China Fund News reporter Zhao Ting

　　The listing of Xiaomi is expected by the market as the largest listing case in the world this year. According to the latest report of Hong Kong media, Xiaomi may submit an application for listing in Hong Kong as early as May, and then issue CDR in A-shares to realize dual-share circulation.

　　Starting from Xiaomi’s mobile phone, Lei Jun built a "unicorn" in eight years, taking stock of its commercial map, from air conditioning and sweeping the floor., water purifiers, rice cookers, towels, toothbrushes, offline retail stores, its wide penetration range can be described as comparable to BAT.

　　With Xiaomi’s landing in the capital market, whether Lei Jun’s worth exceeds that of Ma Huateng and who won the 1 billion bet with Dong Mingzhu will probably be able to contract the people who eat melons for the second half of the year.

　　Re-transmission of Xiaomi Hong Kong stocks listed on the mainland to issue CDRs.

　　Since last year, Xiaomi’s listing process has been frequently concerned by the market. There are many speculations about when and where to go public, but there is no official response.

　　Today, another Hong Kong media reported that Xiaomi is ready to submit an application for listing in Hong Kong in early May at the earliest, and then issue CDR in A-share (China depositary receipt) to realize dual-share circulation. According to reports, Xiaomi is expected to become a listed company with different rights in the same share.

　　Let’s first look at what is a listed company with different rights in the same share.

　　In a company with the same share but different rights, also known as dual ownership structure and AB share structure, the management tries to control the whole company with a small amount of capital and divide the company’s shares into high and low voting rights.

　　In 2014, it was precisely because of the restriction of the same shares and rights of the Hong Kong Stock Exchange that Alibaba finally missed the Hong Kong market and turned to the US for listing. In order to attract new economic companies, the Hong Kong Stock Exchange revised the Listing Rules. According to the current disclosure process, the second round of consultation summary is expected to be published in late April. After that, the revised Listing Rules came into effect and the Hong Kong Stock Exchange began to accept officially submitted listing applications.

　　Let’s see how to issue CDRs in A shares. At present, the list of the first batch of CDR companies has been released, and eight companies, including BAT, Ctrip, Sina Weibo and Netease, have begun to contact the domestic A-share market. However, at present, there are still technical problems in CDR that have not been solved, and the landing rules have not yet been issued. In the eyes of the industry, the dual-share circulation of Xiaomi may not be realized so soon.

　　Commercial map of "Mijia"

　　Maybe some people still have questions. Isn’t Xiaomi a mobile phone company? Can you also send CDR to A shares as a "unicorn"?

　　Fund Jun will take care of Xiaomi’s business map and look at Xiaomi’s family background.

　　At first glance, I was shocked. In addition to mobile phones, the layout of Xiaomi has penetrated into almost every field of life, such as air conditioners, water purifiers, sweeping robots, rice cookers, balance cars, and even towels and toothbrushes …

　　Fund Jun will take a look at the commercial map of "Mijia".

　　1. Mobile phone sales ranked fourth in China.

　　In July 2011, Xiaomi announced its entry into the mobile phone market. In August 2011, Xiaomi’s mobile phone was officially released. At present, smartphones are still the main business of Xiaomi. According to the sales data in 2017, Xiaomi’s mobile phone shipments reached 55.1 million units, accounting for 12.4% of the domestic mobile phone market, ranking fourth. From the perspective of global shipments, it has exceeded 90 million units, ranking fifth in the world.

　　2017 is actually the year of counterattack of Xiaomi mobile phone. The data shows that in 2015, Xiaomi once won the domestic market sales champion. In 2016, Xiaomi’s sales slipped by 36% year-on-year, and only 41.5 million mobile phones were sold.

　　It is estimated that many people still remember the "Are youok" divine comedy brainwashed by Lei Jun, which came from the English speech given by Lei Jun at the press conference in India in 2017. Divine Comedy is not sung in vain. At present, India is already the largest overseas market for Xiaomi. In 2017, Xiaomi occupied more than 20% of the Indian smartphone market, ranking second.

　　2. More than 90 enterprises under the Xiaomi ecological chain

　　According to the analysis of investors, Xiaomi’s most valuable business at present lies in its all-round ecological chain layout, covering a wide range comparable to Tencent and Ali.

　　On March 29th, 2016, Xiaomi strategically upgraded the ecological chain, and launched a brand-new brand-MIJIA, named "Mijia" in Chinese, which is dedicated to carrying Xiaomi’s own products and ecological chain products.

　　First intuitively feel the products on the Xiaomi ecological chain:

　　Fund Jun integrated、After the research report made incomplete statistics, Xiaomi Eco-chain has 90 hardware startups, of which about 30 have released products.

　　Do you feel how you have everything after reading it? The seemingly messy layout is actually the product ecological expansion along the three layers of "mobile phone periphery-intelligent hardware-lifestyle". The concept of "Xiaomi = high price" is implanted into consumers’ minds and continuously strengthened, so that the eco-chain product company that Xiaomi invested and incubated can grow rapidly with the help of Xiaomi platform.

　　3. Offline store-Xiaomi Home

　　New retail is also an important business segment of Xiaomi. These include Xiaomi’s home and quality life.

　　As of January 2018, there were 300 millet homes nationwide, involving products of Xiaomi, such as mobile phones, smart homes, smart wear, digital accessories and daily necessities, and the average annual sales per square meter reached 280,000-290,000 yuan. Compared with Apple stores, its floor effect is 400,000 yuan.

　　It is said that Xiaomi Home aims to open 1,000 stores in three years, and may eventually open 1,000-2,000 stores nationwide, with sales expected to exceed 10 billion US dollars.

　　In addition to Xiaomi Home, it is reported that Xiaomi’s boutique e-commerce platform will soon open a physical store in Shanghai. The quality store is named "Quality Life", which will be the second physical store format of Xiaomi after "Xiaomi Home". The predecessor of Youpin is Mijia Youpin, which is the second Xiaomi e-commerce platform outside Xiaomi Mall, focusing on the concept of selected e-commerce, and the target is Netease YEATION, a subsidiary of Netease.

　　4. It breeds four unicorns.

　　Xiaomi is not only a unicorn, but also has four unicorn enterprises in its eco-chain enterprises. They are Zhimi Technology, Nainbo and Zimi Technology with a valuation of more than 1 billion US dollars, and Huami Technology, which was listed in the United States on February 8, 2018. In addition, the parent company of Qingmi Technology, Power Future, was also listed on the New Third Board in August 2016.

　　Xiaomi’s valuation becomes a mystery

　　Looking at the commercial map, do you feel that Xiaomi is really a big family business? What is the valuation of Xiaomi? There is a big gap in the current guess data, ranging from $68 billion to $200 billion.

　　What was widely circulated before was the Xiaomi Pre-IPO financing promotion materials that were exposed in March this year. This material shows that. Xiaomi’s current valuation is 68 billion US dollars. If it goes public in the fourth quarter of 2018, its market value will be in the range of 85.4-135.1 billion US dollars.

　　For the above financing materials, Xiaomi said that it would not comment.

　　According to the latest Hong Kong media reports, there has been a lot of stock selling activities of Xiaomi’s shareholders before listing in recent months, and the selling price shows that the company’s valuation ranges from 65 billion to 70 billion US dollars.

　　In addition, there are reports that some investment bankers said that the valuation of $100 billion would not be crazy data. It is also reported that Lei Jun set a target of $200 billion for Xiaomi and was recognized by investment banks.

　　If it is really a market value of $200 billion, how do you understand it?

　　On the afternoon of April 16th, the data showed that the total market value of JD.COM was $56.8 billion, and that of Alibaba was $435.2 billion. Simply calculate, it is equivalent to half Ali, 3.5 JD.COM and 2/5 Tencent.

　　In any case, market participants generally believe that Xiaomi will become the largest listing case in the world this year.

　　Whether Lei Jun became the richest man in China this year with Xiaomi’s listing has also been talked about by the outside world. On February 28, 2018, Hurun released the global rich list, and Lei Jun ranked 80 th, worth 100 billion. China’s highest ranking in the list is Ma Huateng, 15th, worth 295 billion.

　　The bet with Miss Dong is about to be cashed.

　　If Xiaomi goes public this year, a gambling game that people who eat melons have been watching for five years is about to arrive at the lottery time.

　　Let’s review what this gambling game is about. In December 2013, at the CCTV "China Economic Person of the Year" award ceremony, Lei Jun, the winner of the annual person award, said that if Xiaomi’s operating income beats Gree within five years, he hoped that Dong Mingzhu would lose himself 1 yuan. Dong Mingzhu responded strongly at the scene: "Don’t mention 1 yuan, if you want to gamble, you will gamble 1 billion yuan."

　　Xiaomi in 2013 is estimated to be still losing money.

　　At this year’s two sessions, Dong Mingzhu was once again asked about the gambling contract. Her reply was that Xiaomi was not a listed company, and the data could not be confirmed. After listing, sales could be seen. When interviewed by Shanghai Stock Exchange, Dong Mingzhu replied indifferently, "I’m sure to win".

