L 45TFSI quattro S-Line with an official guide price of 478,700 yuan at a landing price of less than 430,000 yuan.

The price of bare car was reduced by 100,000 yuan, including the purchase tax and insurance, and the landing price of the full amount was around 420,000 yuan. As a car enthusiast, Feng Li told the "city circle" that he wouldn’t have paid attention to this car at all if the price had not been cut so hard.

Although Audi A7L has always been the title of "the most beautiful Audi" and "the most beautiful coupe" in the world, and the imported goods are not cheap, it is a dream car for many people, but Audi A7L, as a domestic version of Audi A7, has been controversial.

As long as the price is in place, disputes are trivial.

Unlike Audi A6L, A4L, A3/A3L, Q5L/Q5LSportback and Q3/Q3 Sportback, which are very dazzling star models in China market, Audi A7L does not belong to the camp of FAW Audi (established in 1991), but is the first model launched by SAIC Audi (established in 2021).

At present, SAIC Audi only sells three models of Audi A7L, Q6 and Q5 e-tron. Among them, Q6 and Q5 e-tron are both "special offerings" in China market, and only A7L is a global model made in China, but there are always doubts about styling changes and production support.

The manufacturer of Audi A7L is SAIC Volkswagen, which cancelled the slip-back shape and tail wing when it was localized. Some insiders have analyzed that the original Audi A7 is a niche model, with many people like it and few people buy it. Therefore, when carrying out localization transformation, SAIC Audi designed A7L into a sedan version of the executive car to expand the audience, but it also directly made this car lose its "aura".

An Audi A6 allroad owner said that this is equivalent to cutting off A7′ s biggest selling point. "Originally, A7 took the sports route. Many people just bought it for its beautiful shape and personality. This really changed the soul of A7."

Lengthening the wheelbase is a routine action made in China, but the iconic sliding back shape and lifting tail are cancelled, and it is forcibly changed into a sedan that caters to the market demand of China. This change has made many people say that it is unacceptable, and imported Audi owners are especially "contemptuous".

In addition, some car enthusiasts think that A7L is too close to the calmness of the domestic A6L in the adjustment of daily driving feeling, which is quite different from the original A7L’s brisk sports style.

Based on the above, A7L has been ridiculed by many netizens as "Audi A6.5L", "Audi A6L" and "Audi A6L Plus".

In January 2022, Audi A7L went public for the first time, and the market response was very cold. In 2022, the annual sales volume was only 3,801 vehicles, with an average monthly sales of 316 vehicles. On September 1, 2023, the 2024 Audi A7L was officially launched, with a small change, and the configuration and price were fine-tuned. The price range was 418,700 ~ 699,700 yuan.

According to Sina Auto data, from August to November 2023, the monthly sales of Audi A7L were 1,037, 1,437, 1,645 and 1,806 respectively. In the same period, the average monthly sales of BMW 5 Series and Mercedes-Benz E Class of the same level exceeded 10,000.

Soon by the end of 2023, major car companies started a price war, showing their reserve prices one after another. At the beginning of the year and in the middle of the year, it almost became the norm for all brands to encounter "backstab", and even the owners of Mercedes-Benz, BMW and Audi were not spared. Some imported models with high prices have also experienced large price fluctuations.

It seems that whoever doesn’t reduce the price will be eliminated by the market. Although SAIC Audi has set itself an annual sales target of 50,000 vehicles, it is not high, but it is also very urgent with only three cards in hand.

Recently, the "City Circle" visited a number of SAIC Audi stores in Beijing. Sales staff said that since October 2023, A7L has increased its price reduction efforts, and all models started with a discount of 100,000 yuan, an increase of about 40,000 yuan compared with the middle of the year.

For high-end cars with a price of nearly 400,000 yuan, this new discount seems to be few, but because many consumers are used to comparing it with A6L owned by FAW Audi, it suddenly highlights the cost performance of A7L.

"Many customers refer to A6L. In October, A7L’s entry model, 45TFSI S-Line Dreaming Crystal Edition, had a preferential landing price of about 360,000 yuan. The A6L 45TFSI, which is also a two-wheel drive and 2.0T high-power engine, was selected as elegant. The landing price in the same period was basically 370,000 ~ 380,000 yuan, and the overall configuration was slightly lower than that of A7L. " Sales theory.

However, due to too little attention paid to Audi A7L before, the news of price reduction has lagged behind. From October to November, 2023, the monthly sales volume only increased slightly, and it broke out in December. It is reported that when the price reduction is the largest in December, it can be cheaper by 120,000 ~ 130,000 yuan to buy A7L through loans.

SAIC Audi officially announced that A7L sold 6,281 vehicles in December 2023. According to the data of Easy Car App, the total sales volume of the car in these four weeks has reached 4,801 from January 1 to 28, 2024.

It seems that as long as the price is in place, no matter how controversial the car is, it can’t escape the law of true fragrance.

An interesting episode is that "City Boundary" found on platforms such as Knowing Car Emperor and Xiaohongshu that due to the low popularity of SAIC Audi and the few offline stores, many intentional consumers mistakenly entered FAW Audi’s online live broadcast room and offline 4S shop to consult the price of A7L.

Who is buying Audi A7L?

In Feng Li’s view, compared with the original imported A7L sold in China market, the domestic A7L has a lower value, but its power specifications are very affordable.

For example, Audi’s proud quattro four-wheel drive system will only appear on the imported version of A7 with 3.0T At present, the price of bare car in the market is about 660,000 yuan. In addition to the entry-level models, the Audi A7L is equipped with a quattro four-wheel drive system, whether it is a 45TFSI model with a 2.0T engine or a 55TFSI model with a 3.0T engine.

"Personally, I think that the quattro is the real Audi, but fortunately A7L is not as stingy as the imported version." Feng Li said.

Therefore, when the news of price reduction came, many consumers who had "disdained" A7L went to see the car "honestly".

"City Boundary" found on social platforms such as Xiaohongshu that A7L owners who posted posts are generally young people, most of whom are around 30 years old, and many of them are returned students in their twenties.

Zhao Pu, the owner who bought the A7L Darth Vader version, is one of them. According to him, in the third quarter of 2023, manufacturers launched preferential activities for duty-free cars for international students across the country.

▲ (Source/February 2024, official website, the duty-free car of China Automobile Corporation)

Liu Shan, a returned student from Jiangsu, also said that the Audi A7L she bought in December 2023 was 100,000 yuan cheaper. After tax exemption and agency fees, the final landing price was in the early 390,000 yuan. Liu Shan chose the "Summer Special Edition" model with optional package, and also picked his favorite body color. "If it is a regular model, the price can be lower."

In February, 2024, a duty-free car agency increased the preferential treatment for international students, saying that after the A7L of 3.0T was offered a maximum discount of 130,000 yuan, the company would also enjoy free purchase tax, and also send a fuel card of 1,500 yuan or an equivalent shopping card.

▲ (Source/Little Red Book)

However, the 2.0T version of A7L on the market has a discounted landing price of around 400,000, and there are too many optional models at this price, such as Audi A6L, Mercedes-Benz E-Class and BMW 5 Series. Moreover, when these cars had the greatest preferential treatment in 2023, there were about 100 thousand, and tax exemption policies were also introduced. Comparatively speaking, the Audi A7L is too small, why do young people love to buy it?

Zhao Pu said that apart from the tax exemption policy, he chose A7L more because "this car is rare on the road".

Minority means uniqueness, which conforms to the aesthetic taste of young people "the more special the better, the better the personality". According to the "city boundary" observation, many car owners who choose A7L have jumped over from BMW 4 Series, Audi A5, Audi A4 Avant, Aouita 12 and other niche models.

Although the A7L’s cancellation of the slip-back shape and tail wing is full of controversy, the design of the sedan operated by German designers is not completely unrecognized. "As long as we don’t compare with the imported A7, we only compare the sedan medium and large cars of the same level on the market, and the value of A7L has few rivals." A consumer who is considering starting said.

In the eyES of some young people, mainstream models such as Audi A6L, Mercedes-Benz E-Class, BMW 5 Series and lexus es are "either too commercial or old-fashioned", and they don’t care much about the relationship between A7L and A7. Plus, there are discounts now. After comparison, they chose A7L with little struggle.

