Let the world better understand Chinese modernization.

　　In his congratulatory letter to the 2023 International Conference on "Understanding China" (Guangzhou), General Secretary of the Supreme Leader stressed: "The key to understanding China is to understand Chinese modernization." Today, China is comprehensively promoting the construction of a strong country and the great cause of national rejuvenation with Chinese modernization, and promoting the building of a community of human destiny. The future and destiny of China are closely linked with the future and destiny of mankind. Strengthening the international spread of Chinese-style modernization and making the world better understand Chinese-style modernization is of great significance to the smooth advancement of Chinese-style modernization and the modernization process of human society. How to speed up the construction of Chinese modern narrative system? How to better build a Chinese-style modern discourse system for external communication? How to enhance the creativity, appeal and credibility of foreign discourse? This observation edition focuses on these issues.

　　— — Editor

　　Understand, listen, resonate and empathize.

　　Enhance the creativity, appeal and credibility of foreign discourse

　　Zhang Zheng

　　General Secretary of the Supreme Leader pointed out: "It is necessary to strengthen the capacity building of international communication, carefully construct a foreign discourse system, give full play to the role of emerging media, enhance the creativity, appeal and credibility of foreign discourse, tell the story of China well, spread the voice of China well and explain the characteristics of China well." In order for the international community to better understand Chinese modernization, it is necessary to carefully construct a foreign discourse system and continuously enhance the creativity, appeal and credibility of Chinese modernization’s foreign communication discourse.

　　Enhance creativity, update the theme and make the carrier more alive. At present, the competition in the field of international communication is becoming more and more fierce, and the general themes and backward carriers lack strong communication ability, and the ideas and voices that they want to convey are often drowned out. To make the Chinese-style modern discourse of foreign communication be heard by more people, and to enhance the accessibility of China’s voice and China’s image, we need to constantly enhance our creativity. Organizationally, it is necessary to further strengthen the top-level design, mobilize the extensive participation of multiple communication subjects, and narrate the same event from different levels and perspectives to form a joint force of communication. Give full play to the role of foreigners who are good at China, overseas Chinese and overseas Chinese organizations, encourage content creation platforms to launch creative incentive systems for overseas users, and inspire them to observe and interpret the practical achievements and deep value concepts of Chinese modernization from the perspective of foreigners. In terms of communication content, it not only shows the profound connotation of Chinese modernization, but also refines the spiritual identity of Chinese excellent traditional culture and establishes the corresponding strategic communication interpretation system; It also focuses on the new look of China today, and tells the story of innovation, creation and entrepreneurship of Chinese modernization.

　　An important aspect of building a foreign discourse carrier is to be good at letting China products and China brands speak. Commodity trade and service trade are cultural exchanges in a broad sense and cultural communication with affinity and effectiveness. The ancient Silk Road and today’s "Belt and Road" all promote the exchange and mutual learning of civilizations through business contacts. It is necessary to give full play to the advantages of China’s manufacturing industry, the role of export enterprises and Internet platform enterprises in shaping the national image, and use the organizational advantages and brand competitiveness of enterprises to promote the international spread of Chinese modernization, so that China products and China brands with China cultural genes can become carriers to show the profound connotation and vitality of Chinese modernization. Creative understanding of the global "concept market", IP operation of China’s discourse and its derivatives, and "going out to sea culture" to carry China’s discourse, make China’s discourse derivatives form an industrial chain and expand their influence. For example, China style, China spirit and China style are displayed in the multi-modal content such as online literature, games, short videos and TV plays, which are widely welcomed by foreign audiences, so that the creative content rich in China discourse is both visual and interactive, and the audience’s immersive experience is enhanced.