　　In 2018, five years have arrived, Xiaomi may really go public, and the gambling will be announced soon.

　　Previously, Xiaomi’s revenue did not have a clear data source. In November 2017, Lei Jun publicly stated that he had completed the sales target of 100 billion yuan. Gree’s annual report will not be published until the end of April. From the first three quarters of last year, Gree’s total revenue has exceeded 112 billion yuan.

　　So, it’s really a suspense who wins or loses.

　

The cost of panda’s later car use is a concern of its potential consumers. The strength of the car still needs to be understood before we know, so let’s take a look.

Let’s take a look at the appearance of the panda first. The whole front face of the panda looks more capable and unforgettable. Coupled with the stylish headlights, it is very streamlined. The car is equipped with LED daytime running lights, delayed shutdown and so on. Coming to the car side, the car body size is 3135MM*1565MM*1655MM, the car adopts angular lines, and the car side presents a dignified design style, with large-sized thick-walled tires, and smooth lines run through the whole car side. In the design of the rear end, the rear end looks fashionable and simple, and the taillights look very sharp and streamlined.

When I came to the panda car, the panda interior design was more sporty, which reflected the sense of design. The steering wheel of the car is well designed and made of plastic, and its practicality and face value are not bad. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks simple and fashionable. The dashboard and seats give people a good feeling, too. Let’s take a look. It’s full of technology. The car uses leather seats, which are wide and thick and very comfortable to ride.

Panda is equipped with a motor with a total power of 30KW and a total torque of 110N.m It has good acceleration, excellent cruising range and good power performance.

The space performance of the panda trunk is not bad. After putting down the rear seats, it can further expand the space, and its carrying capacity is great enough to meet daily household needs. At the same time, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, braking force distribution (EBD), main driving airbag and other safety configurations.

OK！ Next, let’s sum up. The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

Originality makes business more valuable.

Audi A7 has always been the title of "the most beautiful Audi" and "the most beautiful coupe" in the world, but the domestic version of A7L has been controversial since its birth. As the mainstay of SAIC Audi’s sales, the big price reduction in recent months has finally helped the company recover its dignity.

Author | Huang Shuo

Editor | Tian Yanlin

Operation | Liu Shan

Watching Mercedes-Benz E-Class and BMW 5 Series lower their prices, Audi’s high-end cars can’t sit still.

"480,000 Audi A7L, no aura! The 380,000 Audi A7L is impeccable! " In November, 2023, Feng Li from Guangdong bought a Darth Vader version of SAIC Audi A7L 45TFSI quattro S-Line with an official guide price of 478,700 yuan at a landing price of less than 430,000 yuan.

The price of bare car was reduced by 100,000 yuan, including the purchase tax and insurance, and the landing price of the full amount was around 420,000 yuan. As a car enthusiast, Feng Li told the "city circle" that he wouldn’t have paid attention to this car at all if the price had not been cut so hard.

Although Audi A7L has always been the title of "the most beautiful Audi" and "the most beautiful coupe" in the world, and the imported goods are not cheap, it is a dream car for many people, but Audi A7L, as a domestic version of Audi A7, has been controversial.

As long as the price is in place, disputes are trivial.

Unlike Audi A6L, A4L, A3/A3L, Q5L/Q5LSportback and Q3/Q3 Sportback, which are very dazzling star models in China market, Audi A7L does not belong to the camp of FAW Audi (established in 1991), but is the first model launched by SAIC Audi (established in 2021).

At present, SAIC Audi only sells three models of Audi A7L, Q6 and Q5 e-tron. Among them, Q6 and Q5 e-tron are both "special offerings" in China market, and only A7L is a global model made in China, but there are always doubts about styling changes and production support.

The manufacturer of Audi A7L is SAIC Volkswagen, which cancelled the slip-back shape and tail wing when it was localized. Some insiders have analyzed that the original Audi A7 is a niche model, with many people like it and few people buy it. Therefore, when carrying out localization transformation, SAIC Audi designed A7L into a sedan version of the executive car to expand the audience, but it also directly made this car lose its "aura".

An Audi A6 allroad owner said that this is equivalent to cutting off A7′ s biggest selling point. "Originally, A7 took the sports route. Many people just bought it for its beautiful shape and personality. This really changed the soul of A7."

Lengthening the wheelbase is a routine action made in China, but the iconic sliding back shape and lifting tail are cancelled, and it is forcibly changed into a sedan that caters to the market demand of China. This change has made many people say that it is unacceptable, and imported Audi owners are especially "contemptuous".

In addition, some car enthusiasts think that A7L is too close to the calmness of the domestic A6L in the adjustment of daily driving feeling, which is quite different from the original A7L’s brisk sports style.

Based on the above, A7L has been ridiculed by many netizens as "Audi A6.5L", "Audi A6L" and "Audi A6L Plus".

In January 2022, Audi A7L went public for the first time, and the market response was very cold. In 2022, the annual sales volume was only 3,801 vehicles, with an average monthly sales of 316 vehicles. On September 1, 2023, the 2024 Audi A7L was officially launched, with a small change, and the configuration and price were fine-tuned. The price range was 418,700 ~ 699,700 yuan.

According to Sina Auto data, from August to November 2023, the monthly sales of Audi A7L were 1,037, 1,437, 1,645 and 1,806 respectively. In the same period, the average monthly sales of BMW 5 Series and Mercedes-Benz E Class of the same level exceeded 10,000.

Soon by the end of 2023, major car companies started a price war, showing their reserve prices one after another. At the beginning of the year and in the middle of the year, it almost became the norm for all brands to encounter "backstab", and even the owners of Mercedes-Benz, BMW and Audi were not spared. Some imported models with high prices have also experienced large price fluctuations.

It seems that whoever doesn’t reduce the price will be eliminated by the market. Although SAIC Audi has set itself an annual sales target of 50,000 vehicles, it is not high, but it is also very urgent with only three cards in hand.

Recently, the "City Circle" visited a number of SAIC Audi stores in Beijing. Sales staff said that since October 2023, A7L has increased its price reduction efforts, and all models started with a discount of 100,000 yuan, an increase of about 40,000 yuan compared with the middle of the year.

For high-end cars with a price of nearly 400,000 yuan, this new discount seems to be few, but because many consumers are used to comparing it with A6L owned by FAW Audi, it suddenly highlights the cost performance of A7L.

"Many customers refer to A6L. In October, A7L’s entry model, 45TFSI S-Line Dreaming Crystal Edition, had a preferential landing price of about 360,000 yuan. The A6L 45TFSI, which is also a two-wheel drive and 2.0T high-power engine, was selected as elegant. The landing price in the same period was basically 370,000 ~ 380,000 yuan, and the overall configuration was slightly lower than that of A7L. " Sales theory.

However, due to too little attention paid to Audi A7L before, the news of price reduction has lagged behind. From October to November, 2023, the monthly sales volume only increased slightly, and it broke out in December. It is reported that when the price reduction is the largest in December, it can be cheaper by 120,000 ~ 130,000 yuan to buy A7L through loans.

SAIC Audi officially announced that A7L sold 6,281 vehicles in December 2023. According to the data of Easy Car App, the total sales volume of the car in these four weeks has reached 4,801 from January 1 to 28, 2024.

It seems that as long as the price is in place, no matter how controversial the car is, it can’t escape the law of true fragrance.

An interesting episode is that "City Boundary" found on platforms such as Knowing Car Emperor and Xiaohongshu that due to the low popularity of SAIC Audi and the few offline stores, many intentional consumers mistakenly entered FAW Audi’s online live broadcast room and offline 4S shop to consult the price of A7L.

Who is buying Audi A7L?

In Feng Li’s view, compared with the original imported A7L sold in China market, the domestic A7L has a lower value, but its power specifications are very affordable.

For example, Audi’s proud quattro four-wheel drive system will only appear on the imported version of A7 with 3.0T At present, the price of bare car in the market is about 660,000 yuan. In addition to the entry-level models, the Audi A7L is equipped with a quattro four-wheel drive system, whether it is a 45TFSI model with a 2.0T engine or a 55TFSI model with a 3.0T engine.

"Personally, I think that the quattro is the real Audi, but fortunately A7L is not as stingy as the imported version." Feng Li said.

Therefore, when the news of price reduction came, many consumers who had "disdained" A7L went to see the car "honestly".

"City Boundary" found on social platforms such as Xiaohongshu that A7L owners who posted posts are generally young people, most of whom are around 30 years old, and many of them are returned students in their twenties.

Zhao Pu, the owner who bought the A7L Darth Vader version, is one of them. According to him, in the third quarter of 2023, manufacturers launched preferential activities for duty-free cars for international students across the country.

▲ (Source/February 2024, official website, the duty-free car of China Automobile Corporation)

Liu Shan, a returned student from Jiangsu, also said that the Audi A7L she bought in December 2023 was 100,000 yuan cheaper. After tax exemption and agency fees, the final landing price was in the early 390,000 yuan. Liu Shan chose the "Summer Special Edition" model with optional package, and also picked his favorite body color. "If it is a regular model, the price can be lower."

