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　Author: film and television weather vane

March is the traditional off-season of China’s mainland film market. Major domestic film companies will not release head films during this period, and the market space left is often filled by imported blockbusters. The same is true this year. There will be many Hollywood blockbusters such as Godzilla vs. king kong 2: The Rise of the Empire and Dune 2 released by Kung fu panda 4 this month.

Last year, the performance of Hollywood blockbusters in China mainland film market was bleak. No matter the top IP such as Mission Impossible 7, Galaxy Guard 3 or Transformers 7 and Fast and Furious 10, the box office performance was far below expectations. None of them could make it into the top 10 of the annual box office list, and none even earned 1 billion yuan.

Looking at the films that have been scheduled at present, there are one or two new Chinese and foreign films with certain attention almost every weekend, which enriches the market supply of weekend files and meets the audience’s normal viewing needs. I look forward to the off-season in March this year, and China movies are booming.

　　[car home New Car Launch] On October 10th, Tucki P7+ was officially unveiled. Previously, at the Yunqi Conference in 2024, He Xiaopeng, chairman of Xpeng Motors, made his debut driving the P7+, which was officially positioned as the first AI car in China. At the press conference, He Xiaopeng said that Xpeng Motors will be a global AI car company in the next 10 years. Tucki P7+ is the first vehicle equipped with Tucki’s new generation of autopilot hardware platform.Tucki P7+ will start the pre-sale at the Paris Motor Show on October 14th, announce the pre-sale price, go on the market in early November, announce the official price and start the delivery.At present, the exhibition cars have arrived in stores all over the country. At present, P7+ has completed trial-production and climbing, and has been mass-produced and stocked in advance.

● New car features

The front face is cooler, the back is more handsome, and the space is more surprising.

　　In terms of appearance, the new car still retains the family style in design, and the familiar Robot Face front face and the penetrating LED strip are very recognizable. Then the shape of the lower lamp group is extended, forming an "X" feeling with the penetrating lamp group. At the same time, the shape of the front of the car is sharper, especially the rib line on the hood, which makes the Tucki P7+ have a more sense of diving movement.

　　In terms of body size, the length, width and height of the new car are 5056/1937/1512mm and the wheelbase is 3000mm, which is the largest car of Tucki brand at present, especially in length and height, and it has advantages compared with the coupe of the same class. The drag coefficient of new car is Cd0.206.

　　On the side of the car body, Tucki P7+ adopts a slip-back shape, and the rear part creates a double-layer effect through a spoiler. The double-layer tail design and the length of the car exceeding 5 meters not only have excellent back-sliding posture, but also take into account the interior space. The rearview mirror is equipped with AI intelligent driving indicator. Another key point at the rear of the car is the taillight, which adopts a simple through-line style, which is more in line with the simple and technological parking space, and then the lower enclosure is more sporty. In tyre size, the low allocation is 235/60 R18 and the high allocation is 255/45 R20. The new car has five exterior colors, such as crescent silver, nebula white, dark night black, sunset purple and Yun Bei rice.

Full of details, the interior is focused on small thoughts.

　　As for the interior, the interior of Tucki P7+ adopts the family style, which is basically the same as that of Tucki X9, and the whole is simple and scientific. The central multimedia screen is 15.6 inches, with built-in Qualcomm 8295P chip and equipped with AI Tianji intelligent system. At the same time, there are two 50W mobile phone wireless charging panels under the central control. In terms of other configurations, 20 hi-fi HIFI stereos support 7.1.4 panoramic surround sound, and three luxury car fragrances, star waterfall atmosphere lights and panoramic canopy are standard.

　　The comfort of Tucki P7+ is also a surprise. The rear space performs well, and the rear seats support the electric adjustment of the back of the chair. The four seats in the whole car are equipped with ventilation, heating and massage functions as standard. There is also an 8-inch screen in front of the rear row, which can control the entertainment system, rear seats and air conditioning. On the right side of the back row, there is also a small table board, which is a rare bonus item at the same level.

　　Slip-back design and hatchback opening, the trunk opening of Tucki P7+ is very large, and the depth is also long enough. The opening length is 1.04M, the depth is 1.14, and the width is 1.1, so the space performance is good. At the same time, the rear seats support a 4/6 ratio, and then there is room for hiding under the floor. The trunk space is 725L, and the rear seat back space is 2221L.

AI eagle-eye vision intelligent driving, pure vision scheme is more far-sighted?

　　In terms of intelligent driving, Tucki P7+ is equipped with a brand-new intelligent driving scheme-Tucki AI Hawkeye Vision Scheme, and its biggest change lies in the improvement of perception and recognition speed. According to official propaganda, the perception distance of this Hawkeye Vision Scheme has increased by 125%, and the recognition speed has increased by 40%. At the same time, the scheme is the first in the industry to adopt single-pixel LOFIC architecture, which is not afraid of dark light, backlight and large light difference.

　　The new car comes standard with dual Orin-X chips, and its computing power reaches 508TOPS. All the cars come standard with AI intelligent driving capability. The software is free of charge and subscription, and the end-to-end big model is fully applied. Tucki P7+ is equipped with AI Tianji XOS 5.4.0, which supports 0-speed activation and in-situ startup of XNGP, and can be used immediately after delivery.

　　In terms of power, according to the previous application information, the new car only has a single motor version, with the maximum power of 180kW and 230kW respectively and the maximum speed of 200 km/h. In terms of pure electric cruising range, P7+ is equipped with lithium iron phosphate battery pack, providing battery packs of 60.7kWh and 76.3kWh, corresponding to pure electric cruising range of 620km and 710km. Suspension structure front double wishbone rear multi-link independent suspension.

● Edit comments

　　Tucki P7+ is another masterpiece of Tucki after MONA M03, and P7+ is a more important heavy new car. After all, this level must show its strength and technology. Obviously, Tucki P7+ has shown a lot of things, and the new design has jumped out of the previous template, making it bigger and more handsome. Then there is a new visual intelligent driving scheme and smarter AI gameplay. Finally, it depends on the price. If we can surprise everyone like MONA M03, Tucki P7+ should make the name P7 more brilliant. (Compile/car home Chen Chi)

The cost of panda’s later car use is a concern of its potential consumers. The strength of the car still needs to be understood before we know, so let’s take a look.

Let’s take a look at the appearance of the panda first. The whole front face of the panda looks more capable and unforgettable. Coupled with the stylish headlights, it is very streamlined. The car is equipped with LED daytime running lights, delayed shutdown and so on. Coming to the car side, the car body size is 3135MM*1565MM*1655MM, the car adopts angular lines, and the car side presents a dignified design style, with large-sized thick-walled tires, and smooth lines run through the whole car side. In the design of the rear end, the rear end looks fashionable and simple, and the taillights look very sharp and streamlined.

When I came to the panda car, the panda interior design was more sporty, which reflected the sense of design. The steering wheel of the car is well designed and made of plastic, and its practicality and face value are not bad. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks simple and fashionable. The dashboard and seats give people a good feeling, too. Let’s take a look. It’s full of technology. The car uses leather seats, which are wide and thick and very comfortable to ride.

Panda is equipped with a motor with a total power of 30KW and a total torque of 110N.m It has good acceleration, excellent cruising range and good power performance.

The space performance of the panda trunk is not bad. After putting down the rear seats, it can further expand the space, and its carrying capacity is great enough to meet daily household needs. At the same time, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, braking force distribution (EBD), main driving airbag and other safety configurations.

OK！ Next, let’s sum up. The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

On January 30th, Song Joong Ki announced the good news of remarriage as a father through the company official announcement. This kind of news is absolutely unexpected for everyone. He got married not long after the romance was exposed, and the woman was pregnant, which was too fast.