　　Enhance charisma, make communication easier and empathize more. Inspiring is a process of moving from emotion to heart. Enhancing the appeal is not only to let more people hear the Chinese-style modern discourse of foreign communication, but also to make people understand, listen, resonate and empathize, so that China’s voice can win the understanding and recognition of the international community. The fireworks in the world touch the hearts of ordinary people the most. Among the common feelings of human beings, such as affection, friendship and love, the communication "contact" of empathy, resonance and resonance can be found best in the encounters and daily life of ordinary people. The external communication of Chinese modernization needs to combine macro narrative with micro narrative from a lighter perspective, firmly grasp the "people", the main force of Chinese modernization, and reflect the real changes that Chinese modernization has brought to people’s lives in China with the stories of ordinary individuals. Combining poverty alleviation, overall well-off, rural revitalization and common prosperity with individual destiny, family life, urban and rural changes and enterprise development will make China’s discourse more approachable. For example, Chinese cuisine and festivals in China are welcomed by foreign people, and people’s struggles and family reunions can be integrated into such audio-visual works, which will arouse the audience’s deep empathy.

　　To achieve the goal of easier communication and more empathy, we must also grasp the audience’s acceptance and communication preferences. Reception aesthetics and reception theory believe that the social effect of literary and artistic works is determined by the reader’s participation and reception attitude. In the field of international communication, on the basis of firm cultural self-confidence, we should grasp the acceptance degree and communication preference of foreign audiences, adapt to the trend of differentiated and differentiated communication, and consider the different needs and reception characteristics of audiences. For example, various means can be used to find "common elements". At the opening and closing ceremonies of the Beijing Winter Olympics, a series of pictures of Chinese aesthetic composition, such as welcoming fireworks and Chinese knot patterns, interpreted Chinese romance. This kind of "blank space" in telling stories with picture aesthetics reduces the possible understanding differences brought by language and writing, so that foreign audiences can not only feel the charm of Chinese aesthetics, but also have their own broad interpretation space.

　　Enhance credibility, make recognition stronger and respond faster. Credible words make people willing to listen and listen to the letter. To enhance the credibility of Chinese-style modern discourse in foreign communication, we should adhere to precise policies, formulate communication plans according to the geographical connection between different countries and regions and China, the closeness of cultural genes, the smoothness of cultural trade and the closeness of cultural exchanges, and clarify the focus of attention on China discourse in public opinion fields of different countries and regions, so as to carry out targeted communication. Respond to the concerns of the international community in a differentiated and proactive manner, actively communicate and talk with international organizations, media, academic institutions, etc., adhere to the principle of objectivity and rationality, not only show achievements, but also grasp the degree, tell our own stories honestly and reasonably, pay attention to convincing people with reason and moving people with emotion, and enhance credibility in effective dialogue.

　　With the continuous development and evolution of new media technology and digital platform, global communication has accelerated into the platform era. To enhance the credibility of foreign discourse, it is necessary to deeply study the law of international communication on the digital platform, explore the establishment of an international public opinion simulation system, regularly evaluate the effect of foreign communication, and continuously improve the foreign communication strategy. At the same time, in the era of great development of artificial intelligence, we should realize that the dispute of artificial intelligence is not only a technical competition, but also a dispute of the right to speak. We should focus on optimizing the information allocation of artificial intelligence model, training artificial intelligence model with China discourse data, preventing and resolving the risk of China discourse being excluded and obscured in the global public opinion field, and striving to grasp the initiative of discourse information dissemination.

　　(Author: Tsinghua University School of Journalism and Communication)

　　Self-confidence, self-reliance and integration of dialectical unity between China and foreign countries

　　Better build a Chinese-style modern discourse system for external communication.

　　Li Zhi Lei Yuejie

　　Chinese-style modernization is a socialist modernization led by the Communist Party of China (CPC), which has rich theoretical connotation and scientific practice path. Promoting the spread of Chinese-style modernization will help the world understand Chinese-style modernization, and then understand and identify with this road of modernization independently chosen by the people of China. The key to promoting the spread of Chinese modernization lies in the construction of discourse system. The discourse system of Chinese-style modern external communication is an organic system composed of many factors and levels. We should adhere to the overall situation, integrity and long-term vision, and examine and construct discourse innovation under the overall framework of global communication pattern, international communication strategy, external communication situation and Chinese and foreign historical and cultural traditions.