In February, 2024, a duty-free car agency increased the preferential treatment for international students, saying that after the A7L of 3.0T was offered a maximum discount of 130,000 yuan, the company would also enjoy free purchase tax, and also send a fuel card of 1,500 yuan or an equivalent shopping card.

▲ (Source/Little Red Book)

However, the 2.0T version of A7L on the market has a discounted landing price of around 400,000, and there are too many optional models at this price, such as Audi A6L, Mercedes-Benz E-Class and BMW 5 Series. Moreover, when these cars had the greatest preferential treatment in 2023, there were about 100 thousand, and tax exemption policies were also introduced. Comparatively speaking, the Audi A7L is too small, why do young people love to buy it?

Zhao Pu said that apart from the tax exemption policy, he chose A7L more because "this car is rare on the road".

Minority means uniqueness, which conforms to the aesthetic taste of young people "the more special the better, the better the personality". According to the "city boundary" observation, many car owners who choose A7L have jumped over from BMW 4 Series, Audi A5, Audi A4 Avant, Aouita 12 and other niche models.

Although the A7L’s cancellation of the slip-back shape and tail wing is full of controversy, the design of the sedan operated by German designers is not completely unrecognized. "As long as we don’t compare with the imported A7, we only compare the sedan medium and large cars of the same level on the market, and the value of A7L has few rivals." A consumer who is considering starting said.

In the eyES of some young people, mainstream models such as Audi A6L, Mercedes-Benz E-Class, BMW 5 Series and lexus es are "either too commercial or old-fashioned", and they don’t care much about the relationship between A7L and A7. Plus, there are discounts now. After comparison, they chose A7L with little struggle.

SAIC Audi needs to work harder.

About "how to please young people" is the homework of many car companies at present, and SAIC Audi has also paid a lot of tuition fees for it.

Audi A7L has launched the first version, the first version, the Darth Vader version, the White Mage version, the Wind Knight version, the Paladin version, and many other special models. SAIC Audi wants to rely on these distinctive models to achieve a balance between sales and profits through scarcity. Unfortunately, this strategy was not successful at first.

Although SAIC Audi claims that its owners are aged 25-35, the sales volume of less than 1,000 vehicles per month from January 2022 to March 2023 shows that young people who are really willing to spend tens of thousands more than A6L, BMW 5 Series and Mercedes-Benz E-Class before the big price reduction are really rare.

On the other hand, another BMW 4 Series, which takes the niche route, is similar in price to A7L, and once sold at a higher price, but people sell better than Audi A7L. In 2023, the monthly sales volume of BMW 4 Series will basically remain above 1,500 vehicles.

Young people are not "stupid people with more money". If you want to impress them, either the products are excellent enough or the prices are sincere enough, they will always be the same.

This round of price reduction, Audi A7L’s approach is wise and helpless. This helplessness began when SAIC Audi turned A7 "magic change" into A7L that was ridiculed by the group.

The birth of A7L is directly related to Audi’s strategic changes in the China market in recent ten years.

Before the establishment of SAIC Audi, Audi had only one joint venture car company in China, namely FAW Audi, which was established in 1991. For more than 30 years, FAW Audi has achieved enough success in China market.

In 2023, FAW-Volkswagen sold more than 1.91 million vehicles, of which Audi brand contributed 36.5% of the sales.

▲ (Source/Eye Check)

Watching old rivals Mercedes-Benz and BMW make money in China market, German Audi is unbalanced, trying to seize more market share and introduce more models. The simplest way it can think of is to set up another joint venture company to seek higher profits.

In 2016, SAIC and Audi signed a cooperation agreement. As expected, the cooperation was collectively opposed by FAW Audi dealers. It was not until April 2021 that SAIC Audi was formally established, and the first model A7L was released in the same year.

However, since its establishment, SAIC Audi has not had many comfortable days. Because there are too few original models that Audi can directly localize, and the main models in the product matrix have been basically taken away by FAW Audi in recent years, only a few niche and high-end cars such as A5, A7 and Q7 are left to be developed.

Audi, on the other hand, wants to maintain its brand image by importing high-end cars and performance cars, but also wants to make a domestic model that can be accepted by more China consumers, and it can’t affect the imported version, so it can only move out the old routines of "lengthening" and "sedan".

A little different from the previous localization, A7L’s "sedan" may be a helpless choice made on the basis of "lengthening".

After the original A7 is lengthened, a cross beam needs to be added to enhance the strength of the rear part. If you continue to slip the back shape, the cost will increase greatly. Manufacturers who haven’t made any money are of course more inclined to make a sedan.

In fact, apart from the modeling and slightly complicated life experience, A7L itself doesn’t have many slots. The body size, mechanical specifications and design style are basically in line with the global positioning of A7 slightly higher than A6.

Taking the American market as an example, the starting price of the standard wheelbase version of the sedan A6 is 57,300 US dollars (about 412,000 yuan), while the starting price of the A7 is 71,200 US dollars (about 512,000 yuan). The price difference between the two models is just about 100,000 RMB.

In Germany, the starting price of the standard wheelbase sedan A6 is 53,800 euros (about 418,000 yuan), and the starting price of A7 is 63,500 euros (about 493,000 yuan), and the difference is about 75,000 yuan.

Therefore, when A7L was cheaper than A6L, it did attract some consumers who paid attention to cost performance. "Whoever loves to spray it will be finished with incense." In the eyes of some car owners, "the more you spray, the cheaper I buy."

Some people say that the price reduction of A7L has brought SAIC Audi back to life, but after the price is changed, the high-end positioning of A7L may be shaken. However, in the face of the growing volume of China automobile market, SAIC-Audi is very open-minded, and sales volume is king.

(The interviewee in the article is a pseudonym)

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Unless otherwise specified, the pictures are all from vision china.　

Original title: "One car drops 100,000, SAIC Audi is in a hurry"

Read the original text

　　In March 2017, the National Office of "Combating Pornography and Illegal Publications" and Tencent held the activity of "Children’s Cyber Security Course Entering the Campus" at Xiaobei Road Primary School in Yuexiu District, Guangzhou, which was welcomed by teachers and students.

　　People’s vision

　　With the rapid development and comprehensive popularization of mobile Internet and smart devices, it is more convenient for teenagers to contact the Internet, and the age of contact with the Internet is showing a trend of younger age. Moderate use of the Internet can enrich life and relieve stress, but the social experience of teenagers is insufficient, and their network literacy and online habits are in the forming stage. How to help teenagers use the Internet healthily and effectively and guide them to actively adapt to the Internet age is an important and urgent topic.

　　The generation of teenagers after the Millennium are truly "Internet aborigines", and they have a natural and inseparable connection with the Internet. Internet has become the most important space for entertainment, education, self-expression and communication and interaction of this generation. At the same time, however, the rapidly developing and mixed cyberspace makes this generation of teenagers more vulnerable to physical and mental shocks and even injuries. The protection of teenagers online has become the most concerned social issue for governments, international organizations and every family.

　　At present, one third of the global Internet users are minors. In Britain, Canada, Czech Republic and Israel, 12-mdash; The proportion of 14-year-old children using the Internet exceeds 95%, and the proportion of children using the Internet in EU countries is mostly higher than 65%. In China, the number of netizens under the age of 19 reached 171 million, and the Internet penetration rate of minors remained above 90%. At the same time, the young age trend of minors’ first "touching the net" is obvious. Relevant statistics show that Britain has 5-mdash; More than half of the 6-year-old children have access to the Internet. The average age for Korean children to get their first smart phone is 8 years old. There are about 23 million netizens under the age of 10 in China, and more than 56% of them have been exposed to the Internet before the age of 5. These "Internet aborigines" born after the Millennium almost "surf the Internet as soon as they are literate", and the Internet has profoundly influenced the way they interact with the world.

　　More and more "millennials" have become "low-headed families"

　　With the high popularity of home broadband and hardware equipment, minors generally choose to surf the Internet at home. According to UNICEF data, in Argentina, Serbia and South Africa, more than 90% of minors surf the Internet at home; The survey of children’s online use in Britain also found that 75% of them are 9-mdash; 19-year-olds use the Internet at home; America 2— Of the 17-year-old population, 78% can surf the Internet at home, and 13% of them surf the Internet in their own rooms. According to the annual survey data of China Internet Network Information Center (CNNIC) since 2007, the proportion of minors using computers to surf the Internet in Internet cafes, schools and public places has generally decreased year by year.

　　The report "Investigation on Internet Use and Protection of Young Netizens in China" shows that 74.6% of young netizens in China use smart phones to surf the Internet, and 60.4% of young netizens have their own smart phones. Desktop computers rank second, and their adoption rate is about 10 percentage points lower than that of smart phones. Smart TV has become one of the main channels for teenagers to surf the Internet. Many parents also choose smart TV to accompany preschool children, but the digital gap between different regions is more obvious.