1. Song Joong Ki’s new wife has a high value.

Song Joong Ki’s new wife, Katie Louise Saunders, is one year older than him. She was born in England and is also an actress. She was photographed by the media while traveling with Song Joong Ki at the airport. It is a perfect match for two people to stand together. Not losing to Song Hye Kyo, the high-end face value makes her more beautiful than Song Hye Kyo in some people’s eyes.

In addition to high face value, women wear high-grade clothes. When walking with Song Joong Ki at the airport, their matching clothes were very popular with everyone.

Wearing the same white tone makes Song Joong Ki look much more energetic. Standing next to his wife is more domineering, while his wife’s white sweater with jeans looks more homey. But let her wear a very simple style.

Song Joong Ki’s wife’s airport dress, which is easy to learn and wear, also made her look like an instant hit. The highlights of wearing it mainly include the following points:

01 milky white+light tone denim blue, the whole body color is warmer and lazier.

02 knit cardigan+knit pullover, which is more fashionable to wear.

The loose version of the sweater emphasizes the trend effect of wearing.

2. Song Joong Ki married the right person with better conditions.

After Song Joong Ki divorced Song Hye Kyo, she also went through a period of recovery, but now, obviously because of love, the whole person is handsome again.

In the latest appearance, this group of high-definition news pictures of Song Joong Ki showed his truest state. In the close-up, the wrinkles around Song Joong Ki’s eyes are very obvious when he smiles, but this does not affect his handsomeness.

And his modeling also makes Han Fan’s leisure style look more fashionable and advanced, which is really suitable for many boys to learn.

Wear tips1: knitted cardigan +T-shirt is the first choice.

Song Joong Ki’s clothes, sweaters and T-shirts are the key points to emphasize the sense of fashion, and the combination of hat and jeans makes his clothes more fashionable and light.

The reason why this kind of cascading method can highlight the sense of high fashion is mainly because of these details.

Wear Tips2: silhouette and color matching are the key points

The first point is the silhouette design of clothes. The clothes on the upper body are loose, especially the knitted cardigan. The loose version and the obvious shoulder drop design make the clothes more fat. The thickness of the collar highlights the obvious shape of the clothes and makes the simple knitted cardigan look fashionable.

The second point is the color matching of clothes. The color matching of the upper body and the collocation of one color, coupled with the basic style design of clothes, can make the simple style of wearing more obvious. At the same time, light color matching also emphasizes the visual sense of age reduction, and clothes with casual style can highlight the vitality of modeling.

Disclaimer: The text is original, and the pictures are from the Internet. If there is any infringement, please contact to delete it. Plagiarism is prohibited, and offenders will be prosecuted!

Text/Xiao Xiao

Editor in charge:

Originality makes business more valuable.

Audi A7 has always been the title of "the most beautiful Audi" and "the most beautiful coupe" in the world, but the domestic version of A7L has been controversial since its birth. As the mainstay of SAIC Audi’s sales, the big price reduction in recent months has finally helped the company recover its dignity.

Author | Huang Shuo

Editor | Tian Yanlin

Operation | Liu Shan

Watching Mercedes-Benz E-Class and BMW 5 Series lower their prices, Audi’s high-end cars can’t sit still.

"480,000 Audi A7L, no aura! The 380,000 Audi A7L is impeccable! " In November, 2023, Feng Li from Guangdong bought a Darth Vader version of SAIC Audi A7L 45TFSI quattro S-Line with an official guide price of 478,700 yuan at a landing price of less than 430,000 yuan.

The price of bare car was reduced by 100,000 yuan, including the purchase tax and insurance, and the landing price of the full amount was around 420,000 yuan. As a car enthusiast, Feng Li told the "city circle" that he wouldn’t have paid attention to this car at all if the price had not been cut so hard.

Although Audi A7L has always been the title of "the most beautiful Audi" and "the most beautiful coupe" in the world, and the imported goods are not cheap, it is a dream car for many people, but Audi A7L, as a domestic version of Audi A7, has been controversial.

As long as the price is in place, disputes are trivial.

Unlike Audi A6L, A4L, A3/A3L, Q5L/Q5LSportback and Q3/Q3 Sportback, which are very dazzling star models in China market, Audi A7L does not belong to the camp of FAW Audi (established in 1991), but is the first model launched by SAIC Audi (established in 2021).

At present, SAIC Audi only sells three models of Audi A7L, Q6 and Q5 e-tron. Among them, Q6 and Q5 e-tron are both "special offerings" in China market, and only A7L is a global model made in China, but there are always doubts about styling changes and production support.

The manufacturer of Audi A7L is SAIC Volkswagen, which cancelled the slip-back shape and tail wing when it was localized. Some insiders have analyzed that the original Audi A7 is a niche model, with many people like it and few people buy it. Therefore, when carrying out localization transformation, SAIC Audi designed A7L into a sedan version of the executive car to expand the audience, but it also directly made this car lose its "aura".

An Audi A6 allroad owner said that this is equivalent to cutting off A7′ s biggest selling point. "Originally, A7 took the sports route. Many people just bought it for its beautiful shape and personality. This really changed the soul of A7."

Lengthening the wheelbase is a routine action made in China, but the iconic sliding back shape and lifting tail are cancelled, and it is forcibly changed into a sedan that caters to the market demand of China. This change has made many people say that it is unacceptable, and imported Audi owners are especially "contemptuous".

In addition, some car enthusiasts think that A7L is too close to the calmness of the domestic A6L in the adjustment of daily driving feeling, which is quite different from the original A7L’s brisk sports style.

Based on the above, A7L has been ridiculed by many netizens as "Audi A6.5L", "Audi A6L" and "Audi A6L Plus".

In January 2022, Audi A7L went public for the first time, and the market response was very cold. In 2022, the annual sales volume was only 3,801 vehicles, with an average monthly sales of 316 vehicles. On September 1, 2023, the 2024 Audi A7L was officially launched, with a small change, and the configuration and price were fine-tuned. The price range was 418,700 ~ 699,700 yuan.

According to Sina Auto data, from August to November 2023, the monthly sales of Audi A7L were 1,037, 1,437, 1,645 and 1,806 respectively. In the same period, the average monthly sales of BMW 5 Series and Mercedes-Benz E Class of the same level exceeded 10,000.

Soon by the end of 2023, major car companies started a price war, showing their reserve prices one after another. At the beginning of the year and in the middle of the year, it almost became the norm for all brands to encounter "backstab", and even the owners of Mercedes-Benz, BMW and Audi were not spared. Some imported models with high prices have also experienced large price fluctuations.

It seems that whoever doesn’t reduce the price will be eliminated by the market. Although SAIC Audi has set itself an annual sales target of 50,000 vehicles, it is not high, but it is also very urgent with only three cards in hand.

Recently, the "City Circle" visited a number of SAIC Audi stores in Beijing. Sales staff said that since October 2023, A7L has increased its price reduction efforts, and all models started with a discount of 100,000 yuan, an increase of about 40,000 yuan compared with the middle of the year.

For high-end cars with a price of nearly 400,000 yuan, this new discount seems to be few, but because many consumers are used to comparing it with A6L owned by FAW Audi, it suddenly highlights the cost performance of A7L.

"Many customers refer to A6L. In October, A7L’s entry model, 45TFSI S-Line Dreaming Crystal Edition, had a preferential landing price of about 360,000 yuan. The A6L 45TFSI, which is also a two-wheel drive and 2.0T high-power engine, was selected as elegant. The landing price in the same period was basically 370,000 ~ 380,000 yuan, and the overall configuration was slightly lower than that of A7L. " Sales theory.

However, due to too little attention paid to Audi A7L before, the news of price reduction has lagged behind. From October to November, 2023, the monthly sales volume only increased slightly, and it broke out in December. It is reported that when the price reduction is the largest in December, it can be cheaper by 120,000 ~ 130,000 yuan to buy A7L through loans.