SAIC Audi needs to work harder.

About "how to please young people" is the homework of many car companies at present, and SAIC Audi has also paid a lot of tuition fees for it.

Audi A7L has launched the first version, the first version, the Darth Vader version, the White Mage version, the Wind Knight version, the Paladin version, and many other special models. SAIC Audi wants to rely on these distinctive models to achieve a balance between sales and profits through scarcity. Unfortunately, this strategy was not successful at first.

Although SAIC Audi claims that its owners are aged 25-35, the sales volume of less than 1,000 vehicles per month from January 2022 to March 2023 shows that young people who are really willing to spend tens of thousands more than A6L, BMW 5 Series and Mercedes-Benz E-Class before the big price reduction are really rare.

On the other hand, another BMW 4 Series, which takes the niche route, is similar in price to A7L, and once sold at a higher price, but people sell better than Audi A7L. In 2023, the monthly sales volume of BMW 4 Series will basically remain above 1,500 vehicles.

Young people are not "stupid people with more money". If you want to impress them, either the products are excellent enough or the prices are sincere enough, they will always be the same.

This round of price reduction, Audi A7L’s approach is wise and helpless. This helplessness began when SAIC Audi turned A7 "magic change" into A7L that was ridiculed by the group.

The birth of A7L is directly related to Audi’s strategic changes in the China market in recent ten years.

Before the establishment of SAIC Audi, Audi had only one joint venture car company in China, namely FAW Audi, which was established in 1991. For more than 30 years, FAW Audi has achieved enough success in China market.

In 2023, FAW-Volkswagen sold more than 1.91 million vehicles, of which Audi brand contributed 36.5% of the sales.

▲ (Source/Eye Check)

Watching old rivals Mercedes-Benz and BMW make money in China market, German Audi is unbalanced, trying to seize more market share and introduce more models. The simplest way it can think of is to set up another joint venture company to seek higher profits.

In 2016, SAIC and Audi signed a cooperation agreement. As expected, the cooperation was collectively opposed by FAW Audi dealers. It was not until April 2021 that SAIC Audi was formally established, and the first model A7L was released in the same year.

However, since its establishment, SAIC Audi has not had many comfortable days. Because there are too few original models that Audi can directly localize, and the main models in the product matrix have been basically taken away by FAW Audi in recent years, only a few niche and high-end cars such as A5, A7 and Q7 are left to be developed.

Audi, on the other hand, wants to maintain its brand image by importing high-end cars and performance cars, but also wants to make a domestic model that can be accepted by more China consumers, and it can’t affect the imported version, so it can only move out the old routines of "lengthening" and "sedan".

A little different from the previous localization, A7L’s "sedan" may be a helpless choice made on the basis of "lengthening".

After the original A7 is lengthened, a cross beam needs to be added to enhance the strength of the rear part. If you continue to slip the back shape, the cost will increase greatly. Manufacturers who haven’t made any money are of course more inclined to make a sedan.

In fact, apart from the modeling and slightly complicated life experience, A7L itself doesn’t have many slots. The body size, mechanical specifications and design style are basically in line with the global positioning of A7 slightly higher than A6.

Taking the American market as an example, the starting price of the standard wheelbase version of the sedan A6 is 57,300 US dollars (about 412,000 yuan), while the starting price of the A7 is 71,200 US dollars (about 512,000 yuan). The price difference between the two models is just about 100,000 RMB.

In Germany, the starting price of the standard wheelbase sedan A6 is 53,800 euros (about 418,000 yuan), and the starting price of A7 is 63,500 euros (about 493,000 yuan), and the difference is about 75,000 yuan.

Therefore, when A7L was cheaper than A6L, it did attract some consumers who paid attention to cost performance. "Whoever loves to spray it will be finished with incense." In the eyes of some car owners, "the more you spray, the cheaper I buy."

Some people say that the price reduction of A7L has brought SAIC Audi back to life, but after the price is changed, the high-end positioning of A7L may be shaken. However, in the face of the growing volume of China automobile market, SAIC-Audi is very open-minded, and sales volume is king.

(The interviewee in the article is a pseudonym)

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Unless otherwise specified, the pictures are all from vision china.　

Original title: "One car drops 100,000, SAIC Audi is in a hurry"

Read the original text

In this era, it may be difficult for you to find a person similar to Musk. His business map is increasingly entering our daily life, and his every move is always exposed to the media.

To some extent, he is also willing to show these aspects. Therefore, in the eyes of the public, although Musk is special, it is not mysterious.

Recently, Liang Ning, a famous product owner and business researcher, shared her understanding of The Biography of elon musk. In her view, the greatest significance of this book is not about Musk himself, but the action and vitality reflected by him and the people around him.

In the era when everyone pursues stability, why do Musk people still choose to break through themselves and try to take risks again and again? Why do they have such powerful energy, and what do they have in common?

The following is Liang Ning’s account:

1. Biography of elon musk is more like the Silicon Valley version of Water Margin.

The Biography of elon musk is the most exciting book I have read in recent two years.

It’s like reading martial arts novels when I was in middle school. A group of top players went to meet the top enemies, showing a state full of vitality-falling down, being beaten with blood, and then getting up and knocking down their opponents.

I am an engineering student studying computer. There is a difference between science students and engineering students. Wandering Earth 2 is a particularly good test yardstick.

For a while, I asked everyone, "Do you like this movie?" I asked more than 100 people, and finally came to a very clear conclusion-liberal arts students don’t like it, science students don’t like it, but engineering students love it.

Biography of elon musk is definitely a book that grows on the aesthetic point of engineering students or engineers.

It’s easy for people to misunderstand this book-simply regard this book as elon musk’s personal biography, so many people think that there is nothing to read, because Musk is actually a person with over-exposure of personal information.

First of all, he is the CEO of a very important listed company, and there are countless interpretations about his company’s business in the news. Secondly, he has a lot of gossip and gossip.

He loves to tweet himself, especially after the acquisition of Twitter. So this leads many people to think that it is unnecessary to read this book. It seems that we already know everything about him.

butThis book, you can’t treat it as a story of one person. In fact, it is a bit like Water Margin, which is about a group of industrial heroes.

Second, Musk left the world behind with action.

I want to talk about many things in this book, such as mobility, learning curve, ability circle, Musk’s life and business, and so on. But if you give me 20 minutes to talk about only one point, what I want to talk about most is mobility.

If I have to judge a person by only one point, it is action.

becauseEverything else can be disguised, your dress, speech, PPT…… … but your action can’t be disguised.

Action is not cognition, nor ability. It does not refer to a state of temporary eruption when a person is forced, but a state of continuous life.

What impressed me most about this book is the vigorous action of this group of people, especially in this era.

In recent years, many friends around me who used to be awesome, such as angry clothes and young heroes, are now depressed, insecure, decadent and whining.

At this time, you can see a group of people in this book, showing you a very vigorous vitality, which is very exciting.

As mentioned in the Biography of elon musk, Musk decided to build rockets because I want to make human beings a trans-planetary species. If human beings want to survive on Mars, of course, rockets have to send people up, so I want to build rockets.

What’s next? The original plan was to buy a second-hand rocket first, but when I went to Russia, I found that people were sitting on the ground and couldn’t afford it.

Without saying anything, Musk immediately began to decompose this matter. The essence of rockets is composed of metal and fuel. These two substances are not expensive. Why do rockets sell so expensive? Can I make it myself?

Everyone told Musk that "you are crazy", but Musk didn’t care at all and immediately started looking for someone. Found his first core employee-Muller.

I especially like the scene in the book when Musk first met Muller-Musk went into the workshop to look for Muller, who was carrying an 80-pound engine on his shoulder, trying to fix it on a frame.

At this time, Musk walked over to talk to him. This buddy answered Musk’s question while carrying an 80-pound engine on his shoulder. It was not until he answered the third one that he felt that he had to put this 80-pound thing down and talk to Musk seriously. This whole scene is very engineer.

Musk asked Muller to meet again next week to talk in detail. Muller didn’t agree at first, because he was going to watch the Super Bowl next week. He just bought a big TV and invited his friends to watch the game together.