　　Information and communication technology has changed the way minors contact with the world, and cyberspace has attracted them greatly, so the online time has been prolonged. A study in Denmark found that as children grow up, their use of the Internet is increasing, and similar trends have appeared in other countries. In China, in recent years, the online time of minors has generally increased. The online time of primary school students is 14.9 hours per week, and that of middle school students is 22 hours per week. The online time is also increasing with age.

　　According to the report of the International Telecommunication Union, the main reasons for teenagers to surf the Internet include: making friends in the new environment, communicating in real time on common interests, creating and sharing original personal content, sharing music, playing games, establishing their own space, or trying new identities. Therefore, the Internet is always with them — — In their pockets or ears, or tightly held in their hands, embedded in their study and living space.

　　A survey of five Nordic countries shows that 9-mdash; Among 16-year-old boys, 69% use the Internet to play games, 49% download music, while girls use it to send emails (58%) and do their homework online (43%). According to the latest data of CNNIC, the Internet applications with the highest penetration rate of underage netizens in China are: instant messaging tools, search engines, online music, online videos and online games. Among them, the popularity of search engines, online music and online games among minors exceeds that of netizens as a whole, and the utilization rate of online games among middle school students is even as high as 70%.

　　The phenomenon of minors’ internet addiction is becoming increasingly serious.

　　Compared with the rapid development of cyberspace, the education and protection system for teenagers to use the internet has shown its lag and imperfection. At present, young netizens all over the world are facing the risks of contact with bad information, bad social interaction, property loss, illegal crime, internet addiction and lack of cognition.

　　According to statistics, 46% of young netizens in China will come into contact with bad information on the Internet almost every time or often, among which pornographic information is the most frequent type, followed by online fraud, online gambling, online abuse and intimidation. It is worth noting that teenagers often come into contact with bad information in a passive way, for example, when clicking on a web page, pictures and videos containing pornographic and violent information pop up, and when browsing information, they see indecent pictures inserted in them. There are not only illegal websites among the websites that spread bad information, but also many regular legal websites often attract attention with bad information in the form of "scratching the ball". At the same time, the uploaders, websites or their host service providers of such content are often not in their own countries, which further increases the difficulty of governance in various countries and regions. On the other hand, the bad information on the internet has a serious negative impact on the concept and psychology of minors, and even leads to crime.

　　According to internet society of china’s Investigation Report on the Protection of Internet Users’ Rights and Interests in China, Internet users suffered economic losses of 133 yuan per capita due to spam, fraudulent information and personal information disclosure, with a total loss of about 91.5 billion yuan. In addition, teenagers are increasingly dependent on the Internet.

　　In addition, the phenomenon of internet addiction is also on the rise around the world. Many studies have shown that there is a high correlation between interactive internet use behavior and internet addiction, such as chatting through instant messaging tools or playing online games, which makes users more addicted to it. Therefore, in the era of mobile internet characterized by interaction and participation, with the rapid penetration of the network into younger groups, the problem of internet addiction among minors is becoming increasingly serious.

　　The academic circles believe that teenagers should spend no more than 1.5 hours a day and no more than 10 hours a week on the Internet, while teenagers generally spend too much time online: 30% of minors in South Korea spend more than 2 hours a day on the Internet, while primary school students in China spend 1.5 times as much time online as this standard, and middle school students even spend twice as much time online. The data also shows that China’s 6-mdash; 47.9% of 11-year-old young netizens usually spend more time online than expected, 12-mdash; Among the 18-year-old young netizens, 60.8% want to surf the Internet when they have free time, which generally shows strong network dependence. Immersion in the online world often brings instant pleasure experience to minors, but their anxiety and fear also increase with the increase of online time, so they are often in a state of frustration and impatience. At the same time, excessive internet access may also strengthen personal loneliness and cause social retreat.

　　Family factors are the key factors that affect minors’ internet addiction. However, many parents and guardians regard mobile phones and computers as "electronic nannies" and neglect the care and education of their children. Teenagers who don’t feel the warmth of their families are more likely to seek spiritual sustenance in the online world, further causing a vicious circle.

　　Strengthen the cultivation of skills and literacy in using digital tools.

　　How to protect minors’ online safety? At present, there is no quick answer, which requires all sectors of society to take countermeasures and persevere.

　　First of all, governments should promote the construction and improvement of relevant legal systems in terms of content, channels, platforms and operations as soon as possible according to the characteristics and development laws of information and communication technologies. Relevant laws and regulations should clearly define the responsible subject for protecting minors’ online safety, clearly define the scope of application and punishment measures, and provide reliable protection for minors’ online activities.

　　Among them, the Internet regulatory authorities should constantly upgrade and update technical supervision means, and guide relevant websites to be equipped with age verification systems or identity verification mechanisms, and at the same time establish a rapid reporting and handling mechanism to promptly punish illegal and illegal behaviors that endanger minors’ online safety. Internet companies and related industries should conduct self-examination and self-examination, eliminate pornography, violence, vulgarity, gambling, fraud and other bad information content, and purify the Internet environment; All kinds of websites should set a higher default privacy level for the collection, processing and storage of minors’ personal data to protect minors’ information from illegal collection and use.

　　Enterprises can adopt appropriate technical measures to encrypt specific information content according to age, or add access age authentication mechanism according to relevant laws and regulations; At the same time, provide concise reporting tools, delete bad information in time, and transfer information suspected of online fraud, abduction and sexual crimes to public security and relevant law enforcement departments. Enterprises should also support the research and development of parental monitoring tools to help parents intervene in their children’s online time, or limit the consumption of certain content and services by minors, or control the objects they talk to online.

　　In the new scientific and technological environment, mastering the skills of using digital tools and having information and media literacy will become the basic survival skills of citizens. Therefore, teaching students how to use the Internet reasonably, legally and moderately is a task that the education sector must shoulder at present. Teachers should update their knowledge system as soon as possible, teach basic knowledge of network security and self-protection in relevant classes, and encourage students to actively seek help from teachers and schools when encountering difficulties, so as to become a trusted social support force for minors. Teachers should also regularly carry out psychological counseling against cyber bullying to prevent students from participating in cyber bullying or becoming targets of bullying; Once the cyberbullying incident is discovered, the school should intervene and stop it in time, and communicate with parents. For serious cyberbullying incidents, it should report to the police in time. Primary and secondary schools should gradually offer network security courses and media literacy courses suitable for students of different ages, systematically teach the knowledge and skills of receiving, analyzing, evaluating and creating information, and gradually improve the media security literacy, media interaction literacy, media learning literacy and media cultural literacy of minors.

　　Faced with the new thing of the Internet, parents can no longer rely on their own experience to guide their children as in traditional families. Instead, they should first take the initiative to learn relevant network security knowledge, be strict with themselves, reasonably arrange online time, and set an example by not browsing or spreading bad information.

　　Parents should also actively guide and educate their children to surf the Internet from several aspects: in terms of time, strictly control the total length of time for children to surf the Internet, and set the account password of internet equipment or install software to limit the time for surfing the Internet; In terms of content, help children find healthy and suitable websites, such as regularly checking the websites that children usually browse, evaluating the contents of websites, or installing parental monitoring tools on the basis of full communication with children; In the aspect of social networking, children are encouraged to explore the new world by using the Internet, but they are firmly opposed to meeting netizens offline, and are informed of the serious danger of this behavior, so as to grasp the real situation of their friends in social accounts at present, and often communicate their online experience with children.

　　(The authors are the Institute of Journalism and the Internet Research Center of Shanghai Academy of Social Sciences)

　　Cartography: Shen Yiling

In this era, it may be difficult for you to find a person similar to Musk. His business map is increasingly entering our daily life, and his every move is always exposed to the media.

To some extent, he is also willing to show these aspects. Therefore, in the eyes of the public, although Musk is special, it is not mysterious.

Recently, Liang Ning, a famous product owner and business researcher, shared her understanding of The Biography of elon musk. In her view, the greatest significance of this book is not about Musk himself, but the action and vitality reflected by him and the people around him.

In the era when everyone pursues stability, why do Musk people still choose to break through themselves and try to take risks again and again? Why do they have such powerful energy, and what do they have in common?

The following is Liang Ning’s account:

1. Biography of elon musk is more like the Silicon Valley version of Water Margin.

The Biography of elon musk is the most exciting book I have read in recent two years.

It’s like reading martial arts novels when I was in middle school. A group of top players went to meet the top enemies, showing a state full of vitality-falling down, being beaten with blood, and then getting up and knocking down their opponents.

I am an engineering student studying computer. There is a difference between science students and engineering students. Wandering Earth 2 is a particularly good test yardstick.

For a while, I asked everyone, "Do you like this movie?" I asked more than 100 people, and finally came to a very clear conclusion-liberal arts students don’t like it, science students don’t like it, but engineering students love it.

Biography of elon musk is definitely a book that grows on the aesthetic point of engineering students or engineers.

It’s easy for people to misunderstand this book-simply regard this book as elon musk’s personal biography, so many people think that there is nothing to read, because Musk is actually a person with over-exposure of personal information.

