Wen Yi | Author Zhou Chu | Editor

At 7 o’clock on the evening of July 30th, in the Modern Sky Live House in Hongkou, Shanghai, the third-floor stands were "packed". Young people hold purple glow sticks and gather into a romantic sea of violets.

　

At this moment, there is still half an hour before Ryan’s first solo concert in TME live. The fans who arrived at the scene early can’t wait. They sang with BGM and screamed with excitement from time to time: "Zhao Rang, come out quickly!"

Source: Entertainment thorn photo

　

But Ryan, who has been waiting for this day for five years, seems very calm.

　

Carefully prepared 13 songs, 15 stages, 90 minutes of singing, dancing and interaction, with cool or gentle lighting effects, created an immersive and complete world belonging to Ryan and his fans "Gary the Snail".

　

"I feel that he is very hard. After rehearsing for so long, we are very touched that one person can hold up a concert." After the performance, the fans reluctantly left the scene and looked at the stage from time to time.

　

Fan Xiaolu is a student, and this is the first time she has seen her idol Ryan at the scene. Throughout the concert, she didn’t scream as excitedly as other fans, because she didn’t want to miss every minute under her senses.

　

She askedEntertainment thorn (ID: yuci-er)Sighed: "The atmosphere, beautiful dance and sound are all good, and it feels like a dream. I hope he and TME live will cooperate more."

Source: Sina Weibo @ 么么么么么么

　

After the performance, Ryan wrote in a small composition published in Weibo for the first time: "I didn’t expect this day to come so soon", and this is also hisEntertainment thorn (ID: yuci-er)The first sentence said in an exclusive interview.

　

Behind "so fast" is his seemingly childlike footsteps that never stop.

　

In 2016, 15-year-old Ryan officially became a trainee, and the dream of holding a solo concert sprouted from then on. He went to the scene to watch the performances of his predecessors and imagined that one day he could stand on the stage as grand as the "Bird’s Nest". In 2019, he made a successful debut in a group through Creation Camp 2019, fought side by side with 10 teammates under the name of R1SE, and tried his best to interpret his own paragraphs in each song.

　

butThis time, he finally stood on the stage alone.. The burden on him was heavier and he received more attention, but Ryan managed to bear the pressure.

　

He told the entertainment thorn that he didn’t like to rest. There is no after-school life when studying, no entertainment when practicing, and it is rarely "idle" after debut. The story of idol LAY "practicing all the time" has been his belief and habit for a long time.

　

In his 20-year-old life, his parents, teachers and idols have all become his persistent strength on the road of singing and dancing. Nowadays, the strength that supports him comes more from his inner love.

　

At the concert scene of TME live, he finally sang this love.

　

Growing up next to "criticism"

Ryan, who has just turned 20, is more mature than we thought.

　

He doesn’t speak fast. In the face of a question, he often thinks for a few seconds first, then calmly opens his mouth and gives a safe and sincere answer.

　

The same is true when facing the stage. Ryan thinks that only full preparation can make him more relaxed and comfortable. The first solo concert is of great significance, and he will never fight unprepared.

　

For this concert, Ryan entered a state of "preparing for war" more than one month in advance, and practiced from afternoon till late at night every day. For him who is good at dancing, the stage of pure singing is a big challenge, so he "makes up" the vocal music and sings for five or six hours.

Source: Sina Weibo @ Ryan _R

　

When asked whether the body and throat can be eaten, Ryan said lightly: "I can handle it, because there were more tired ones before.Compared with the daily training before debut, all this seems to be "insignificant".

　

In Ryan’s memory, the hardest period in his practice career is 2018. Speaking of the tight schedule, he can almost be called "reciting words backwards", and his speech speed is also abnormally accelerated:

　

"I will go to the somersault class at 11 o’clock, then go back to the company, have an hour of rap class at 2 o’clock, another hour and a half of foreign language class at 3 o’clock, have a meal in the middle, then have a vocal class for an hour, then have a dance class for three hours, rest for an hour at 10 o’clock in the evening, and start to line up the team program until 5 o’clock in the morning."

　

This boring life filled with training lasted for a whole year. During this period, Ryan also had the idea of giving up.

Source: Sina Weibo @ Ryan _R

　

In the weekly and monthly exams set by the company for trainees, Ryan "basically didn’t hear much praise". The most frustrating time was that he sang a song that he had practiced seriously for two weeks, but in the end, the teacher gave him a comment: "Others just want to sing badly, and they won’t sing as badly as you."

　

At that moment, Ryan had doubts about himself. "I wonder if I am suitable for this road?"

　

Fortunately, with the comfort of his brothers around him, Ryan came out of self-doubt. "The company implements the last elimination system. Since it has not been eliminated, then stick to it." With this in mind, Ryan put aside his frustration and continued to devote himself to cyclic training.

　

After about three or four months, Ryan finally got a long-awaited affirmation from the teacher: "I didn’t expect this song to be sung by you."

Just like a child who got sugar, Ryan, who was praised by the teacher, finally tasted the sweetness and had the motivation to stick to it. In his growing process, every compliment is hard-won.

　　

I don’t want to be just a "good seedling"

　

Ryan grew up under the strict education of his parents and received little praise. On the 30th day of the concert, his parents came to the scene to watch his performance. After the concert, they only gave such faint encouragement as "not bad, not bad".

　

Talking about the reasons for learning to sing and dance in the first place,Ryan bluntly said that he was actually "forced by his father.".

　

Ryan’s father likes singing and dancing very much. He dreamed of becoming a singer, but it didn’t come true in the end. Ryan, who is still in elementary school, once watched his father break dance, and he felt from the bottom of his heart that he was "awesome". "But now he can’t jump me." Zhao Rang said slightly.

Source: Sina Weibo @ Ryan _R

　

In junior high school, Ryan was sent by her father to learn singing. The first song she learned was Justin Bieber’s Baby. At that time, he still couldn’t recognize all the words in this English song, so he had to use Chinese characters to mark the pronunciation and bravely sing along. The rap in the middle is very fast and linked, so he can only play it over and over again, trying his best to imitate it like the recording.

　

Ryan’s after-school life was thus occupied by music and dance classes. When going out to study, almost every teacher once said to his father: This child is a good prospect. "But as Ryan grew up, this praise became a hurdle.

　

"My dad said,When can you grow into a big tree? You can’t just be a’ good prospect’ all the time. "Ryan often gets the evaluation that" the foundation is good, and if he practices more, he will be very powerful in the future ".Such seemingly praised words will actually make him lose confidence." They don’t know that I have been practicing for a long time before I become like this. "

　

The turning point to break through this bottleneck occurred in 2015. That year, Ryan studied Urban Dance with a teacher. This kind of free and creative artistic performance made him develop his hands and feet and made rapid progress in dance.

　

This sense of accomplishment made Ryan really fall in love with dancing. The insistence on singing and dancing is no longer under the pressure of my father, but comes from my inner desire for the stage.

Source: Sina Weibo @ 么么么么么么

　

And this teacher brought Ryan much more than that. In class, teachers often mention LAY, an artist he worked with, and praise him. Ryan heard all kinds of deeds of this elder from his mouth, and kept them firmly in mind, and regarded him as an idol who practiced all the time.

　

“My idol has given me a lot of strength, so I think I should work hard to be a man."Try harder and try harder" is the Weibo name of idol LAY, and it has also become the belief and habit of Ryan.

　

He even told the entertainment thorn,I "don’t like rest very much"Constant practice is the normal state that makes him feel comfortable.

　　

When Ryan wrote "Little Sweet Songs"

　

In 2019, Ryan participated in the variety show Creation Camp 2019, and finally made her debut as a member of R1SE. On June 13, 2021, the two-year limited group was officially dissolved. A week later, Ryan released his solo album "R.A.N.G", and he wrote on Weibo: "This time, I really graduated."

Source: Sina Weibo @ Ryan _R

　

This album is the result of Ryan’s preparation for three months, which contains his thoughts in the team in the past two years: about difficulties, about friends, and about loneliness.

　

After two years of group debut, Ryan gradually understood a truth:Difficulties will get bigger and bigger, and life will only get harder and harder..

　

"When I was a trainee, I found it difficult to make a debut." However, after the debut, there will be new troubles: the scarcity of performance stage and fierce market competition, so we must ensure that we are always "going up".

　

Ryan, who likes to talk with "results", put the belief he wants to express most at this moment in the album R.A.N.G:Don’t be afraid of difficulties, go forward bravely.

　

"Meet the world from a new starting point, and each other is no longer afraid of loneliness." In the song "I WISH", Ryan sings like this, and the lyrics of this song are also his first time to participate in music creation. He compared this to "a letter to R1SE".

　

In the past two years, he has gained the sincere friendship of 10 good brothers, but at the same time he is learning how to get along with loneliness. "The deepest feeling in these two years is that even a good friend can’t be with you all the time."

　

Sometimes, when his teammates are running around because of the trip, Ryan will feel "as if there is no one in the whole world". In the time spent alone, Ryan tried to write all the emotions he wanted to pour out into his songs.

　

After the stage of "I WISH" ended, all the fans stayed where they were and shouted "encore" reluctantly-this seems to be some kind of tacit understanding between them and Ryan.

　

Soon after, the stage was lit up again, and Ryan stepped onto the stage again in a brisk rhythm, bringing the first song of the new song "Lullaby Dream".This is the first time that he has written all the lyrics and songs, and it is also a gift to witness the "two-way trip".

Source: Sina Weibo @ 么么么么么么

　

"The last song was a surprise!" After the whole performance officially ended, fan Nanshan excitedly resumed the performance to the entertainment thorn, which touched her the most. "He usually likes cool music and doesn’t sing sweet songs very much, but knowing that we want to hear him sing sweet songs, he specially prepared one. He is too fond of powder."

　

Ryan, who has always been good at blowing up the audience with cool singing and dancing, spent half a month writing this sweet and romantic little love song in order to satisfy the wishes of fans.

　

At the beginning of humming a melody, Ryan imagined the picture in his mind as ".In a world where even the sky is pink, I am very happy to date Gary the Snail.. "After the accompaniment, he will take time to listen repeatedly on the plane and before going to bed, and slowly write down the lyrics full of romantic atmosphere.

　

"Everything I want to say to them is on the stage." Ryan said, "I hope they can feel the power through my stage and find their own direction."

　

The whole performance ended, and the dancers stepped down one after another, but Ryan still looked back with nostalgia and returned to the stage to take a group photo with the fans again.

Source: Sina Weibo @ Ryan _R

　

After the break, it was nearly midnight, but the Pacific Cafe downstairs was brightly lit.

　

The coffee shop has already been plastered with photos of Ryan, hand pictures and human figures. Some fans are taking photos with Li Pai, some fans are distributing their own AIDS, and some fans give their own Ryan coffee cup covers to everyone who buys coffee.

Source: Entertainment thorn photo

　

This solo concert witnessed the beginning of Zhao Rang’s new journey, and it also became an exclusive memory for him and Gary the Snail people.

　

TME live, on the other hand, has built a platform for one new singer after another to bloom their talents. From Chen Linong’s new album debut, to Sunny’s next birthday party, and then to Zhao Jean’s first solo concert, they will continue to protect their musical dreams in the future.

　

During the performance, Ryan also frequently asked the fans under the stage, "Did I perform well?" For him, this is also the first test of standing on the stage alone after he left his brothers in R1SE.

　

Together with TME live, he answered the best score with stage and enthusiasm.This time, he propped up the whole stage by himself.

(Note: Deer and Nanshan are pseudonyms)

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Entertainment thorn is an entertainment report account under Xiaowei Technology, focusing on entertainment industry reports such as variety, film and television, music, and spying on the future direction of the entertainment industry.

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　　On the road of transformation and development in Xuzhou, the development of new energy industry can be described as a growing trend.

　　The resource endowments represented by electricity and coal are the innate advantages of developing new energy in Xuzhou, which promotes the continuous development of new energy industry — —

　　On June 15th, Xugong Group and GCL Group signed a strategic cooperation agreement on the new energy parent fund, which will cooperate on the energy storage and power battery PACK project and open up the layout of the whole new energy industry chain.

　　On July 9, the signing ceremony of new energy projects in Xuzhou was held, and eight projects covering photovoltaic equipment, new energy vehicles, solid oxide fuel cells and other fields were signed in a centralized manner;

　　On July 18th, the groundbreaking activity of Pizhou Grebo electric drive assembly project was held, and our city took new steps in the development of new energy automobile industry.

　　… …

　　Breakthroughs and projects outline the beautiful "light" scene of Xuzhou industry, telling the changes of Pengcheng brought by new energy.

　　"Light of Energy" Boosts Economic Development

　　In the midsummer of July, the factory construction was in full swing at the site of Jinyang silicon heterojunction matrix material project with a total investment of 600 million US dollars. After the completion of this project, the annual output value will exceed 10 billion yuan, and it will become the largest and most advanced manufacturing base of large-size heterojunction matrix materials in the world, further expanding the global influence of Xuzhou’s new energy industry. This is just a microcosm of the new energy industry project promoting the high-quality development of Xuzhou’s economy.

　　In recent years, Xuzhou has adhered to the principle of "building a city with industry and strengthening the city with industry", adhered to the real economy and made great efforts to build a modern industrial system with characteristics. According to the 14th Five-Year Plan, Xuzhou should be a clean new energy industrial cluster, and by 2025, the industrial scale will exceed 100 billion yuan. In the first half of this year alone, Xuzhou’s industrial scale has reached 27.8 billion yuan, greatly exceeding the annual target. The rapid growth of industrial scale makes Xuzhou’s competitive advantage increasingly prominent and brings rich benefits to the city.

　　"The new energy industry is an important supporting industry to realize the strategic adjustment of energy structure and promote high-quality development. It is of great significance for Xuzhou to seize the opportunities of future industrial development and cultivate leading and pillar industries." Gao Wei, director and professor of the Research Center for Collaborative Innovation and Development of Regional Industries of China University of Mining and Technology, said that under the overlapping opportunities of building a national sustainable development agenda innovation demonstration zone and the in-depth implementation of the national "double carbon" strategy, Xuzhou’s new energy industry stands in the "window of the times" and has huge market potential.

　　By the end of June this year, the output value of new energy and "double carbon" industries in Xuzhou was about 51.1 billion yuan, a year-on-year increase of 54.5%. Among them, the output value of new energy industry was 27.8 billion yuan, up 76% year-on-year, driving the total industrial output value of the city to increase by 4.2%. From the perspective of photovoltaic industry, which occupies half of Xuzhou’s new energy industry, in the first half of the year, there were 45 photovoltaic industrial chain enterprises included in the statistics of industrial enterprises above designated size, with an output value of 17.285 billion yuan, a year-on-year increase of 138.6%, which contributed as much as 140.6% to the growth of industrial output value in the city. The data is enough to show that the new energy industry has injected strong kinetic energy into economic development.

　　As a tradeable resource, new energy brings not only direct economic benefits, but also more long-term benefits to the city.

　　Different from the traditional industrial industry, the new energy industry, as a new industry, is closely related to the high-tech industry, and the added value of the industry is high. The development and utilization of the new energy industry plays an important supporting role in implementing the innovation-driven strategy and building a "sophisticated" economic structure, which also determines that the new energy industry will attract more high-end talents to join, form a competitive advantage of talent reserve, and enable the industry to have a virtuous circle and the economy to develop sustainably and healthily.

　　"Surging Green Energy" to Realize Kinetic Energy Conversion

　　"With the rapid expansion of the scale of new energy, land and roof resources are becoming an important factor affecting the development of new energy, especially photovoltaic power generation projects occupy a large area. The relatively rich land resources and roof resources are an advantage of Xuzhou’s competition in the new energy track. " The relevant person in charge of the Industry Department of the Municipal Development and Reform Commission said that on the new energy track, wind power, photovoltaic and hydrogen energy will become "new coal" and "new oil", so that the "new industry" of energy can lead the way.

　　As early as 2006, Xuzhou focused on the photovoltaic industry supported by the state at that time, and took the lead in introducing the middle energy silicon industry upstream of the industry. As the only silicon production enterprise in the province, in the first half of this year, Zhongneng Silicon Industry achieved an output value of 8.218 billion yuan, a year-on-year increase of 223.3%. The contribution rate of this company to the industry growth reached 56.5%.

　　Since the beginning of this year, Peixian comprehensive energy base has been listed in the provincial "14th Five-Year Plan" energy development plan, and the construction of eight pilot projects of roof distributed photovoltaic in the whole county (city, district) has been accelerated, striving for three annual photovoltaic power generation market-oriented grid-connected projects with a total of 310,000 kilowatts of ground centralized photovoltaic grid-connected indicators.

　　In addition to the new industry "open source", Xuzhou is also "throttling" the development of the old energy industry, so that the "old baggage" can also have more "new space" for development.

　　During the "Thirteenth Five-Year Plan" period, Xuzhou vigorously promoted the layout optimization and transformation and upgrading of four major industries, such as steel, coking, cement and thermoelectric, and fully implemented the "two breaks and three cleanups" through "closing, stopping, merging, transferring and adjusting". Today, Datun Coal & Electricity (Group) Co., Ltd., taking advantage of the unique advantages of Datun Power Grid, is actively building a new energy demonstration base and embarking on a new development path of multi-energy complementary industries with Datun characteristics; Xukuang Group uses the subsidence area of sanhejian Mine to develop centralized photovoltaic power generation projects. More and more traditional energy sources are accelerating the layout of new energy industries and heading for the "poem and distance" of green transformation.

　　"Power on the chain" to shape industrial advantages

　　After years of development, Xuzhou’s new energy industry chain has been continuously extended, and the industrial ecology is accelerating. At present, Xuzhou has formed an industrial cluster dominated by two main chains of new energy and coal-fired power, covering many sub-tracks such as crystalline silicon photovoltaic, wind power equipment, new energy vehicles and key components, smart power and coal-fired power. Each track is interlocking, gradually forming a new pattern of green development with leading scale, integration and openness.