Musk ignored all this and insisted on meeting, so that night Musk watched the game at home with Muller and several engineer friends.

In fact, they only watched one round of attack in the end, and then they discussed how to build a launch vehicle all the time. Because for a group of engineers, building rockets is much more interesting than watching games.

Later, the book said that they were looking for a rocket test site. There was a suitable venue in the United States, but it will take a while, andMusk’s characteristic is that he doesn’t want to waste time waiting.

So he looked elsewhere and found Kwajalein Island near the equator.

There is a description in this story that touched me very much. Musk said that the satellite we were going to carry at that time was very big, so we had to launch near the equator, because there would be a faster rotation speed there, which could provide the extra thrust needed for launch.

This sentence is also entirely in the aesthetic point of engineering students. We sit on the earth every day, but we have never thought about how to use the power of the earth’s rotation to our advantage.

Then this group of engineers went to Kwajalein Island, where they worked for four years. During this period, the rocket failed to launch three times before it succeeded for the fourth time.

In these four years, people often take off from Los Angeles and fly to Kwajalein Island for a 40-hour round trip to get a small part.

Don’t sleep, devote yourself wholeheartedly and then do one thing, all for a three-minute rocket test.

If you read Biography of elon musk, you will see that their living conditions on the island are very bad, and they work and sleep in trailers.

On social networks, people often criticize 996 and unscrupulous capitalists who force employees to work overtime, but you will see the engineers described in the book, not only 996, but also these people are working like crazy.

There is another example in the book. After visiting SpaceX, a Boeing engineer was completely infected by the warm working atmosphere here and went directly to Musk to say that he wanted to work for him.

There is a saying that he is particularly touching-he is eager for the same workload as Musk.

As an ordinary person, I think what most people pursue is just to make their lives easy.

But at this time, you find that a group of people choose the difficult mode.

Don’t be easy, challenge the most difficult thing in the world, challenge endless failures, and live a hard life, even if you will be reviled without respect. What kind of action is this!

Judging from the results, by the time their rocket was successfully launched, SpaceX had 500 people.

This is amazing, because when Musk introduced the female president of SpaceX six years ago, there were only seven people in the company.

A small company of seven people had the nerve to appoint a vice president, and dared to talk to NASA about business, and then expanded to 500 people.

There are 50,000 people in Boeing’s similar departments, and there is a manpower gap of 100 times.

And when they also received a mission from NASA, SpaceX has completed the task and sent the load to the space station, while Boeing has not completed the seemingly high-end experiment in the preliminary preparation.

Not to mention elon musk’s mobility. In the 20 years from 2003 to 2023, several major issues about our planet and human existence have evolved because of Musk’s single-handedness.

Transportation energy, artificial intelligence, brain-computer interface, payment, satellite communication, etc., all these basic problems have evolved human capabilities because of Musk and his partners.

What kind of action is this? His mobility alone can be said to be one hundred times that of other people or organizations.

When we look at a person, it is important to see if he has action.

For a person who has no mobility, don’t be lucky, don’t think that he just can’t, and he will have mobility if he knows it. Action is a person’s self-character and a person’s habit.

The fate of any one person, the fate of an enterprise and an organization is actually shaped by their own actions.

Third, where does the super mobility come from?

Why do Musk and his team have such strong action? From my reading of Biography of elon musk, I think there are four points.

The first point is "will", a heartfelt willingness to something.

Why does Musk never stop? In the book Biography of elon musk, including the biographer Isaacson himself.

He wrote again and again in the book that if Musk chooses to retire at this moment, he is the winner of life and can stand at the peak of his career, but he didn’t, and he moved on.

Why? Because of his sense of mission.

From the first day of his life, he got the name "Elon". "Elon" comes from the science fiction novel "Mars Project", and the name of the consul of Mars colony in this novel is Elon.

So he was born with the concept of "Mars" subtly implanted by his name.

For each of us ordinary people, as long as you participate in one of Musk’s series of achievements, it is already a shining moment in life.

But not for him,Musk’s life is a sea of stars, not only to reach Mars, but also to make human beings a trans-planetary species, which is a distant dream.

It is a brilliant achievement in the eyes of ordinary people, but it is just a preface in the eyes of Musk.He has super will and mission, works hard and never stops.

I believe everyone will be shocked again and again when watching the Biography of Musk. Why can Musk always find such a desperate engineer to work with him and be crazy?

But for an engineer, if I have the opportunity to realize what I imagined by myself, I have endured fatigue, harsh living conditions and the bad attitude of my boss, but I have inherent joy in life, so this is a super willing type.

The second point is "knowing how to do it".For example, when Musk decided to build a rocket, NASA’s Mars program was actually interrupted.

When Musk decided to be an electric car, in fact, the entire automobile market had already sentenced the death penalty to electric cars.

At this time, it is useless for him to say "I know how to do it", because the previous experience has failed, so Musk talked about the first principle at this time, which is one of the reasons why we admire Musk so much.

As I said, he not only instigated the change of the world and promoted the evolution of mankind, but also inspired us to rethink the essence and appearance of a thing.

For example, a rocket is just metal and fuel. Why is it so expensive? So can we reconstruct metals, re-select fuels, and then reduce costs and build new vehicles in other ways?

The same is true of satellites. Musk said that I would send 40,000 satellites into space. Everyone thought he was crazy when he heard it, but he calculated that if the satellite cost dropped by 10 times, it would be fine. Reduce the cost by 10 times, and now the team members can’t do it, so they will open it and replace it with a group of SpaceX people, but the common feature of this group is that they have never built a satellite.

At this time, you will find that, as Wang Xing often said, "I can’t, but I can learn". What does it mean to "know how to do it" at this time?

Is that I can know what to do from the perspective of physics and engineering.

Musk said that the only thing he surrendered was the theorem of physics, and nothing made him surrender except physics.As long as physics is not challenged, all other rules can be challenged.

The third point is "no internal friction", which is actually very difficult.How to cure mental internal friction is also an online hot word in the past two years.

I found that many good friends around me, including myself, lived like dogs in the past two years. Full of self-doubt, doubts about the outside world, very tangled, and timid in doing one thing, this is internal friction.

But I found that in this book, Musk was insane, had convulsions, cried and collapsed, butHe has no mental friction. He is always Move on. Because only this strong external pressure can resist his internal pressure.

I will reflect on why we have internal friction, but neither Musk nor his team has internal friction. They just go ahead, open the way to the mountain, bridge the bridge when encountering water, kill Buddha when encountering Buddha, and kill God when encountering God.

First, hisThe goal is very clearThis is actually the difference between an engineer and a businessman.

People usually have three goals when they do something, in order to "make it", "make money" and "maximize their experience".

Of course, when doing one thing, there may be three kinds of goals mixed at the same time, but some people’s goal is to make money, in order to make more money. Everything is just a tool for him to make money.

But this is not the case for an engineer. For an engineer, the greatest achievement is that I can solve problems that others can’t solve. We are born to solve problems.

You will find that Musk’s goal is extremely clear, and he has the momentum that the stronger the enemy is. My enemy is clear, the difficulty I want to solve is clear, and I will solve it.

His ultimate goal is to go to Mars, so all his motivation is to do one thing for it.

The second reason for not having internal friction is thatClear process. Musk’s consistent working method can maximize the clarity of the whole process.

For example, when Musk launched a rocket, he numbered all the parts and was responsible for the specific person.

Finally, when the rocket exploded, you can clearly see which part is out of order by recycling all the parts, and then directly locate who is responsible for the problem.

Therefore, Musk is not afraid of mistakes, and he is afraid that the process is not clear. As long as the process is clear, it can be optimized.

The reason why we have a lot of internal friction is because there are a lot of fuzzy areas inside.

If you can’t look it in the eye, it will exist forever.Musk pursues a clear goal, a clear process, and constantly develops a refinement process to make every link controllable.

So he doesn’t need internal friction, because he has sorted out every detail, which is the characteristic of an engineer.

For example, his third rocket failure was due to the 11th risk in the risk list. Lock in this risk after failure, so just tick this one and pay attention later.

For Musk, the process of launching a rocket is to constantly clarify, get feedback, and then iterate in the feedback to make sure that he is in the process of progress.