First of all, he is the CEO of a very important listed company, and there are countless interpretations about his company’s business in the news. Secondly, he has a lot of gossip and gossip.

He loves to tweet himself, especially after the acquisition of Twitter. So this leads many people to think that it is unnecessary to read this book. It seems that we already know everything about him.

butThis book, you can’t treat it as a story of one person. In fact, it is a bit like Water Margin, which is about a group of industrial heroes.

Second, Musk left the world behind with action.

I want to talk about many things in this book, such as mobility, learning curve, ability circle, Musk’s life and business, and so on. But if you give me 20 minutes to talk about only one point, what I want to talk about most is mobility.

If I have to judge a person by only one point, it is action.

becauseEverything else can be disguised, your dress, speech, PPT…… … but your action can’t be disguised.

Action is not cognition, nor ability. It does not refer to a state of temporary eruption when a person is forced, but a state of continuous life.

What impressed me most about this book is the vigorous action of this group of people, especially in this era.

In recent years, many friends around me who used to be awesome, such as angry clothes and young heroes, are now depressed, insecure, decadent and whining.

At this time, you can see a group of people in this book, showing you a very vigorous vitality, which is very exciting.

As mentioned in the Biography of elon musk, Musk decided to build rockets because I want to make human beings a trans-planetary species. If human beings want to survive on Mars, of course, rockets have to send people up, so I want to build rockets.

What’s next? The original plan was to buy a second-hand rocket first, but when I went to Russia, I found that people were sitting on the ground and couldn’t afford it.

Without saying anything, Musk immediately began to decompose this matter. The essence of rockets is composed of metal and fuel. These two substances are not expensive. Why do rockets sell so expensive? Can I make it myself?

Everyone told Musk that "you are crazy", but Musk didn’t care at all and immediately started looking for someone. Found his first core employee-Muller.

I especially like the scene in the book when Musk first met Muller-Musk went into the workshop to look for Muller, who was carrying an 80-pound engine on his shoulder, trying to fix it on a frame.

At this time, Musk walked over to talk to him. This buddy answered Musk’s question while carrying an 80-pound engine on his shoulder. It was not until he answered the third one that he felt that he had to put this 80-pound thing down and talk to Musk seriously. This whole scene is very engineer.

Musk asked Muller to meet again next week to talk in detail. Muller didn’t agree at first, because he was going to watch the Super Bowl next week. He just bought a big TV and invited his friends to watch the game together.

Musk ignored all this and insisted on meeting, so that night Musk watched the game at home with Muller and several engineer friends.

In fact, they only watched one round of attack in the end, and then they discussed how to build a launch vehicle all the time. Because for a group of engineers, building rockets is much more interesting than watching games.

Later, the book said that they were looking for a rocket test site. There was a suitable venue in the United States, but it will take a while, andMusk’s characteristic is that he doesn’t want to waste time waiting.

So he looked elsewhere and found Kwajalein Island near the equator.

There is a description in this story that touched me very much. Musk said that the satellite we were going to carry at that time was very big, so we had to launch near the equator, because there would be a faster rotation speed there, which could provide the extra thrust needed for launch.

This sentence is also entirely in the aesthetic point of engineering students. We sit on the earth every day, but we have never thought about how to use the power of the earth’s rotation to our advantage.

Then this group of engineers went to Kwajalein Island, where they worked for four years. During this period, the rocket failed to launch three times before it succeeded for the fourth time.

In these four years, people often take off from Los Angeles and fly to Kwajalein Island for a 40-hour round trip to get a small part.

Don’t sleep, devote yourself wholeheartedly and then do one thing, all for a three-minute rocket test.

If you read Biography of elon musk, you will see that their living conditions on the island are very bad, and they work and sleep in trailers.

On social networks, people often criticize 996 and unscrupulous capitalists who force employees to work overtime, but you will see the engineers described in the book, not only 996, but also these people are working like crazy.

There is another example in the book. After visiting SpaceX, a Boeing engineer was completely infected by the warm working atmosphere here and went directly to Musk to say that he wanted to work for him.

There is a saying that he is particularly touching-he is eager for the same workload as Musk.

As an ordinary person, I think what most people pursue is just to make their lives easy.

But at this time, you find that a group of people choose the difficult mode.

Don’t be easy, challenge the most difficult thing in the world, challenge endless failures, and live a hard life, even if you will be reviled without respect. What kind of action is this!

Judging from the results, by the time their rocket was successfully launched, SpaceX had 500 people.

This is amazing, because when Musk introduced the female president of SpaceX six years ago, there were only seven people in the company.

A small company of seven people had the nerve to appoint a vice president, and dared to talk to NASA about business, and then expanded to 500 people.

There are 50,000 people in Boeing’s similar departments, and there is a manpower gap of 100 times.

And when they also received a mission from NASA, SpaceX has completed the task and sent the load to the space station, while Boeing has not completed the seemingly high-end experiment in the preliminary preparation.

Not to mention elon musk’s mobility. In the 20 years from 2003 to 2023, several major issues about our planet and human existence have evolved because of Musk’s single-handedness.

Transportation energy, artificial intelligence, brain-computer interface, payment, satellite communication, etc., all these basic problems have evolved human capabilities because of Musk and his partners.

What kind of action is this? His mobility alone can be said to be one hundred times that of other people or organizations.

When we look at a person, it is important to see if he has action.

For a person who has no mobility, don’t be lucky, don’t think that he just can’t, and he will have mobility if he knows it. Action is a person’s self-character and a person’s habit.

The fate of any one person, the fate of an enterprise and an organization is actually shaped by their own actions.

Third, where does the super mobility come from?

Why do Musk and his team have such strong action? From my reading of Biography of elon musk, I think there are four points.

The first point is "will", a heartfelt willingness to something.

Why does Musk never stop? In the book Biography of elon musk, including the biographer Isaacson himself.

He wrote again and again in the book that if Musk chooses to retire at this moment, he is the winner of life and can stand at the peak of his career, but he didn’t, and he moved on.

Why? Because of his sense of mission.

From the first day of his life, he got the name "Elon". "Elon" comes from the science fiction novel "Mars Project", and the name of the consul of Mars colony in this novel is Elon.

So he was born with the concept of "Mars" subtly implanted by his name.

For each of us ordinary people, as long as you participate in one of Musk’s series of achievements, it is already a shining moment in life.

But not for him,Musk’s life is a sea of stars, not only to reach Mars, but also to make human beings a trans-planetary species, which is a distant dream.

It is a brilliant achievement in the eyes of ordinary people, but it is just a preface in the eyes of Musk.He has super will and mission, works hard and never stops.

I believe everyone will be shocked again and again when watching the Biography of Musk. Why can Musk always find such a desperate engineer to work with him and be crazy?

But for an engineer, if I have the opportunity to realize what I imagined by myself, I have endured fatigue, harsh living conditions and the bad attitude of my boss, but I have inherent joy in life, so this is a super willing type.

The second point is "knowing how to do it".For example, when Musk decided to build a rocket, NASA’s Mars program was actually interrupted.

When Musk decided to be an electric car, in fact, the entire automobile market had already sentenced the death penalty to electric cars.

At this time, it is useless for him to say "I know how to do it", because the previous experience has failed, so Musk talked about the first principle at this time, which is one of the reasons why we admire Musk so much.

As I said, he not only instigated the change of the world and promoted the evolution of mankind, but also inspired us to rethink the essence and appearance of a thing.

For example, a rocket is just metal and fuel. Why is it so expensive? So can we reconstruct metals, re-select fuels, and then reduce costs and build new vehicles in other ways?

The same is true of satellites. Musk said that I would send 40,000 satellites into space. Everyone thought he was crazy when he heard it, but he calculated that if the satellite cost dropped by 10 times, it would be fine. Reduce the cost by 10 times, and now the team members can’t do it, so they will open it and replace it with a group of SpaceX people, but the common feature of this group is that they have never built a satellite.

At this time, you will find that, as Wang Xing often said, "I can’t, but I can learn". What does it mean to "know how to do it" at this time?

Is that I can know what to do from the perspective of physics and engineering.

Musk said that the only thing he surrendered was the theorem of physics, and nothing made him surrender except physics.As long as physics is not challenged, all other rules can be challenged.

The third point is "no internal friction", which is actually very difficult.How to cure mental internal friction is also an online hot word in the past two years.

I found that many good friends around me, including myself, lived like dogs in the past two years. Full of self-doubt, doubts about the outside world, very tangled, and timid in doing one thing, this is internal friction.

But I found that in this book, Musk was insane, had convulsions, cried and collapsed, butHe has no mental friction. He is always Move on. Because only this strong external pressure can resist his internal pressure.

I will reflect on why we have internal friction, but neither Musk nor his team has internal friction. They just go ahead, open the way to the mountain, bridge the bridge when encountering water, kill Buddha when encountering Buddha, and kill God when encountering God.

First, hisThe goal is very clearThis is actually the difference between an engineer and a businessman.

People usually have three goals when they do something, in order to "make it", "make money" and "maximize their experience".