　　After the signing of a group of head enterprises in the new energy project cloud signing activity on July 9, a number of leading projects took the initiative to visit Xu and reached further cooperation intentions, which also promoted the deep integration of the industrial chain and accelerated the realization of high-end leap. At present, the photovoltaic industry in Xuzhou has formed a complete chain, and the middle and upstream enterprises in the chain have outstanding performance. The output value of five upstream enterprises has reached 12.956 billion yuan, up 190.7% year-on-year. The output value of 22 Chinese tour enterprises was 3.996 billion yuan, up 63.3% year-on-year. The rise of these new energy industry clusters has become a new advantage to attract photovoltaic talents to Xu, providing stronger scientific and technological support for the industry, and forming a virtuous circle of "talent chain" and "industrial chain" in the new energy industry ecology.

　　In addition, the construction of Xuzhou new energy R&D platform has also created a good environment for the next step of training all links in the industrial chain. At present, there are 17 R&D platforms at or above the provincial level in the field of new energy in the city, including one national R&D platform such as the National and Local Joint Engineering Research Center for Advanced Silicon Material Preparation Technology (Zhongneng Silicon Industry), and 16 provincial R&D platforms such as the Provincial Crystal Silicon Wire Cutting and Testing Technology Engineering Center, the Provincial Polycrystalline Silicon Material Engineering Technology Research Center and the Provincial Key Laboratory of Silicon-based Electronic Materials. A new situation of Xuzhou’s new energy development is gradually unfolding with scientific and technological innovation, which promotes Xuzhou’s strategic goal of "double carbon" to be realized at an early date.

　　In fact, new energy will bring more to Xuzhou. Nowadays, Xuzhou’s new energy industry is striding forward to explore the road of integrated development. Whether it is a new integrated development model such as "photovoltaic+intelligent power equipment", "new energy+construction machinery" or expanding diversified application scenarios such as "photovoltaic+construction", we can all see Xuzhou chasing the "window" of new energy industry development. In this new era track, Xuzhou will surely run out of the "acceleration" of development and show more good "light".

　　(Source: Xuzhou Daily)

On January 11th, 2024, the 2024 Consumer Trend Conference and the 2024 China Consumer Trend Report Conference hosted by Zhimeng Consulting Agency were successfully held in Beijing.

At the meeting, Xiao Mingchao, a well-known trend and marketing expert and founder and CEO of Zhimeng Consulting Agency, officially released the 2024 China Consumption Trend Report, which revealed Zhimeng’s prediction of 10 major consumption trends in 2024, namely prudence and shrewdness, self-esteem, outward exploration, fireworks narration, minimal quality, convenience and enjoyment, essence and health preservation, value reconstruction, youth experience and sustainable brand.　

　

To ask current consumers, especially young consumers, what they are most interested in, outdoor must be the most frequently mentioned answer.　

In recent years, outdoor sports have risen and intensified. To what extent has outdoor sports developed today? Why do consumers love the outdoors? What opportunities are there in outdoor sports?　

Outdoor has become a new way of life.

Before 2010, outdoor was still an "extreme challenge" and a game for a few fans; In 2010-2015, outdoor belongs to the elite circle, which is a project of a few rich and leisure consumers; From 2015 to 2020, the number of people interested in outdoor activities will increase, and outdoor activities will no longer only belong to a few people, showing a development trend from the small crowd to the public. After 2020, entering the first year of outdoor, the outdoor momentum is getting worse and worse, the outdoor lifestyle is on the rise, and the era of outdoor for all comes.　

In today’s fast-paced, high-pressure society, finding an effective way to decompress has become the focus of people’s attention. A walking trip and a relaxing camping trip are not only to explore ourselves, but also to meet the needs of feeling the world. Being close to nature, traveling lightly, and relaxing make outdoor sports become consumers’ favorite way with its characteristics of natural healing, challenging themselves, expanding social interaction and slowing down the pace.　

　

Consumers seek for themselves internally, and get close to nature externally. Through a short escape, they seek purity and stretch in Shan Ye, feel the healing of nature, and ignore the outdoors. Cycling, camping, hiking and mountain climbing have become new lifestyles for consumers. The Outdoor Sports Industry Development Plan (2022-2025) formulated by the General Administration of Sports and the Ministry of Culture and Tourism shows that the total scale of outdoor sports industry will exceed 3 trillion yuan in 2025.　

In addition, the improvement of outdoor policies has also promoted the development of outdoor sports. For example, the General Office of the State Council has issued policy documents such as Guiding Opinions on Accelerating the Development of Fitness and Leisure Industry, Promoting National Fitness and Sports Consumption, and Opinions on Promoting the High-quality Development of Sports Industry. The General Administration of Sports, together with the Development and Reform Commission and other departments, has issued plans for outdoor sports industries such as ice and snow, mountain outdoor, water, aviation, automobiles and motorcycles, bicycles, marathon and equestrian.　

What changes have taken place in outdoor sports?

When outdoor becomes a new way of life and becomes more and more popular among consumers, the crowd, form, degree and equipment of outdoor sports have changed.　

From the crowd, outdoor sports show a trend from small hobbies to public participation. Zhimeng’s survey of consumption trends in China in 2024 showed that 65.3% of consumers went out more frequently in 2023, and some consumers mentioned, "There are obviously more people outside this year. By the end of the week, everyone went out, liked to have a picnic, and bought a picnic car." "Returning to China this year, I feel that all my friends in China have participated in outdoor activities and they all love them. I feel that I have never participated in outdoor sports, which is a bit behind the times."　

　

Judging from the situation, outdoor sports contain a variety of contents, and there are many ways of outdoor sports. There are many types of outdoor sports to choose from, either exciting or peaceful, or going up the mountain or into the sea, or warm or cold … Consumers can choose different outdoor sports according to their physical fitness and preferences. The survey of consumption trends in China in 2024 shows that hiking, cycling, hiking, mountaineering and camping are the most popular among consumers.　

　

To some extent, the subdivision of outdoor sports and the popularization of outdoor people mean that different consumers can find outdoor sports that suit them. Beginners are light outdoor, relaxed and happy, and pay attention to the sense of participation and experience of outdoor sports. Camping around the city and short-distance hiking are their main outdoor sports methods; Professional outdoor is an advanced hobby. The outdoor sports they choose are longer, more difficult and more fully equipped. Mountaineering, rock climbing, cross-country running, etc., and even the locations of outdoor sports will expand from home to abroad. Extreme sports of heavy athletes require more participants, which is a choice for professionals to surpass themselves. They pay more attention to the sense of competition and accomplishment.　

From the perspective of equipment, outdoor equipment has also ushered in a new spring under the trend of outdoor sports fever. Local outdoor brands have risen rapidly, among which camel, a domestic brand founded in 1930, has won the favor and trust of young consumers.　

In 2023, a jacket printed with camel patterns became an outdoor standard for young people. In the little red book, camels occupy the first place in the search interaction of jackets; In the first half of 2023, camel’s sales in various e-commerce platforms were far ahead of a number of well-known outdoor brands; In the Double Eleven in 2023, the sales of camels ranked first in the Tmall outdoor brand list.　

　

The camel’s lap is not only because of the jacket, but also because of these factors.　

First of all, camel product design not only pays attention to functionality and comfort, but also takes into account fashion sense and personalization. The products are rich in colors and simple in style, which can not only meet the matching needs of different occasions and seasons, but also show the vitality and style of young people. In addition, camels also attract young people by establishing circle culture with the help of stars and IP.

Secondly, camels can meet the diverse needs of young people. Camel, as an outdoor brand covering all categories, can provide young people with all kinds of outdoor equipment and services so that they can enjoy outdoor life anytime and anywhere.

　

At the same time, it conveys the attitude and spirit of young people. Camel’s brand concept of "exploring nature and self" inspires young people to pursue their dreams and goals, face difficulties and challenges bravely, and discover their potential and value.

After grasping the consumption trend of "exploring outward", in 2023, Camel put forward the goal of building a "global outdoor brand", realizing the global layout and high-end positioning, and showing the strength and charm of China brand.

According to Zhimeng’s survey on consumption trends in China in 2024, sun-protective clothing, jackets and hiking shoes became the outdoor sports equipment purchased by most consumers, accounting for 50.9%, 48.7% and 39.3% respectively.　

　

In addition, quick-drying sports suits, tents, sleeping bags, moisture-proof mats, riding cars, etc. are also outdoor sports equipment that consumers often buy.　

Some consumers said, "Sports are not necessarily completely happy, such as hiking, but the process of preparing equipment is happy. I will carefully select equipment for every outdoor activity, and the ceremony is full."　

Through these four changes, we can see consumers’ "love" for outdoor sports, but if we want to explore the reasons for outdoor popularity, we will find that the outward exploration is also to meet the inward demand. Outdoor can meet the needs of consumers in many aspects, such as health, spirit, challenge, socialization, healing, etc., so it seems that exploring through outdoor sports is actually inseparable from internal needs.

Outdoor wind blows into the city, and more scenes are integrated outdoors.

The preference for the outdoors is not limited to the outdoors. Nowadays, consumers have pushed the outdoor wind into the urban scene. Outdoor wind blowing in cities can be seen from two aspects: outdoor wind decoration and outdoor wind wear.　

On the one hand, outdoor decoration is on the rise, and outdoor charm can also be felt through decoration in coffee shops and bars. The ground covered with pebbles, dotted with green plants, using camping chairs instead of conventional chairs, camping boxes to make tables, and setting up awnings and tents indoors … all these seem to be necessary for outdoor wind decoration. Coffee shops, bars, restaurants and even bookstores, more and more shops in the city take a fancy to the outdoor style and move the most outdoor representative from the wild into the room. People struggle in the city, but their hearts yearn for the distance. During the lunch break on weekdays and after work, such outdoor wind shops provide consumers with the best choice to relax.　

　

　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 (Source: Xiaohongshu)　

On the other hand, outdoor sports are popular in cities, and the combination of sports and outdoor wear has become fashionable. Outdoor is also the focus of the fashion world. unbancore has become the new favorite of fashionistas. unbancore refers to the style of young people in the city who combine sports and outdoor wear. The spiritual core of unbancore is modern people’s desire for nature and freedom. People are in busy cities, while the mind and spirit feel nature in pleasant mountains and forests. You don’t have to go hiking to put on hiking shoes, just like walking in urban streets. You can wear a multi-functional vest without going camping, so that the attitude of not being afraid of difficulties during camping is manifested in every moment of life; Don’t go fishing, but wear a fisherman’s hat, and daily sun protection will add points for wearing.　

　

For example, Banana opened the outdoor clothing market with a sun-protective clothing, and cut into lightweight outdoor.

In the summer of 2023, sun-protective clothing under Banana occupied the first place in many lists, showing a trend of one person for each. However, sun-protective clothing is not all under Banana. Taking advantage of the outdoor craze, Banana officially announced the brand upgrade at the beginning of this year, from a hard sunscreen vertical brand on the main line to a "lightweight outdoor" lifestyle brand, from a sunscreen sketch to an outdoor racetrack. Banana tried to find a breakthrough in a larger field and build its own wider moat.

　

On the premise of insight into industry and consumer consumption trends, Jiaoxia proposed four scene radii, namely, one kilometer living circle, urban outdoor, suburban outdoor and Shan Ye outdoor, and proposed four systematic product solutions around lightweight outdoor scenes. Jiaoxia wants to be the "brand of outdoor lifestyle for all", hoping to convey this concept to consumers: going outdoors doesn’t need any professional equipment, and it doesn’t need any psychological burden. Outdoor should belong to the public’s lifestyle.

　

Recently, more and more brands and enterprises have begun to try to link with the outdoor, so as to combine their own industries with the outdoor, such as:　

Outdoor+education, many teams focusing on high-end private customization and parent-child research have started outdoor projects. White Camel Travel has launched a six-day tour of coastal cycling and three parent-child research courses, cycling+surfing, leisure+research mode;　

Outdoor+pets, human beings satisfy their desire for nature and realize their social needs through outdoor, and pets also have these needs. When the shovel officers enjoy the outdoor, they don’t forget their hairy children. When the outdoor heat enters the pet sector, the consumption needs of the shovel officers are stimulated together, and the pet outdoor is creating a new track for the pet industry;　

Outdoor+Healing, Zhimeng The survey of consumption trends in China in 2024 shows that when consumers are under pressure, the most common way to decompress is to go out and breathe nature, accounting for 64.6%. Nature can soothe the soul, and releasing pressure has become the consensus of consumers.　

Therefore, the outdoor opportunity is in the scene, so that outdoor integration of more scenes can obtain a broader development world.

　

Outdoor sports are not hot at this moment, it is "flying into the homes of ordinary people" and becoming a national sport. I believe that outdoor sports will continue to develop and upgrade for a long time to come, and seize the trend of outward exploration, that is, seize the opportunity and seize the future.　

Wen | Zero One

After entering March, the first new films are argyle: Secret Agent and Mrs Spider: Super Sensual Awakening. These two "cannon fodder-like" imported films have collapsed at the box office in overseas markets, and today’s China film market is not very enthusiastic about imported films. Sure enough, the two films are silent, and Mrs Spider: Super Sensory Awakening has been released for four days and even less than 5 million box office.

The crime action film "Eliminating Three Harms in Weeks" released on the same day as "Mrs Spider: Super Feeling Awakening" successfully overwhelmed the Spring Festival heroes and became the first new Japanese crown film after the holiday, with a box office of over 180 million in five days. The professional edition of Lighthouse shows that the pre-screening media forecast of "Eliminating Three Harms in Weeks" was between 80 million and 200 million, and now the total box office predicted by AI has exceeded 400 million, and the results far exceed expectations.

Not only that, "Eliminating Three Harms in Weeks" also succeeded in the popularity of online platforms, which triggered the spread of topics from multiple angles on social platforms. The turbulent public opinion about "Eliminating Three Harms in the Week" is very complicated, from the scale, performances, stories, cults to the off-site plagiarism, which is very different from the spread of the Spring Festival movies with distinct selling points.

However, starting from the film itself, the first impression of "Eliminating Three Harms in Weeks" to many audiences is relatively unified: a crime film that "fights violence with violence". At the same time, the background color of gangster movies from Hong Kong and Taiwan, coupled with the fable of "eliminating three evils around" and the metaphor of the cult massacre bridge, provides a rare cult temperament and bloody scene for mainland audiences. Generally speaking, it is a movie with cool films and curiosity as its core selling points.

The propaganda introduces that the allusion of "eliminating three evils in Zhou" quoted in the film can be found in The Book of Jin Zhou Chu Zhuan and Shi Shuo Xin Yu. According to records, the young man was burly and powerful, but he ran wild in the village and was hated by his neighbors. After Zhou Chu killed the tiger Nie Jiao alone, he himself turned back and reformed, so far all three evils have been eliminated.

The most wanted criminal Chen Guilin (Ehan Juan) is dying, only to find that he is only ranked third on the most wanted list. He is determined to find out the whereabouts of the first two most wanted criminals and get rid of them one by one. Chen Guilin thought that he had become a contemporary Zhou Chu in addition to the three evils, but he did not expect that greed and ignorance, which he could never understand, was the crime and punishment that life would eventually face.

The most wonderful thing about the story of the movie "Eliminating Three Harms Around" is that it provides too many allegorical plots, which brings great interpretable space. This is a rare movie-watching experience in domestic cinemas in recent years. This is not only a type crime movie that makes you "cool", but also provides enough metaphors for you to remember, so that you can find enough in the social memes spread by famous scenes and the interpretation of Douban long film reviews.

This versatility may be the internal main reason why "Eliminating Three Harms in Weeks" can exceed the box office expectation. In terms of scale or curiosity, in fact, quite a few Hong Kong and Taiwan cast films have made many attempts in the past two years, but the so-called scale often stays in the action and form and the ferocity of the crime film style itself, while "Eliminating Three Harms Around" conveys a certain sense of absurdity through metaphor and counter-routine, and then constitutes a contemporary fable that every audience can have a aftertaste, which is an important reason why the film temperament can "shock" many audiences.

The first interpretation space of the film story is obvious. (There are spoilers below) The three poisons "greed and ignorance" in Buddhism appear in the film with the intention of pigeon, snake and pig respectively, especially referring to Lin Luhe, Aberdeen and Chen Guilin, who rank the top three in the most wanted list in the film. The first two are easy to understand. Pigeons are regarded as representatives of greed because of excessive eating, while the venerable Lin Lu and others are advised to put everything down but they are searching for everything in the dark. Aberdeen was so jealous that he beat his men violently and threatened Chen Guilin when he visited the hair salon. His hatred was very direct.

And "chi" is relatively obscure. In Buddhism, "chi" is also translated as "ignorance", which means ignorance and ignorance. To put it simply, I am confused. I don’t know what good and evil are, what greed is, what cause and effect are, and I don’t understand right and wrong, so I act upside down. Chen Guilin’s life track is just like this-when he was a young gangster, he shot the leader with his head fever to make a name for himself. With his youth and luck, he escaped the police attack. When he was in his thirties and forties, he was confused by the doctor and had to turn himself in after praying to God. However, he became famous by imitating the idea of "eliminating three evils around" because he was behind in the rankings. As a result, he was once again confused by the venerable man, thinking that he could make amends and become a new person.

Chen Guilin is not a born villain, but more like a junior high school student who always stays in the stage of "chopping people with a knife without knowing the consequences", and is a person who "stays in his original idea". The process of "eliminating the three evils" is also the process of Chen Guilin’s "awakening" after "breaking his delusion". Therefore, the cult plot focusing on breaking the "delusion" will become the climax of the whole film, and Chen Guilin will just return after killing the venerable one and hearing the singing again.