SAIC Audi officially announced that A7L sold 6,281 vehicles in December 2023. According to the data of Easy Car App, the total sales volume of the car in these four weeks has reached 4,801 from January 1 to 28, 2024.

It seems that as long as the price is in place, no matter how controversial the car is, it can’t escape the law of true fragrance.

An interesting episode is that "City Boundary" found on platforms such as Knowing Car Emperor and Xiaohongshu that due to the low popularity of SAIC Audi and the few offline stores, many intentional consumers mistakenly entered FAW Audi’s online live broadcast room and offline 4S shop to consult the price of A7L.

Who is buying Audi A7L?

In Feng Li’s view, compared with the original imported A7L sold in China market, the domestic A7L has a lower value, but its power specifications are very affordable.

For example, Audi’s proud quattro four-wheel drive system will only appear on the imported version of A7 with 3.0T At present, the price of bare car in the market is about 660,000 yuan. In addition to the entry-level models, the Audi A7L is equipped with a quattro four-wheel drive system, whether it is a 45TFSI model with a 2.0T engine or a 55TFSI model with a 3.0T engine.

"Personally, I think that the quattro is the real Audi, but fortunately A7L is not as stingy as the imported version." Feng Li said.

Therefore, when the news of price reduction came, many consumers who had "disdained" A7L went to see the car "honestly".

"City Boundary" found on social platforms such as Xiaohongshu that A7L owners who posted posts are generally young people, most of whom are around 30 years old, and many of them are returned students in their twenties.

Zhao Pu, the owner who bought the A7L Darth Vader version, is one of them. According to him, in the third quarter of 2023, manufacturers launched preferential activities for duty-free cars for international students across the country.

▲ (Source/February 2024, official website, the duty-free car of China Automobile Corporation)

Liu Shan, a returned student from Jiangsu, also said that the Audi A7L she bought in December 2023 was 100,000 yuan cheaper. After tax exemption and agency fees, the final landing price was in the early 390,000 yuan. Liu Shan chose the "Summer Special Edition" model with optional package, and also picked his favorite body color. "If it is a regular model, the price can be lower."

In February, 2024, a duty-free car agency increased the preferential treatment for international students, saying that after the A7L of 3.0T was offered a maximum discount of 130,000 yuan, the company would also enjoy free purchase tax, and also send a fuel card of 1,500 yuan or an equivalent shopping card.

▲ (Source/Little Red Book)

However, the 2.0T version of A7L on the market has a discounted landing price of around 400,000, and there are too many optional models at this price, such as Audi A6L, Mercedes-Benz E-Class and BMW 5 Series. Moreover, when these cars had the greatest preferential treatment in 2023, there were about 100 thousand, and tax exemption policies were also introduced. Comparatively speaking, the Audi A7L is too small, why do young people love to buy it?

Zhao Pu said that apart from the tax exemption policy, he chose A7L more because "this car is rare on the road".

Minority means uniqueness, which conforms to the aesthetic taste of young people "the more special the better, the better the personality". According to the "city boundary" observation, many car owners who choose A7L have jumped over from BMW 4 Series, Audi A5, Audi A4 Avant, Aouita 12 and other niche models.

Although the A7L’s cancellation of the slip-back shape and tail wing is full of controversy, the design of the sedan operated by German designers is not completely unrecognized. "As long as we don’t compare with the imported A7, we only compare the sedan medium and large cars of the same level on the market, and the value of A7L has few rivals." A consumer who is considering starting said.

In the eyES of some young people, mainstream models such as Audi A6L, Mercedes-Benz E-Class, BMW 5 Series and lexus es are "either too commercial or old-fashioned", and they don’t care much about the relationship between A7L and A7. Plus, there are discounts now. After comparison, they chose A7L with little struggle.

SAIC Audi needs to work harder.

About "how to please young people" is the homework of many car companies at present, and SAIC Audi has also paid a lot of tuition fees for it.

Audi A7L has launched the first version, the first version, the Darth Vader version, the White Mage version, the Wind Knight version, the Paladin version, and many other special models. SAIC Audi wants to rely on these distinctive models to achieve a balance between sales and profits through scarcity. Unfortunately, this strategy was not successful at first.

Although SAIC Audi claims that its owners are aged 25-35, the sales volume of less than 1,000 vehicles per month from January 2022 to March 2023 shows that young people who are really willing to spend tens of thousands more than A6L, BMW 5 Series and Mercedes-Benz E-Class before the big price reduction are really rare.

On the other hand, another BMW 4 Series, which takes the niche route, is similar in price to A7L, and once sold at a higher price, but people sell better than Audi A7L. In 2023, the monthly sales volume of BMW 4 Series will basically remain above 1,500 vehicles.

Young people are not "stupid people with more money". If you want to impress them, either the products are excellent enough or the prices are sincere enough, they will always be the same.

This round of price reduction, Audi A7L’s approach is wise and helpless. This helplessness began when SAIC Audi turned A7 "magic change" into A7L that was ridiculed by the group.

The birth of A7L is directly related to Audi’s strategic changes in the China market in recent ten years.

Before the establishment of SAIC Audi, Audi had only one joint venture car company in China, namely FAW Audi, which was established in 1991. For more than 30 years, FAW Audi has achieved enough success in China market.

In 2023, FAW-Volkswagen sold more than 1.91 million vehicles, of which Audi brand contributed 36.5% of the sales.

▲ (Source/Eye Check)

Watching old rivals Mercedes-Benz and BMW make money in China market, German Audi is unbalanced, trying to seize more market share and introduce more models. The simplest way it can think of is to set up another joint venture company to seek higher profits.

In 2016, SAIC and Audi signed a cooperation agreement. As expected, the cooperation was collectively opposed by FAW Audi dealers. It was not until April 2021 that SAIC Audi was formally established, and the first model A7L was released in the same year.

However, since its establishment, SAIC Audi has not had many comfortable days. Because there are too few original models that Audi can directly localize, and the main models in the product matrix have been basically taken away by FAW Audi in recent years, only a few niche and high-end cars such as A5, A7 and Q7 are left to be developed.

Audi, on the other hand, wants to maintain its brand image by importing high-end cars and performance cars, but also wants to make a domestic model that can be accepted by more China consumers, and it can’t affect the imported version, so it can only move out the old routines of "lengthening" and "sedan".

A little different from the previous localization, A7L’s "sedan" may be a helpless choice made on the basis of "lengthening".

After the original A7 is lengthened, a cross beam needs to be added to enhance the strength of the rear part. If you continue to slip the back shape, the cost will increase greatly. Manufacturers who haven’t made any money are of course more inclined to make a sedan.

In fact, apart from the modeling and slightly complicated life experience, A7L itself doesn’t have many slots. The body size, mechanical specifications and design style are basically in line with the global positioning of A7 slightly higher than A6.

Taking the American market as an example, the starting price of the standard wheelbase version of the sedan A6 is 57,300 US dollars (about 412,000 yuan), while the starting price of the A7 is 71,200 US dollars (about 512,000 yuan). The price difference between the two models is just about 100,000 RMB.

In Germany, the starting price of the standard wheelbase sedan A6 is 53,800 euros (about 418,000 yuan), and the starting price of A7 is 63,500 euros (about 493,000 yuan), and the difference is about 75,000 yuan.

Therefore, when A7L was cheaper than A6L, it did attract some consumers who paid attention to cost performance. "Whoever loves to spray it will be finished with incense." In the eyes of some car owners, "the more you spray, the cheaper I buy."

Some people say that the price reduction of A7L has brought SAIC Audi back to life, but after the price is changed, the high-end positioning of A7L may be shaken. However, in the face of the growing volume of China automobile market, SAIC-Audi is very open-minded, and sales volume is king.