　　Insist on self-confidence and self-reliance to promote discourse innovation. General Secretary of the Supreme Leader pointed out: "Behind words is thought, yes ‘ Dao ’ 。” From the logic of the formation of the discourse system, the discourse system of Chinese modernization is the product of discourse construction of the practice and experience of Chinese modernization. For a long time, in the process of promoting modernization, how to build its own modernization discourse system and break the monopoly of western modernization discourse has become an urgent problem for developing countries to promote modernization. Discourse is the external expression of ideas, and the Chinese-style modern discourse system for external communication carries China Thought, China Theory and China’s ideas, which must be independently constructed by China. We should persist in self-confidence and self-reliance, firmly grasp the initiative of discourse, and make the Chinese-style modernization discourse system reflect China’s national interests and stand, show the cultural subjectivity of the Chinese nation, and show the distinctive characteristics of Chinese-style modernization. General Secretary of the Supreme Leader pointed out: "Without the 5,000-year civilization of China, where would there be any China characteristics? If it is not the characteristics of China, how can we have such a successful Socialism with Chinese characteristics road today? " Chinese-style modernization endows Chinese civilization with modern strength, and Chinese civilization endows Chinese-style modernization with profound foundation. As a new form of human civilization, Chinese-style modernization is a modernization that grows from China, a product of Chinese civilization’s renewal rather than fracture, and the most grand and unique practical innovation in human history.To build a Chinese-style modern discourse system for external communication, we should consciously seek discourse resources from Chinese excellent traditional culture, profoundly grasp and expound the outstanding characteristics of Chinese civilization, such as continuity, innovation, unity, inclusiveness and peace, and fully explain the significance of Chinese civilization genes in the times; We should also base ourselves on the practical innovation of contemporary China, explain China’s practice with China’s theory, sublimate China’s theory with China’s practice, and build a discourse system that adheres to cultural subjectivity and demonstrates cultural self-confidence in self-confidence.

　　Insist on integrating Chinese and foreign countries and promote discourse innovation. Modernization is the only way for all countries to seek development and progress, and it is the basic direction of the evolution of human social civilization. Chinese-style modernization not only follows the general law of modernization development, but also has its own distinctive characteristics. The Chinese-style modernization discourse system we build should be both national and cosmopolitan, and realize the organic unity of generality and individuality, so as to better communicate with the world and let the world understand Chinese-style modernization. To this end, we should adopt new concepts, new categories and new expressions that integrate China and foreign countries, and combine what we want to say with what foreign audiences want to hear by showing a credible, lovely and respectable image of China, so as to fully and vividly show the panorama of Chinese modernization. Not only based on China’s standpoint and perspective, but also connected with the world’s cognition and emotion; It not only embodies China’s characteristics, China’s style and China’s style, but also follows the principle of closeness and closeness, so as to find out the common ground of China’s discourse with the outside world, so as to establish a historical and cultural connection between Chinese-style modern discourse and foreign audiences and be closer to their cultural customs, ways of thinking and language habits.