On the other hand, just like Chen Guilin in the past, he casually became a criminal who harmed one side for his imaginary name. Chen Guilin once believed in his imaginary fame story so much, and believed in the theoretical disguise of the venerable when he thought his life was near. Perhaps he finally realized that the harm of "delusion" was hidden, but it was often the root of everything. Only people could begin to objectively ask about the nature of "belief" in themselves. It was not until the last moment of his life that perhaps Chen Guilin finally understood what he wanted to be "famous around".

Therefore, although this scene is not a profound depiction of cults, it is definitely a scene that can leave traces in China’s film history.

On the other hand, "Eliminating Three Harms in Zhou Chu" tells an ironic story of a marginal person who wants to enter the mainstream in vain. Obviously, Chen Guilin came from a defective and broken family, and was raised by his ancestors. All his capital was just himself, but he was born with the idea of making a name for himself. Therefore, he first became a wanted man by extreme means, and then he was lost in the collective atmosphere created by cults. But from beginning to end, he never really entered the mainstream of society.

In the past, many Taiwan Province film classics were famous for their multiple interpretations of "youth". In addition to those youth love movies, those movies with a sharper appearance are actually explaining the core of youth. In monga, also starring Ehan Juan, this kind of youth is hidden in the arrogance and extravagance under shouting and killing. In brighter summer day, a classic by Yang Dechang, youth may be Hani’s tall, fearless and fragile short life, and it is also the end of the inner world of Grade Four from purity to chaos.

So from another point of view, Chen Guilin, played by Ehan Juan, is also a "teenager" role in "Eliminating Three Harms in Weeks". Although he is not a teenager in the film, his "infatuation" from beginning to end is not only the ignorance and confusion mentioned above, but also the straightforward wildness unique to teenagers-he is fierce and dangerous with his minions exposed, but also vulnerable and defenseless inside. Ehan Juan is absolutely a match made in heaven for this role. You can’t think of anyone who can replace the "innocence" in his eyes.

In addition, there are quite a few film defects in "Eliminating Three Harms in Zhou Chu". The incompetence of the police role and the appearance of it, Chen Guilin was stabbed and buried alive in the coffin, but he just broke through the ground. Many plots were quite rough and unreasonable. However, the presentation of female characters and the complexity of the plot after the arrest have more or less hindered the upper limit of this film.

"Eliminating Three Harms in the Week" provides enough angles for social networks to talk about, and its communication logic is extremely prominent in favor of interpretation and discussion, rather than the common marketing communication mode in the past year. For example, on the popularity of the platform, "Eliminating Three Harms in Weeks" is actually not prominent on the vibrato platform where film and television are widely publicized. The cumulative number of topics played is nearly 1.2 billion, which is only similar to the recently popular online movie Anacondas’s "Arrogant 2", which is far from the data of the Spring Festival.

However, according to the data on platforms such as Weibo, Zhihu and Douban, the popularity of "Eliminating Three Harms in Weeks" basically far exceeds that of all other films:

Judging from the scores of Weibo searchers counted by Dengta Data, it has been the first since the second day of the release;

On the hot list of Zhihu, until March 6th, there were still two topics named "Eliminating Three Harms in Weeks" ranked third and fourth. There are tens of millions of questions about "How to evaluate" Three Harms in Weeks ",which even exceeds the discussion volume of all Spring Festival explosions in Zhihu, including YOLO’s Article 20 and Pegasus 2.

On Douban, more than 420,000 people have watched "Eliminating Three Harms at Weeks", which is basically equivalent to "Article 20" and "Pegasus 2", and the box office receipts of the last two films are more than ten times that of "Eliminating Three Harms at Weeks".

Therefore, the communication route of "Eliminating Three Harms in Zhou Chu" has largely returned to the discussion of the film content itself. Of course, many second-generation contents and more network memes about cult scenes have also played a role, but that is not the core driving force for the continuous destruction of "Eliminating Three Harms in Zhou Chu".

However, in the process of breaking the circle and spreading the topic of "Eliminating Three Harms around", there are indeed several enlarged nodes that have little to do with the movie plot itself, which are worth recording:

The first is the discussion of "scale". The change of the disk of "Eliminating Three Harms in Zhou Chu" has once again triggered the discussion about deletion. The topic is not new, but it has not been discussed for a long time.

The second is the "famous scene". The visual impact of Chen Guilin’s shooting of cultists is extremely strong, which leads to the crazy spread of relevant screenshots on the Internet, and promotes the spread of a large number of second-generation content of Chen Guilin, Venerable, Guitar and cult brainwashing theme songs;

The third is "plagiarism". Joe Chien, director of Taiwan Province, issued a document pointing out that "Eliminating Three Harms in Weeks" plagiarized his own script "lawless", from the core idea of the story to the name and plot, of course, both sides are arguing for their own words. The rave reviews of the content and plagiarism have become more popular together, with nearly 100,000 praises from Weibo in Joe Chien.

Therefore, combining the content and communication situation, we may be able to better understand why this film can arouse a lot of discussions from different angles in today’s Jane-Chinese Internet, given that the publicity budget is flat. A real classic of film history may not be a hit, but most of the films that can make a hit today must have "points", at least let the public have enough space for discussion and interpretation, and enough motivation to participate in communication.

* Original article, please indicate the source when reprinting.

1905 movie network news A superhero animated film jointly produced by American Columbia Pictures, American Marvel Comics Company and American Sony Animation Film Company recently released a poster of Qvanxian Zhang’s role.

China’s exclusive poster, the cool spider sky group, joined hands to detonate the year-end film market

Spider-Man: Into the Spider-Verse tells the story that Miles Morales, the "little black spider", plays the leading role, and joins hands with five other Spider-Man to fight against the cunning crime leader Jin Bin and his men. The five posters released this time are "Little Black Spider" Miles, peter parker, Spider-Man Gwen, Penny Parker and Shadow Spider-Man.

In the poster, Miles treads on NIKE’s latest AJ sneakers, and the black and red matching spider suit subverts the previous concept and is even more cool; Peter parker, dressed in a classic red and blue spider suit and holding a tough spider silk in his hand, is wandering freely from high-rise buildings; Gwen wears green ballet shoes, graceful and powerful, and the pink and white hoodie is fashionable and sweet. Penny Parker, a clever ghost horse, and her good friend Spider Robot are handsome in posture and attack in combination, which is interesting and novel. Shadow Spider-Man’s retro black-and-white color scheme makes people think of Sherlock Holmes. He has lost his color everywhere, even the posters.

Rotten tomatoes draw full marks, high-energy masterpieces, gorgeous visual effects, and create a new era of super-English.

Spider-Man: Into the Spider-Verse captured the hearts of fans all over the world with its fascinating and climactic plots and gorgeous and dazzling special effects pictures. The Hollywood report spoke highly of it: "An exciting animated film has added a unique touch of color to the already huge Marvel Comics film library!" "IGN" is an evaluation of Spider-Man: Into the Spider-Verse’s unprecedented and refreshing dazzling visual experience.

The Spider-Man: Into the Spider-Verse Super-long Film Festival held before also won great praise. The audience praised it again and again, and some viewers said, "This explains some Spider-Man who don’t know much in another different way." For the innovative special effects pictures in this film, some people even expressed surprise and admiration. "I have never seen such a form of combining 2D and 3D, which broke the consistent framework of super-English movies. Compared with live-action movies, it actually shows a more gorgeous world."

Marvel Comics’s super-English animated film Spider-Man: Into the Spider-Verse tells the story of how Miles Morales, an ordinary high school student, learns from peter parker, Spider-Man and grows into a new generation of superheroes. There is more than one Spider-Man! In the film, Myers and Peter, Spider-Man Gwen, Shadow Spider-Man, Penny Parker and Spider Pig, who came from other parallel universes, assembled into a group. For the first time, six Spider-Man were on the same screen to jointly fight against the strongest villain in the Spider-Man universe.

The film Spider-Man: Into the Spider-Verse will be released in China on December 21st at the end of the year, so stay tuned!

　

　　How is the rainstorm warning graded? What should the public pay attention to under different levels of early warning? The reporter interviewed Zhang Jianzhong, a senior engineer of the National Meteorological Center of China Meteorological Bureau, to answer your questions.

　　Blue warning-when the rainstorm comes, it is best to stay indoors and stay away from the window; Don’t take shelter from the rain under big trees outdoors, don’t hold metal objects and pick up mobile phones to prevent lightning strikes.　

　　Zhang Jianzhong introduced that the Central Meteorological Observatory issued a blue, yellow, orange and red warning for heavy rain. Its severity increases from low to high.

　　The standard of blue rainstorm warning by the Central Meteorological Observatory is: it is estimated that there will be more than 50 mm rainfall in most areas of two or more provinces (autonomous regions and municipalities) in the next 24 hours, and there will be patches of rainfall in the south or scattered rainfall over 100 mm in the north.

　　What should the public pay attention to in the area covered by the blue rainstorm warning? Zhang Jianzhong warned that when the rainstorm comes, it is best to stay indoors and away from the windows. Stay in the house and always pay attention to gas leakage, turn off gas and circuits, and leave the house quickly if you see flames. If it thunders, don’t watch TV or surf the Internet, but unplug the power supply, telephone line and TV antenna and other metal wires that may introduce lightning strikes. In addition, don’t use solar water heaters to take a bath in thunderstorm weather.

　　When you are outdoors, you should enter the room as quickly as possible. If you have no time to hide, you should use what you can find to protect your head from injury. Due to the short circuit of wires in heavy rain, people may be electrocuted and die, so they should stay away from wires. Don’t take shelter from the rain under big trees, don’t hold metal objects and pick up mobile phones to prevent lightning strikes, stay away from rivers, lakes, rice fields and open areas, and stay away from billboards and simple buildings.

　　Yellow warning-try to avoid vehicles driving in stagnant water; Check the drainage system of cities, farmland and fish ponds and take necessary drainage measures.　

　　The criteria for the yellow rainstorm warning of the Central Meteorological Observatory are: rainfall of more than 100 mm occurred in most areas of two or more provinces (autonomous regions and municipalities) in the past 24 hours, and it is expected that rainfall of more than 50 mm will still occur in the above areas in the next 24 hours; Or it is predicted that in the next 24 hours, there will be more than 100 mm rainfall in most areas of two or more provinces (autonomous regions and municipalities), and there will be patches in the south or scattered rainfall over 250 mm in the north.

　　Zhang Jianzhong said that after the yellow rainstorm warning is issued, the traffic management department should take traffic control measures in heavy rainfall sections according to the road conditions, and implement traffic guidance in stagnant water sections. When the accumulated water depth exceeds the exhaust pipe, road closure measures should be taken; After the culvert of the overpass has accumulated water, the relevant government departments should immediately block the overpass and set up warning signs; In low-lying sections with large areas of accumulated water, relevant departments should clear the drain in time.

　　It is best for the public not to ride bicycles or drive when it rains heavily, and try to avoid vehicles driving in stagnant water. After the rainstorm comes, immediately drive the car to a higher ground and park it. Never park it in a low-lying place. Cut off the dangerous outdoor power supply in low-lying areas, suspend outdoor work in open places, and transfer people in dangerous areas and residents in dangerous houses to safe places for shelter from the rain; Pay special attention to the rainstorm at night, and beware of the collapse of dilapidated and damaged houses. Check the drainage system of cities, farmland and fish ponds and take necessary drainage measures.

　　Orange warning and red warning-rainstorm may have caused or will soon lead to disasters such as rising water levels in rivers and lakes, ground traffic disruption and power transmission line disruption; You should immediately find a safe building to avoid and wait for the rain to stop.　

　　The criteria for the orange rainstorm warning of the Central Meteorological Observatory are: in the past 48 hours, rainfall with a daily rainfall of more than 100 mm has continued in most areas of two or more provinces (autonomous regions and municipalities), and there are patches of rainfall with a daily rainfall of more than 250 mm in the southern region or scattered rainfall with a daily rainfall of more than 250 mm in the northern region. It is expected that there will still be rainfall of more than 50 mm in the above areas in the next 24 hours; Or it is predicted that there will be more than 250 mm rainfall in most areas of two or more provinces (autonomous regions and municipalities) in the next 24 hours.

　　The criteria for the red rainstorm warning of the Central Meteorological Observatory are: in the past 48 hours, most areas of two or more provinces (autonomous regions and municipalities) have continuously experienced rainfall with a daily rainfall of more than 100 mm, and the above areas have rainfall with a daily rainfall of more than 250 mm. It is expected that there will still be rainfall of more than 100 mm in the above areas in the next 24 hours.

　　Zhang Jianzhong pointed out that after the orange or red rainstorm warning issued by the Central Meteorological Observatory, the rainstorm may have caused or will soon lead to disasters such as rising water levels in rivers and lakes, ground traffic disruption and power transmission line disruption. All relevant departments should immediately enter the emergency post, closely monitor and take rescue measures; People near mountains, hills and rivers should be evacuated to safe areas immediately; Organizers of large-scale mass activities should immediately stop their activities and properly arrange or try to evacuate people safely; Hospitals, schools and other units should resolutely take measures to ensure the safety of their own personnel and stop going out; People should immediately look for safe buildings to avoid. Drivers should observe the surface runoff when their vehicles are turned off or unable to run normally. If the runoff is rapidly gathering, they should resolutely abandon their vehicles and wait for the rain to stop before moving their vehicles. All units and personnel in the early warning area should listen to and watch the emergency information and meteorological early warning information of relevant departments in time.

　　Meteorological departments at or below the provincial level issued four warning signals of blue, yellow, orange and red, with specific standards and defense guidelines.　

　　Zhang Jianzhong introduced that the Central Meteorological Observatory issued a blue, yellow, orange and red warning for the rainstorm, but did not issue an early warning signal. The meteorological departments at the provincial level and below issued a blue, yellow, orange and red warning signal. These four-level warning signals have their own specific standards and defense guidelines.

　　The standard of blue rainstorm warning signal is:Within 12 hours, the rainfall will reach more than 50 mm, or it has reached more than 50 mm and the rainfall may continue.

　　Yellow rainstorm warning signal’s standard is:The rainfall will reach more than 50 mm within 6 hours, or it has reached more than 50 mm and the rainfall may continue.

　　The standard of rainstorm orange warning signal is:The rainfall will reach more than 50 mm within 3 hours, or it has reached more than 50 mm and the rainfall may continue.

　　The standard of rainstorm red warning signal is:The rainfall will reach more than 100 mm within 3 hours, or it has reached more than 100 mm and the rainfall may continue.

　　Zhang Jianzhong said that the meteorological department has formulated different defense guidelines for early warning signals of blue, yellow, orange and red. Taking the common blue warning signal of rainstorm as an example, after the blue warning is issued, relevant departments should make preparations for preventing rainstorm according to their duties; Schools and kindergartens take appropriate measures to ensure the safety of students and children; Drivers should pay attention to road water and traffic jams to ensure safety; Check the drainage system of cities, farmland and fish ponds, and make good preparations for drainage; The public should enter the safe building as soon as possible.

(Editor: Liu Jia)　

[Autohome Wuhan Discount Promotion Channel] Good news! Attention car fans in Wuhan, the high-profile Buick is currently enjoying a grand promotion. It is understood that this hot-selling model is in the stage of price reduction promotion, with the highest discount reaching an astonishing 60,000 yuan, which undoubtedly provides a rare benefit for car buyers. The minimum starting price has been reduced to 169,900. Such an attractive price is undoubtedly an opportunity not to be missed for Wuhan consumers who need to buy a car. For more details, please click "Check the car price" in the quotation form to seize this wave of price reduction benefits and add practical benefits to your car purchase plan.

The Envision’s exterior design combines the refined and sporty elements of the Buick family. The front face features Buick’s signature waterfall grille, with smooth and powerful lines, and with matrix LED headlights, it is both technological and sharp. The body lines are firm and layered, and the overall style highlights the business and sporty atmosphere of the modern city. The side profile of the body is simple and generous, and the rear design shows the balance of stability and dynamism, providing drivers with a confident and dignified driving experience.

The Envision demonstrates its robust body design with elegant side profile lines. The body size is 4641mm*1883mm*1638mm and the wheelbase is up to 2779mm, which gives it a spacious interior and excellent driving stability. The careful layout of the front track of 1610mm and the rear track of 1613mm guarantees the balance of the ride. The tire size is 235/55 R18, which provides good grip and comfort whether it is a city drive or a long journey. The wheel design style is simple and refined, which complements the body line, adding an extraordinary visual beauty to the Envision.

The interior design of Envision is characterized by luxury and practicality, and exquisite details are integrated into the spacious space. In the spacious cockpit, a steering wheel wrapped in advanced leather is used, which not only provides a comfortable grip, but also supports manual up and down + front and rear adjustment to ensure the best operation position for the driver. The 30-inch central control screen is not only large in size, but also equipped with an advanced automatic speech recognition control system, which can easily control multimedia, navigation, telephone and air conditioning, providing an efficient and convenient driving experience.

In terms of seats, imitation leather materials are used to provide good touch and comfort. The main and passenger seats support front and rear adjustment, backrest adjustment and high and low adjustment to ensure the individual comfort needs of passengers. The rear seats support proportional reclining, and the flexible space layout meets various load needs. Whether it is technical configuration or user-friendly design, Envision’s interior is committed to creating a high-quality driving experience for users.

The Envision is equipped with a 1.5T turbocharged engine with a maximum power of 155 kilowatts and a torque output of 270 Nm, which is very powerful. This engine is paired with a 9-speed automatic transmission, providing the driver with smooth power transmission and driving pleasure.

Overall, the Autohome owner spoke highly of the Envision’s quality. He said that the matching of the engine and gearbox is satisfactory, and the domineering exterior design adds a full aura to his travel. For consumers who pursue quality and practicality, the Envision is undoubtedly a trustworthy choice. It has proved its commitment with practical actions, bringing users a real driving experience and life enjoyment.