Therefore, the internal evaluation scale is more important. Originally, I didn’t know how many risks there were, but now my risk list is very clear, I know how to check one by one, I know who is responsible for all the parts, and I know how to improve anything.

From complete ignorance to complete control, this is the learning process of Musk.

The outside world can only recognize whether you have succeeded from an obvious signal-if you have successfully launched, OK, you have won; If you don’t launch successfully, you are a loser. The evaluation of the outside world is so shallow.

The fourth point is the ability to deal with setbacks.Because we can see that Musk has done so many things in the past 20 years. There is an old saying in China that "the more you do, the more mistakes you make."

The greater the work, the greater the grievance, and he is bound to be one of the people who suffer the most setbacks and failures on this earth.

Our culture is very concerned about external evaluation, so we are very afraid of facing failure. Why do ordinary people have no mobility, while Musk and his team have super mobility?

Maybe we have the will and know what to do. But we are too mentally exhausted to deal with setbacks.

Fourth, failure is a person’s competitive barrier.

What do we have to see through the book elon musk?

Failure is your real tuition, and failure is the barrier to competition.

Just now, I said that Musk launched the rocket and opened all the details in the process. His second rocket launch failed because the salt in the sea breeze corroded a spiral ring.

He said that if anyone wants to gain the most failure experience, he should run to the equator to send rockets.

In the past 20 years, I have had countless friends to start businesses, and I have met countless entrepreneurs. Many people can keep going, while more people stop at a point. Why?

Because he can’t afford the tuition, because his psychological energy can’t bear the failure and the unknown, so his road to entrepreneurship ends here.

Why Musk can lead a team of 500 people to build a rocket is because he said that we should make it as soon as possible, then blow it up and see where its limit is. We can iterate in the next edition.

When I first saw this description, my real feeling was: Is he crazy? But when you look at it again, you will want to say that SpaceX is 500 people, blowing up a pile of steel, and getting data and optimized solutions; Boeing has 50,000 people, reading paper, having meetings, and staying in the same place for discussion.

SpaceX blew up the rocket and got feedback. In fact, it saved organizational costs. However, in most of our enterprises, everyone will think that it is normal for enterprises to keep a bunch of people in meetings every day and pay wages normally every month.

But if an enterprise blows up a pile of materials, this is the wrong thing. For wasting organizational costs, everyone does not agree.

However, if we consume some experimental costs and verification costs, everyone will think that this is a risk or a failure. So this is a completely different corporate values and action.

Many people say that I know so much, why can’t I live such a bad life?The question is not how much you know, but how much you do.

I am very happy to share the book "Biography of elon musk", to exchange the person Musk, and to exchange this group of people in Musk’s various teams mentioned in the book.

With this vigorous action and vitality, in just 20 years, on our small planet, in so many fields-automobile, energy, satellite communication, artificial intelligence, brain-computer interface and so on, changes have taken place at the bottom of the industry.

What is the shallowness of business?

Is that the world is not made of business, the world is made of life. Business is big and small, and the characteristics of every life are licensed and respected.

You can seek a stable life, watch all kinds of great men stand tall and live a small life under their protection. I think there is no problem with this life. The world is meaningful because of diversity.

However, elon musk is undoubtedly a unique life, and it is worth our while to see a person and a group of people living so vigorously in their exhausted or shaky lives. It is also a very comforting thing.

As for whether everyone can get energy from it that can’t be obtained elsewhere, it depends on everyone’s fate.

Narrator: Liang Ning, this article is taken from Biography of elon musk, by walter isaacson, and published by CITIC Publishing House.

In the eyes of ordinary consumers, they still buy cars mainly to meet daily transportation, so they will pay more attention to practicality and practicality. Today, this car is very distinctive. Let’s take a good look at it.

Let’s take a look at the appearance of Mercedes-Benz EQE first. The front of Mercedes-Benz EQE improves the grade of the whole vehicle and is very sporty. Coupled with cool headlights, the design looks very simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing and so on. Come to the side of the car, the car body size is 4969MM*1906MM*1514MM, the car uses elegant lines, the car side looks very stable and atmospheric, with large-sized thick-walled tires, the overall visual effect is very exquisite. In terms of the rear end, the rear end echoes the front face, and the taillights look very cold. Overall, they are still relatively fashionable and sporty.

Sitting in the car, Mercedes-Benz EQE interior looks more comfortable and has a good visual effect. The steering wheel design of the car is very fashionable and sporty, and it is made of genuine leather, which gives people a good grip experience. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and concise. Let Xiaobian introduce the dashboard and seats. The car is equipped with a beautiful dashboard and looks domineering. The car adopts imitation leather seats, equipped with auxiliary seats with memory electric adjustment, seat with memory electric adjustment, seat proportion tilting and other functions, which further improves the comfort of drivers and passengers.

Mercedes-Benz EQE matched gearbox, 215KW, 556N.m, with good power performance.

Next, look at the configuration. Mercedes-Benz EQE is equipped with car networking, driving mode selection, remote control key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations.

After reading this car, I believe you have a general understanding. The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

In November, 2023, at the 21st Guangzhou International Automobile Exhibition, Deep Blue Auto released the deep blue super extended range technology, and proposed that "the mixed ceiling is the deep blue super extended range", which aroused widespread concern in the industry. In December, 2023, the trademark of "Super Extended Range" of Deep Blue Automobile has been registered in batches, and the international classification includes 12 major categories, including the 12th type of automobile transport, forming joint registration protection.

It is understood that Deep Blue’s registration of the "Super Extended Range" trademark is another onlookers event caused by trademark registration in the automobile industry after Huawei registered the "Far Leading" trademark in September last year. With this release, the unique technical term "super extended range" has gradually come out of the circle. With the successful registration of the trademark "Super Extended Range", the future "Deep Blue Car" and "Super Extended Range" will be deeply bound.

Nowadays, Deep Blue Auto is taking the lead in "super extended range" technology, opening up a road of "new energy-supplementing solution", which has been recognized and supported by a wide range of users. Relying on technology to empower users and solve the pain points of car travel, Deep Blue Automobile has shown the proud achievements that make the industry "envy" in the whole new energy vehicle environment.

As Deng Chenghao, CEO of Deep Blue Auto, said: "The mixed ceiling is a deep blue super extended range." This statement fully demonstrates the leading position of Deep Blue Automobile in hybrid technology and its attitude of pursuing Excellence. The deep blue "super extended range" technology has three core characteristics: "super province, super cool and super safety".

Based on pure electric technology, Deep Blue Automobile has developed "Super Extended Range" technology, aiming at improving the charging speed of pure electric vehicles. This scientific and technological innovation aims to promote electric equal rights and meet the needs of users for full-scene travel. At present, Deep Blue SL03 and Deep Blue S7 have been recognized by both users and the market.

With the support of "super extended range" technology, the pure electric cruising range of the deep blue S7 extended range model can reach up to 200 kilometers (CLTC), and the comprehensive cruising range can reach 1,120 kilometers (CLTC). Deep blue SL03 has a pure electric cruising range of up to 200 kilometers (CLTC) and a comprehensive cruising range of 1,200 kilometers (CLTC). Through a series of technological innovations, such as high compression ratio deep Atkinson cycle, the highest efficiency of the generator is as high as 96%. Under CLTC working condition, this model can generate about 3.3 degrees of electricity per liter of oil, and the lowest comprehensive fuel consumption is 0.63L/100km. Even in the feed state, its fuel consumption performance is still as low as 4.95L/100km, reaching the leading level in the industry.

In addition, Deep Blue Auto also launched the Force Super Collector Drive, with the highest efficiency of 95%, providing a faster, smoother and more efficient driving experience. Moreover, this model is also equipped with the world’s first micronucleus high-frequency pulse heating technology, which uses the motor to generate high-frequency random pulse current to self-heat the battery, achieving the fastest temperature increase of 4℃ per minute. This is helpful to improve the charge/discharge performance and power output of the battery in cold areas.

