International famous brands gather together ＂Love Excellence＂ to create the most pure fashion film

"Love Excellence" Yao Chen and Chen rushed to the Chinese clothes

　　　　　　　 Directed by Chinese-American director Alexi Tan and starring Yao Chen, Liu Ye and Chen Chong, the fashion love movie "Love Outstanding" will soon be released to meet the general audience. Apart from the dazzling star lineup, the presence of international famous brands such as Hermes, Versace, Cartier and Diesel has made the film more pure in fashion among many domestic fashion movies.

International brands strive to blow "Chinese style"

　　　　　　　 Whether the four major brands get together in the film Love Outstanding, or the two leading actors Yao Chen and Liu Ye in the film become the first spokespersons of world-renowned brands in China respectively, the trend of increasingly close relationship between international brands and China’s cultural industry is highlighted. Selecting the most popular and appealing first-line stars and excellent film and television works to work together is not only an effective way for international brands to actively explore the China market and improve brand awareness, but also a good way for China actors or film and television works to stand on the world stage and integrate with the international mainstream.

　　　　　　　 The most intuitive change is that when we walk into the makeup area of department stores, the blonde western faces have been quietly replaced by the well-known China actresses. At that time, those English brands that sound a little awkward and unfamiliar seem to have become a lot more friendly. Even if we don’t know which products we are suitable for, people can know a little about the brand style by looking at the product endorsements. Through these endorsements, foreign advertising companies or film and television production companies have learned more about China stars. Through the penetration of these brands, they will be subtly influenced in the future global strategy formulation, and more China actors and film and television works will have the opportunity to stand on the world stage.

Yao Chen logo smiles into a world business card

　　　　　　　 More and more pictures of fashion street shooting, magazine cover blockbusters and attending brand activities have witnessed the changes of Yao Chen in the past year or two — — Her increasingly international fashion temperament comes from the popularity and praise accumulated by excellent film and television works and the self-confidence after being recognized by more and more world-renowned brands. In June, 2010, Yao Chen signed a contract with an internationally renowned high-end cosmetic brand, becoming the first female spokesperson of the brand in China. "Her true and natural personality, energetic smile, conquered everyone. These are from the heart and cannot be concealed. This is also the idea that biotherm wants to express, which is true, modern and energetic. We hope that through cooperation with Yao Chen, we can be closer to customers in China and provide better life enjoyment for modern women. " Lamy, the general manager of the brand in China, expressed his attitude, and Yao Chen’s iconic BigSmile left a deep impression on the French head office.