　　Quiet and warm reminder: Friends who travel on May 1, if your companion gets lost in the scenic spot, don’t look for it … Good morning, Erebati (say hello manually). Let’s read today’s morning paper. ……

　　[Dark Horse High-profile Morning Post] No.1366

　　Wen Jing Jing

　　Headline: Buchang Pharmaceutical Zhao Tao said that her daughter’s study abroad funds have nothing to do with the company

　　1. Zhao Tao, Chairman of Buchang Pharmaceutical: The daughter’s study abroad funds have nothing to do with the company.

　　Zhao Tao, the chairman of the board of directors, announced in the company’s official website: Recently, I noticed that there were many reports published in the media, mainly concerning rumors about my daughter studying in the United States. First of all, the daughter’s study in the United States is a personal and family behavior, and the source of funds has nothing to do with Buchang Pharmaceutical, which does not have any impact on Buchang Pharmaceutical’s financial situation; Secondly, Buchang Pharmaceutical is a listed public company, and its operation and management are independent. Buchang Pharmaceutical has a sound internal control system, and my personal affairs will not affect its normal operation.

　　$26.5 million to send a woman to Stanford. The mother of the client responded: misled.

　　Zhao Tao, the chairman of Buchang Pharmaceutical Company, was exposed to spend $6.5 million to send her daughter to Stanford. On May 3, a statement from Vincent W Law, a lawyer of Hong Kong Mashida Law Firm, said that Zhao Tao’s wife said that after learning that her daughter Zhao Siyu was admitted to Stanford, Singh, the middleman, suggested that she make a donation to Stanford University through the foundation to help students who could not afford Stanford tuition. Zhao Tao’s wife said in the statement that she didn’t realize she was misled until she saw the report, and her daughter became a victim of fraud. At present, she has entrusted a lawyer to handle this matter. (Beiqing Daily)

　　3. Buchang Pharmaceutical has been involved in bribery many times, and most of the drug approvals were obtained around 2002.

　　Judging document network shows that from 2015 to 2018, Buchang Pharmaceutical was involved in bribery at least seven times. At present, the five judgments of Buchang Pharmaceutical on bribery are all due to the sales with money in the process of drug promotion. The salesman paid bribes to the leaders of township hospitals and doctors in county hospitals, with the amount ranging from 60,000 to 110,000. The annual report shows that Buchang’s sales expenses in 2018 were 8.036 billion yuan, while the company’s annual operating income was 13.67 billion yuan. Sales expenses are the gray area of pharmaceutical commercial bribery. (Interface)

　　home news

　　4. The first day of the listing, the market value rose by 22%, exceeding 2.9 billion US dollars.

　　The so-called "China’s first e-commerce share" went public in the United States yesterday, opening at $13.42, up 22% from the issue price of $11.00, with a market value of over $2.9 billion. It is reported that the initial public offering will issue 11 million ADS；; According to the issue price, including the underwriter’s over-allotment, the estimated financing amount is $139 million, and there is a 15% green shoe mechanism. The raised funds will be mainly used for strengthening and expanding business, strengthening technical capabilities, expanding and improving logistics facilities, and general corporate purposes including capital operation, potential strategic investment and acquisition. (blue whale TMT)

　　5. In the first quarter, the revenue growth rate of 19 listed banks exceeded 20%

　　On May 3rd, statistics showed that 33 listed banks (including 32 A-share listed banks and the Postal Savings Bank listed in H-share) realized a total operating income of 1.3 trillion yuan in the first quarter, up 15.4% year-on-year, and 19 of them had revenue growth rate exceeding 20%. Many analysts have reservations about whether this trend of high revenue growth can be sustained. (national business daily (blog, Weibo))

　　6. Shao Hui, chairman of Xinyang, announced his resignation from all his positions in Xinyang.

　　After the listing of Xinyao, Shao Hui, the chairman of Xinyao, announced his resignation from all his positions in Xinyao. At the same time, Shao Hui’s shares in XinYang decreased from the previous 28.8% to 20.6%, and retained 3.7% of the voting rights, and remained the largest shareholder as an investor. (Tencent first line)

　　7. Activision Blizzard Q1′ s net profit was $447 million, down 11% year-on-year.

　　Activision Blizzard Q1 financial report shows that the net revenue during the period was $1.825 billion, less than $1.965 billion in the same period last year; Net profit was $447 million, down 11% from $500 million in the same period last year. (Tencent Technology)

　　8. Volkswagen’s operating profit in the first quarter was 3.9 billion euros.

　　According to Sina’s US stock news, Volkswagen released its financial report on Thursday, saying that its operating profit in the first quarter dropped to 3.9 billion euros from 4.2 billion euros in the same period last year, which was in line with market expectations. Revenue increased by 3.1% to 60 billion euros, despite the decline in sales. The company reiterated its full-year performance forecast, predicting that sales will increase by up to 5% and the operating return rate of sales will be between 6.5% and 7%.

　　9. Dr. Ping An responded to anonymous slander: the case has been reported and the case is under review.

　　On May 2, Ping An Health Medical Technology Co., Ltd. announced that there were anonymous and malicious false articles defaming the company among investors in a secondary market, which had a great negative impact on the company’s brand and reputation. The company has officially reported the case to the public security organ, and the case is currently under investigation.

　　10. Razer enters small household appliances and will push the esports toaster.

　　Min-Liang Tan, president of Razer, recently announced that he will launch a toaster in the future, and the baked bread will also be printed with the conspicuous trademark "Razer". Razer’s joke about "Project Breadwinner" on April Fool’s Day in 2016 laid the groundwork for its entry into small household appliances. (Hong Kong Economic Times)

　　11. The biggest decline of Estee Lauder brand across the board is over 10%.

　　Cosmetics Finance Online learned from Estee Lauder that from May 1st, Estee Lauder Group will reduce the suggested retail prices of some skin care, make-up and fragrance products of all its brands. It is understood that this is the fourth time that Estee Lauder Group has lowered the suggested retail price of some products in the past four years.

　　12. Weilai Automobile laid off 70 employees in the American office to improve management efficiency.

　　Weilai Automobile has laid off 70 employees in two offices in California, including the company’s North American headquarters office. Specifically, the company fired 20 employees from its North American headquarters office in San Jose and 50 employees from its San Francisco office, which is now closed. （Verge）

　　international news

　　13. Six thousand taxi drivers in Australia filed a class action lawsuit against Uber, and the compensation amount may be as high as A $1 billion.

　　A law firm filed a class action lawsuit against Uber on behalf of thousands of taxi and taxi drivers in Australia, accusing the world’s largest taxi company of illegally operating in the country and harming their interests economically and financially. The number of drivers affected was as high as 46,000. Since Uber’s current valuation is as high as A $120 billion, the company may face a sky-high compensation of A $1 billion. It is estimated that the Victorian Supreme Court will accept this class action case. (Herald Sun)

　　14. Tesla’s first super factory: 7,000 employees, running 24 hours a day.

　　Foreign media reported that Tesla has a super factory in the suburb of Reno, Nevada, USA, which will be Tesla’s first fully built factory and a model for more than a dozen large factories around the world in the future. This super factory operates 24 hours a day and currently has 7,000 employees. (Tencent Technology)

　　15. Musk: Autonomous driving can make Tesla’s market value reach 500 billion US dollars.

　　In order to increase investors’ interest in Tesla’s bonds and new shares with a total amount of more than $2 billion. Musk recently said that autonomous driving is a basic driving force of Tesla and the key to how the company can become a "500 billion dollar market value company". (Bloomberg)

　　16. Facebook is building a cryptocurrency payment system.

　　Facebook is building a payment system based on cryptocurrency, seeking an investment of $1 billion, and has held talks with companies such as Visa, MasterCard and First Data. The report also said that the related project code is "Libra". At present, Facebook is contacting e-commerce companies and Apps to invite them to accept the electronic money. (Cailian)

　　Today’s thoughts

　　The hardest thing to start a business is not to face all kinds of risks and rivals in the market, but to constantly face you yesterday, you today and you tomorrow. The height of your humanity determines the height of your entrepreneurship.

　　—— Wang Qiang, co-founder of Zhenge Fund

This article first appeared on WeChat WeChat official account: iDark Horse. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　At 19: 45 on November 5th, China successfully launched two Beidou-3 global networking satellites in xichang satellite launch center with the long march 3b. Xinhua News Agency (photo by Yang Zhiyuan)

　　Xinhua News Agency, Beijing, November 5 th: The third step of Beidou should shock the world — — Revealing the Beidou-3 global networking satellite

　　Xinhua News Agency reporters Hu Zhe, Bai Guolong and Yu Xiaojie

　　The third step of Beidou is to shock the world!

　　On November 5th, the Beidou-3 satellite, which attracted worldwide attention and was expected by Chinese people, kicked off the global networking. According to "18 satellites will be launched around 2018, taking the lead in ‘ Belt and Road ’ Countries along the route provide basic services; In 2020, 35 Beidou satellites will be globally networked and have the ability to serve the world ",and China Beidou is striding towards the world.

　　How will Beidou-3 achieve the "triple jump" from domestic to regional to global satellite navigation? Where is the technical level leading? What kind of surprises will it bring to the people and the world?

　　Domestic, regional and global: Beidou navigation realizes historic "triple jump"

　　"Sina’s shovel, cast it on the ground, its guide." As one of the three major satellite navigation systems in the world, the Beidou satellite navigation system, which roams in the earth orbit, provides regional services from Beidou-1 to Beidou-2, and then to Beidou-3 global network, continuously providing accurate and high-quality services for users.

　　"You need me, you want me to be excellent, serve human society and benefit the people." Since the Beidou regional navigation system officially provided regional services on December 27th, 2012, the Beidou system has attracted the attention of more and more countries.

　　In January 2017, the Beidou-2 satellite project won the special prize of the National Science and Technology Progress Award. Yang Hui, chief engineer of the Beidou-2 satellite system of Aerospace Science and Technology Group, said that the Beidou-2 satellite project took eight years to develop and build, and got rid of the dependence on foreign satellite navigation systems and achieved a historic "triple jump".

　　"China’s Beidou, the Beidou of the world." Is changing from a blueprint to a reality. Xie Jun, deputy chief designer of Beidou-3 project in the Fifth Academy of Aerospace Science and Technology Group and chief chief designer of satellites, said that long before Beidou-2 officially provided regional navigation and positioning services, China started the demonstration and development of Beidou-3 global navigation system, and determined the development goal of building an independent, open, compatible, technologically advanced, stable and reliable global satellite navigation system.

　　Xie Jun said that compared with the Beidou-2 regional system, the service area of Beidou-3 will be extended to the whole world. At the same time, breakthroughs in key technologies such as upgrading and transformation of downlink navigation signals have been achieved, and a smooth transition with Beidou-2 downlink navigation signals has been achieved. On this basis, new navigation signals have been added to provide users with better services.

　　It is reported that the construction of high-performance and high-reliability Beidou global satellite navigation system is one of the 16 major national science and technology projects in China’s long-term development plan in the field of science and technology. The system construction is not only the improvement and upgrading of Beidou regional system, but also the focus on the climbing and leaping of world-class satellite navigation system, which will make China’s satellite navigation system reach the international advanced level.

　　High precision, high reliability and high insurance: there are many things to see in the technological breakthrough of Beidou-3.

　　Chi Jun, commander-in-chief of Beidou-3 satellite in the Fifth Academy of Aerospace Science and Technology Group, told reporters that once the satellite navigation service fails, not only the economic operation of the country will be greatly affected, but also people’s lives will be greatly inconvenienced, which puts strict demands on the reliability of the satellite navigation system. Generally speaking, Beidou-3 has the characteristics of high precision, high reliability, high insurance and multi-function.

　　— — High precision. On the basis of the performance of Beidou-2, at the beginning of its design, Beidou-3 focused on the design indicators of the third-generation GPS navigation satellite that has not yet been launched and the European Galileo navigation system.

　　The positioning accuracy of the Beidou-3 global navigation system will be greatly improved, reaching the level of 2.5 meters to 5 meters. After completion, the Beidou global navigation system will provide civil users with positioning services with an accuracy of about 10 meters and speed measurement services with a speed of 0.2 meters per second free of charge, and will provide services with higher accuracy levels for paying users. The design life of the satellite will reach more than 10 years. With the initial service provided by Beidou ground-based reinforcement system, it can provide meter-level, sub-meter-level, decimeter-level and even centimeter-level services. By then, the accuracy of China Beidou will be comparable to that of American GPS.

　　— — High reliability. Beidou is a systematic project. Every time users enjoy the service of Beidou system, they must ensure that there are at least 4 satellites to provide services. Beidou is also a global coverage system, which requires at least 20 satellites to provide stable services at the same time. This feature determines that Beidou system requires higher quality reliability and more demanding product reliability than a single satellite. Beidou is still a system whose inherent properties require continuous operation. The signal cannot be interrupted, and the system must be continuous, stable, intact and reliable.

　　— — High insurance. According to Wang Ping, the chief designer of Beidou-3 satellite in the Fifth Academy of Aerospace Science and Technology Group, Beidou satellite global navigation system is a large-scale system project, and multiple reliability "reinforcement" measures are adopted to maximize the insurance coefficient of the system.

　　For example, after the completion of the system, the number of operational satellites is greater than the number of satellites necessary for service; At the same time, Beidou-3 satellite also adopted many measures, such as software redundancy, fault self-diagnosis and fault self-repair, to ensure the reliability of the system and greatly enhance the user experience.

　　— — Multifunctional. China Beidou not only has special functions such as short message, but also can send out the user’s location information, so that others can know the user’s situation, which solves the problem of who, what and where. Combining SMS with navigation is a major feature of Beidou satellite navigation system. A terminal can have both navigation and communication.

　　Far away? Just around the corner! Beidou service is everywhere.

　　Ofo sharing bicycles and Beidou Navigation jointly launched the Beidou smart lock; Xiaolan Bicycle uses Beidou ground augmentation system to achieve meter-level positioning, and even in the shade, there will be no "drift" … … In order to report "Where am I?" more accurately, bike-sharing has successively accessed Beidou’s high-precision space-time positioning service.

　　Bike-sharing is just one of Beidou’s applications that serve people’s livelihood. From emergency rescue and disaster relief to precision agriculture, from fishery broadcasting to smart housing management … … In recent years, various high-precision location service products of Beidou satellite navigation have been widely used in all aspects of national economy and people’s livelihood with the new model of "Beidou+other industries in internet plus".

　　The recent White Paper on the Development of Satellite Navigation and Location Services Industry in China (2016) shows that the total output value of China’s satellite navigation and location services industry reached 211.8 billion yuan in 2016, an increase of about 22.06% compared with 2015. Beidou contributes 70% to the core output value of the industry, and China’s satellite navigation and location service industry has broad prospects.

　　"At present, China’s Beidou application has entered a stage of rapid development. With the combination of satellite navigation technology and Internet of Things, big data, cloud computing and other technologies and fields, satellite navigation and location services have become an important strategic emerging industry in China." Min Yiren, deputy director of the National Bureau of Surveying and Mapping Geographic Information, said.

　　In Qinglan Port, Wenchang, Hainan, Beidou navigation terminal is the standard for fishermen to go out to sea: real-time monitoring of sea operations, alarm at any time when fishing boats are in danger, and listening to weather forecasts and early warning notices at sea. Beidou has become a "clairvoyant", "clairvoyant" and "amulet" in fishermen’s mouth … …

　　Yu Xiancheng, president of China Satellite Navigation and Positioning Association, said that Beidou technology has jumped out of the category of single navigation technology. Under the urgent demand of urban gas, urban heating, power grid, water supply and drainage and other industries, the National Beidou Precision Service Network has provided Beidou precision services for various industrial applications in more than 400 cities across the country, effectively promoting the optimization and improvement of smart city infrastructure.

[Car History] When it comes to the classic models of Volkswagen, I’m afraid there is no one who doesn’t know the names except the familiar ones. The Beatles laid a solid foundation for the Volkswagen brand, and golf became the spiritual and material double pillar of the Volkswagen Group. Just as the popular saying "With golf, there will be all models of the public", golf has become synonymous with the public. Since its birth in 1974, after 39 years of development, today’s golf has evolved into the seventh generation. Although most people have already memorized the history of golf, it doesn’t prevent you from revisiting the legendary development history of this Volkswagen classic model again, and maybe you can gain something new.

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The background of golf: replacing the exhausted Beetle (Volkswagen EA-276 prototype)

Although the Beetle has brought great honor and benefits to the public, it has not changed much since it was officially born in 1938. At the end of 1960s, the sales volume of the Beetle dropped sharply. Volkswagen knew that the exhausted Beetle could not meet the people’s demand for the "national car" in terms of technology and the utilization of the interior space, and the successor to develop the "national car" was officially put on the agenda. In 1969, two prototypes, EA-266 and EA-276, were born one after another. Because EA-266 was placed in the lower rear seat, it was quickly eliminated by the noise and smell from the engine, while EA-276 with layout was successfully promoted. The car was equipped with a 1.5-liter horizontally opposed four-cylinder engine with 44 horsepower, and its square shape was probably not very pleasing. This is the prototype of Volkswagen Golf.

Note: Many people mistakenly think that the name of Golf comes from Golf. In fact, the naming method of Golf follows the consistent style of Volkswagen, that is, many of its models are named after the wind, as we know, Santana and others, and Golf comes from a warm current in the Gulf of Mexico.