(The interviewee in the article is a pseudonym)

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Unless otherwise specified, the pictures are all from vision china.　

Original title: "One car drops 100,000, SAIC Audi is in a hurry"

Read the original text

Winter scenery of Northeast Tiger and Leopard National Park.

Photo courtesy of Northeast Tiger and Leopard National Park Administration

In the Northeast Tiger and Leopard National Park, the patrol of the patrol team of Hunchun Forestry Bureau is debugging the monitoring camera.

Xinhua News Agency reporter Zhang Nanshe

Core reading

Northeast Tiger and Leopard National Park spans Jilin and Heilongjiang provinces, with a forest coverage rate of 97.74%. Since its official establishment in October last year, the distribution range and number of tiger and leopard populations in the park have achieved steady growth. In recent years, the Northeast Tiger and Leopard National Park has continuously promoted the construction of an integrated monitoring system of "heaven, earth and air", explored the informationization and intelligent management mode of natural resources in national parks, and strived to achieve a win-win situation for ecological protection and improvement of people’s livelihood.

In early winter, it is very quiet in the hinterland of Northeast Tiger and Leopard National Park in Hunchun City, Jilin Province. Here, through a mobile phone, you can grasp which areas have recently seen wild animals such as Siberian tigers, Siberian leopards and sika deer. This is due to the integrated monitoring system of "heaven, earth and air" built by the Northeast Tiger and Leopard National Park.

"The integrated monitoring system of’ Heaven, Earth and Air’ has realized the real-time feedback of the wild Northeast Tiger and Leopard videos. This brand-new information and intelligent management mode of natural resources in national parks can better help the construction of national parks." Feng Limin, deputy director of National Forestry and Grassland Administration Northeast Tiger and Leopard Monitoring and Research Center and head of field work of Tiger and Leopard Research Team of Beijing Normal University, said.

Carry out scientific research cooperation and explore the establishment of an integrated monitoring system of "heaven, earth and air"

"The area where the Northeast Tiger and Leopard National Park is located is mostly mountainous, with remote geographical location and weak transportation infrastructure." Feng Limin said that in the 10 years since 2005, the Tiger and Leopard research team of Beijing Normal University installed 3,000 infrared cameras in the deep mountains and forests in Jilin and eastern Heilongjiang.

Professor Ge Jianping, the founder of the Tiger and Leopard Research Team of Beijing Normal University, who was then the vice president of Beijing Normal University, is also pondering over the technical support that is more suitable for related protection work. In the autumn of 2016, Ge Jianping led Feng Limin and other team members to drive around the area where the Northeast Tiger and Leopard National Park is now located.

"For 7 days, I walked through the mountains and went to the forest to find the answer." Feng Limin recalled that along the way, a kind of "black pole" was erected along the way. Everyone got off the bus and observed that these "black poles" were erected for fttp in the "every village" project of radio and television. "I feel that the’ key’ was found at once." Feng Limin said that the extensive coverage of the optical fiber system means that the national park informatization has a ready-made "highway trunk road".

The cooperation soon began. The Tiger and Leopard Research Team of Beijing Normal University and relevant media organizations carried out interdisciplinary innovative technology research and development, and at the same time, dozens of high-tech companies in the United Nations finally explored the successful adaptation application of 700 MHz wireless band in forest environment, and completed the research and development of a series of key components and equipment such as real-time transmission ecological monitoring equipment, terminal communication module and interface, and management platform.

Since its opening in February 2018, the coverage of the natural resources monitoring system of the Northeast Tiger and Leopard National Park has continued to expand, and it has gradually developed into a comprehensive "heaven, earth and air" integrated monitoring system.

On the way into the mountain, Feng Limin pointed to a tower on the hill in the distance and said that this was the past forestry fire prevention observation tower, and now it is equipped with the base station antenna of the "heaven, earth and air" integrated monitoring system of the Northeast Tiger and Leopard National Park. At present, more than 60 of the 95 base stations have made use of the existing forestry fire prevention observation towers, which not only saves a lot of money, but also protects vegetation to the greatest extent. At the same time, this system is also equipped with and integrated with fire-proof electronic eyes, which can realize all-weather unmanned intelligent duty.

Up to now, the integrated monitoring system of "heaven, earth and air" has installed more than 20,000 field monitoring terminals, such as wireless infrared cameras, which can transmit in real time, and has transmitted and recognized images of Siberian tigers and leopards in real time for more than 30,000 times.

Maintain monitoring system to improve the efficiency of daily patrol and management.

At dawn, Han Changxue, a villager in Sidaogou Village, Chunhua Town, Hunchun City, has taken up his backpack, lunch box and kettle, and started a day’s work with several villagers in the same village. "We set out for patrol every morning and come back at two or three in the afternoon." Han Chang’s theory.

Han Changxue, who has been farming for decades, joined the peasant patrol team organized by the village last year and became a patrol officer. After professional training, he has been able to expertly remove hunting traps, identify animal activity tracks, and participate in and assist the research team in some scientific research work.

"Just a few days ago, when we were patrolling in the mountains, we heard the sound of a leopard." Han Chang said, "We immediately stopped and slowly withdrew from this mountain forest." Han Changxue said that the significance of patrol is to protect wild animals, and of course to protect their own safety.

In the Northeast Tiger and Leopard National Park, more than 6,800 patrolmen shuttled through the dense forest to protect wild animals. More and more local people have joined in to protect the green mountains and rivers at home.

The integrated monitoring system of "heaven, earth and air" has effectively improved the efficiency of daily patrol and management. Combined with the intelligent analysis results of big data, the joint dispatching command center can issue multiple monitoring and management instructions to help multiple field teams to complete related tasks in an orderly manner according to the instructions. "In recent years, we have participated in more than 580 large and small maintenance work, repairing and replacing field digital communication equipment, base station antennas and power supply equipment to fully ensure the normal operation of the monitoring system." The person in charge of the relevant unit responsible for the maintenance of the integrated monitoring system of "heaven, earth and air" introduced.

Through the strength of science and technology, we can achieve a win-win situation for ecological protection and improvement of people’s livelihood.

In the Northeast Tiger and Leopard National Park, you can often see warning signs of "Tiger and Leopard haunt, pay attention to safety".

Next to a stout tree, the reporter found an infrared camera erected here. "In order to protect the safety of villagers’ life and production, we will set up infrared cameras and other equipment in areas around the village where tigers and leopards may appear, and give villagers real-time warning." Feng Limin said.

Near the demonstration park of Actinidia arguta planting industry outside Sidaogou Village, Chunhua Town, Hunchun City, infrared cameras are also under control. In 2017, with the support of the town and the technical guidance provided by Yanbian University, Sidaogou Village planted Actinidia arguta. "It used to be a wasteland, but now it is an important industry in the village." Tan Changji, the village party secretary, took out his mobile phone and said that with real-time monitoring, he could see the dynamics of the orchard in real time at home and get early warning when wild animals such as tigers and leopards passed by.

"National park construction can achieve a win-win situation of ecological protection and improvement of people’s livelihood through the power of science and technology." Feng Limin said. Since its establishment, the integrated monitoring system of "heaven, earth and air" in Northeast Tiger and Leopard National Park has produced a huge amount of monitoring data, which will provide rich resources for the communities around the national park to carry out activities such as nature education and leisure experience in the next step, and provide strong help for the local transformation and development of sustainable industries such as eco-tourism.

"The completion of the integrated monitoring system of" heaven, earth and air "in Northeast Tiger and Leopard National Park has laid a solid foundation for promoting the modernization of the management system and management capacity of Northeast Tiger and Leopard National Park." Ge Jianping introduced that the system has been identified by National Forestry and Grassland Administration as a science and technology support model for nature reserves that can be used for reference, promotion and replication, and has been gradually popularized and applied in Qilian Mountain National Park, Hainan Rainforest National Park and other nature reserves.