Of course, when doing one thing, there may be three kinds of goals mixed at the same time, but some people’s goal is to make money, in order to make more money. Everything is just a tool for him to make money.

But this is not the case for an engineer. For an engineer, the greatest achievement is that I can solve problems that others can’t solve. We are born to solve problems.

You will find that Musk’s goal is extremely clear, and he has the momentum that the stronger the enemy is. My enemy is clear, the difficulty I want to solve is clear, and I will solve it.

His ultimate goal is to go to Mars, so all his motivation is to do one thing for it.

The second reason for not having internal friction is thatClear process. Musk’s consistent working method can maximize the clarity of the whole process.

For example, when Musk launched a rocket, he numbered all the parts and was responsible for the specific person.

Finally, when the rocket exploded, you can clearly see which part is out of order by recycling all the parts, and then directly locate who is responsible for the problem.

Therefore, Musk is not afraid of mistakes, and he is afraid that the process is not clear. As long as the process is clear, it can be optimized.

The reason why we have a lot of internal friction is because there are a lot of fuzzy areas inside.

If you can’t look it in the eye, it will exist forever.Musk pursues a clear goal, a clear process, and constantly develops a refinement process to make every link controllable.

So he doesn’t need internal friction, because he has sorted out every detail, which is the characteristic of an engineer.

For example, his third rocket failure was due to the 11th risk in the risk list. Lock in this risk after failure, so just tick this one and pay attention later.

For Musk, the process of launching a rocket is to constantly clarify, get feedback, and then iterate in the feedback to make sure that he is in the process of progress.

Therefore, the internal evaluation scale is more important. Originally, I didn’t know how many risks there were, but now my risk list is very clear, I know how to check one by one, I know who is responsible for all the parts, and I know how to improve anything.

From complete ignorance to complete control, this is the learning process of Musk.

The outside world can only recognize whether you have succeeded from an obvious signal-if you have successfully launched, OK, you have won; If you don’t launch successfully, you are a loser. The evaluation of the outside world is so shallow.

The fourth point is the ability to deal with setbacks.Because we can see that Musk has done so many things in the past 20 years. There is an old saying in China that "the more you do, the more mistakes you make."

The greater the work, the greater the grievance, and he is bound to be one of the people who suffer the most setbacks and failures on this earth.

Our culture is very concerned about external evaluation, so we are very afraid of facing failure. Why do ordinary people have no mobility, while Musk and his team have super mobility?

Maybe we have the will and know what to do. But we are too mentally exhausted to deal with setbacks.

Fourth, failure is a person’s competitive barrier.

What do we have to see through the book elon musk?

Failure is your real tuition, and failure is the barrier to competition.

Just now, I said that Musk launched the rocket and opened all the details in the process. His second rocket launch failed because the salt in the sea breeze corroded a spiral ring.

He said that if anyone wants to gain the most failure experience, he should run to the equator to send rockets.

In the past 20 years, I have had countless friends to start businesses, and I have met countless entrepreneurs. Many people can keep going, while more people stop at a point. Why?

Because he can’t afford the tuition, because his psychological energy can’t bear the failure and the unknown, so his road to entrepreneurship ends here.

Why Musk can lead a team of 500 people to build a rocket is because he said that we should make it as soon as possible, then blow it up and see where its limit is. We can iterate in the next edition.

When I first saw this description, my real feeling was: Is he crazy? But when you look at it again, you will want to say that SpaceX is 500 people, blowing up a pile of steel, and getting data and optimized solutions; Boeing has 50,000 people, reading paper, having meetings, and staying in the same place for discussion.

SpaceX blew up the rocket and got feedback. In fact, it saved organizational costs. However, in most of our enterprises, everyone will think that it is normal for enterprises to keep a bunch of people in meetings every day and pay wages normally every month.

But if an enterprise blows up a pile of materials, this is the wrong thing. For wasting organizational costs, everyone does not agree.

However, if we consume some experimental costs and verification costs, everyone will think that this is a risk or a failure. So this is a completely different corporate values and action.

Many people say that I know so much, why can’t I live such a bad life?The question is not how much you know, but how much you do.

I am very happy to share the book "Biography of elon musk", to exchange the person Musk, and to exchange this group of people in Musk’s various teams mentioned in the book.

With this vigorous action and vitality, in just 20 years, on our small planet, in so many fields-automobile, energy, satellite communication, artificial intelligence, brain-computer interface and so on, changes have taken place at the bottom of the industry.

What is the shallowness of business?

Is that the world is not made of business, the world is made of life. Business is big and small, and the characteristics of every life are licensed and respected.

You can seek a stable life, watch all kinds of great men stand tall and live a small life under their protection. I think there is no problem with this life. The world is meaningful because of diversity.

However, elon musk is undoubtedly a unique life, and it is worth our while to see a person and a group of people living so vigorously in their exhausted or shaky lives. It is also a very comforting thing.

As for whether everyone can get energy from it that can’t be obtained elsewhere, it depends on everyone’s fate.

Narrator: Liang Ning, this article is taken from Biography of elon musk, by walter isaacson, and published by CITIC Publishing House.

In the eyes of ordinary consumers, they still buy cars mainly to meet daily transportation, so they will pay more attention to practicality and practicality. Today, this car is very distinctive. Let’s take a good look at it.

Let’s take a look at the appearance of Mercedes-Benz EQE first. The front of Mercedes-Benz EQE improves the grade of the whole vehicle and is very sporty. Coupled with cool headlights, the design looks very simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing and so on. Come to the side of the car, the car body size is 4969MM*1906MM*1514MM, the car uses elegant lines, the car side looks very stable and atmospheric, with large-sized thick-walled tires, the overall visual effect is very exquisite. In terms of the rear end, the rear end echoes the front face, and the taillights look very cold. Overall, they are still relatively fashionable and sporty.

Sitting in the car, Mercedes-Benz EQE interior looks more comfortable and has a good visual effect. The steering wheel design of the car is very fashionable and sporty, and it is made of genuine leather, which gives people a good grip experience. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and concise. Let Xiaobian introduce the dashboard and seats. The car is equipped with a beautiful dashboard and looks domineering. The car adopts imitation leather seats, equipped with auxiliary seats with memory electric adjustment, seat with memory electric adjustment, seat proportion tilting and other functions, which further improves the comfort of drivers and passengers.

Mercedes-Benz EQE matched gearbox, 215KW, 556N.m, with good power performance.

Next, look at the configuration. Mercedes-Benz EQE is equipped with car networking, driving mode selection, remote control key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations.

After reading this car, I believe you have a general understanding. The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

　　Reference message networkReported on September 14th.According to the bimonthly website of Foreign Policy of the United States reported on September 6, more than 20 commanders and ordinary members of at least 12 anti-government armed groups in southern Syria said that Israel has secretly armed and funded these organizations in recent years to prevent the extremist organization "Islamic State" militants from occupying positions near the Israeli border.

　　According to reports, the military equipment transferred by Israel in July this year included assault rifles, machine guns, mortar launchers and transport vehicles. The Israeli security services transported these weapons through three passes connecting the Israeli-occupied Golan Heights with Syria. Israel also uses these checkpoints to deliver humanitarian aid to the residents of southern Syria who have suffered from years of civil war.

　　The picture shows the Israeli armored forces deployed in the Golan Heights.

　　Syrian rebels and local media said that Israel also paid salaries to rebels (about $75 per person per month) and provided additional funds. The rebels used the money to buy weapons on the Syrian black market.

　　These payments and the services received by Israel in return have caused the militants to expect that if the troops loyal to the Syrian government try to advance into southern Syria, Israel will intervene.

　　This summer, when the Syrian government forces supported by Russian air power did so, Israel did not intervene, making the rebels feel betrayed.

　　Y, a member of the Knights of the Golan, said: "This is a lesson we will never forget about Israel. It doesn’t care about … … These people. It doesn’t care about humans. It only cares about its own interests. "

　　According to reports, Israel tried to keep its relations with these organizations secret.

　　According to the report, compared with the amount of weapons and funds provided by Qatar, Saudi Arabia, Turkey and the United States and other countries involved in this seven-year civil war, the amount provided by Israel is small. Even when Israel’s aid program peaked earlier this year, rebel commanders complained that the aid was not enough.

　　However, Israel’s assistance is important for several reasons. This marks another way for Israel to try to prevent Iran from consolidating its position in Syria. Israel also launched air strikes against Iranian military bases in Syria and exerted political pressure through Russia.

　　Israel’s aid also raises questions about the balance of power in Syria when the civil war finally subsided. There is a great possibility that Syria will become a flashpoint of conflict between Israel and Iran when the Iranian army, which helped the Syrian government defeat the rebels, has no intention of withdrawing its troops from Syria.

　　According to the report, a spokesman for the Israeli Embassy in Washington declined to comment on this article.

　　The picture shows an Israeli tank on standby in the Syrian-Israeli border area.