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The First Generation Golf Mk1(Typ 17)——1974-1983
Classic, the first "hatchback" concept

In May 1974, the first generation of golf officially entered people’s sight. Compared with the slightly rigid shape of EA-276 prototype, the "origami" design concept put forward by Italian car designer Giorgetto endowed the first generation of golf with an indelible classic shape. Maybe you don’t like its square-headed, square-brained shape, but when you look at it again today, you will find that this simple line is so intriguing. The whole plastic air intake grille is inlaid with two round headlights, and the front bumper hanging on the front of the car is shaped like a chopstick. Although it is a new "national car", chrome decoration is still full of air intake grille, bumper edge and body waist line. (Click to enter the biography of Giorgetto, the master of automobile design)

The first generation golf adopted the same hatchback shape as the prototype EA-276, and the concept of "hatchback" was first applied by golf and introduced into the field of automobile design. Compared with the prototype, the angle of the trunk cover of golf is more inclined. "Chopsticks" are always a pair, not one. Except for the turn signals on both sides of the front bumper, the front and rear bumpers are strikingly similar in size and shape, and the prominent wheel eyebrows make their simple shape have a sense of hierarchy. The first generation of golf is divided into two types: two-door hatchback and four-door hatchback. Taking the golf hatchback version as an example, its vehicle size is 3705mm long, 1610mm wide, 1395mm high and 2400mm high, and its weight is only 790kg.

The interior design of the first generation golf seems a bit too simple as its modeling. The Volkswagen "Wolfsburg" logo was placed in the center of the two-spoke steering wheel. The left side of the double-barrel instrument panel was not a tachometer, but a "disguised" clock. The water temperature and fuel gauge were located at 12 o’clock and 6 o’clock respectively, and the right side was a speedometer. The only thing that can make people shine in the car is the silver plaque on the center console. A large area under the T-shaped area of the center console has been ruthlessly wasted. Interestingly, the gear sign is placed above the cigarette lighter near the co-pilot’s side. For beginners, this design will inevitably make people crazy.

The first generation of golf adopts the structure of front and back half. Compared with the previous "national car" Beetle, golf has been greatly improved in maneuverability and practicality. The configuration of the first generation golf can only be considered enough. All you can see in the car are simple and practical configurations such as radio, air conditioner and hand-cranked window. In addition, Volkswagen also equipped the first generation of golf with front wheel disc brake system and rear wheel drum brake system. These configurations may not be worth mentioning at present, but as the successor of the Beatles, the overall quality of golf is still satisfactory.

In terms of power, the first-generation golf, which was originally launched, was only equipped with a 1.1-liter inline four-cylinder engine, with a maximum power of 50 HP and a maximum torque of 78 N m. Since then, Volkswagen has successively launched golf models with 1.3 liters, 1.5 liters, 1.6 liters, 1.7 liters, 1.5 liters and 1.6 liters. Among them, the 1.6-liter inline four-cylinder gasoline engine has a maximum power of 86 HP (63kW)/5600rpm and a maximum torque of 127 N m/3200 rpm, which is matched with the engine at 4, 5 and 3 speeds.

In March, 1975, the first generation of sports golf model-Golf GTI appeared, and it was officially listed in June, 1976. The first generation of GTI also has two models, three-door and five-door hatchback, for consumers to choose from. The original intention of GTI is to let consumers enjoy driving even if they buy economical cars. In order to be different from ordinary golf, GTI, as a sports model, has made some optimization in appearance details, the most obvious of which is a circle of red decorative lines on the periphery of the front air intake grille, with a black Volkswagen logo in the center, the "GTI" on the side is particularly conspicuous, and the front and rear bumpers are also chrome-plated. At the same time, the plastic black spoiler under the front of the car complements the black wheel eyebrows, which further highlights the exclusive sense of GTI.

Volkswagen has rendered the sporty atmosphere of the first generation GTI interior to the extreme. The monotonous two-spoke steering wheel on the regular version was replaced by a three-spoke competitive steering wheel with the logo of Wolfsburg. What about the clock on the left side of the original dashboard? For GTI, which pursues sports, the tachometer is more pragmatic. In order not to destroy the overall color of the interior, the silver center console panel has also been changed to black. Before, the sealed part under the center console was changed into a storage space. The oil temperature gauge on the left side below also reminds you at all times that this is a sporty car, and the forgotten clock is placed on the right side of the oil temperature gauge. The most exciting thing for fans is the Golf ball-shaped stopper. Is this to match the name of Golf? Who cares! Fans are looking for an excellent feel.

A sporty appearance alone is definitely not enough for fans to pay for it willingly. The first generation GTI is equipped with a 1.6-liter inline four-cylinder naturally aspirated fuel injection engine, with a maximum power of 110 HP (81 kW)/6,100 rpm and a maximum torque of 140 N m/5,000 rpm. For a GTI weighing only 810kg, its acceleration time of 0-100km/h is only 9.2. Low vehicle weight, solid chassis and strong power make GTI known as "". With the success of the first generation of golf GTI, other manufacturers have also launched their own "small steel cannon" models, and golf has once again become the leader of the new trend in the industry.

The original intention of Volkswagen to launch golf GTI is only to participate in the competition. Volkswagen originally planned to produce 5,000 golf GTIs to meet the qualification of production cars stipulated by the competition. I never thought that the first generation of golf GTI was sought after by fans as soon as it was launched, so Volkswagen continued to increase production to meet the market demand for this "small steel gun". Since its birth in 1975, the first generation of golf GTI has produced about 530,000 sets, which has since established GTI’s unshakable position.

As the sales of the first generation of golf are rising, it has increased the confidence of the public in developing new models. In 1979, the golf convertible version derived from the first generation of golf was officially unveiled. The birth of the golf convertible made people realize that the original economical car can be so romantic. The first-generation golf convertible version uses a soft-top convertible that can be folded manually, and the horizontal position of B-pillar can effectively increase the strength of the whole vehicle. Volkswagen has made some modifications to the front and rear bumpers of the first-generation golf convertible version, and the black plastic decoration added to the rear license plate position makes the rear of the car look less monotonous.

In 1975, Volkswagen introduced the first generation of Golf to the North American market and assembled it in the Volkswagen westmorland factory in the United States. The American version was named Rabbit instead of Golf. In order to comply with safety regulations, Rabbit has adopted an "extended" bumper, which is also a major feature of European models entering the North American market. Due to the use of soft suspension and too cheap materials, the quality of Rabbit is extremely unstable, which also makes the German public angry. In 1980, North American Volkswagen introduced a modified model of Rabbit, which changed the original round headlights into a square style, while the convertible version of Rabbit still used round headlights.

In 1981, Volkswagen launched the Rabbit pickup version, a derivative model of Rabbit. The car adopts a double-door design, and the wheelbase is lengthened and then equipped with a rear cargo compartment. If you are used to the ordinary version of the car and look at the pickup version, you will find it very different. The dimensions of the Rabbit pickup truck version are 4380mm long, 1640mm wide, 1490mm high and 2625mm wheelbase. In 1983, Volkswagen introduced Rabbit GTI. Unlike Golf GTI, Rabbit GTI equipped with a 1.8-liter inline four-cylinder engine has only 91 horsepower (67kW), which obviously does not meet the definition of "small steel gun". Rabbit GTI exported to Canada is all made in Germany, equipped with a 110 HP (82kW) 1.8-liter inline four-cylinder engine.

In 1983, Volkswagen introduced the first generation of small modified golf models. The most striking feature of the modified golf is the "four-eye" headlights, which are more full in taillight style and more in line with the trend at that time. Interestingly, the first generation of golf convertible was not modified until 1988. Except for the four-round headlights, the new bumper with the same color as the car body is more full, and the application of side skirts makes the visual effect of the whole car lower. Many improvements have made the modified golf convertible look energetic.

Compared with the North American version of golf, the South African version of golf-Volkswagen Citi is even more "wonderful". The car has three power combinations, namely 86 horsepower 1.4 liters, 102 horsepower 1.6 liters and 124 horsepower 1.8 liters in-line four-cylinder engines. From 1984 to 2009, it was officially discontinued. After repeated "face-lifting" production, although the interior design of Volkswagen Citi keeps pace with the times, its appearance will always maintain the original essence of the first generation of golf, and the Rabbit pickup truck model in North America market was named Caddy for production in South Africa. During the 25-year production cycle, a total of 377,484 Volkswagen Citi rolled off the production line. In Mexico, the first generation of golf was named Caribe for sale. From its birth in 1974 to its discontinuation in 1983 (Citi didn’t discontinue production until 2009), the first generation of golf sold a total of 6,780,050 sets worldwide. Such impressive sales laid a solid foundation for its future development, and the new "national car" also gained a firm foothold.

The Second Generation Golf Mk2(Typ19/1G)——1983-1992
Absence of convertible and outstanding performance of G60 limited edition.

In view of the huge benefits that the first generation of golf brought to the public, in August 1983, Volkswagen introduced the second generation of golf. The models are still three-door and five-door hatchbacks, and its sedan version is known as Jetta (click here to learn about the history of Volkswagen Jetta). The front face of the second generation golf is almost the same as that of the previous generation, but the overall shape is fuller, which makes Giorgetto’s design more perfect. The round headlights and "four-eyes" lights of the previous generation models have been continued again, perhaps to be different from the first generation golf. Shortly after the second generation golf went on the market, Volkswagen introduced a golf with rectangular headlights. I believe that Chinese people are no strangers to its style. Yes, domestic Jetta!

The appearance of the second-generation golf is not static. Designers are indeed "lazy" when designing the front shape, but Volkswagen has made great efforts in the rear design of the second-generation golf. The taillights and rear license plates are moved up to the position close to the rear window, which makes the rear of the second-generation golf feel "ass-up". The newly designed taillight style is more compact, while the bumper style still looks a little thin. The fullness of the visual effect is not groundless. Compared with the previous generation, the size of the second generation golf vehicle has increased significantly, with a length of 3985mm, a width of 1665mm, a height of 1415mm, a wheelbase of 2470mm and a vehicle weight of 1030kg.

The shape of the second-generation golf headstock is highly consistent with that of the previous generation. In terms of interior design, the second-generation golf is also somewhat "enterprising". Why do you say that? Isn’t the change obvious compared with the first generation models? In fact, the interior style of the second generation golf has appeared as early as the first generation of golf modified models. The shape of the center console is filled with a large number of rectangular designs. The original cylindrical instrument panel is replaced by a flat style, and the buttons such as headlights and rear window heating are distributed on both sides of the instrument panel. The biggest feature of the second generation golf instrument panel is the ten round particles in the center, some of which are fault and function warning lights.

The second generation golf adopts the suspension structure of front McPherson and rear trailing arm torsion beam, which makes the weight of the car increase, but the handling and comfort of the second generation golf are improved compared with the previous generation. In terms of configuration, the second generation golf has added many practical configurations such as manual sunroof, steering assist, standard rear window wiper and exterior rearview mirror that can be manually adjusted in the car. In addition, Volkswagen is equipped with ABS anti-lock braking system for the second generation golf late models.

In terms of power, the second-generation golf is equipped with 1.3-liter, 1.6-liter and 1.8-liter inline four-cylinder engines, in which the maximum power of the 1.8-liter engine is 90 HP (66kW)/5200rpm, the maximum torque is 145 N m/3300 rpm, the maximum speed is 178km/h, and the acceleration time from 0 to 100 km/h is 10.8 seconds. In addition to the 1.6-liter naturally aspirated diesel engine, the second generation golf is equipped with a 1.6-liter diesel engine for the first time, with a maximum power of 69 HP (51kW) and a maximum torque of 133 N m. According to different models, Volkswagen is equipped with 4-speed and 5-speed manual gearboxes and 3-speed automatic gearboxes for the second generation golf.

Due to the outstanding performance of the first-generation golf GTI, Volkswagen launched the second-generation GTI in 1984, one year after the second-generation golf went on the market. Compared with the ordinary version of golf, this car doesn’t have much sense of exclusivity that sports models should have. Except for the red grille and the GTI logo on the front of the car, it’s hard to find a trace of sportsmanship in it. When you get into the car and see the familiar golf ball block and sports plaid seat, you realize that this is indeed a golf GTI! The second generation GTI is equipped with a 1.8-liter inline four-cylinder naturally aspirated engine, with a maximum power of 112 HP (82kW)/5,500rpm, a maximum torque of 156 N m/3,100rpm, a maximum speed of 193km/h and an acceleration time of 8.9 seconds from 0 to 100km/h..

The second generation Golf model was assembled and produced in the Volkswagen factory in Pennsylvania, USA in 1984. The car did not adopt the name of the previous generation Rabbit, but used the naming method of Volkswagen Golf in Germany. American Volkswagen has learned the lesson of "cutting corners" from the first generation of golf, and the assembly technology and vehicle quality have been improved. The car used square headlights in the early stage, and changed to the familiar rectangular headlights in 1987. The American version is only equipped with a 1.8-liter gasoline engine with a maximum power of 86 horsepower, and the later models are raised to 95 horsepower and 103 horsepower through different adjustments. In addition, two 1.6-liter diesel engine models also appeared in the US Golf Camp. The maximum power of the second-generation GTI of American regulations is 106 horsepower, which is slightly lower than that of the European version.

In 1986, Volkswagen introduced an upgraded model of the second generation golf GTI-Golf GTI 16V. On the basis of GTI, the appearance of the car was changed to a four-round headlight. Except for the red edge of the outer ring of the air intake grille, the front and rear bumpers and side door rubbing strips were decorated with red decorative lines. The red word "16V" was added under the GTI logo on the air intake grille to highlight its difference from GTI, and the spoiler style under the front of the car was also changed. American Golf GTI 16V was officially launched in 1987. The car adopts rectangular headlight style, and the rest is not much different from the European version.

Golf GTI 16V adopts a 1.8-liter inline four-cylinder 16-valve engine with a maximum power of 139 HP (102kW)/6100rpm and a maximum torque of 168 N m/4600 rpm. With a 5-speed manual gearbox, the maximum speed can reach 208km/h and the acceleration time of 0-100km/h is 8.5 seconds. The American version of the Golf GTI 16V is also equipped with a 1.8-liter 16-valve engine, but the performance of 125 HP (92kW) is slightly inferior to that of the European version. In 1990, American Golf GTI 16V began to use a 2.0-liter inline four-cylinder 16-valve engine with a maximum power of 136 HP (100kW), and its performance was finally comparable to that of the European GTI 16V model.

Although the second generation of golf did not launch a convertible version, the derivative models launched one after another are enough to make up for this small regret. In February 1986, Volkswagen introduced a four-wheel drive golf model called Syncro. The car only provides a 112-horsepower four-cylinder engine with a displacement of 1.8 liters, while the Golf GT Syncro can reach 129 horsepower through adjustment. Its four-wheel drive system was jointly developed by Volkswagen and Steyr Daimler Puch of Austria. Because the price of golf Synchro is nearly 30% higher than that of the ordinary version of predecessor golf, its sales volume is not high. In the end, golf Synchro only produced 26,000 sets.

In 1988, Volkswagen introduced a performance version called G60 on the basis of the second generation golf GTI. The car was divided into two versions: two-door and four-door. The black Volkswagen logo was adopted on the air intake grille, and the original "GTI" was replaced by "G60". The front bumper integrated with fog lights is more dynamic, and the application of 15-inch BBS RM wheels and RECARO sports seats is more in line with the unique identity of its performance model. Golf G60 is equipped with a 1.8-liter inline four-cylinder fuel injection engine, with a maximum power of 160 HP (118kW)/5600rpm and a maximum torque of 225 N m/3800 rpm. Its top speed can reach 216km/h, and the acceleration time of 0-100km/h is 8.2 seconds. In 1989, Volkswagen launched a limited edition of 71 G60 cars painted only in black. The car was hand-built by Volkswagen Racing Department. It was equipped with a 1.8-liter inline four-cylinder engine, with a maximum power of 210 HP (154kW) and a maximum torque of 252 N m. The four-wheel drive system of Volkswagen Syncro was adopted, and its 0-100km/h acceleration time was only 7.2 seconds, which also made it a "at that time".

1989 was an exciting year for golf fans. A model named Golf Rallye appeared in front of the world in 1989, and its stunning design made fans hooked. The car adopts a similar front and rear protruding wheel arch design, and the side skirt integrated with the wheel arch makes the car more unified in shape. The front and rear bumpers in the same color as the car body have also been redesigned, and the shape of the air intake grille has changed. The rectangular headlights with lenses and the spoiler on the rear window are impressive.

Golf Rallye is equipped with the same 1.8-liter 160-horsepower engine as G60, and the four-wheel drive system from Golf Syncro enables drivers to experience completely different driving pleasure. Rallye is produced by Volkswagen’s Brussels factory, and the limited price of 5,000 sets and about 50,000 marks (more than twice the price of GTI) makes it particularly precious. In addition, the second generation golf is also keen to participate in the major pull and venue events at that time.

Among the many models of the second generation golf, Country has become a well-deserved "wonderful flower" in the family. It’s hard to imagine that Country, with its unique front bumper and auxiliary light, five-spoke wheels with off-road patterned tires, ridiculously high suspension stroke and rear-mounted spare tire used by off-road vehicles, is a second-generation golf. Country is equipped with a 1.8-liter inline four-cylinder gasoline engine with a maximum power of 115 HP (85kW). With such a powerful appearance and a four-wheel drive system, it is no exaggeration to describe it as a golf off-road vehicle. Country is deeply loved by consumers in the Alps in central Europe. From April 1990 to December 1991, Golf Country produced a total of 7,735 sets, including 160 sets of Country All-terrain Edition, 558 sets of Country Chrom Limited Edition and only 50 sets of Country Wolfsburg Limited Edition (Wolfsburg Limited Edition was almost snapped up by the public employees). During the nine years from its birth in 1983 to its discontinuation in 1992, the global sales of the second generation golf totaled about 6,301,000 sets.

The Third Generation Golf Mk3(Typ 1H)——1991-1997
Return of convertible version, new travel version and appearance of six-cylinder golf.