The relevant person in charge of Deep Blue Automobile also said that in addition to its technological advantages, Deep Blue Automobile has always adhered to the strategy of in-depth self-research and open cooperation. Close cooperation and joint innovation with eco-partners are the important support for the development of Deep Blue brand, which basically solves the overall system construction of manufacturing electric smart cars from batteries to battery raw materials, from chips to intelligent software architecture and human-computer interaction system, ensuring that the products of Deep Blue cars will be above the leading level in the same industry for a long time in the future.

As an independent new energy brand in China, the cumulative sales volume of Deep Blue Automobile has exceeded 100,000, which has created several sales histories. In terms of patents, Deep Blue Automobile has obtained 164 core technologies and won 1286 patents. Each technology represents the breakthrough and progress of Deep Blue in automobile research and development, and the acquisition of patents not only protects the research and development achievements of Deep Blue, but also makes Deep Blue occupy a favorable position in the competition of automobile industry. Behind these technologies and patents are the deep blue car’s respect for technology, pursuit of quality and persistence in innovation. For deep blue car, behind all this is the spirit of innovation and continuous exploration, as well as the deep pursuit of technology and quality. This spirit is an important driving force for Deep Blue to achieve today’s achievements.

In 2023, Deep Blue delivered a total of 136,912 vehicles, of which 18,338 vehicles were delivered in December. Deep Blue SL03, the first strategic model of Deep Blue brand, achieved a monthly delivery of over 10,000 vehicles in the fifth month, and exceeded 100,000 vehicles in 2023. Deep Blue S7 was listed on the list immediately, and the cumulative delivery exceeded 10,000 within 35 days after the large-scale delivery was started. In November 2023, the cumulative delivery of Deep Blue S7 exceeded 50,000 vehicles.

It is reported that the success of this "Super Extended Range" trademark registration is not only the recognition and protection of Deep Blue "Super Extended Range" technology, but also the empowerment of its brand’s continuous innovation and development. In the future, under the blessing of the "Super Extended Range" trademark, Deep Blue will continuously upgrade its products and services, bring users better and more convenient car enjoyment, and help the high-quality development of the new energy automobile industry.

Upstream news fudisi

In [car home Ji ‘an Preferential Promotion Channel], the current preferential activities are under way. As a popular SUV model, Fenglanda is favored by consumers for its excellent performance and comfort. In Ji ‘an area, the lowest starting price of Fenglanda is 102,800 yuan, and the highest discount is 23,000 yuan. If you want to know more about the discount, please click "Check the car price" in the quotation form to get a higher discount.

The car series of Fenglanda adopts a streamlined design, and the front face adopts a large-area air intake grille, showing a strong sense of movement. The air intake grille is decorated with chrome, which echoes the color of the car body and makes the whole car look more exquisite. The body lines are smooth, the overall style is fashionable and dynamic, and at the same time it is stable. The exterior design of Fenglanda car system not only embodies the modernity, but also does not lose the traditional flavor, which makes people feel its unique charm at a glance. In addition, the Fenglanda car is also equipped with LED headlights and fog lights, which makes driving at night safer and more convenient. Generally speaking, the design of the Fenglanda car system is simple and exquisite, fashionable and steady, and it is a very attractive model.

Flananda is a compact SUV with a body size of 4485*1825*1620, a wheelbase of 2640mm, and front and rear tracks of 1565mm and 1580mm respectively. The body lines are smooth, and the side design is simple and atmospheric. The tyre size is 215/60 R17, and the rim style is fashionable. The car has excellent handling and stability, and is suitable for urban and suburban roads.

The interior design of the Fenglanda car is simple and generous, with the combination of black and beige, creating a comfortable and warm driving atmosphere. The steering wheel is made of plastic, and the position can be manually adjusted up and down and back and forth, which is convenient for drivers to find the driving posture that suits them best. The 10.25-inch central control screen has a large size and is equipped with a voice recognition control system, which can easily control multimedia systems, navigation and telephone functions. The front row is equipped with a Type-C multimedia/charging interface, and the rear row has two USB/Type-C interfaces to meet the charging needs of passengers. The seat is made of fabric. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat also supports front-back adjustment and backrest adjustment, so that passengers can find the most comfortable sitting position. The backrest of the second row of seats can be adjusted, and the rear seats support proportional reclining, providing more storage space. Generally speaking, the interior design of Fenglanda car series is humanized and functional, which brings a good driving experience to drivers and passengers.

Flanders are equipped with a 2.0-liter four-cylinder engine with a maximum power of 112 kW and a maximum torque of 188 N m.. This engine can provide excellent power performance, which makes Flanders have excellent acceleration performance and power output in daily driving. At the same time, with the E-CVT continuously variable transmission, the shifting process is smoother and a more comfortable driving experience is provided.

In the evaluation of car home car owners, we can see that the overall shape of the Flanders is very atmospheric, the front shape is sharp, and there is a forward momentum. The waistline of the car body is smooth, the rear shape is full, the car body is fine in workmanship, and the joints are handled in place. These evaluations all show the intention of Feng Landa in appearance design and manufacturing technology. As a compact SUV, Fenglanda is not only impressive in appearance, but also outstanding in internal space and performance. For example, Fenglanda uses a 2.0L naturally aspirated engine with a maximum power of 126kW and a peak torque of 205N·m, which matches the CVT gearbox and provides an excellent driving experience. At the same time, Fenglanda is also equipped with a wealth of configurations, such as full LED headlights, panoramic sunroof, automatic air conditioning, etc., to bring more comfortable and convenient driving experience to car owners. In short, the design and manufacturing process of Fenglanda are excellent, and it is a compact SUV worth considering.

2006

Geely Automobile bought a 19.97% stake in British Manganese Copper Holdings, saving the company on the verge of bankruptcy.

2009

Geely successfully acquired DSI, the second largest automatic transmission company in the world.

2010

Geely’s final equity acquisition agreement for Volvo Car Company was signed in Gothenburg, and it acquired 100% equity of Volvo Car Company and related assets (including intellectual property rights).

2013

Geely bought all the shares of London Taxi Company from Manganese Copper Holdings.

2017

Zhejiang Geely Holding Group signed a final agreement with Malaysian DRB-HICOM Group to acquire 49.9% shares of Proton, a subsidiary of DRB-HICOM, and 51% shares of Lotus, a luxury sports car brand.

2018

Geely Group acquired 9.69% of Daimler’s shares through its overseas capital entities and has the corresponding voting rights.

Yes, the expansion speed of Geely Holding in recent years is like a bamboo. Not only Geely Holding, but also Geely Automobile has rapidly expanded its product camp in recent years, and can’t wait to let its products set foot in every track. On October 9th, Geely was officially listed, and this brand-new A0 pure electric car once again strengthened the Geely boutique new energy product camp.

The new car has launched five versions of Xingyuan and Xingyuan UP series, and the price range is 69,800-98,800 yuan.

At the same time, GEOME has officially become the Galaxy Smart Boutique Series, which explains why Xingyuan, as a product of Galaxy Series, put GEOME’s logo on the front face.

From the appearance, more than one media teacher said that at first glance, the smart feeling is very strong. But this is not a problem. After all, smart and Xingyuan can be regarded as the difference between being born and being born. The overall shape is round and full, providing 7 body colors, all of which are candy colors, which are very young.

The body size is 4135×1805×1570mm and the wheelbase is 2650mm, which has surpassed the competing products at the same level.

In terms of interiors, thanks to the GEA-based architecture, the cockpit "room rate" is as high as 85%. The whole system comes standard with a true five-seat spatial layout. The overall design of the cockpit is simple and fresh. Although simple, it is not simple, and the storage space has become the killer of the star wish.

70L front trunk +375-1320L trunk space +28L rear storage space+the only 10L oversized passenger drawer at the same level+the largest double-deck armrest space layout at the same level. As far as this storage configuration is concerned, it is really terrible for A0 products.

In terms of power, Geely Xingyuan adopted a solution with 11-in-1 electric drive+rear drive+multi-link suspension +AI virtual adjustment as the core technical route, so as to maximize the driving and control potential of the car. The 11-in-1 intelligent electric drive has the highest integration level, the lightest mass and the smallest volume, and also has the strongest power of 85kW and the highest working efficiency of 89%, making the maximum speed of Geely Xingyuan reach 140km/h and 0 ~ 50 K. Combined with rear drive, front and rear suspension of the whole system and axle load ratio close to 50: 50, the control is more flexible.