Under the protection of science and technology, the population of wild Siberian tiger and leopard in Northeast Tiger and Leopard National Park is growing rapidly. The number of Siberian tigers and leopards has increased from 27 and 42 in 2015 to over 50 and 60 respectively, and the adult rate of Siberian tiger cubs has increased from 33% before the pilot to over 50% at present.

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With its unique design concept, BMW i5 shows a futuristic appearance. The front part adopts BMW’s classic kidney grille, but incorporates innovative elements of new energy vehicles, such as sharper lines and closed design, to reflect its identity as an electric vehicle. The overall style is elegant and dynamic, and the streamlined body design not only reduces the wind resistance, but also shows the perfect integration of technology and sports. The side lines of the car body are simple and smooth, which highlights the dynamic driving performance. The design of BMW i5 not only reflects the brand inheritance, but also pays tribute to the concept of sustainable travel.

BMW i5 shows the combination of elegance and strength with its exquisite side design. The car body is 5175 mm long, 1900 mm wide, 1520 mm high and 3105 mm wheelbase, which gives spacious interior space and steady driving stability. The front and rear wheel tracks are 1621 mm and 1658 mm respectively, which further optimizes the driving dynamics. Tyre size is 245/45 R19. Both the front wheel and the rear wheel are equipped with rim design that is consistent with the body line, which not only ensures the driving performance, but also highlights its sporty temperament.

The interior style of BMW i5 is exquisite and full of technology, with elegant and humanized design as the core. The high-grade leather steering wheel is adopted, which not only has a comfortable grip, but also supports electric up and down+front and rear adjustment, which is convenient for drivers to adjust the best position according to their needs. The center console is embedded with a 14.9-inch large-size touch screen, which integrates multimedia, navigation, telephone and air conditioning functions, with convenient operation and intuitive interface.

In terms of seats, leather-like materials are used to provide good support and comfort. Both the main driver’s seat and the co-driver’s seat have four-way adjustment functions of front and back, backrest and height, and four-way adjustment of lumbar support to ensure the comfort of long-distance driving. The front seats are also equipped with heating function, which makes winter travel more considerate. The driver’s seat is equipped with electric seat memory function, which is convenient for the driver to quickly return to personal preference settings. The overall interior design fully embodies the luxury and practicality of BMW, creating a first-class ride experience for drivers and passengers.

BMW i5 is equipped with a powerful engine with a maximum power of 210kW, which can provide stable power output. The torque performance is also excellent, up to 410 Nm, which makes the vehicle show excellent performance and driving pleasure in daily driving and high-speed driving.

Generally speaking, car home car owners are full of praise for the shape of BMW i5, and think that its fashionable and atmospheric style is unique among new energy cars. The calmness of the body color and the exquisite design of the central control air intake grille jointly shape the unique charm of the vehicle. This kind of design undoubtedly adds confidence and comfort to the daily travel of car owners.

　　In March 2017, the National Office of "Combating Pornography and Illegal Publications" and Tencent held the activity of "Children’s Cyber Security Course Entering the Campus" at Xiaobei Road Primary School in Yuexiu District, Guangzhou, which was welcomed by teachers and students.

　　People’s vision

　　With the rapid development and comprehensive popularization of mobile Internet and smart devices, it is more convenient for teenagers to contact the Internet, and the age of contact with the Internet is showing a trend of younger age. Moderate use of the Internet can enrich life and relieve stress, but the social experience of teenagers is insufficient, and their network literacy and online habits are in the forming stage. How to help teenagers use the Internet healthily and effectively and guide them to actively adapt to the Internet age is an important and urgent topic.

　　The generation of teenagers after the Millennium are truly "Internet aborigines", and they have a natural and inseparable connection with the Internet. Internet has become the most important space for entertainment, education, self-expression and communication and interaction of this generation. At the same time, however, the rapidly developing and mixed cyberspace makes this generation of teenagers more vulnerable to physical and mental shocks and even injuries. The protection of teenagers online has become the most concerned social issue for governments, international organizations and every family.

　　At present, one third of the global Internet users are minors. In Britain, Canada, Czech Republic and Israel, 12-mdash; The proportion of 14-year-old children using the Internet exceeds 95%, and the proportion of children using the Internet in EU countries is mostly higher than 65%. In China, the number of netizens under the age of 19 reached 171 million, and the Internet penetration rate of minors remained above 90%. At the same time, the young age trend of minors’ first "touching the net" is obvious. Relevant statistics show that Britain has 5-mdash; More than half of the 6-year-old children have access to the Internet. The average age for Korean children to get their first smart phone is 8 years old. There are about 23 million netizens under the age of 10 in China, and more than 56% of them have been exposed to the Internet before the age of 5. These "Internet aborigines" born after the Millennium almost "surf the Internet as soon as they are literate", and the Internet has profoundly influenced the way they interact with the world.

　　More and more "millennials" have become "low-headed families"

　　With the high popularity of home broadband and hardware equipment, minors generally choose to surf the Internet at home. According to UNICEF data, in Argentina, Serbia and South Africa, more than 90% of minors surf the Internet at home; The survey of children’s online use in Britain also found that 75% of them are 9-mdash; 19-year-olds use the Internet at home; America 2— Of the 17-year-old population, 78% can surf the Internet at home, and 13% of them surf the Internet in their own rooms. According to the annual survey data of China Internet Network Information Center (CNNIC) since 2007, the proportion of minors using computers to surf the Internet in Internet cafes, schools and public places has generally decreased year by year.

　　The report "Investigation on Internet Use and Protection of Young Netizens in China" shows that 74.6% of young netizens in China use smart phones to surf the Internet, and 60.4% of young netizens have their own smart phones. Desktop computers rank second, and their adoption rate is about 10 percentage points lower than that of smart phones. Smart TV has become one of the main channels for teenagers to surf the Internet. Many parents also choose smart TV to accompany preschool children, but the digital gap between different regions is more obvious.

　　Information and communication technology has changed the way minors contact with the world, and cyberspace has attracted them greatly, so the online time has been prolonged. A study in Denmark found that as children grow up, their use of the Internet is increasing, and similar trends have appeared in other countries. In China, in recent years, the online time of minors has generally increased. The online time of primary school students is 14.9 hours per week, and that of middle school students is 22 hours per week. The online time is also increasing with age.

　　According to the report of the International Telecommunication Union, the main reasons for teenagers to surf the Internet include: making friends in the new environment, communicating in real time on common interests, creating and sharing original personal content, sharing music, playing games, establishing their own space, or trying new identities. Therefore, the Internet is always with them — — In their pockets or ears, or tightly held in their hands, embedded in their study and living space.

　　A survey of five Nordic countries shows that 9-mdash; Among 16-year-old boys, 69% use the Internet to play games, 49% download music, while girls use it to send emails (58%) and do their homework online (43%). According to the latest data of CNNIC, the Internet applications with the highest penetration rate of underage netizens in China are: instant messaging tools, search engines, online music, online videos and online games. Among them, the popularity of search engines, online music and online games among minors exceeds that of netizens as a whole, and the utilization rate of online games among middle school students is even as high as 70%.

　　The phenomenon of minors’ internet addiction is becoming increasingly serious.

　　Compared with the rapid development of cyberspace, the education and protection system for teenagers to use the internet has shown its lag and imperfection. At present, young netizens all over the world are facing the risks of contact with bad information, bad social interaction, property loss, illegal crime, internet addiction and lack of cognition.

