The change and invariability of Geely

"How to build a good car for users?" This problem runs through the development of Geely all the time, and has a profound impact on Geely’s strategic layout and product innovation.

On December 6th, Geely Automobile held a 7 # listing conference in Taizhou, Zhejiang. Taizhou is the place where Geely Automobile started, so during the media interview after the listing conference, Yan Jiayu, CEO of Geely Automobile Group, began to talk to the media about Geely Automobile’s concept of making cars.

Gan Jiayue said: Since the first car rolled off the assembly line on August 8, 1998, Geely has a 27-year history of building cars, and up to now it has accumulated 16 million users, ranking first in the number of independent brands in China. However, Geely Automobile’s concept of building a car remains unchanged, that is, to build a good car for users and ordinary people.

Constant values: building a good car for the people

Geely’s "unchanged" can be summed up as a simple and profound mission: "building a good car for the people." This concept has been established since the establishment of Geely, and has been accompanied by the development of the enterprise.

Yan Jiayue mentioned that Geely’s initial goal was to "build a car that ordinary people can afford". With the gradual development of the company, this goal was further deepened into "building a good car that ordinary people can afford" and now "building the safest, most energy-saving and most intelligent new energy vehicle". What remains unchanged is that Geely has never forgotten its original intention, that is, to meet the needs of mass consumers through cost-effective products.

Take Galaxy as an example. The main mission of Galaxy is to be a "high-value" new energy product. Gan Jiayu explained: High value means leading from technology, leading from quality and leading from the value of products, which is what Geely often talks about internally.

This "high-value" car-making concept also ensures Geely’s success. In 2024, the competition in China’s automobile market is becoming increasingly fierce, and many automobile companies have experienced double sales and profits, while Geely stands out in the market with its excellent "price-to-product ratio" and good user experience. Whether it is listed in August or Geely listed in October, it has become a market explosion.

Changing factors: technological progress and product innovation

Although Geely has always adhered to the concept of "building a good car for ordinary people", with the rapid development of the automobile industry, especially the rapid progress of intelligent and new energy technologies, Geely Automobile should continue to maintain the advantage of "price ratio" of its products, or return to the market and understand what products users need from the market perspective. Take the Milky Way as an example, which is manifested in the following aspects.

The first is the core technology. Yan Jiayu believes that if the technology is not continuously leading, the product will not be recognized by the market.

According to the introduction, in recent years, Geely Automobile has practiced the strategy of "one network and three systems" in technology, that is, an "intelligent Geely technology ecological network" and three systems composed of "intelligent energy, intelligent manufacturing and intelligent services".

Gan Jiayu believes that in the "one network and three systems", the most important thing for Galaxy is the intelligent energy system. To this end, Geely has built a Aegis short knife battery and an 11-in-1 channel platform. This system has ensured the best endurance achievement rate and safety of the same level for Geely Galaxy, and the power consumption and energy consumption of the products have also been well optimized, thus ensuring that the products get higher customer satisfaction.

Secondly, in terms of intelligence, Geely has accelerated the upgrading of intelligent manufacturing by implementing the "Smart Geely 2025" strategy.

Yan Jiayue mentioned that from 2021 to now, Geely has continuously strengthened its independent research and development capabilities, from the chip to the self-research of the operating system, which is constantly breaking down technical barriers and bringing better driving experience to consumers.

Take the Flyme Auto system as an example. This system is an AI intelligent system jointly developed by Geely and Meizu, which can optimize the intelligent operation in the car in real time according to the needs of users. This technology not only improves the operating experience in the car, but also helps the vehicle to achieve better performance in fuel consumption through the application of AI agents. For example, Starship 7 has better fuel consumption performance than many similar hybrid vehicles with the help of AI agents.

Such a technological breakthrough not only makes Geely stand out in the market, but also creates a leading technical image for the brand.

In addition, Geely has spared no effort in quality control. Gan Jiayu emphasized that "quality is the bottom line, the lifeline and the red line of Geely". While improving product technology, Geely always insists on maintaining high standards in quality management. This strict quality control not only ensures the safety and durability of vehicles, but also makes consumers feel more at ease when choosing Geely brand.

Balance between Change and Invariance: User Experience First

Geely’s success lies not only in technological breakthroughs, but also in how to transform these technologies into product values that users can actually feel.

Yan Jiayue emphasized that Geely does not need to show off its skills, but brings consumers a more real experience through practical technology. This "user-centered" design concept runs through every model of Geely, especially in the field of new energy vehicles, and Galaxy series is the concrete embodiment of this concept.

As a pure electric SUV, Yinhe E5 has been widely welcomed for its excellent intelligent system and extreme driving experience. Through the all-round fuel consumption optimization of AI agent, Galaxy Starship 7 achieved the best fuel consumption performance among similar new energy vehicles, which not only reduced the use cost of the owner, but also improved the overall driving experience. In addition, the addition of Flyme Auto system not only improves the convenience of the owner’s operation in the car, but also makes the intelligent interaction in the car more humanized, thus providing users with a higher value experience.

Conclusion: Geely’s "change" and "unchanged" are the core of its continuous success. On the basis of adhering to the initial goal of "building a good car for the common people", Geely has gradually realized the transformation from a China brand to a global brand through technological innovation, quality improvement and product experience optimization. It can be predicted that Geely in the future will continue to promote the continuous progress of the automobile industry with the initial intention of "building a good car for users" and achieve more high-value products with international competitiveness.