In addition, the intelligent field comes standard with the Galaxy Flyme Auto developed by Geely and the industry’s first unbounded space to realize the three-terminal interconnection of car, cloud and mobile phone. Galaxy Flyme Auto is an intelligent cockpit system built by deep integration of Geely Automobile and Xingji Meizu. It has strong interconnection ability, and realizes application circulation, intelligent voice and other functions through the non-inductive interconnection of mobile phones and automobiles, and realizes rich ecological extension.

Geely Star is willing to let Geely’s brand-new intelligent technology cover the A0-class car market. Not only that, Geely is unambiguous in expanding its product camp and will never hesitate. It can be said that the price of 69,800 yuan is not excessive as a homologous product. As a scooter for urban travel, Xingyuan does have certain competitiveness.

At the beginning of 2022, when we summarized the delivery volume of new power car companies, we said that "the first half of the year belongs to Tucki, and the second half belongs to Nezha", while the whole year of 2023 belongs to LI, and the delivery volume in December exceeded 50,000 units.

However, in 2022, the delivery volume was the first for five consecutive months, and Nezha broke the delivery record many times. However, the delivery volume was halved in December, ranking first from the bottom among the new forces that announced the delivery volume.

*/The complete December new power delivery list, 2023 delivery list and historical cumulative delivery list are placed at the end of the article.

Delivery in December: 50,353 units

Delivery in 2023: 376,030 units

Historical cumulative delivery: 633,364 units

Ideally, the target sales volume of 300,000 units in 2023 was achieved in November ahead of schedule, but it did not stop breaking the record. In December, 50,353 new cars were delivered, and the cumulative delivery volume exceeded 600,000 units (633,364 units).

In 2024, there will be two heavy new cars on the market, one is the ideal MEGA of MPV model, which will be officially launched on March 1, and the other is the ideal L6 of the big five-seat SUV, which is directed at AITO M7.

According to Li Xiang, the founder of Ideality, Ideality will "strive to be the number one luxury brand in China market" in 2024, with a target sales volume of 800,000 units. (The highest-selling BMW in BBA in 2022 sold 791,900 units. )

Delivery in December: 24,468 units

Delivery in 2023: No data available at present.

Historical cumulative delivery quantity: no data available at present.

In the first half of 2023, the delivery volume of AITO series was no longer announced. With the change of the model of M7 and the listing of M9, AITO finally came back to life in the second half of the year, and its sales in December exceeded 20,000 units for the first time, reaching 24,468 units.

Among them, the customer M7 delivered 20,611 units, and the cumulative number of large orders exceeded 120,000 units. The customer M9 also received more than 30,000 large orders within 7 days of listing.

Delivery in December: 20,115 units

Delivery in 2023: 141,601 units

Historical cumulative delivery: 400,311 units

In 2023, Tucki opened low and went high. In the first half of the year, it delivered less than 10,000 units for six consecutive months, but at the end of the year, it delivered more than 20,000 units for three consecutive months, and delivered 20,115 units in December.

The cumulative delivery volume has exceeded 400,000 units (400,311 units), which is only less than 50,000 units (49,283 units) from Weilai, which ranks second among the new forces.

Tucki also released the pure electric MPV model Tucki X9 on January 1st, with a starting price of 359,800 yuan, and received 5,000 large orders before the launch.

Delivery in December: 18,618 units

Delivery in 2023: 144,392 units

Historical cumulative delivery: 308,395 units

Zero Run did not achieve a monthly delivery of more than 20,000 units in 2023, and delivered 18,618 new cars in December, while the cumulative delivery in history exceeded 300,000 units (308,395 units).

However, in 2024, the second SUV model, Zero Run C10, will be launched. The price of this car is expected to be lower than that of Zero Run C11 (starting price is 149,800 yuan), and it is not a problem that the monthly delivery volume breaks 20,000.

Delivery in December: 18,012 units

Delivery in 2023: 160,038 units

Historical cumulative delivery: 449,594 units

Weilai delivered 18,012 new cars in December, with a cumulative delivery of 449,594.

On December 23rd, Weilai released the flagship car ET9, which is a standard Mercedes-Benz S-Class, with global 900V high-voltage electrical architecture, active suspension and other technologies, and the pre-sale price is as high as 800,000.

Delivery in December: 13,476 units

Delivery in 2023: 118,685 units

Historical cumulative delivery: 196,633 units

In 2023, Krypton broke the monthly delivery record of this brand every month except January and September, reaching 13,476 units in December, and the annual delivery volume was 118,685 units.

It is a pity that the historical cumulative delivery volume is only a short distance from the mark of 200,000 units, which is 196,633 units.

In December, Extreme Krypton also released the medium-sized pure electric car Extreme Krypton 007, which is equipped with 800V high-voltage electrical architecture and comes standard with a 75.6-degree battery pack, and only needs 20,000 yuan to choose a 100-degree battery pack. The starting price is only 209,900 yuan. Xiaomi SU7 should be sweating, right?

Delivery in December: 10,412 units

Delivery in 2023: No data available at present.

Historical cumulative delivery quantity: no data available at present.

In December, two new forces achieved a breakthrough of 10,000 units, and Zhiji Automobile sold 10,412 units in December.

However, it should be noted that according to the official statement of Zhiji Automobile, 10,412 units are sales, which is different from the statistical caliber of delivery data released every month.

But in any case, Zhiji LS6 really revitalized the whole brand.

Delivery in December: 10,017 units

Delivery in 2023: 50,552 units

Historical cumulative delivery: 76,752 units

Lantu Automobile delivered more than 10,000 vehicles a month for the first time, and delivered 10,017 new vehicles in December, with the annual delivery exceeding 50,000 vehicles (50,552 vehicles).

Delivery in December: 8,004 units

Delivery in 2023: 30,016 units

Historical cumulative delivery quantity: no data available at present.

Extreme Fox delivered 8,004 new cars in December, and the cumulative delivery volume for the whole year exceeded 30,000 (30,016), up 138% year-on-year.

On December 27th, Polar Fox launched Polar Fox Alpha T5, which is the only 800V silicon carbide overcharged vehicle with a price below 200,000.

Delivery in December: 6,106 units

Delivery in 2023: No data available at present.

Historical cumulative delivery quantity: no data available at present.

Aouita Science and Technology delivered 6,106 new cars in December, of which 4,103 were delivered by Aouita 11, which was a positive growth for six consecutive months. Aouita 12 delivered 2,004 units.

Delivery in December: 5,135 units

Delivery in 2023: 127,496 units

Historical cumulative delivery: 375,545 units

Nezha delivered only 5,135 cars in December, ranking first from the bottom among all the new car companies that are still announcing the delivery.

(Of course, still announcing the delivery volume means that car companies have confidence in themselves and even dare not announce the delivery volume, which is the most dangerous. )

This delivery data is not surprising. After all, there is no extended-range SUV like the zero-run C11 in Nezha to boost sales.

However, Nezha’s extended-range five-seat SUV, Nezha L, is already on its way. The official has released the concept map of this car, and this car has also appeared in the catalogue of the Ministry of Industry and Information Technology.

The following are the new power delivery rankings in December, the delivery rankings in 2023, and the historical cumulative delivery rankings:

[Truck House Original] This year’s major events in the freight industry have continued. In addition to elimination, what everyone recently discussed is that the national five diesel trucks should be installed.On-line monitoring equipment(OBD) thing. But in some places,Forcing truck drivers to install at their own expenseOBDThe Chinese government network subsequently exposed this incident.

Recently, the official website of the Chinese government issued a document to inform about the supervision of the compulsory installation of remote online monitoring equipment by truck drivers in Xingtai City, Hebei Province.

The investigation by the inspection team shows that:

1. Longyao County will install OBD as a heavy-duty diesel vehicle.Preconditions for the inspection of operating vehicles, require heavy diesel fleet or owners to provide OBD installation receipts and certificates of relevant companies before they can apply for operating licenses.

2. Xingtai Eco-environmental Protection Bureau designated 9 operators to install OBD services, and the installation cost of each set of equipment.From 1600 yuan to 2650 yuan.And the charge management is not standardized.No invoice will be provided after charging.. By October 16th, the above nine operators had installed OBD for 25,247 trucks, with a charge of 39,615,400 yuan.