　　According to statistics, 46% of young netizens in China will come into contact with bad information on the Internet almost every time or often, among which pornographic information is the most frequent type, followed by online fraud, online gambling, online abuse and intimidation. It is worth noting that teenagers often come into contact with bad information in a passive way, for example, when clicking on a web page, pictures and videos containing pornographic and violent information pop up, and when browsing information, they see indecent pictures inserted in them. There are not only illegal websites among the websites that spread bad information, but also many regular legal websites often attract attention with bad information in the form of "scratching the ball". At the same time, the uploaders, websites or their host service providers of such content are often not in their own countries, which further increases the difficulty of governance in various countries and regions. On the other hand, the bad information on the internet has a serious negative impact on the concept and psychology of minors, and even leads to crime.

　　According to internet society of china’s Investigation Report on the Protection of Internet Users’ Rights and Interests in China, Internet users suffered economic losses of 133 yuan per capita due to spam, fraudulent information and personal information disclosure, with a total loss of about 91.5 billion yuan. In addition, teenagers are increasingly dependent on the Internet.

　　In addition, the phenomenon of internet addiction is also on the rise around the world. Many studies have shown that there is a high correlation between interactive internet use behavior and internet addiction, such as chatting through instant messaging tools or playing online games, which makes users more addicted to it. Therefore, in the era of mobile internet characterized by interaction and participation, with the rapid penetration of the network into younger groups, the problem of internet addiction among minors is becoming increasingly serious.

　　The academic circles believe that teenagers should spend no more than 1.5 hours a day and no more than 10 hours a week on the Internet, while teenagers generally spend too much time online: 30% of minors in South Korea spend more than 2 hours a day on the Internet, while primary school students in China spend 1.5 times as much time online as this standard, and middle school students even spend twice as much time online. The data also shows that China’s 6-mdash; 47.9% of 11-year-old young netizens usually spend more time online than expected, 12-mdash; Among the 18-year-old young netizens, 60.8% want to surf the Internet when they have free time, which generally shows strong network dependence. Immersion in the online world often brings instant pleasure experience to minors, but their anxiety and fear also increase with the increase of online time, so they are often in a state of frustration and impatience. At the same time, excessive internet access may also strengthen personal loneliness and cause social retreat.

　　Family factors are the key factors that affect minors’ internet addiction. However, many parents and guardians regard mobile phones and computers as "electronic nannies" and neglect the care and education of their children. Teenagers who don’t feel the warmth of their families are more likely to seek spiritual sustenance in the online world, further causing a vicious circle.

　　Strengthen the cultivation of skills and literacy in using digital tools.

　　How to protect minors’ online safety? At present, there is no quick answer, which requires all sectors of society to take countermeasures and persevere.

　　First of all, governments should promote the construction and improvement of relevant legal systems in terms of content, channels, platforms and operations as soon as possible according to the characteristics and development laws of information and communication technologies. Relevant laws and regulations should clearly define the responsible subject for protecting minors’ online safety, clearly define the scope of application and punishment measures, and provide reliable protection for minors’ online activities.

　　Among them, the Internet regulatory authorities should constantly upgrade and update technical supervision means, and guide relevant websites to be equipped with age verification systems or identity verification mechanisms, and at the same time establish a rapid reporting and handling mechanism to promptly punish illegal and illegal behaviors that endanger minors’ online safety. Internet companies and related industries should conduct self-examination and self-examination, eliminate pornography, violence, vulgarity, gambling, fraud and other bad information content, and purify the Internet environment; All kinds of websites should set a higher default privacy level for the collection, processing and storage of minors’ personal data to protect minors’ information from illegal collection and use.

　　Enterprises can adopt appropriate technical measures to encrypt specific information content according to age, or add access age authentication mechanism according to relevant laws and regulations; At the same time, provide concise reporting tools, delete bad information in time, and transfer information suspected of online fraud, abduction and sexual crimes to public security and relevant law enforcement departments. Enterprises should also support the research and development of parental monitoring tools to help parents intervene in their children’s online time, or limit the consumption of certain content and services by minors, or control the objects they talk to online.

　　In the new scientific and technological environment, mastering the skills of using digital tools and having information and media literacy will become the basic survival skills of citizens. Therefore, teaching students how to use the Internet reasonably, legally and moderately is a task that the education sector must shoulder at present. Teachers should update their knowledge system as soon as possible, teach basic knowledge of network security and self-protection in relevant classes, and encourage students to actively seek help from teachers and schools when encountering difficulties, so as to become a trusted social support force for minors. Teachers should also regularly carry out psychological counseling against cyber bullying to prevent students from participating in cyber bullying or becoming targets of bullying; Once the cyberbullying incident is discovered, the school should intervene and stop it in time, and communicate with parents. For serious cyberbullying incidents, it should report to the police in time. Primary and secondary schools should gradually offer network security courses and media literacy courses suitable for students of different ages, systematically teach the knowledge and skills of receiving, analyzing, evaluating and creating information, and gradually improve the media security literacy, media interaction literacy, media learning literacy and media cultural literacy of minors.

　　Faced with the new thing of the Internet, parents can no longer rely on their own experience to guide their children as in traditional families. Instead, they should first take the initiative to learn relevant network security knowledge, be strict with themselves, reasonably arrange online time, and set an example by not browsing or spreading bad information.

　　Parents should also actively guide and educate their children to surf the Internet from several aspects: in terms of time, strictly control the total length of time for children to surf the Internet, and set the account password of internet equipment or install software to limit the time for surfing the Internet; In terms of content, help children find healthy and suitable websites, such as regularly checking the websites that children usually browse, evaluating the contents of websites, or installing parental monitoring tools on the basis of full communication with children; In the aspect of social networking, children are encouraged to explore the new world by using the Internet, but they are firmly opposed to meeting netizens offline, and are informed of the serious danger of this behavior, so as to grasp the real situation of their friends in social accounts at present, and often communicate their online experience with children.

　　(The authors are the Institute of Journalism and the Internet Research Center of Shanghai Academy of Social Sciences)

　　Cartography: Shen Yiling

In this era, it may be difficult for you to find a person similar to Musk. His business map is increasingly entering our daily life, and his every move is always exposed to the media.

To some extent, he is also willing to show these aspects. Therefore, in the eyes of the public, although Musk is special, it is not mysterious.

Recently, Liang Ning, a famous product owner and business researcher, shared her understanding of The Biography of elon musk. In her view, the greatest significance of this book is not about Musk himself, but the action and vitality reflected by him and the people around him.

In the era when everyone pursues stability, why do Musk people still choose to break through themselves and try to take risks again and again? Why do they have such powerful energy, and what do they have in common?

The following is Liang Ning’s account:

1. Biography of elon musk is more like the Silicon Valley version of Water Margin.

The Biography of elon musk is the most exciting book I have read in recent two years.

It’s like reading martial arts novels when I was in middle school. A group of top players went to meet the top enemies, showing a state full of vitality-falling down, being beaten with blood, and then getting up and knocking down their opponents.

I am an engineering student studying computer. There is a difference between science students and engineering students. Wandering Earth 2 is a particularly good test yardstick.

For a while, I asked everyone, "Do you like this movie?" I asked more than 100 people, and finally came to a very clear conclusion-liberal arts students don’t like it, science students don’t like it, but engineering students love it.

Biography of elon musk is definitely a book that grows on the aesthetic point of engineering students or engineers.

It’s easy for people to misunderstand this book-simply regard this book as elon musk’s personal biography, so many people think that there is nothing to read, because Musk is actually a person with over-exposure of personal information.

First of all, he is the CEO of a very important listed company, and there are countless interpretations about his company’s business in the news. Secondly, he has a lot of gossip and gossip.