The third generation golf appeared in August 1991, and was officially put on sale in the European market in November of the same year. The third-generation golf body lines have changed the angular design before, and the overall shape is more rounded. The shape of headlights has been changed from the rectangular design of the previous generation to the irregular shape of the inner ellipse, and the visual effect of the black horizontal grille is more slender. This feeling comes from the fact that the area of decorative strips with the same color as the car body under the headlights and grille has been deliberately enlarged. The turn signals on both sides of the front bumper are integrated with fog lights, and the thick anti-chafing strips echo the black lips below the front bumper.

Observing the rear of the third-generation golf, it is not difficult to find that Volkswagen designers seem unwilling to make too many changes to the new car, so that the third-generation golf is more like a modified model of the previous generation. Compared with the previous generation, the opening of the trunk of the third generation golf is larger, which greatly enhances the practicality. If you want to ask me what changes have been made to the rear of the third-generation golf? Ok, the Volkswagen logo has been moved from below the rear license plate to above. The wheelbase of the third generation golf has not increased, and it still maintains the same 2470mm as the previous generation, but the dimensions of the whole car have increased to 4074mm in length, 1694mm in width, 1428mm in height and 1100kg in weight.

Compared with the appearance that has not changed much, the interior of the third-generation golf makes people who are used to Volkswagen shine. The integrity of the center console style has been greatly improved, and the interior materials have been improved obviously, which has broken away from the impression that the previous two generations of models are slightly cheap. The functional areas of the center console are clearly divided. The headlight switch is changed from the previous button type to the familiar knob type, and the instrument panel style is more compact. The clock no longer occupies the main position of the instrument alone, but is replaced by an electronic clock.

The third-generation golf adopts the front McPherson and rear torsion beam non-independent suspension, and its configuration is also more abundant. Steering assistance and high-position brake lights have become standard, and electric windows, stereos, stereos, and so on have appeared in the third-generation golf. Undeniably, compared with the previous generation, the third generation golf configuration is indeed more perfect, but in the golden age when many manufacturers have launched hatchbacks, the advantages of the third generation golf are not obvious. In addition, in 1993, Volkswagen introduced a 1.9-liter diesel-powered vehicle with Schwungnutzautomatic (SNA) start-stop system, but its complex structure and high cost were not recognized by the market.

Volkswagen provides a variety of power combinations for the third generation golf, including 1.4-liter, 1.6-liter and 1.8-liter inline four-cylinder naturally aspirated engines. The maximum power of the 1.6-liter engine is 100 HP (74kW)/5800rpm, the maximum torque is 140 N m/3500 rpm, the acceleration time from 0 to 100 km/h is 11.2 seconds, and the maximum speed is 188 km/h. According to different models, it is equipped with 4-speed, 5-speed manual gearbox and 4-speed automatic gearbox. In addition, the third-generation golf also provides three kinds of 1.9-liter diesel engines with different powers, among which the 1.9 TDI model equipped with turbocharging has a maximum power of 110 HP (81kW) and a maximum torque of 235 N m.

It is worth mentioning that in the third generation golf product camp launched in 1991, a model equipped with a six-cylinder engine is particularly eye-catching, which is golf. The six-cylinder engine has a good linear output, but it is difficult to be installed on a compact car like Golf because of its large size. The appearance of VR6 engine makes up for this shortcoming (click on W12 to analyze Volkswagen VR6 engine). The car is equipped with a 2.8-liter VR6 naturally aspirated engine, with a maximum power of 174 HP (128 kW)/5,800 rpm and a maximum torque of 235 N m/4,200 rpm. Its 0-100km/h acceleration time is 7.6 seconds, and its top speed can reach 240 km/h. In 1994, the engine displacement of Golf VR6 was increased to 2.9 liters, its maximum power reached 190 HP, and its maximum torque was increased to 245 N m. In this regard, Golf VR6 became the originator of six-cylinder golf.

In the second year after the performance version of Golf VR6 went on the market, Volkswagen launched ——GTI, the master of the third generation golf family. Perhaps the appearance of VR6 has made fans hooked. In contrast, the third generation GTI is inevitably eclipsed. GTI’s classic red-edged air intake grille did not appear on the third-generation model, but was replaced by an air intake grille of the same color as the body. No matter the appearance or interior design, the third-generation golf GTI is not much different from the ordinary version of golf, which makes GTI lack the exclusive sense that the sports version should have. In terms of power, the third generation GTI is equipped with a 2.0-liter inline four-cylinder naturally aspirated engine, with a maximum power of 116 HP (85kW)/5400rpm, a maximum torque of 166 N m/3200 rpm, an acceleration time of 9.9 seconds from 0 to 100 km/h and a top speed of 210 km/h.

Perhaps because the original GTI of the third generation is far from the title of "small steel gun", Volkswagen added the GTI 16V model in January 1993, which is equipped with a 2.0-liter inline four-cylinder 16-valve engine with a maximum power of 150 HP (110 kW)/6,000 rpm and a maximum torque of 180 N m/4,600 rpm, with a speed of 0-100 km/. The launch of GTI 16V finally saved some face for GTI, but many consumers think that the quality of the third-generation golf is far less stable than that of the second-generation golf because of the corrosion of the chassis, threshold and trunk cover. In addition, with Golf VR6 as the "spiritual leader", the situation of the third generation GTI is somewhat embarrassing.

In the spring of 1992, the sports department of Volkswagen tried to develop a racing car based on the third generation of golf. This rally car that Volkswagen planned to enter the stadium was named A59. The three openings on the engine cover indicate its hidden strong performance. A59 adopts the system, equipped with a 2.0-liter inline four-cylinder 16-valve turbocharged engine, with a maximum power of 275 HP (202kW)/6000rpm and a maximum torque of 375 N m/3500 rpm. It is equipped with a 6-speed manual gearbox, and its 0-100km/h acceleration time is only 4.2 seconds, and its top speed is 200/h.

However, in 1994, due to the high R&D cost of the A59, Volkswagen decided to terminate the project. In the end, only two A59 were produced, one of which was privately collected and the other was permanently collected by the Volkswagen Museum in Wolfsburg. Although A59 was stillborn, it still didn’t defeat the dream of golf. The sports department of mass events still insists on using the third-generation golf racing car to participate in rally events. Compared with the higher appearance rate of the previous generation of golf in the stadium, the third-generation golf racing car has obviously long been forgotten by people.

After talking about GTI, let’s focus on the golf convertible version that has returned strongly. The golf convertible was unfortunately absent from the second-generation models. In September 1993, Volkswagen launched the long-awaited third-generation golf convertible. The car also adopts the manual soft top structure of the first-generation golf convertible version. Although the rear of the car is short, the soft top design with simple structure and reasonable layout makes effective use of the trunk space. The design of the lateral anti-roll bar at the B-pillar position originated from the first-generation golf convertible. In 1990s, Volkswagen sponsored the European tour of three popular rock bands at that time, and launched limited-edition models of Pink Floyd, Rolling Stones and Bon Jovi from 1994 to 1996.

1993 was a year of "prosperous people" in the golf family. Together with the golf convertible version, there was a third-generation golf travel version called Variant. After getting used to the compact and dexterous image of golf in the past, it may be difficult to accept the golf travel edition for a while. With the wheelbase basically unchanged, the trunk has been abruptly lengthened, and the shape of the rear of the car is quite different from that of ordinary golf. The dimensions of the third generation Golf Travel Edition are 4340mm in length, 1695mm in width, 1430mm in height, 2475mm in wheelbase and 1160kg in weight. Except for the 2.0-liter 16-valve engine equipped with Golf GTI 16V, Golf Travel Edition covers all power configurations of the family, including the 2.9-liter VR6 engine. The Golf Travel Edition was launched to meet the growing demand in the European market at that time, and its competitors were locked in the travel editions of Ford and Opel.

In 1996, in order to celebrate the 20th anniversary of GTI, Volkswagen launched a limited edition of the 20th anniversary edition of the third generation golf GTI (600 standard GTI, 150 16-valve GTI and 250 1.9L TDI models). The air intake grille is inlaid with a red GTI logo, and the classic GTI "red line" runs through the front and rear bumpers and side rubbing strips. The car uses 16-inch BBRS alloy wheels, the brake calipers are painted in striking red, and the blackened fog lights and stainless steel exhaust pipes make it more distinctive. The instrument panel with white background, the checkered RECARO sports seat with GTI logo and the classic golf head make it unique. The car comes standard with double airbags, and can be equipped with many options such as electric sunroof, CD audio system and black metal paint. The launch of the 20th anniversary edition of GTI has once again led people’s attention to this "small steel cannon".

Almost every generation of golf family has an unattractive member, and a guy named Harlequin stands out among the many models of the third generation golf. This colorful golf is an original design of Volkswagen for participating in the international auto show. Different parts of the body are painted in different colors, which is as fancy as a clown in a circus. Once the car appeared at the auto show, it aroused great public response, and people’s great interest in golf clowns made Volkswagen feel incredible. Volkswagen decided to put into production the golf clown. The car can be equipped with several different styles of wheels, and the clown fabric seat and silver dashboard make it more lively. In the end, the output of golf clowns was locked at 264. During the six-year life cycle, the third-generation golf sold about 4,805,900 sets. Although the competition of hatchback cars became increasingly fierce, such sales still proved the strong market competitiveness of the third-generation golf.

The 4th Generation Golf Mk4(Typ 1J)——1997-2003
Strive to build a boutique hatchback, R32 sets a new golf power record.

The fourth generation golf debuted at Frankfurt Motor Show in 1997, and was officially listed in October of the same year. Volkswagen intends to build the fourth generation golf into a boutique hatchback car to completely open the gap with its previous competitors. Volkswagen directly locks in the competitors of the fourth generation golf, which shows its great confidence in the fourth generation golf. The oval headlights integrate the turn signal, which makes the integrity of the front face of the fourth generation golf more prominent, and the increasingly rounded design is more in line with people’s aesthetics of cars. Are there any other features? Well, the fourth generation golf has inherited many advantages of the previous generation and perfected them.

The fourth-generation golf, which was originally listed, is still divided into three-door and five-door hatchback models, and its rear change is extremely remarkable. However, it is always felt that the fourth-generation golf still has many shadows of the previous generation models, and after careful examination, we will find the mystery. Volkswagen ingeniously moved the fourth-generation golf rear license plate from under the trunk lid to the rear bumper position. The scratch-proof strips on both sides of the license plate are the finishing touch, and the handle added under the trunk Volkswagen logo makes the trunk open more convenient. Compared with the previous generation, the "body shape" of the fourth generation golf is "fat" again. Its overall size is 4148mm long, 1735mm wide, 1440mm high and 2512mm wheelbase.

After the development of three generations of models, golf has become the main model of Volkswagen. Volkswagen, which strives to build the fourth generation golf into a high-quality hatchback car, has taken great pains in its interior design, materials and assembly technology. In the past, the neglected public logo was placed in the center of the four-spoke steering wheel, and the center console tilted slightly to the driver’s side. The layout of each function key was clear and within reach, and the interior materials were exquisite and the touch was excellent. It is not difficult to see that the Audi A3 that the public dares to challenge the fourth generation golf at the same time is absolutely well prepared and confident.

The fourth generation golf also uses the front McPherson and rear torsion beam non-independent suspension, but after adjustment, the handling of the fourth generation golf is sharper and the comfort is not affected. As a high-quality hatchback, the fourth-generation golf is not ambiguous in configuration. It comes standard with remote control key, electric adjustable rearview mirror, electric window, steering assist, double airbags and ABS anti-lock braking system. The high-profile models are also equipped with headlight height adjustment, 6-disc CD audio, automatic air conditioning, electric sunroof and body stability control system. In addition, the four-wheel disc brake replaces the front disc and back drum brake of the previous generation golf.

The power configuration of the fourth-generation golf is extremely rich. In addition to the 1.4-liter, 1.6-liter, 1.8-liter and 2.0-liter inline four-cylinder engines, Volkswagen equipped the fourth-generation golf with a 1.6-liter engine and a 2.3-liter VR5 engine for the first time. The maximum power of the 1.6FSI engine is 117 horsepower (86 kW)/5,800 rpm, and the maximum torque is 155 N m/4,400 rpm. The 2.3-liter VR5 engine has a maximum power of 150 HP and a maximum torque of 205N·m, while the 174-horsepower 2.8-liter VR6 engine is applied to the GLX model. Since then, Volkswagen has increased the maximum power of the 2.3-liter VR5 and 2.8-liter VR6 engines of the fourth-generation golf equipment to 170 horsepower and 204 horsepower. In terms of diesel power, the fourth generation golf is still equipped with a 1.9-liter naturally aspirated and 1.9-liter turbocharged diesel engine. Volkswagen matched 5-speed and 6-speed manual gearboxes, 4-speed automatic gearboxes and 5-speed automatic manual gearboxes for the fourth generation golf with different power.

Thanks to the good foundation laid by the third-generation golf travel edition, Volkswagen launched its travel edition in mid-1999, two years after the fourth-generation golf went on the market. Its rear styling is not influenced by the hatchback version of golf, but continues to follow the design concept of the previous generation of travel version, and its strong practicality makes it popular among consumers in the European market. Volkswagen has stuffed all the power combinations used in the fourth-generation golf hatchback version into the golf travel version, which shows the importance of the travel version in the golf family. At the same time, because the market share of the fourth-generation Jetta (domestic Bora) in North America is much higher than that of golf, North American Volkswagen launched the Jetta Travel Edition with the front face of Jetta and the tail of the Golf Travel Edition.

GTI, a traditional golf model, was introduced together with the fourth generation golf travel edition. However, GTI, which was initially introduced to the market, is still not very powerful in appearance and power. Without the appearance of a three-spoke sports steering wheel, a golf ball block, a silver interior panel and a sports seat that render the sports atmosphere inside the car, it is hard to imagine that it is GTI, and a 2.0-liter 116-horsepower naturally aspirated engine obviously does not meet GTI’s identity. In 2001, Volkswagen replaced the fourth-generation golf GTI with a 1.8-liter in-line four-cylinder turbocharged engine, with a maximum power of 179 HP (132 kW)/5,500 rpm and a maximum torque of 235 N m/1950-4,700 rpm. The GTI power after the change of "Heart" is almost equal to the VR6 model.

In order to commemorate the first generation of golf GTI born in 1976, Volkswagen launched the 25th anniversary edition of golf GTI in 2001. The 25th anniversary edition only introduces two models and provides three colors of painting: reflective silver, whirlwind red and magic black. The sports kit in the same color as the car body and the 18-inch BBS RC forged wheels make the 25th anniversary GTI in sharp contrast with the previously unnerving GTI. The leather perforated three-spoke steering wheel, brushed aluminum interior panels and RECARO sports seats sewn with red lines create a rich sports atmosphere inside the car. The 312mm brake disc, red brake calipers, sports suspension and lower body height make the handling of the 25th anniversary GTI reach a new height. In 2002, 1,750 GTI 337 limited-edition vehicles were launched in the North American market, which was the same as the 25th anniversary edition of GTI. Unlike the 25th anniversary edition, North American Volkswagen equipped the limited-edition GTI 337 with electric sunroof. In addition, in order to commemorate the introduction of golf GTI into the North American market in 1983, North American Volkswagen launched 4200 sets of GTI for the 20th anniversary in 2003.

If you think that GLX equipped with 204 horsepower 2.8 liter VR6 engine is the strongest model of the fourth generation golf, it is all wet. Every time Volkswagen launches a new generation of golf, it seems that it will leave a big surprise for fans. In 2002, Volkswagen launched the pinnacle of the fourth generation golf-Golf R32. On the basis of the 25th anniversary edition of GTI, Volkswagen added an iconic blue painting to the R32 Golf, and the tougher sports suspension with 18-inch OZ made its visual effect even lower. The large air intake on the front bumper, the double exhaust at the rear, the large brake disc of 334 mm and the blue calipers indicate its powerful performance.

The configuration of R32 Golf is the best in the fourth generation golf. The R32 equipped with 6-speed is also equipped with shift paddles. However, the application of car phone and satellite navigation seems to be inconsistent with the positioning of performance cars. Sports, leather seats and aluminum pedals with the "R" logo double the exclusive feeling of golf R32.

Volkswagen equipped the Golf R32 with a Volkswagen four-wheel drive system and a same 3.2-liter VR6 engine, with a maximum power of 241 HP (177kW)/6250rpm and a maximum torque of 320 N m/2800 rpm. In addition to the 6-speed manual gearbox, the 6-speed DSG dual-clutch gearbox came into being and was applied to the golf R32, making its 0-100km/h acceleration time only 6.4 seconds. Golf R32 shares the engine, four-wheel drive system and front and rear suspension with Audi TT 3.2, and the introduction of rear wheels greatly improves the maneuverability of Golf R32. Due to the rare output and strong performance, R32 golf has a very high rate of preservation. In addition, the fourth generation golf has also appeared in many automobile races, among which the golf R32 has the highest exposure.

Back in 1998, Volkswagen launched the "fourth generation golf convertible version", or rather the 3.5 generation golf convertible version. The car follows the chassis and overall structure of the open version of the third-generation golf, but it adopts the design of the fourth-generation golf. Volkswagen’s technique of substituting flowers for wood can be described as seamless, and I believe many people will be deceived by its appearance. Observing the interior of this golf convertible, you will suddenly realize that although it is replaced by a three-spoke steering wheel of the fourth-generation golf, the shape of the center console can be recognized at a glance as coming from the third-generation golf. This mix-and-match design makes its positioning extremely vague. European Volkswagen fans call it the fourth generation golf convertible, while North America regards it as the third generation and a half golf convertible.

Brazilian Volkswagen did not follow the original design of the fourth generation golf, and its own style is quite different. The Brazilian version of the fourth-generation golf design is inspired by the front face of the fourth-generation Polo and the rear of the fifth-generation golf, while the interior maintains the original style of the fourth-generation golf. The Brazilian version of the fourth generation golf is equipped with 1.6-liter and 2.0-liter naturally aspirated engines, and the 1.8-liter turbocharged engine is used in the Brazilian version of the golf GTI. Vehicles equipped with a 1.9-liter 130-horsepower turbocharged diesel engine are only used for export to Latin American countries such as Argentina and Chile. At the same time, the fourth generation golf produced in Brazil was also named Golf City and exported to Canada. Until today, the Brazilian version of the fourth generation golf is still in production. The sales of 4.3 million fourth-generation golf sets and the European model of the year for many years make it a classic of golf.