Before the State Council’s exposure, the installation of OBD on trucks was always a hot topic of dispute among card friends. Before that, the author wrote an article (Review: Is OBD installed on trucks for fines? Don’t be silly, these questions are the focus), and wrote some questions about the current card friends.

Generally speaking, there are two parts that are most controversial about the installation of OBD.One is the problem of charging mentioned above, and the other is whether it is legal for some places to force truck drivers to install OBD at their own expense by using annual inspection and new car licensing as preconditions.

● 　Is there a standard for installing OBD with a price difference of nearly 2000 yuan?

At present, Shanghai, Shandong Liaocheng, Weifang and many other places require the diesel trucks of National 4 or National 5 to be equipped with OBD, but they are all free, although there is a time limit for free. But in Henan, trucks must be equipped with OBD equipment, and different places charge different fees.

fromLuohe City Eco-environment Bureau announced earlier.According to the information of the vehicle-mounted terminal construction enterprise for remote online monitoring of OBD in Heshi, the price of installing OBD is mostly 1420 yuan.

However, a card friend left a message saying that the price of installation in each place is different.About 1000-3000 yuan, which means that the price difference between high and low is about 2000 yuan.This money is not a small expense for card friends, and it may be a family’s monthly expenses.

Why do the charges vary from place to place? Why is the price difference of OBD installation so big? Are there any relevant laws and regulations that explain the charges? These are all concerns of truck owners.

● 　Do not force drivers to install OBD in some places where the annual review and new car registration are blocked.

In addition to charging, the reason why truck owners are most resistant to installing OBD is that in some places, drivers are forced to install OBD at their own expense with various preconditions, such as no annual inspection, no new car license and no road transport certificate, and the general self-funded expenses are not low.

The following are some card friends’ messages:

In addition, a letter sent to the owner by Puyang City Ecological Environment Bureau also made it clear."Vehicles that are dismantled, modified and not required to install and use OBD will not be able to be examined annually."

We all know that 2020 is a crucial year to win the blue sky defense war. Therefore, in terms of vehicle exhaust emissions, the state has increased its control. Therefore, it is understandable that the state requires vehicles to be equipped with OBD, so as to monitor illegal vehicles and reduce environmental pollution.

But it should be noted that some placesIs there any legal and regulatory basis for forcing truck drivers to install OBD at their own expense, based on annual inspection, licensing of new cars and not being allowed to go on the road?Otherwise, just a word and a document from the relevant departments will make all truck drivers pay a large sum of money to install OBD, so that everyone will be willing to install it.

As we can see, the freight chaos in Xingtai exposed by the State Council involves the problems of charging, charging without invoicing and forcing drivers to install OBD at their own expense with preconditions, which has shown that the state is not allowed to do this.

● 　Postscript

The freight chaos in Xingtai has been exposed in the State Council, and the problem of local truck owners has been solved. However, there are still many restrictions on the installation of OBD in trucks in many places in China. Can the exposure of the State Council be a warning to other places? (Text/Gao Li Min)

　 　　Throughout the ages, people’s daily lives have always been decorated with thousands of auspicious patterns. The unique decorative style and national artistic language of auspicious patterns convey people’s desire to seek good fortune and avoid evil and their yearning for a better life.

　　Auspicious patterns first originated from people’s pursuit of "auspiciousness" meaning, which is a remarkable expression of the traditional auspicious concept of the Chinese nation. Such as pine and cypress, crane indicating longevity, Yuanyang and butterfly symbolizing beautiful love, Guan Gong and Zhong Kui who keep the town safe, and the three immortals who symbolize happiness, auspiciousness and longevity. China people’s daily activities, such as basic necessities of life, weddings, funerals and weddings, sacrifices and prayers, festivals and celebrations, are all branded with the concept of praying for good luck.

　　There are many auspicious records in ancient Chinese books. From the Book of Changes, "auspicious things are auspicious, like knowing things, accounting for things"; In Zhuangzi’s Life on Earth, it can be seen that "auspiciousness" is the spiritual hope of people around the simple propositions of human beings such as survival and reproduction. Because of this, China people’s pursuit of good fortune has become a tough bond, which has been passed down from generation to generation, and has formed a national cultural phenomenon rooted in our daily life in the historical circulation of thousands of years.

　　So when did the traditional auspicious patterns in China begin to appear?

　　According to the records, the totem of "auspiciousness" began to appear on rock paintings, sculptures and pottery in ancient times. In primitive culture, the ancestors worshipped and conquered nature through conscious labor and hunting. They carved decorative symbols on rock paintings and pottery to achieve the purpose of survival, luck and totem worship. For example, the bird patterns and frog patterns on pottery unearthed in Banpo and Miaodigou in Shaanxi Province are the quasi-symbols of the early sun and moon, and they are the materialized carriers of the sun and moon gods revered by people in their imagination. Primitive ancestors carved these symbols to express their worship of nature and gods and their prayers for good weather.

　　Since then, from the rich and solemn patterns on bronzes in Xia and Shang Dynasties, Spring and Autumn and Warring States Period, such as gluttonous patterns, dragon patterns, bird and beast patterns, to the tomb murals in Wei, Jin, Southern and Northern Dynasties, the tree patterns, animal patterns with Buddhist and metaphysical colors and the auspicious theme of Kui Wen; From the rich auspicious elements in art forms such as flower-and-bird painting, porcelain and paper-cutting in Song and Yuan Dynasties to the unprecedented prosperity of folk Yangliuqing, Taohuawu and Weifang New Year pictures in Ming and Qing Dynasties, the traditional auspicious patterns in China have gone through a long evolution process, and with the development of the times, they gradually deviated from the pure worship of gods and tended to be secular, and entered the lives of ordinary people from emperors and nobles.

　　In the long process of development, auspicious patterns bear the hope of China people for a happy life, forming a complete system with national characteristics, and their shapes and forms are gradually enriched and diversified, especially in folk auspicious art, there are many lively, joyful and free shapes, which generally show a diversified development trend.

　　In addition to a long history, auspicious patterns are rich in types, which can be divided into animals, figures, plants and utensils according to their performance contents, all of which have a beautiful meaning of seeking luck and receiving happiness, reflecting the rich imagination and superb artistic level of China people.

　　For example, all kinds of animal patterns that have appeared since ancient times are mostly presented in abstract and generalized forms, including all kinds of birds, animals, fish and insects, as well as dragons, phoenixes, unicorns and "four gods" endowed with auspicious meanings in people’s imagination. Ancient Kirin was regarded as a godsend, with a beautiful meaning of praying for the continuation of children; Crane is the representative of longevity, and "The Millennium of Crane Life" and "The Longevity of Pine Crane" are all common themes. In the Ming and Qing Dynasties, cranes were also embroidered in the clothes of officials as a product to show auspicious and status. Deer with the same sound as the word "Lu" in "Fu, Lu and Shou" are used to indicate prosperity; Butterflies with beautiful images and love flowers are used to symbolize happy love, etc. Cats and butterflies often appear together in traditional Chinese painting, which is homophonic and symbolizes longevity. All these are too numerous to mention.

　　Characters are also very common types of auspicious patterns, including stories of characters, gods of characters, historical and dramatic figures, etc., which usually have the meaning of exorcising evil spirits, praying for marriage and children, punishing evil and promoting good, and reflecting people’s happy life and pursuit of truth, goodness and beauty. For example, in the Song Dynasty, with the development of urban economy, there appeared many custom auspicious paintings with auspicious meanings, such as peddlers’ pictures, beauties’ pictures and babies’ plays. Su Hanchen, a famous painter in the Northern Song Dynasty, created a picture of a baby in the autumn court, which depicts a scene in which two babies, one big and one small, are playing in the courtyard. The characters’ faces are round and richly dressed, showing a lively and naive state, and the background is set against plants with auspicious meanings such as hibiscus and chrysanthemum. The game of "pushing dates and grinding" played by them also implies the meaning of early birth.