　　According to reports, since 2013, Israel has provided weapons to anti-government armed groups allied with the Syrian Free Army, including some armed factions operating in Quneitra, Deraa and rural areas in southern Damascus. The weapons transferred at that time were mainly M16 assault rifles made in the United States. Later, most of the weapons provided by Israel to the militants were not American weapons (apparently to cover up the sources of aid), including some guns and ammunition confiscated by Israel in 2009 and transported from Iran to Hezbollah in Lebanon.

　　Aid to these organizations remained stable for some time, but it increased significantly last year. Israel has gone from supporting hundreds of fighters to helping anti-government organizations with thousands of members. The increase in aid coincides with a broader change in Israel’s policy toward Syria. After appealing to the United States and Russia, but failing to reach an agreement to allow Iranian-backed militia groups to leave southern Syria, Israel adopted a more aggressive policy. Its air force began to strike deeper into Syria, not only against individual batches of weapons shipped from Iran to Hezbollah, but also against bases all over Iran.

　　According to the report, two Israeli-backed organizations have been publicly confirmed, including the "Knights of the Golan" organization based in Tahaisheb, the border town of Quneitra, and the "Omar bin khattab" brigade based in Beit Kin, a town near Mount Hermon.

　　Unlike other foreign forces that support the Syrian opposition, Israel has made little effort to organize and consolidate its aid program. On the contrary, it obviously relies on the relationship established with individual commanders and provides them with assistance directly.

　　The picture shows the wreckage of an Iranian drone shot down by the Israeli army.

　　Anti-government militants in southern Syria say these commanders will contact Israeli officials by telephone and occasionally meet them in the Israeli-occupied Golan Heights. When these commanders change organizations and locations, Israel’s aid will change accordingly. On the other hand, when these commanders are killed or ousted because of internal power struggles, Israel will stop providing assistance to their former factions.

　　Knights of the Golan is a favorite organization of Israel. Members of the faction said that the organization added hundreds of fighters last year because of increased Israeli funding. It also distributes weapons provided by Israel to other organizations. This makes the organization have great influence in Quneitra and nearby Dar ‘a province.

　　Israel has also provided fire support to armed groups fighting against local branches of the Islamic State in the Yarmouk Basin. Local armed groups, media reporters and residents said that when the "Islamic State" organization was fighting other anti-government armed forces, the Israeli army launched a drone attack on the commander of the organization and launched a precision missile strike on the personnel, fortifications and vehicles of the organization. When the rebels launched an attack on the Syrian government forces, Israel did not provide similar fire support.

　　The report commented that due to Israel’s humanitarian and military assistance, many residents in southern Syria gradually regarded it as an ally. Israel promotes its "good neighbor" plan in Arabic, including humanitarian operations in southern Syria and the treatment of some Syrian people in Israeli hospitals.

　　A few months ago, Y, a militant of the "Knights of the Golan" organization, said: "Israel is the only country that has interests, a little humanity and provides assistance to civilians in the region."

　　However, as that Syrian government force regained control of more and more Syrian territory with the help of Russian and Iranian army, Israel began to seek other ways to safeguard its interests in the border area.

　　In July this year, Israeli officials apparently reached an understanding with Russia to allow government troops to return to the western part of Dar ‘a province and Quneitra, which are adjacent to the Golan Heights. According to reports, in exchange, Russia promised not to allow Iranian-backed militia groups to enter within 80 kilometers of the Golan Heights, and would not begin to obstruct Israel from attacking Iranian targets in various parts of Syria.

　　Even after the Syrian government forces began to launch an offensive against southern Syria, many Syrians in the region still held the hope that Israel would at least prevent the Syrian government from retaking the neighboring province of Quneitra. Thousands of people fled to the area adjacent to the Golan Heights, but Israel did not intervene to protect them.

　　A local community leader in the western part of Dar ‘a province said that he soon realized that it was a mistake to rely on Israel.

　　"Believe me, Israel will regret its silence about what happened in southern Syria," he said. People in our town and some neighboring towns have barely reached a reconciliation with the regime, but this reconciliation will affect Israel in the near future. "

　　According to the report, when the Syrian government forces approached, some anti-government militants contacted their Israeli acquaintances and sought asylum for fear that the government forces would retaliate. Israeli officials responded by allowing a few anti-government commanders and their immediate families to enter Israel on the night of July 22. Others were turned away.

　　The whereabouts of these commanders and their relatives are still unknown. Syrians say that some people are said to be in Israel and others are in Jordan. A former commander informed his subordinates that he had arrived in Turkey.

　　As for ordinary combatants, most people choose to stay at home and surrender to the government instead of fleeing to Idlib, the only remaining enclave of anti-government forces. Some have been arrested, apparently for cooperating with Israel, while others have joined pro-government militias or Syrian government forces. (Compile/Yan Fang)

Recently, Xia Yiping, CEO of Extreme Yue Automobile, was not surprisingly dead in an interview. He said that Huawei’s investment in smart driving is 10 billion, while Baidu’s investment in smart driving is 100 billion, which means that Baidu’s investment in smart driving is ten times that of Huawei. Of course, it is self-evident.

Many people are shocked by this news. Most people know that Baidu is really doing smart driving. A few people also know that Baidu has its own car. Of course, the car is also using Baidu’s solution. But it is estimated that not many people will think that Baidu’s investment will be greater than Huawei’s. After all, Huawei’s products are everywhere, and the market influence is huge. Baidu’s products are much rarer, and its influence is even more incomparable.

Baidu and Huawei, who is more intelligent in driving and who invests more? Let the Kung Fu car show you around.

(1) 100 billion investment is a bit empty?

Let’s take a look at the historical process of intellectual driving between the two sides, and then combine their R&D investment to see what the two companies have done in recent years.

Baidu’s intelligent driving research and development began in 2013. In this year, Baidu began to do open source projects and began to make autonomous driving solutions. From the perspective of "qualifications" alone, Baidu is indeed one of the earliest enterprises in China to do smart driving, which is basically synchronized with Tesla and Google abroad. In 2021, Baidu defined three directions for its own smart driving, namely, providing smart driving solutions to OEMs, building their own cars, and then developing and sharing unmanned vehicles.

According to the public financial report, from 2013 to 2023, Baidu’s total R&D investment was 167.2 billion. If 100 billion was invested in smart driving, it means that the R&D investment of smart driving accounted for 59.8% of Baidu’s R&D investment.

How can I put it? This data is not impossible. After all, most of the money earned by Baidu in recent years has really been invested in the two directions of smart driving and AI. However, considering Baidu’s own business, I personally think that the proportion of investment in smart driving alone should not exceed 50%. More than 50 billion may be there, and 100 billion feels a bit empty.

Huawei’s investment in smart driving is relatively clear. When Huawei’s new smart car solution brand "Gankun" was released in April this year, Jin Yuzhi, CEO of Huawei’s smart car solution BU, once introduced that the department was established in 2019, and the accumulated R&D investment in five years exceeded 30 billion (about 6 billion per year). This data is still relatively credible.

Of course, if you want to talk about Huawei’s R&D investment in other areas, such as big models and AI, it’s hard to say whether R&D funds are included in smart driving investment. Anyway, it’s a muddle.

However, at least one thing is certain. The investment of Huawei Smart Drive and Baidu Smart Drive should be in an order of magnitude, and it will never be as bad as ten times. Because Baidu started earlier, it is still possible to invest more.

(2) What is the difference in output?

Let’s just say that Baidu has really invested more. Next, let’s talk about output, and the difference between the two may be a bit big.

When Huawei first entered the field of intelligent driving, it put forward its own goals, hoping to be Bosch in the era of electrification and provide a full set of intelligent solutions for OEMs. However, the effect is not ideal, most enterprises hold a wait-and-see attitude, and the promotion is not smooth. So Huawei made a smart car selection project, that is, cooperated with the OEM, but Huawei defined the smart car and gave the core intelligent hardware and software.

After several years of development, Huawei has formed a complete set of industrial chains. Needless to say, intelligent driving technology, the system has developed to the third generation, supporting intelligent assisted driving in the whole scene and intelligent parking in the whole scene, and then it can realize intelligent driving from parking space to parking space. In order to better realize intelligent driving, Huawei has also built its own high-performance motor and a special Turing intelligent chassis, which can realize full-dimensional perception, 3D control and intelligent collaboration.

Let’s put it this way: even the old rivals want to purchase Huawei’s motors. Recently, the independent BU department has been valued at 115 billion, and major car companies are scrambling to invest. Huawei is even the first company to beat down the price of lidar. It can be said that Huawei’s investment in smart driving has been richly rewarded and it has its own intelligent industrial chain.

Baidu’s smart driving output is not satisfactory. Since 2015, Baidu has found a lot of well-known car companies such as Daimler, BMW, Ford and Volvo to cooperate. Many domestic cars have also "tested the water", but the effect is not obvious. Cars equipped with Baidu Zhijia are rarely publicized as their own "business cards".

One of the most famous is probably Weimar, who has been holding Baidu for a long time and hasn’t done it yet. In the end, Baidu couldn’t help but make a gathering, and there was basically no noise. Including now, it has been listed for half a year, and the highest monthly sales volume is only 1143 vehicles.