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The fourth generation golf is in China.

Chinese people’s impression of Volkswagen Golf originated from a bloated urban golf produced by Volkswagen in the mid-1990s, but urban golf is not really Volkswagen Golf, and its prototype is Cordoba, which was put into production in 1993. The golf that is closest to us is the fourth generation golf. In July 2003, the fourth generation golf produced by FAW-Volkswagen was officially launched. The domestic golf was equipped with three inline four-cylinder engines of 1.6-liter, 1.8-liter and 2.0-liter, but its market response was not as hot as that of Bora, the same brother. In addition, FAW-Volkswagen also launched a colorful version of golf with the theme of Beijing Olympic Games, but its tepid sales quickly faded out of people’s sight.

In mid-2006, a model named Bora HS appeared at the FAW-Volkswagen booth. Although it is called Bora, Bora HS is developed based on the fourth generation golf. Bora HS offers 1.6-liter and 1.8-liter power combinations, of which four models with 1.6-liter price range from 112,500 to 132,500, and two models with 1.8-liter price range from 129,800 to 142,800. Its front face adopts the popular U-shaped design, the taillight style is similar to that of the redesigned domestic Polo, and the interior still continues the design of the fourth generation golf. In 2008, FAW-Volkswagen announced that Bora HS was discontinued. At this point, the fourth generation of golf officially came to an end in China.

The 5th Generation Golf Mk5(Typ 1K)——2003-2008
+DSG gold partner, derivative models are self-contained

At the Frankfurt Motor Show in October, 2003, the fifth generation golf unveiled its mysterious veil, and it was officially put on sale one month later. After nearly 30 years of development, the design of golf has been highly recognizable. Even if you cover the public logo on the air intake grille, you can immediately recognize it as a golf. The headlights of the fifth generation golf are sharper in shape, and the protruding lines at both ends of the hood are closely connected with the headlights. The front bumper chafing strip is placed directly under the headlights. This non-penetrating chafing strip design originated from the rear bumper style of the fourth generation golf. With more and more models integrating the side turn signal on the exterior rearview mirror, the fifth generation golf is not immune. However, in the North American market, the fifth generation golf is once again sold under the name of Rabbit.

From the rear styling, the fifth-generation golf is more like a large Polo, with high-position brake lights integrated in the center of the roof, and the lantern-type taillight combination adds a bit of dynamism and playfulness to the fifth-generation golf. The trunk handle, which was very practical in the previous generation of golf, disappeared, and it was replaced by the public logo that integrated the trunk switch at the rear. The oversized black plastic part under the rear bumper seems to destroy the beauty of the side of the car body, but it has also become a major feature of the fifth-generation golf tail. The fifth generation golf vehicle has a length of 4204mm, a width of 1759mm, a height of 1479mm and a wheelbase of 2578 mm. Compared with the previous generation, its "body shape" has been enlarged again, and its weight has reached 1323kg.

Starting from the fourth generation model, Volkswagen has built golf into a high-quality family car, and it is impossible to turn back when it comes to this "dead end". The fifth generation Volkswagen has become the benchmark of the same class model at that time, regardless of interior materials or assembly technology. The center console tilted to the driver’s side of the previous generation model is no longer used, and it is replaced by a more conservative symmetrical design. At the same time, the interior design of competing models is more and more fancy, compared with the interior design of the fifth-generation golf, it seems a bit dull. Perhaps the public thinks that moderation and practicality are the development direction of golf, and consumers seem to agree with this positioning of the fifth-generation golf.

With the passage of time, more and more competitors have chosen independent rear suspension for their own models, and the fifth generation golf is not far behind. With the "testing water" of the fourth-generation golf R32, the fifth-generation golf adopts the front McPherson and rear independent suspension, which brings more driving pleasure, but at the same time sacrifices some trunk space. The fifth generation golf is equipped with electric adjustable rearview mirror with heating function, dual-zone constant temperature automatic air conditioner, stereo CD stereo, satellite navigation, car phone, front airbag and parking radar, ABS anti-lock braking system and ESP body stability control system and many other rich configurations.

In terms of power, the entry-level fifth-generation golf is equipped with an inline four-cylinder naturally aspirated engine with 1.4 liters of 75 horsepower and 1.6 liters of 102 horsepower, while the maximum power of the 1.4FSI, 1.6FSI and 2.0FSI models with stratified combustion technology is 90 horsepower, 115 horsepower and 150 horsepower respectively. The appearance of the fifth-generation golf has brought the family car market into a brand-new era, and small-displacement turbocharging has gradually become popular, among which the representative is the 1.4-liter inline four-cylinder turbocharged direct injection engine carried by the fifth-generation golf, with a maximum power of 122 HP (90kW)/5000rpm and a maximum torque of 200 N m/1500-4000 rpm. In addition to the 75 horsepower 2.0 liter naturally aspirated diesel engine, a 105 horsepower 1.9 liter TDI diesel engine was added. In addition to the 5-speed manual gearbox and 6-speed automatic manual gearbox, DSG dual-clutch gearbox was first applied to the non-performance golf. As a result, TSI and DSG officially became "golden partners".

Many golf fans once accused the third and fourth generation golf GTI of being too mediocre in appearance, even almost the same as the ordinary version. Later, the commemorative version of GTI was launched one after another to calm this condemnation. Volkswagen learned the previous lesson and launched the fifth generation golf GTI in September 2004. When people saw its true content, they were all impressed by its amazing appearance, and the GTI in the hearts of fans finally returned. With blackened headlights, black U-shaped mouth, honeycomb grille with red edges and 17-inch tomahawk wheels, many exclusive designs make GTI once again the focus of people’s hot discussion.

In terms of power, the fifth-generation GTI is equipped with a 2.0-liter inline four-cylinder turbocharged direct injection engine, with a maximum power of 200 HP (147kW)/5100-6000rpm and a maximum torque of 280 N m/1800-5000 rpm. With a 6-speed manual gearbox and a 6-speed DSG dual-clutch gearbox, the acceleration time of 0-100km/h is 6.9 seconds. Since then, Volkswagen released the 30th anniversary edition of Golf GTI in 2007. The car is equipped with a 2.0-liter TSI high-power engine with a maximum power of 230 HP and a maximum torque of 300N·m, and the acceleration time from 0-100km/h is shortened to 6.2 seconds.

In 2005, Volkswagen launched the fifth-generation Golf GT, which uses a 1.4-liter inline four-cylinder dual-supercharged direct injection engine, with a maximum power of 170 HP and a maximum torque of 240N·m, and an acceleration time of 0-100km/h of only 7.9 seconds. The golf GT equipped with a 2.0 TDI diesel engine also has a maximum power of 170 HP and a maximum torque of 350 N m.. In the same year, a limited edition of 200 golf GT Speed debuted, with 100 sets of orange and yellow painting, exclusive orange interior panels and double exhaust at the rear of the car, which made its pull index almost equal to golf GTI. Golf GT uses the same large brake discs with front 312mm and rear 286mm as Golf GTI, and its suspension adjustment also draws lessons from the fifth generation Golf GTI, but the suspension stroke is 15mm lower than GTI, which makes Golf GT have a lower center of gravity.

In 2006, Volkswagen released a model named R GTI, whose black paint, unique front face shape and carbon fiber kit all over the body seem to indicate that the fifth generation golf performance version is coming soon. Sure enough, Volkswagen launched the fifth-generation golf R32 in the same year, but R32 didn’t adopt the fierce front face shape of the concept car of R GTI, and replaced it with a matte silver U-shaped mouth. Since the fourth-generation golf R32, the iconic blue painting has become the representative color of the performance version of golf, and the central exhaust and sports kit at the rear of the car makes it more eye-catching than the fifth-generation GTI in visual effect.

The fifth generation R32 is still equipped with the 3.2-liter VR6 naturally aspirated engine of the previous generation R32. After adjustment, the maximum power is 250 HP (184 kW)/6,300 rpm, the maximum torque is 320 N m/2,500-3,000 rpm, and the acceleration time from 0 to 100 km/h is only 6 seconds. At last, its maximum speed is 250 km/h. Tougher suspension adjustment, Volkswagen 4MOTION four-wheel drive system and the application of large-size brake discs with front 345mm and rear 310mm enable drivers to deeply understand the outstanding performance of the fifth generation golf R32.

Golf R32 naturally sat on the throne of the fifth generation of golf king, but the good times did not last long, and golf R32 was quickly taken away from its king position by a more ruthless role. Since 1982, the Volkswagen has been held every year by Lake Worthersee in Austria, and the Volkswagen will surprise GTI fans here almost every year. In 2007, Volkswagen presented a concept car named GTI W12-650 to fans. It took Volkswagen only eight weeks to make this car. Although many buttons in the car, such as shift paddles, navigation, air conditioning and center console, can’t be used, it is not accurate to say that it is a concept car because it can really drive. Due to the wide-body design, the golf GTI W12-650 is 160mm wider than the original fifth-generation GTI, and the body height is reduced by 70 mm.. The roof is made of carbon fiber, and the big mouth on the front bumper seems to devour everything. The air intake at the rear of the door and the exhaust at the rear of the car indicate its violent performance, but GTI W12-650 is only a concept car after all, and Volkswagen has no intention of mass-producing this "manic patient".

More exciting videos are all on the car home video platform.

Although it is called GTI, it is not difficult to see from the suffix W12-650 that this guy is equipped with a 6.0-liter W12 engine of Bentley Continental GT. Obviously, the huge W12 engine can’t fit into the narrow engine compartment of golf, so Volkswagen removed the back seat and stuffed the W12 engine into it. A beast-class MR layout golf was born, with its maximum power of 650 HP (478kW) and maximum torque of 720N·m, 0. Although it has strong power, the handling of the "crash" GTI W12-650 is a nightmare. Jeremy Clarkson, a car critic of "Top", once tested this beast on the show.

As another important model in the golf family, the Travel Edition’s fifth-generation model didn’t finally appear until the Frankfurt Motor Show in 2007. The fifth generation golf travel edition’s rear styling is no longer as angular as before, and the rounded lines make its styling more harmonious. The fifth-generation golf travel edition is not as rich in power options as the previous generation. The gasoline engine only has 1.4 liters, 1.6 liters of naturally aspirated and 1.4 TSI for consumers to choose from, while the diesel engine has 1.9 TDI and 2.0 TDI. In North America, the fifth generation Golf Travel Edition is still sold as Jetta Travel Edition, and the 2.5-liter inline five-cylinder engine is also its unique power match. What about the fifth generation golf convertible? There is the same! However, the convertible version that came out in 2006 was not included in the fifth-generation golf car system, but was called the independent portal. Although Eos with electric hardtop convertible is the same product as the fifth generation golf, most accessories of Eos appearance and interior are not shared with the fifth generation golf.

I have to say that under the aim of Volkswagen to build high-quality family cars, the fifth-generation golf technology is really excellent, and even there is a feeling of technical surplus. In March 2008, Volkswagen released a fifth-generation golf TDI concept car at the Geneva Motor Show. The car was equipped with a 1.4-liter 75-horsepower three-cylinder TDI engine and a 27-horsepower motor, and the engine was matched with a 7-speed DSG dual-clutch gearbox. The fifth-generation golf hybrid version equipped with start-stop system and system has lower carbon dioxide emissions than Toyota and Honda hybrid models. At the same time, there is also a golf dual-drive plug-in concept car, which is equipped with a 124-horsepower 2.0-liter TDI engine and an 83-horsepower lithium battery motor. Under the condition of being driven only by the motor, the car can travel about 50 kilometers. In the same year, Volkswagen took the lead in bringing the fifth-generation golf blue drive version to the market.

Isn’t it said that every generation of golf will have a "wonderful" model? Yes, the fifth generation golf also has a derivative model-Golf Plus. As early as 2005, Volkswagen launched Golf Plus, which also comes from the Volkswagen PQ35 platform. Its body height is 95mm higher than that of the fifth-generation golf and 150mm shorter than that of Volkswagen. It is appropriate to position Golf Plus as a compact class. Although it is called Golf Plus, there is hardly any shadow of the fifth generation golf in its appearance and interior design. Of course, its power system still shares a variety of fifth-generation golf small displacement engines such as 1.4 TSI.

In 2006, CrossGolf appeared, which increased the chassis ground clearance on the basis of Golf Plus. From 2003 to 2008, the global sales volume of the fifth generation golf was about 3.3 million units, and many manufacturers focused on the big cake of hatchback family car, so the life of golf was no longer as leisurely as it used to be.

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The fifth generation golf is in China.

Because the domestic fourth-generation golf performance is not gratifying, it is not difficult to see from the popularity of Bora that the Chinese car purchase concept at that time was more inclined to the traditional sedan. Jetta, the sedan brother of the fifth generation golf, was naturally introduced into China by FAW-Volkswagen and named, but the fifth generation golf is not without us. In 2007, the "sports boy" in the fifth generation golf family, Golf GTI, was officially imported and sold in China. Imported golf GTI is divided into a two-door version with a price of 399,000 yuan and a four-door version with a price of 410,000 yuan. The exorbitant price is destined for only a small number of GTI fanatics to take it for themselves, and most rational fans will set their eyes on its domestic sedan version Sagitar. Today, the price of imported fifth-generation golf GTI in the domestic second-hand market is about 140,000 to 180,000 yuan.

The 6th Generation Golf Mk6(Typ 5K)——2008-2013
Based on the fifth-generation model, the convertible version first appeared GTI and R.

Time jumps to 2008, and Volkswagen released the sixth generation golf in October. Fans cheered and found a problem at the same time. The front face of the sixth generation golf always has a feeling of deja vu. Yes, GTI W12-650! It turns out that part of the design language of the sixth generation golf appeared in the concept car that was close to "mental illness" as early as 2007. The shape of the sixth-generation golf blackened headlights has changed slightly, and the inner side of the headlights has been changed from the curve of the previous generation to a nearly right-angle design. The air intake grille of the 6th generation golf has returned to the black style adopted by the 3rd generation model, but the iconic black piano paint air intake grille adds a touch of feeling to it. The front bumper design is inspired by the black "big mouth" design of GTI W12-650.

Many people think that the sixth-generation golf tends to be simple, but when you look at the rear of the sixth-generation golf, you might as well compare it with the fifth-generation golf. At this time, the simple sixth-generation golf that people say disappears instantly. The folding line under the trunk lid adds a sense of layering to the monotonous rear, and the taillights are exactly the same as the headlights. The development of golf’s constantly "expanding" figure seems to have slowed down to the sixth generation model, and its vehicle dimensions are 4199mm long, 1786mm wide, 1479mm high and 2578mm wheelbase respectively. Yes, the wheelbase of the sixth-generation golf is exactly the same as that of the previous generation. The sixth-generation golf is more like a five-generation model with a big change, which is unfortunate news for golf fans.

Looking around the car, the sixth-generation golf adopts the same symmetrical center console design as the previous generation. The similar interior layout seems to be nothing new, but the disc and the three-spoke steering wheel with a good feeling make the visual effect in the sixth-generation golf car more sporty, and the function keys placed obliquely on the door seem to be more ergonomic. Don’t be sad. Although Volkswagen skillfully repackaged the fifth-generation golf and launched the sixth-generation golf model, it still adheres to its consistent fine tradition in the interior materials and assembly technology after years of "boutique car road".

The sixth generation golf, also from Volkswagen PQ35 platform, still adopts the front McPherson and rear multi-link independent suspension structure, and its handling and comfort are not significantly different from those of the fifth generation golf. However, in terms of configuration, the sixth generation golf is more perfect, including remote control key, multi-function steering wheel, automatic headlights, electric adjustable rearview mirror with heating function, electric sunroof, electric seat adjustment, seat heating, dual-zone constant temperature automatic air conditioning, CD sound system, reversing radar, satellite navigation and many other equipment. Safety configuration includes front airbags, front and rear airbags, ABS anti-lock braking system, ESP body stability control system, system and so on.

Volkswagen has to admit that they have injected too many advanced technologies into the fifth-generation golf, so that the fifth-generation golf is "overnourished". As a result, the sixth-generation golf does not need to innovate in power and transmission system at all. Ok, continue to use the "golden combination" of the fifth generation golf TSI+DSG. Naturally aspirated gasoline engines are still 1.4-liter and 1.6-liter, and the North American market still provides 172 horsepower 2.5-liter inline five-cylinder engines. Turbocharged engine has become the mainstream power choice of the sixth generation golf, including 1.2TSI with 105 horsepower, 122 horsepower and 1.4TSI with 160 horsepower. The newly added 1.8TSI engine has a maximum power of 160 horsepower (120kW)/4500-6200rpm and a maximum torque of 250 N m/1500-4500 rpm. Diesel power is 1.6TDI and 2.0TDI, and the 5-speed and 6-speed manual gearboxes, 6-speed automatic manual gearboxes and 6-speed and 7-speed DSG dual-clutch gearboxes are still matched with many engines.

In 2009, Volkswagen launched the Sixth Generation Golf Travel Edition, which is the biggest configuration highlight of the Sixth Generation Golf Travel Edition. Although it has a sixth-generation golf front face and interior design, it is not difficult to see from the same wheelbase, suspension and power system that its essence is still the fifth-generation golf travel version. What is particularly puzzling is that the side and tail shapes of the sixth-generation golf are almost exactly the same as those of the previous-generation travel version. The sixth generation golf travel edition is all produced by Mexican Volkswagen, which is sold in the US market as Jetta travel edition, while in South America it is sold as Vento travel edition (South American version of Jetta). In 2011, Volkswagen also launched a low-profile model of Golf Variant Van, which is based on the six-generation golf travel version. The car has only two seats in the front row, and the raised roof and huge space in the car make it a well-deserved "returning weapon" in the six-generation golf family.