He loves to tweet himself, especially after the acquisition of Twitter. So this leads many people to think that it is unnecessary to read this book. It seems that we already know everything about him.

butThis book, you can’t treat it as a story of one person. In fact, it is a bit like Water Margin, which is about a group of industrial heroes.

Second, Musk left the world behind with action.

I want to talk about many things in this book, such as mobility, learning curve, ability circle, Musk’s life and business, and so on. But if you give me 20 minutes to talk about only one point, what I want to talk about most is mobility.

If I have to judge a person by only one point, it is action.

becauseEverything else can be disguised, your dress, speech, PPT…… … but your action can’t be disguised.

Action is not cognition, nor ability. It does not refer to a state of temporary eruption when a person is forced, but a state of continuous life.

What impressed me most about this book is the vigorous action of this group of people, especially in this era.

In recent years, many friends around me who used to be awesome, such as angry clothes and young heroes, are now depressed, insecure, decadent and whining.

At this time, you can see a group of people in this book, showing you a very vigorous vitality, which is very exciting.

As mentioned in the Biography of elon musk, Musk decided to build rockets because I want to make human beings a trans-planetary species. If human beings want to survive on Mars, of course, rockets have to send people up, so I want to build rockets.

What’s next? The original plan was to buy a second-hand rocket first, but when I went to Russia, I found that people were sitting on the ground and couldn’t afford it.

Without saying anything, Musk immediately began to decompose this matter. The essence of rockets is composed of metal and fuel. These two substances are not expensive. Why do rockets sell so expensive? Can I make it myself?

Everyone told Musk that "you are crazy", but Musk didn’t care at all and immediately started looking for someone. Found his first core employee-Muller.

I especially like the scene in the book when Musk first met Muller-Musk went into the workshop to look for Muller, who was carrying an 80-pound engine on his shoulder, trying to fix it on a frame.

At this time, Musk walked over to talk to him. This buddy answered Musk’s question while carrying an 80-pound engine on his shoulder. It was not until he answered the third one that he felt that he had to put this 80-pound thing down and talk to Musk seriously. This whole scene is very engineer.

Musk asked Muller to meet again next week to talk in detail. Muller didn’t agree at first, because he was going to watch the Super Bowl next week. He just bought a big TV and invited his friends to watch the game together.

Musk ignored all this and insisted on meeting, so that night Musk watched the game at home with Muller and several engineer friends.

In fact, they only watched one round of attack in the end, and then they discussed how to build a launch vehicle all the time. Because for a group of engineers, building rockets is much more interesting than watching games.

Later, the book said that they were looking for a rocket test site. There was a suitable venue in the United States, but it will take a while, andMusk’s characteristic is that he doesn’t want to waste time waiting.

So he looked elsewhere and found Kwajalein Island near the equator.

There is a description in this story that touched me very much. Musk said that the satellite we were going to carry at that time was very big, so we had to launch near the equator, because there would be a faster rotation speed there, which could provide the extra thrust needed for launch.

This sentence is also entirely in the aesthetic point of engineering students. We sit on the earth every day, but we have never thought about how to use the power of the earth’s rotation to our advantage.

Then this group of engineers went to Kwajalein Island, where they worked for four years. During this period, the rocket failed to launch three times before it succeeded for the fourth time.

In these four years, people often take off from Los Angeles and fly to Kwajalein Island for a 40-hour round trip to get a small part.

Don’t sleep, devote yourself wholeheartedly and then do one thing, all for a three-minute rocket test.

If you read Biography of elon musk, you will see that their living conditions on the island are very bad, and they work and sleep in trailers.

On social networks, people often criticize 996 and unscrupulous capitalists who force employees to work overtime, but you will see the engineers described in the book, not only 996, but also these people are working like crazy.

There is another example in the book. After visiting SpaceX, a Boeing engineer was completely infected by the warm working atmosphere here and went directly to Musk to say that he wanted to work for him.

There is a saying that he is particularly touching-he is eager for the same workload as Musk.

As an ordinary person, I think what most people pursue is just to make their lives easy.

But at this time, you find that a group of people choose the difficult mode.

Don’t be easy, challenge the most difficult thing in the world, challenge endless failures, and live a hard life, even if you will be reviled without respect. What kind of action is this!

Judging from the results, by the time their rocket was successfully launched, SpaceX had 500 people.

This is amazing, because when Musk introduced the female president of SpaceX six years ago, there were only seven people in the company.

A small company of seven people had the nerve to appoint a vice president, and dared to talk to NASA about business, and then expanded to 500 people.

There are 50,000 people in Boeing’s similar departments, and there is a manpower gap of 100 times.

And when they also received a mission from NASA, SpaceX has completed the task and sent the load to the space station, while Boeing has not completed the seemingly high-end experiment in the preliminary preparation.

Not to mention elon musk’s mobility. In the 20 years from 2003 to 2023, several major issues about our planet and human existence have evolved because of Musk’s single-handedness.

Transportation energy, artificial intelligence, brain-computer interface, payment, satellite communication, etc., all these basic problems have evolved human capabilities because of Musk and his partners.

What kind of action is this? His mobility alone can be said to be one hundred times that of other people or organizations.

When we look at a person, it is important to see if he has action.

For a person who has no mobility, don’t be lucky, don’t think that he just can’t, and he will have mobility if he knows it. Action is a person’s self-character and a person’s habit.

The fate of any one person, the fate of an enterprise and an organization is actually shaped by their own actions.

Third, where does the super mobility come from?

Why do Musk and his team have such strong action? From my reading of Biography of elon musk, I think there are four points.

The first point is "will", a heartfelt willingness to something.

Why does Musk never stop? In the book Biography of elon musk, including the biographer Isaacson himself.

He wrote again and again in the book that if Musk chooses to retire at this moment, he is the winner of life and can stand at the peak of his career, but he didn’t, and he moved on.

Why? Because of his sense of mission.

From the first day of his life, he got the name "Elon". "Elon" comes from the science fiction novel "Mars Project", and the name of the consul of Mars colony in this novel is Elon.

So he was born with the concept of "Mars" subtly implanted by his name.

For each of us ordinary people, as long as you participate in one of Musk’s series of achievements, it is already a shining moment in life.

But not for him,Musk’s life is a sea of stars, not only to reach Mars, but also to make human beings a trans-planetary species, which is a distant dream.

It is a brilliant achievement in the eyes of ordinary people, but it is just a preface in the eyes of Musk.He has super will and mission, works hard and never stops.

I believe everyone will be shocked again and again when watching the Biography of Musk. Why can Musk always find such a desperate engineer to work with him and be crazy?

But for an engineer, if I have the opportunity to realize what I imagined by myself, I have endured fatigue, harsh living conditions and the bad attitude of my boss, but I have inherent joy in life, so this is a super willing type.

The second point is "knowing how to do it".For example, when Musk decided to build a rocket, NASA’s Mars program was actually interrupted.

When Musk decided to be an electric car, in fact, the entire automobile market had already sentenced the death penalty to electric cars.

At this time, it is useless for him to say "I know how to do it", because the previous experience has failed, so Musk talked about the first principle at this time, which is one of the reasons why we admire Musk so much.

As I said, he not only instigated the change of the world and promoted the evolution of mankind, but also inspired us to rethink the essence and appearance of a thing.

For example, a rocket is just metal and fuel. Why is it so expensive? So can we reconstruct metals, re-select fuels, and then reduce costs and build new vehicles in other ways?

The same is true of satellites. Musk said that I would send 40,000 satellites into space. Everyone thought he was crazy when he heard it, but he calculated that if the satellite cost dropped by 10 times, it would be fine. Reduce the cost by 10 times, and now the team members can’t do it, so they will open it and replace it with a group of SpaceX people, but the common feature of this group is that they have never built a satellite.

At this time, you will find that, as Wang Xing often said, "I can’t, but I can learn". What does it mean to "know how to do it" at this time?