　　Adhere to dialectical unity and promote discourse innovation. To better build a Chinese-style modern discourse system for external communication, we should adhere to dialectical unity, balance and coordinate the relationship between discourse content and discourse form, grand narrative and micro narrative, academic discourse and mass discourse, and do a good job in discourse coordination, discourse allocation and discourse integration. Insist that content is king, attach importance to the innovation of discourse content, take concepts, propositions and terms as the foundation and core of discourse content, and strive to carry out the production and construction of relevant discourse content; We should also pay attention to the innovation and diversified choice of discourse forms, and fully express the value concept, cultural connotation and world significance of Chinese modernization with appropriate discourse methods. It is necessary to adopt effective narrative methods to comprehensively, systematically, coherently and uniformly expound the China characteristics, essential requirements and major principles of Chinese modernization, so as to make Chinese modernization clearer, more scientific and more feasible, and then form a powerful international public opinion guiding force; We should also tell the daily life of contemporary ordinary Chinese through individual narration, and tell the most infectious and resonant story of China in the process of Chinese modernization. We should not only focus on creating academic discourses such as new concepts, new categories and new expressions, but also provide academic support for building a Chinese-style modern discourse system for external communication. We should also turn policy discourse and academic discourse into popular discourse, especially on the social media platform, and pay attention to making foreign audiences better feel and experience the Chinese modernization road, China’s modern image and Chinese’s modern life with relevant scenes.Attract foreign audiences with emotional feelings and emotional infection factors such as life sense, human touch and aesthetic taste, and let them recognize and agree with Chinese modernization in a subtle way.

　　(The author is a professor at Communication Research Institute of Communication University of China)

　　Tell the story of China and spread the voice of China.

　　Accelerate the construction of Chinese-style modern narrative system

　　Sun Ming

　　General Secretary of the Supreme Leader emphasized in the party’s Report to the 20th CPC National Congress: "Accelerate the construction of China discourse and China narrative system, tell the story of China well, spread the voice of China well, and show a credible, lovely and respectable image of China." At present, we are comprehensively promoting the construction of a strong country and the great cause of national rejuvenation with Chinese modernization. The theoretical innovation and successful practice of Chinese-style modernization have continuously enhanced China’s soft power and influence on the international stage, bringing valuable opportunities for strengthening the image "self-shaping" of China and the Communist Party of China (CPC). Under the background of profound changes in the international situation, challenges in global governance and developing countries actively exploring the road of independent development, we should take the initiative to strengthen the international communication of Chinese modernization, fully display China’s great achievements in the fields of economy, politics, culture, society and ecological civilization, further transform the "otherness" of international understanding and understanding of Chinese modernization into "self-shaping" relying on China’s discourse and narrative, continuously enhance the influence of China’s discourse, and create a favorable international public opinion environment for Chinese modernization.

　　Optimize and expand the content of discourse and build a modern narrative system. It is the core content of telling a good story about Chinese modernization to the outside world to explain clearly the China characteristics, essential requirements, major principles, scientific connotations, practical requirements and world significance of Chinese modernization, and to explain the ideological concepts and value pursuits contained therein. Discourse and narrative system are important tools for cultural communication. Discourse is the basis of narration, and the narrative system is supported by discourse system. We should act positively, innovate discourse and improve narrative, make great efforts to promote the innovation of Chinese modernization discourse and narrative, and build a discourse and narrative system that matches China’s comprehensive national strength and international status. First, adhere to the "two combinations". Chinese-style modernization is the way that the Communist Party of China (CPC) walked out in the process of combining the basic principles of Marxism with the concrete reality of China and the excellent traditional Chinese culture. To promote the international spread of Chinese-style modernization, we should stick to the soul pulse of Marxism and the root pulse of Chinese excellent traditional culture, take the essence of Chinese excellent traditional culture and the achievements of Chinese modern civilization as the powerful support for the construction of discourse and narrative system, and take the theoretical consciousness of "two combinations" as the internal driving force of innovation, so as to continuously enhance the influence and appeal of Chinese-style modernization discourse and narrative. Second, grasp the historical logic. No matter from the history of the Communist Party of China (CPC) for more than a hundred years or from the history of world modernization, the promotion and expansion of Chinese modernization is of great historical significance.It is very important to clarify the exploration course, historical context and evolution law of Chinese-style modernization for the international communication of Chinese-style modernization. Historical narratives with a sense of depth often contain strong international communication potential. Grasping and introducing Chinese modernization from a macro-historical perspective will help foreign audiences to deeply understand the inevitability and scientificity of Chinese modernization. Third, closely follow the common values of all mankind. Chinese modernization pursues common development, which is highly consistent with the common values of all mankind and the development trend of human civilization. To build a narrative system of Chinese-style modernization, we should closely follow the common values of all mankind in narrative logic, and introduce the world contribution of Chinese-style modernization in the context of global poverty reduction, world economic development, ecological environment protection and coping with climate change, so as to promote the development concept and values contained in Chinese-style modernization to spread widely in the international community and arouse the resonance of foreign audiences. Adhere to openness, tolerance, exchange and mutual learning in expression logic, actively create new concepts, new concepts and new paradigms that integrate Chinese and foreign countries, and create conditions for Chinese-style modern narrative to go global.