　　In addition to animals and figures, plants are also a large category of auspicious patterns, such as plum, orchid, bamboo, chrysanthemum, peony, pomegranate, pine and cypress. Other artifacts, such as longevity bottles, harps, ruyi, and silver ingots; Runes, such as auspicious clouds, eight diagrams, palindromes, swastikas and other types. Most of them come from the extraction of real-life materials and appear in the same auspicious pattern in the form of combinations. For example, auspicious clouds are often accompanied by dragons, magpies fall on plum branches, which means happy events are connected and beaming, and pine and cypress, longevity stones and cranes are more common birthday themes, which convey various auspicious meanings.

　　With the development of the times, auspicious patterns are constantly absorbing new cultural elements, playing notes that conform to the current aesthetic taste, adding new content with the times to traditional culture, and demonstrating the strong vitality of this folk art. For example, the new year pictures of door gods are a widely circulated type of traditional auspicious patterns. People post them on doors as guardians to guard doormen, ward off disasters and ward off evil spirits, and pray for good luck. Up to now, many areas still retain the custom of posting new year pictures of door gods during the Spring Festival. This auspicious pattern with a history of thousands of years has been constantly given a new look in the evolution of the times.

　　During the Anti-Japanese War, literary and art workers in the base areas created many new New Year pictures. On the basis of drawing lessons from the traditional creative techniques of New Year pictures, the artist added the images of the Eighth Route Army, militia and common people to the paintings of door gods, which endowed the works with rich times. Among them, the most representative is the New Year painting "Defending the Border Region" created by the famous artist and art educator Wang Zhanfei. In this New Year picture, the author depicts the left and right door gods as the images of the border militia and the people riding horses with guns and wielding knives. The figure on the left side of the picture is wearing a military cap, holding a pistol and a Grenade at his waist, holding his head high and showing a determined and mighty look. On the other hand, the figure on the right is armed with a long knife, dressed in a sheepskin coat with the characteristics of northwest China and wearing a towel, and his eyes are bright, reflecting a mighty fighting posture. The slogan "All the people in the country are United as one heart" is engraved on the New Year picture, which fully shows the people’s hard work and simplicity, the fighting enthusiasm of one heart and the purpose of art serving the people and the war of resistance. On the one hand, such New Year pictures draw lessons from and absorb the modeling style of traditional door-keeper New Year pictures, on the other hand, they add new significance to traditional auspicious patterns in terms of characters and works connotation.

　　During the period of fighting against the epidemic, many new door-god paintings with the characteristics of the times also appeared. During the Spring Festival in 2020, out of the hope that the epidemic situation will disperse as soon as possible and people’s production, life and health will be guaranteed, many artists created new year pictures of door gods with the theme of epidemic prevention propaganda, which were widely loved by the people. For example, Murong Yindao, the original animator, used the paintings of door gods created by two historical figures, Huo Qubing and Xin Qiji, which meant to "get rid of illness" and "give up illness", hoping to disperse the epidemic as soon as possible. Another example is the anti-epidemic New Year picture created by Hu Guangkui, director of Mianzhu New Year Picture Museum in Sichuan Province, together with several non-genetic inheritors of New Year pictures. In the picture, Zhao Gong, the god of the town house, was put on a mask, and the propaganda slogan of "enhancing the awareness of prevention" was written. In addition, there are many folk New Year pictures creators, teachers and students from major art colleges involved in the creation of anti-epidemic New Year pictures. They incorporated elements related to epidemic prevention and control into traditional New Year pictures, making this ancient auspicious pattern closer to people’s lives. Many new New Year pictures are becoming more and more popular among young people. While keeping pace with the times, these works also bring into play the functions of traditional New Year pictures, such as keeping the house safe and praying for good luck, so that traditional culture can glow with the vitality of the times.

　　In addition, in the 2008 Olympic Games, the 2022 Winter Olympics and other large-scale sports events, we can also see many modern innovative applications of traditional auspicious patterns. For example, the mascot of the Beijing Paralympic Winter Games "Snow Rongrong" is designed on the basis of "Lantern", a traditional auspicious symbol with China characteristics. Lanterns are often hung on auspicious festivals, such as New Year’s Eve and Lantern Festival on the 15th day of the first month, and have beautiful meanings such as jubilation, warmth and light. "Snow Rongrong" is based on lanterns, with bright and auspicious China red as the overall color tone, and the traditional auspicious pattern "Ruyi Wen" is added at the top, and the white space on the face and the top of the head indicates snow, which not only echoes the hosting season of the Winter Olympics, but also has the beautiful meaning of "auspicious snow and auspicious years". The overall image is very lovely and is widely loved by domestic and foreign audiences.

　　The traditional auspicious patterns in China concentrated on expressing people’s pursuit of good luck, adding happiness and longevity, driving away disasters and avoiding harm, expressing people’s universal yearning for a better life, and in the process of evolution and development, they became a unique symbol of China folk art, reflecting China people’s rich imagination and superb artistic level, with aesthetic value deeply rooted in people’s hearts. With the development of the times, auspicious patterns are constantly endowed with new connotations and new forms, which makes this ancient and excellent traditional culture play a new movement in line with the aesthetic taste of the times.

　　(Author: Chen Huijun, Associate Professor of Hunan Vocational College of Arts and Crafts)

Deep Blue Auto will officially release S7 on May 20th, and start the pre-sale. Deep Blue S7 is the first SUV of Chang ‘an EPA1 platform, and the second production car of Deep Blue Automobile. The new car is positioned as a medium-sized SUV, which will provide three power systems: pure electric, extended range and hydrogen electric. The exterior interior adopts the family design concept, which is highly similar to SL03, so that many people question whether S7 is a simple SL03 face-lifting operation. Let’s combine the details of Deep Blue S7 to answer this question.

At first glance, the dark blue S7 looks like the heightened version of SL03. The front and rear light groups are indeed copied directly, but the details are still different, such as the more exaggerated bright black vents, the bright black body surrounding, and the brand-new sports wheels, which are all unique places of S7. The vehicle size is 4750/1930/1625mm and the wheelbase is 2900mm.

(You can see the frameless door and the new aluminum alloy sports wheel hub in the picture below.)

The black decorative pieces on both sides of the front of the car have 696 LED light beads, which can realize custom interactive lighting. The rear bumper comes standard, including extended version, and there is no exposed exhaust pipe.

The interior layout of the dark blue S7 is quite different from that of the SL03. On the one hand, the embracing front row is adopted, and there is an obvious arc transition on the outside of the driver and the co-pilot. On the other hand, the independent instrument panel is cancelled, and the instrument panel is replaced by the AR-HUD head-up digital display. On the one hand, the 15.6-inch touch screen supports 15-degree adjustment from left to right, which can take care of the independent use needs of the driver and co-pilot.

The dual-pair steering wheel is equipped with multi-function buttons, which can realize the functions of adaptive cruising at full speed, answering telephone calls, etc. The gear shift lever is adopted, and the gear shift lever also integrates the cruise control button, which needs to be used in conjunction with the button on the left side of the steering wheel. This design feels a bit redundant.

The car system adopts Qualcomm Snapdragon 8155 chip, which will support basic functions such as car networking, OTA upgrade, WIFI hotspot, gesture control, facial recognition, GPS navigation and voice recognition control. In this respect, you can refer to SL03, and it will also provide NID3.0 pilot intelligent driving assistance system and energy recovery system.

Deep blue S7 has a wheelbase of 2900mm, which is in line with SL03. It will be equipped with zero-gravity seats, and both the main driver and the co-pilot support electric adjustment, heating, ventilation, massage, and leg rest extension, thus further improving the comfort experience. In terms of space, the height of 1.8 meters is adjusted to the lowest sitting position in the front row, with one punch and two fingers left in the head, two punches in the back leg space and one punch left in the head.

The rear row is equipped with automatic air conditioning, and the control panel also supports adjusting the distance between the sunroof sunshade and the front and rear of the co-pilot seat, with an air outlet. The middle platform in the rear row is flat, and the comfort of the middle passengers’ feet is guaranteed. The new car is expected to use SONY Sony stereo, but the audio label is changed to "DEEPAL", which is a deep blue brand website, not an audio brand.

The deep blue S7 trunk has a width of 1000mm, a height of 710mm, and a depth of 1950mm after the rear row is laid down.

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