Is that I can know what to do from the perspective of physics and engineering.

Musk said that the only thing he surrendered was the theorem of physics, and nothing made him surrender except physics.As long as physics is not challenged, all other rules can be challenged.

The third point is "no internal friction", which is actually very difficult.How to cure mental internal friction is also an online hot word in the past two years.

I found that many good friends around me, including myself, lived like dogs in the past two years. Full of self-doubt, doubts about the outside world, very tangled, and timid in doing one thing, this is internal friction.

But I found that in this book, Musk was insane, had convulsions, cried and collapsed, butHe has no mental friction. He is always Move on. Because only this strong external pressure can resist his internal pressure.

I will reflect on why we have internal friction, but neither Musk nor his team has internal friction. They just go ahead, open the way to the mountain, bridge the bridge when encountering water, kill Buddha when encountering Buddha, and kill God when encountering God.

First, hisThe goal is very clearThis is actually the difference between an engineer and a businessman.

People usually have three goals when they do something, in order to "make it", "make money" and "maximize their experience".

Of course, when doing one thing, there may be three kinds of goals mixed at the same time, but some people’s goal is to make money, in order to make more money. Everything is just a tool for him to make money.

But this is not the case for an engineer. For an engineer, the greatest achievement is that I can solve problems that others can’t solve. We are born to solve problems.

You will find that Musk’s goal is extremely clear, and he has the momentum that the stronger the enemy is. My enemy is clear, the difficulty I want to solve is clear, and I will solve it.

His ultimate goal is to go to Mars, so all his motivation is to do one thing for it.

The second reason for not having internal friction is thatClear process. Musk’s consistent working method can maximize the clarity of the whole process.

For example, when Musk launched a rocket, he numbered all the parts and was responsible for the specific person.

Finally, when the rocket exploded, you can clearly see which part is out of order by recycling all the parts, and then directly locate who is responsible for the problem.

Therefore, Musk is not afraid of mistakes, and he is afraid that the process is not clear. As long as the process is clear, it can be optimized.

The reason why we have a lot of internal friction is because there are a lot of fuzzy areas inside.

If you can’t look it in the eye, it will exist forever.Musk pursues a clear goal, a clear process, and constantly develops a refinement process to make every link controllable.

So he doesn’t need internal friction, because he has sorted out every detail, which is the characteristic of an engineer.

For example, his third rocket failure was due to the 11th risk in the risk list. Lock in this risk after failure, so just tick this one and pay attention later.

For Musk, the process of launching a rocket is to constantly clarify, get feedback, and then iterate in the feedback to make sure that he is in the process of progress.

Therefore, the internal evaluation scale is more important. Originally, I didn’t know how many risks there were, but now my risk list is very clear, I know how to check one by one, I know who is responsible for all the parts, and I know how to improve anything.

From complete ignorance to complete control, this is the learning process of Musk.

The outside world can only recognize whether you have succeeded from an obvious signal-if you have successfully launched, OK, you have won; If you don’t launch successfully, you are a loser. The evaluation of the outside world is so shallow.

The fourth point is the ability to deal with setbacks.Because we can see that Musk has done so many things in the past 20 years. There is an old saying in China that "the more you do, the more mistakes you make."

The greater the work, the greater the grievance, and he is bound to be one of the people who suffer the most setbacks and failures on this earth.

Our culture is very concerned about external evaluation, so we are very afraid of facing failure. Why do ordinary people have no mobility, while Musk and his team have super mobility?

Maybe we have the will and know what to do. But we are too mentally exhausted to deal with setbacks.

Fourth, failure is a person’s competitive barrier.

What do we have to see through the book elon musk?

Failure is your real tuition, and failure is the barrier to competition.

Just now, I said that Musk launched the rocket and opened all the details in the process. His second rocket launch failed because the salt in the sea breeze corroded a spiral ring.

He said that if anyone wants to gain the most failure experience, he should run to the equator to send rockets.

In the past 20 years, I have had countless friends to start businesses, and I have met countless entrepreneurs. Many people can keep going, while more people stop at a point. Why?

Because he can’t afford the tuition, because his psychological energy can’t bear the failure and the unknown, so his road to entrepreneurship ends here.

Why Musk can lead a team of 500 people to build a rocket is because he said that we should make it as soon as possible, then blow it up and see where its limit is. We can iterate in the next edition.

When I first saw this description, my real feeling was: Is he crazy? But when you look at it again, you will want to say that SpaceX is 500 people, blowing up a pile of steel, and getting data and optimized solutions; Boeing has 50,000 people, reading paper, having meetings, and staying in the same place for discussion.

SpaceX blew up the rocket and got feedback. In fact, it saved organizational costs. However, in most of our enterprises, everyone will think that it is normal for enterprises to keep a bunch of people in meetings every day and pay wages normally every month.

But if an enterprise blows up a pile of materials, this is the wrong thing. For wasting organizational costs, everyone does not agree.

However, if we consume some experimental costs and verification costs, everyone will think that this is a risk or a failure. So this is a completely different corporate values and action.

Many people say that I know so much, why can’t I live such a bad life?The question is not how much you know, but how much you do.

I am very happy to share the book "Biography of elon musk", to exchange the person Musk, and to exchange this group of people in Musk’s various teams mentioned in the book.

With this vigorous action and vitality, in just 20 years, on our small planet, in so many fields-automobile, energy, satellite communication, artificial intelligence, brain-computer interface and so on, changes have taken place at the bottom of the industry.

What is the shallowness of business?

Is that the world is not made of business, the world is made of life. Business is big and small, and the characteristics of every life are licensed and respected.

You can seek a stable life, watch all kinds of great men stand tall and live a small life under their protection. I think there is no problem with this life. The world is meaningful because of diversity.

However, elon musk is undoubtedly a unique life, and it is worth our while to see a person and a group of people living so vigorously in their exhausted or shaky lives. It is also a very comforting thing.

As for whether everyone can get energy from it that can’t be obtained elsewhere, it depends on everyone’s fate.

Narrator: Liang Ning, this article is taken from Biography of elon musk, by walter isaacson, and published by CITIC Publishing House.

　　Cctv newsAccording to "Gong Xin Wei Bao" WeChat WeChat official account news, in order to implement the "Network Security Law" and other relevant laws and regulations, solidly promote the real-name registration management and safeguard the legitimate rights and interests of citizens in cyberspace, the Ministry of Industry and Information Technology recently issued the "Notice on Strengthening the real-name registration management of car networking cards" to start the real-name registration of car networking cards.

　　The "Notice" mainly puts forward 12 work measures from the aspects of consolidating management responsibilities, strengthening real-name registration, strengthening personal information protection, organizing supervision and inspection, and further standardizing and refining the requirements for real-name registration of car networking cards.

　　First, the Ministry of Industry and Information Technology guides the provincial communications administration and the competent department of industry and information technology to organize telecommunications enterprises and road motor vehicle manufacturers to promote the real-name registration of car networking cards according to different stages of vehicle sales before, during and after sales;

　　Second, when road motor vehicle manufacturers sell vehicles loaded with networking cards to users, they should carefully verify and register the real identity information of vehicle owners, and complete the real-name registration of existing networking cards before the end of September 2022;

　　Third, road motor vehicle manufacturers and telecom enterprises should take effective management and technical measures to strengthen the protection of users’ personal information and prevent information from being leaked, damaged, lost and used illegally.

　　In the next step, the Ministry of Industry and Information Technology will coordinate development and safety, actively guide and urge road motor vehicle manufacturers and telecommunications enterprises to implement the main responsibility of safety, improve the real-name registration management system of car networking cards, improve the technical means of safety management, strengthen the implementation of work, and promote the safe and orderly development of car networking business.