Also in 2009, Volkswagen launched the sixth generation golf GTI that fans have been waiting for for a long time. Well, there seems to be no doubt about its appearance. It is part of the design of the GTI W12-650 in 2007, especially the "two bars" honeycomb air intake grille with red edges. The "content" in the black "big mouth" of the front bumper is more abundant, the fog lamp is vertically placed on the edge of the front bumper, and the lens with chrome decoration replaces the original halogen headlights. Classic tomahawk wheels, sports kits, double exhaust on both sides and a flat-bottomed steering wheel with excellent hand feel make the sixth generation GTI murderous.

The sixth-generation GTI is still equipped with a 2.0-liter turbocharged in-cylinder direct injection engine code EA888, but the maximum power is increased to 210 HP and the maximum torque is still 280 N m. It is worth mentioning that a diesel-powered sports model-GTD appeared in the sixth generation golf family. It adopts the same appearance and interior design as GTI, but the only difference is that the tomahawk hub and bilateral double exhaust do not appear on GTD. The maximum power of the 2.0-liter turbocharged direct injection diesel engine equipped on GTD is 177 HP (130kW), the maximum torque is 350N·m, and the acceleration time from 0 to 100 km/h is 7.8 seconds. In addition, in order to commemorate the 35th anniversary of GTI, the Sports Department of Volkswagen Games developed a "Golf 24" racing car to participate in 2011 newberg 24 Hours Endurance Race.

Well, in 2009, Volkswagen released a number of sixth-generation golf models in this year, including the "strongest golf"-Golf R. According to Volkswagen’s previous naming method, this car should be called Golf R20, but the iconic blue and exciting "R" can already represent its distinctive identity. The black piano paint air intake grille is embedded with an "R" logo representing performance, and the front bumper is equipped with a large-size air intake embedded at the top of the air intake on both sides. The center-mounted double exhaust makes it in sharp contrast with GTI, and it seems to be warning the rear car: "Don’t mess with me!" .

Golf R abandoned the 3.2-liter VR6 engine used by R32 before, but used a 2.0-liter inline four-cylinder turbocharged direct injection engine, but it was not the EA888 used on GTI, but the familiar EA113. That’s right, it’s the same series of 1.8T products carried by domestic Bora and sagitar. Although the technology is not advanced, its biggest feature is extremely durable. It integrates forged piston, reinforced connecting rod and piston ring, large size, cast iron cylinder block, K04 turbocharger and the fourth generation 4MOTION four-wheel drive system, so that the maximum power of Golf R reaches 256 HP (188 kW)/6,000 rpm, the maximum torque is 330 N m/2,400-5,200 rpm, and the acceleration time of 0-100km/h is 5.7 seconds.

Blue-drive models have appeared in the fifth generation golf, and this model with start-stop technology also appeared in the sixth generation golf camp. At the same time, the dual-drive plug-in golf developed by Volkswagen as early as 2008 has been realized in the sixth-generation models. In 2010, Volkswagen produced 20 Blue-e-motion golf electric version test vehicles, which were equipped with an electric engine with a maximum power of 85kW and a maximum torque of 270N·m, and equipped with a set of lithium-ion batteries with a capacity of 26.5 kWh, which can meet the continuous driving of the vehicles for about 150 kilometers. Volkswagen decided to launch the golf Blue-e-motion model in the German market first.

The golf convertible is the most restless model in the family, with the second generation absent, the fourth generation "mixing" and the fifth generation standing on its own feet. However, at the 2011 Geneva Motor Show, the sixth generation golf convertible returned again. Instead of using Eos’s electric hard-top convertible, Volkswagen is equipped with a soft-top electric convertible that can be opened and closed in 9.5 seconds, and can operate at a speed of less than 30 km/h. At Wörthersee Carnival in 2011, Volkswagen brought convertible concept cars of Golf GTI and Golf R to fans. Volkswagen took the lead in putting into production the convertible version of Golf GTI in 2012, while the convertible version of Golf R was put into production in 2013. While the convertible version has returned after many years, the addition of GTI and R makes this romantic model have a different taste.

With the launch of the sixth generation golf, its derivative model Golf Plus was also redesigned in 2009. The black piano paint air intake grille with the same style as the sixth generation golf is the most eye-catching, and the headlight style has also changed. The rear styling still maintains the previous style. As for the interior, please refer to Volkswagen’s interior design. And its "off-road version" CrossGolf was also introduced to the market in 2010. The roof rack and the rough front and rear bumpers make it different from Golf Plus. Since its birth in 2008, the global sales of the sixth generation golf have totaled 3.1 million sets, which is undoubtedly worth celebrating for the family car market with cruel competition.

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The Sixth Generation Golf is in China.

Although the fifth-generation golf is not made in China, the increasingly mature concept of hatchback consumption in China has accelerated the pace of introducing the sixth-generation golf into China. On August 14th, 2009, the 3 millionth car produced by FAW-Volkswagen rolled off the production line, and the first domestic Golf 6 was officially unveiled. In September of the same year, FAW-Volkswagen Golf 6 went on the market. There were 8 models with two displacements in the early market, of which the price of 1.6-liter model was 125,800 to 148,800, and the price of 1.4TSI model was 145,800 to 179,800. For a time, domestic Golf 6 quickly became the absolute main force in the domestic compact family car market. In March 2012, the domestic Golf 6 Blue Drive version with start-stop system and braking energy recovery system was officially launched, and the price of 159,800 yuan was about 9,000 yuan more expensive than that of the 1.4TSI automatic comfort model at that time.

To people’s surprise, GTI, the spiritual leader of the golf family, walked out of the "Wolf Castle" for the first time and settled in China. In March 2010, the domestic golf GTI was officially listed, with a price of 235,800. The domestic production of golf GTI injected fresh blood into the gradually refined domestic automobile market at that time. Domestic GTI is basically the same as overseas models, but the power is weakened, using the same 200 HP 2.0TSI engine as Magotan. In 2011, Golf R was officially imported and sold in China, which was the first time that the performance version of Golf was officially introduced to China. The price of 394,800 yuan was destined to be owned by only a few golf "paranoia".

In September, 2011, Golf Travel Edition and Cross Golf entered China together by way of import. The golf travel version imported to China has only one 1.4TSI engine, with a comfortable price of 239,800 and a luxury price of 289,800. Cross Golf also has only one 1.4TSI model with a price of 283,300. At the same time, the golf convertible version also entered China soon, but the price of 349,800 yuan and 379,800 yuan made it in an awkward situation. The situation of golf R on the top and GTI on the bottom made the street sales of golf convertible version very low in China. In 2013, Volkswagen symbolically introduced 66 convertible versions of GTI, which further proved that golf convertible versions are not optimistic in China.

The 7th Generation Golf Mk7(Typ 5G)——2013 to present
Platform product, adopting two kinds of rear suspension for the first time

In 2012, golf ushered in its seventh generation model. At this point, people also found an interesting phenomenon, that is, the "life" of golf is declining year by year, and the increasingly fierce competition in the compact family car market has forced the public to speed up the pace of golf upgrading. The seventh-generation golf is built by Volkswagen’s brand-new MQB platform, and its shape inherits many design elements of Golf 6, but the appearance of Golf 7 is more tough. The bright headlights are embedded with LED daytime running lights, which are perfectly integrated with the air intake grille … In fact, it is a headache to describe the appearance characteristics of golf, because its appearance evolution will always follow the previous generation models.

Looking at the rear of Golf 7, more tough lines are applied to Golf 7. The golf designer is very smart to modify the appearance of Golf 6. Except for the "crease" at the edge of the original trunk lid, the broken line that is flush with the waistline of the car body and runs through the Volkswagen logo at the rear makes the plain rear more layered. After Golf 6 "keeps fit", Golf 7 has grown up again. Its overall dimensions are 4255mm in length, 1799mm in width, 1452mm in height and 2637mm in wheelbase. For the remarkable change of Golf 7, many people think that Golf 6 is only a transitional product.

The interior layout of Golf 7 is the same as that of Golf 6, but the center console inclined to the driver’s side gives people a sense of freshness. This design is derived from the classic fourth-generation golf. High-quality interior materials and fine assembly technology reflect the golf’s consistent positioning of the family car benchmark. The application of a large number of black piano paint panels in the interior makes Golf 7 more fashionable. In addition, Volkswagen provides Golf 7 with a variety of center console panel and seat color choices. The flat-bottomed steering wheel is no longer the patent of Golf R and GTI, but the barrel dashboard almost the same as Golf 6 is somewhat disappointing.

Golf 7 still adopts front McPherson and rear multi-link independent suspension. Interestingly, the low-grade golf 7 uses a torsion beam non-independent rear suspension, which is the first time that two suspension forms have appeared in the same generation of golf models. I believe that there will definitely be more genuine consumers who purchase the low-grade golf 7 and operate on its "hind legs". The configuration richness of Golf 7 has reached a new high, and it is equipped with many configurations such as 8-inch large screen navigation, dual-zone automatic air conditioning, seat heating, electric folding, induction wiper, headlight cleaning, automatic parking, multiple driving modes, ACC active cruise and lane keeping system, which also makes competitors at the same level feel ashamed again.

The previous 1.4-liter and 1.6-liter naturally aspirated engines are no longer used, and golf has fully entered the "T era" with small displacement. The entry-level model is equipped with 1.2TSI engines with 85 horsepower and 105 horsepower, and the 1.4TSI engine has become the mainstream power choice of Golf 7. Golf 7 doesn’t follow Golf 6′ s 1.4TSI engine code-named EA111, but adopts a brand-new all-aluminum engine, which is 22kg lighter than EA111, and has technology. Its maximum power is 140 HP (103kW)/4,500-6,000rpm, and its maximum torque is 250 N m/1,750-3,500rpm. Golf 7 Diesel Edition is equipped with 105 horsepower 1.6TDI engine and 110 horsepower and 150 horsepower 2.0TDI engine. Matching with many engines are 5-speed and 6-speed manual gearboxes and 6-speed and 7-speed DSG dual clutch gearboxes. In addition, the application of Volkswagen Blue Drive Technology () covers almost all models of Golf 7.

Previously, the sixth-generation electric version of Blue-e-motion has been in the testing stage and has not been put into mass production. Will this "green" golf be completely out of reach with consumers? Of course not. In January 2013, Volkswagen announced that it expected that the Golf 7 electric version would be officially put on the market in 2014. The battery pack of Golf 7 electric version is placed under the floor of the back seat and trunk, and its weight is about 200 kilograms heavier than that of ordinary Golf 7. The top speed of the car is 135km/h, and the cruising range is about 170 km. In addition, the dual-drive plug-in concept car developed based on the fifth generation golf in 2008 will also be expected to be put into mass production in the Golf 7 era.

At the Geneva Motor Show in 2013, the seventh-generation golf GTI debuted. The new GTI was also equipped with a honeycomb grille. The iconic red line of GTI ran through the headlights and grille, and the air kits like air knives on both sides of the front bumper made the new GTI look even more fierce. Chrome-plated double exhaust is undoubtedly showing people its identity as a "small steel gun". The new golf GTI uses a 17-inch wheel named "Brooklyn", and the application of the new "Tomahawk" makes the golf GTI get a more dynamic visual effect. GTI’s exclusive flat-bottomed steering wheel, Jacky plaid seat with excellent wrapping, golf ball stopper and metal pedal in the car set off the sports atmosphere to the extreme.

In terms of power, the seventh-generation golf GTI is equipped with a 2.0-liter TSI engine with code name EA888, with a maximum power of 220 HP (162 kW) of 4500-6200 rpm and a maximum torque of 350 N m/1500-4400 rpm. It is equipped with a 6-speed manual or 6-speed DSG dual-clutch gearbox, and the acceleration time of 0-100km/h is 6.5 seconds, the highest. In addition, the seventh-generation golf also has a high-power model, the maximum engine power is increased to 230 HP, and the torque is still 350 N m. At the same time, the new Golf GTD, the "diesel brother" of Golf GTI, was also launched. The car is equipped with a 184-horsepower 2.0TDI engine with a maximum torque of 380N·m and an acceleration time of 7.5 seconds from 0 to 100 km/h.

At the Geneva Motor Show in March 2013, in addition to the brand-new GTI, which is highly anticipated by fans, Golf 7 Travel Edition, an indispensable derivative of the golf family, also appeared at the auto show. Its front face shape inherits the characteristics of Golf 7, and the B-pillar shows the unique beauty of the station wagon. Its body length of 4562mm is 307mm longer than that of hatchback Golf 7, but compared with the wheelbase of 2637mm of hatchback Golf 7, the wheelbase of Golf 7 Travel Edition is shortened by 17 mm. As a qualified station wagon, the roof rack is an indispensable equipment, and its rear shape is closer to the design of the travel version. Golf 7 Travel Edition also comes from MQB platform, so it shares all the power systems of Golf 7.

In May 2013, Volkswagen released a concept car named Design Vision GTI in the carnival held in Lake Worthersee, Austria. The appearance of this car indicates the future design concept of Golf 7 GTI, and at the same time reminds people of the previous crazy GTI W12-650. Design Vision GTI uses 20-inch tomahawk wheels, and GTI’s classic red lines run through the front face. Its vehicle design incorporates a large number of dazzling air kits. It is reported that Volkswagen will equip Design Vision GTI with a newly-developed 3.0-liter V6 twin-turbocharged direct injection engine, which can produce a maximum power of 503 HP and a peak torque of 560N·m, and its 0-100km/h acceleration will be locked in 3.9 seconds. This V6 twin-turbocharged engine will also become a substitute for VR6 naturally aspirated engine.

If GTI is compared to the spiritual leader of golf, then R must be an extremist in the golf family. At the Frankfurt Motor Show in 2013, Volkswagen presented a new generation of Golf R to the world. Volkswagen has not made drastic changes to the appearance of the new Golf R, and evolution on the original basis is its inheritance rule. Simple and capable lines endow the new Golf R with an unpredictable ferocity. The matte silver rearview mirror shell is different from other golf 7, 19-inch five-spoke and ten-spoke wheels, and its visual effect is particularly outstanding. The taillight style of the new Golf R will always be unique, and the exhaust system with two sides and four outlets is more high-profile than the middle and double outlets of the previous generation Golf R. (Click to enter the static experience of the new Volkswagen Golf R)

The new Golf R is equipped with a newly designed EA888 series 2.0TSI engine. The cylinder structure of this engine has undergone many technical improvements on the basis of the old EA888 engine. The piston, connecting rod, crankshaft, camshaft and valve light have all been strengthened to make its maximum power soar to 300 HP (221kW)/5500rpm, and the maximum torque is 380 N m/1800-5500 rpm. The fifth-generation 4MOTION four-wheel drive system is lighter in weight and more agile in response. The acceleration time of 0-100km/h for a vehicle equipped with a 6-speed manual gearbox is 5.1 seconds, while the golf R equipped with a 6-speed DSG dual clutch gearbox only takes 4.9 seconds. The indicators of performance golf have been refreshed by the new Golf R once again.

Remember "Fat Boy" Golf Plus? Plus, which has spanned two generations of golf, is finally ready for replacement. At the Frankfurt Motor Show in September 2013, Volkswagen released the concept car of Golf Sportsvan, and its production version will be a brand-new Golf Plus. Compared with Golf 7, the design of Golf Sportsvan is very different, and its length is 132mm longer than the current Golf Plus. In terms of interior, Golf Sportsvan adopts an interior layout similar to Golf 7. The center console is also inclined to the driver’s side, but the LCD screen position moves up, and the air conditioning outlet is close to both sides of the screen. Golf Sportsvan will be equipped with 1.2TSI, 1.4TSI and various diesel engines.

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The seventh generation golf is in China.

> > Click to enter the test of domestic golf 7 1.4T Ultimate Edition < <

In September 2013, domestic Golf 7 rolled off the production line at FAW-Volkswagen Foshan Factory and was officially unveiled at Guangzhou Auto Show in November. The appearance and interior of domestic Golf 7 are basically the same as those of overseas models, with only a few changes in details. In terms of suspension, domestic Golf 7 does not follow the suspension configuration of overseas models. At present, domestic Golf 7 will only adopt front McPherson and rear torsion beam non-independent suspension. For consumers, multi-link independent rear suspension may only appear on the future domestic golf GTI. At present, domestic Golf 7 has three power systems for consumers to choose from, namely, 110 horsepower 1.6 liter naturally aspirated engine, 131 horsepower low power 1.4TSI engine and 150 horsepower high power 1.4TSI engine. Matching the 1.6-liter engine is a 5-speed manual transmission and a 6-speed automatic manual transmission, while the two 1.4TSI engines are equipped with a 5-speed manual transmission and a 7-speed DSG dual-clutch transmission. Domestic Golf 7 will be officially listed at the end of the year. It is believed that the seventh-generation golf GTI will also be introduced into China soon, and other derivative models may continue to be imported into China.

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Summary:

> > Click here to ask the editor Li Haopeng a question! <<

As the successor of the Beatles, once known as the national car, the success of golf is obvious to all. Although people’s concept of "national car" has long been different from that of the Beatles, the "rules of the game" created by golf doomed it to have an unshakable position today. Conservative Germans have not brought earth-shaking changes to golf, and the strategy of slow and steady progress over the past 39 years has gradually evolved and improved golf. Of course, there are also surprises. I believe everyone has one or two people who love golf to the limit, and people’s love for golf is extremely polarized. Are you a classic nostalgic school of 1, 2, 3 and 4? Or the 5, 6, 7 innovation trend school? Now, golf is about to celebrate its 40th birthday. Happy birthday, Volkswagen Golf! (Photo/Text: car home Li Xiaopeng)