　　Reveal the connotation of value and solve the myth of modernization. Modernization is a worldwide historical process and the inevitable trend of the development of all countries. Due to the differences in social systems, national conditions and public opinions, development and social conditions, there are significant differences in the path choice of modernization. Historically, western countries took the lead in opening the process of modernization. Within the framework of western discourse system and logic, the western modernization model was shaped as the only choice leading to modernization, and the myth of "modernization = westernization" appeared. Chinese modernization transcends the logic of capital supremacy in western modernization, highlights the value concept of people-oriented and all-inclusive, and breaks this myth. To spread Chinese-style modernization well internationally, we should show the deep value of Chinese-style modernization through various concrete practices and achievements, so as to achieve the effect of introducing China’s wisdom and China’s ideas. On the one hand, it is clear that Chinese-style modernization is an important part of the modernization of human society, follows the general law of modernization development, has the common characteristics of modernization in all countries, and fully draws on and absorbs all outstanding achievements of human civilization. On the other hand, it profoundly explains the differences in values between Chinese and western modernization. It is clear that the starting point and the end result of Chinese-style modernization are to make the people of China live a better life. The practical subject, service object, fundamental purpose and endogenous motivation of Chinese-style modernization are all the people, and the essence of Chinese-style modernization is human modernization. Emphasize that Chinese modernization not only benefits the people of China, but also promotes the common development of the world.It will bring opportunities to the world and show the common values of peace, development, fairness, justice, democracy and freedom contained in it. By telling the great achievements of Chinese modernization, we will show all countries new choices, new paths and new models for modernization. Let the world, especially the developing countries, realize the diversity of modernization development paths, and only by taking their own modernization path independently can we succeed. In addition, it should be made clear that Chinese modernization absorbs the essence of different civilizations with an open and inclusive mind, promotes exchanges and mutual learning between eastern and western civilizations, and promotes the development and progress of human civilization together with other countries in the world. This inclusive value concept is an important foundation of the international communication of Chinese modernization, which is conducive to fundamentally dispelling the wrong arguments such as "China threat theory".

　　Respond to concerns and show the modern image of the world. Where will Chinese modernization go and what will it bring to the world? This is what the international community especially wants to understand. Promoting the construction of a community of human destiny is one of the essential requirements of Chinese modernization and a plan for Chinese modernization to promote the construction of a better world. The promotion of building a community of human destiny on a global scale has laid the foundation for the international spread of Chinese modernization and built consensus. We should take promoting the construction of a community of human destiny as an important part of constructing a Chinese-style modern narrative system, actively respond to the concerns and focuses of the international community, fully demonstrate China’s feelings of the world in discourse expression, and demonstrate the responsibility of Chinese-style modernization in stressing the common destiny of all countries and promoting the common development of mankind. Facing the changes of the world, times and history, China put forward the global development initiative, global security initiative and global civilization initiative in order to better promote the building of a community of human destiny. We can integrate the three global initiatives into the construction of the discourse and narrative system of Chinese modernization, so that the outside world can clearly understand China’s concept of development, security and civilization from the perspective of concrete global public goods, show the image of modernization with the future and destiny of all mankind, and create a good international public opinion environment for Chinese modernization.

　　(The author is a researcher at the Institute of Contemporary China and World Studies of the Chinese Foreign Languages Bureau.)