The only achievement that can be achieved is probably that the radish runs fast. However, in terms of completion, it still only supports getting on the bus at a specific location, and the coverage is limited. There is still a long way to go before it can truly replace the online car. The biggest advantage is that it is cheap, but this cheapness is actually based on the "capital operation" of Internet companies. I hope to achieve market monopoly, and then I will serve as a "platform". Didi and Meituan are all like this.

However, it is hard to say whether the radish will eventually become Didi, Meituan, or Xiaohuangche and Ruixing.

(3) Hardware companies and Internet companies are very different?

The difference between Baidu Smart Drive and Huawei Smart Drive is also the difference between two different companies to a large extent. Baidu is a typical Internet company, while Huawei is closer to a hardware company.

The characteristics of software companies are that they like to invest early, get high returns, and pursue a monopoly. Like Baidu, the earliest money was made by being a search engine. When Google withdraws from the China market, Baidu will become a monopoly. Since then, it has been making big profits, and on this basis, it has expanded the business of encyclopedia, knowledge, post bar and so on, forming a complete ecological circle.

But this has also led to a problem. Baidu lacks the ability to actually make products. Baidu has been doing smart driving for so many years. The car is from the main engine factory, the laser radar is from the supplier, the chip is from NVIDIA, and the smart card is also bought. Speaking of things that belong to Baidu, it is that set of algorithms.

Therefore, Baidu is very passive, and it can’t control how much the car sells. Baidu can’t form a monopoly in the field of smart driving, and its algorithm can’t sell at a unique high price. For so many years, Baidu’s smart driving business has been losing money. Even many engineers in the factory finally "ran away" with the main engine factory.

Huawei started out as a communication equipment. Although it also has Internet genes, it is closer to hardware companies. Therefore, we can see that every step Huawei takes will strengthen its strength. The car is defined by its own design, the laser radar is its own, the chip is its own, the power card is its own, the motor and chassis are also its own, and it can even be sold outside.

This has formed a virtuous circle, and the cost of Huawei’s smart driving is getting lower and lower, gradually flattening the R&D investment and forming a positive cycle. The worse news is that with Huawei becoming the representative of China Zhijia, Baidu’s investment for so many years will probably be wasted.

(4) Kung Fu is angry

Baidu really started to do smart driving earlier, and invested more probability than Huawei. However, from the perspective of "output", Huawei’s achievements are even more dazzling. The average transaction price of a model developed by Huawei like this exceeds 500,000, and the monthly sales volume is nearly 20,000 units. The monthly revenue of this car alone is in the hundreds of billions, and Baidu only envies it. Not to mention that Huawei BU is independent, and it can earn tens of billions just by selling shares.

In the final analysis, consumers still look at products, not how early you do it and how much you invest. If you spend more money, you will definitely do better. How can domestic cars surpass joint venture cars? The earning power is far from perfect. The same money depends on who can spend more on the cutting edge, which better reflects the ability of the enterprise. What do you think?

[Truck House Original] This year’s major events in the freight industry have continued. In addition to elimination, what everyone recently discussed is that the national five diesel trucks should be installed.On-line monitoring equipment(OBD) thing. But in some places,Forcing truck drivers to install at their own expenseOBDThe Chinese government network subsequently exposed this incident.

Recently, the official website of the Chinese government issued a document to inform about the supervision of the compulsory installation of remote online monitoring equipment by truck drivers in Xingtai City, Hebei Province.

The investigation by the inspection team shows that:

1. Longyao County will install OBD as a heavy-duty diesel vehicle.Preconditions for the inspection of operating vehicles, require heavy diesel fleet or owners to provide OBD installation receipts and certificates of relevant companies before they can apply for operating licenses.

2. Xingtai Eco-environmental Protection Bureau designated 9 operators to install OBD services, and the installation cost of each set of equipment.From 1600 yuan to 2650 yuan.And the charge management is not standardized.No invoice will be provided after charging.. By October 16th, the above nine operators had installed OBD for 25,247 trucks, with a charge of 39,615,400 yuan.

Before the State Council’s exposure, the installation of OBD on trucks was always a hot topic of dispute among card friends. Before that, the author wrote an article (Review: Is OBD installed on trucks for fines? Don’t be silly, these questions are the focus), and wrote some questions about the current card friends.

Generally speaking, there are two parts that are most controversial about the installation of OBD.One is the problem of charging mentioned above, and the other is whether it is legal for some places to force truck drivers to install OBD at their own expense by using annual inspection and new car licensing as preconditions.

● 　Is there a standard for installing OBD with a price difference of nearly 2000 yuan?

At present, Shanghai, Shandong Liaocheng, Weifang and many other places require the diesel trucks of National 4 or National 5 to be equipped with OBD, but they are all free, although there is a time limit for free. But in Henan, trucks must be equipped with OBD equipment, and different places charge different fees.

fromLuohe City Eco-environment Bureau announced earlier.According to the information of the vehicle-mounted terminal construction enterprise for remote online monitoring of OBD in Heshi, the price of installing OBD is mostly 1420 yuan.

However, a card friend left a message saying that the price of installation in each place is different.About 1000-3000 yuan, which means that the price difference between high and low is about 2000 yuan.This money is not a small expense for card friends, and it may be a family’s monthly expenses.

Why do the charges vary from place to place? Why is the price difference of OBD installation so big? Are there any relevant laws and regulations that explain the charges? These are all concerns of truck owners.

● 　Do not force drivers to install OBD in some places where the annual review and new car registration are blocked.

In addition to charging, the reason why truck owners are most resistant to installing OBD is that in some places, drivers are forced to install OBD at their own expense with various preconditions, such as no annual inspection, no new car license and no road transport certificate, and the general self-funded expenses are not low.

The following are some card friends’ messages:

In addition, a letter sent to the owner by Puyang City Ecological Environment Bureau also made it clear."Vehicles that are dismantled, modified and not required to install and use OBD will not be able to be examined annually."

We all know that 2020 is a crucial year to win the blue sky defense war. Therefore, in terms of vehicle exhaust emissions, the state has increased its control. Therefore, it is understandable that the state requires vehicles to be equipped with OBD, so as to monitor illegal vehicles and reduce environmental pollution.

But it should be noted that some placesIs there any legal and regulatory basis for forcing truck drivers to install OBD at their own expense, based on annual inspection, licensing of new cars and not being allowed to go on the road?Otherwise, just a word and a document from the relevant departments will make all truck drivers pay a large sum of money to install OBD, so that everyone will be willing to install it.

As we can see, the freight chaos in Xingtai exposed by the State Council involves the problems of charging, charging without invoicing and forcing drivers to install OBD at their own expense with preconditions, which has shown that the state is not allowed to do this.

● 　Postscript

The freight chaos in Xingtai has been exposed in the State Council, and the problem of local truck owners has been solved. However, there are still many restrictions on the installation of OBD in trucks in many places in China. Can the exposure of the State Council be a warning to other places? (Text/Gao Li Min)

On September 14th, several media reported that the convertible version of SAIC-GM-Wuling Hongguang MINI EV will be launched on September 25th, after which the car has been purchased by lottery, and the first batch of qualified users will be drawn and announced on September 21st. At the same time, the configuration information of Wuling Hongguang MINI EV convertible version will be announced.

Appearance: The convertible version of Wuling Hongguang MINIEV is available with red and black soft canopy cloth, and adopts semi-automatic switch canopy structure, with a body size of 3059*1521*1614mm and a wheelbase of 2010 mm. Frameless door, luminous logo+penetrating light belt, LED far and near light source, LED daytime running light and LED high brake light are adopted.

Three-power system: equipped with 30kW motor, the maximum torque is 110N?m, the maximum speed is 100km/h, the battery life is 280KM, and it takes 8.5 hours to charge 20%~100%, which supports battery heating and intelligent heat preservation.

Chassis system: It adopts rear-mounted rear-drive drive, with front McPherson independent suspension and rear three-link semi-independent suspension, and tyre size 145/70 R12.

Safety guarantee: provide the main/co-driver airbag, tire pressure alarm, the main driver’s seat belt is not fastened to remind, the vehicle automatically locks, low-speed pedestrian warning, ABS anti-lock braking and EBD braking force distribution system.

Interior: knob electronic gear shifting, color LCD combination instrument, 7-inch instrument screen, LED reading light, driving/driving sun visor (with cosmetic mirror), PVC leather seat material.

Comfort functions: remote control key+central locking, ramp assist, economy/standard/sport mode, electric window, one-button lifting of window (with anti-pinch function), air conditioning, and reversing image of rear reversing radar.

IT House has learned that the official price of the new car has not been announced yet, and it is expected to be announced on the day of listing. Refer to the GAMEBOY version of 55,800-72,800 yuan, and the convertible version is expected to be set at 80,000-100,000 yuan.

"Wuling Hongguang MINI EV convertible version configuration is fully open: battery life of 280 kilometers, rear and rear drive"