Jing Jian Fa [2023] No.351

District Housing and Urban Construction Committees, Dongcheng, Xicheng and Shijingshan Housing and Urban Construction Committees, Development and Construction Bureau of Economic and Technological Development Zone, various group companies and relevant units:

　　In order to conscientiously implement the deployment requirements of the municipal party committee and municipal government, profoundly learn the lessons from the "4.18" major fire accident, effectively strengthen the management of safety production and fire control at the construction site of the city’s construction projects, effectively prevent all kinds of production safety and fire accidents, and stabilize the safety production situation at the construction site of the city, the Municipal Housing and Urban-Rural Development Committee is scheduled to organize a major inspection of safety production and fire control at the construction site of the city’s residential construction system in November. Relevant matters are hereby notified as follows:

　　I. Inspection (Self-inspection) Arrangement

　　For projects above designated size, the first round of full coverage inspection (self-inspection) shall be completed by each group company and the competent department of housing and construction in each district before 12: 00 on November 5; Complete the second round of full coverage inspection (self-inspection) before 12: 00 on November 20th, and submit the inspection results with engineering ranking; The projects below the quota shall be fully covered by the streets, towns and districts.

　　Second, the inspection (self) focus

　　(1) Safety management

　　First, the stage situation of safety production and fire hazard investigation and rectification work, work scheduling, publicity and guidance, comprehensive management, hidden danger investigation and rectification ledger, and supervision of major hidden dangers. The second is the implementation of the "Ten Hard Measures" and "Eight Strengthening Measures" for the safety production and fire hazards of the housing construction system. The third is the implementation of the rectification of the "4.18" major fire accident. Fourth, focus on carrying out safety inspections in personnel-intensive places such as hospitals, schools and pension institutions. Fifth, the qualifications of construction enterprises, safety production licenses of construction enterprises, construction licenses and other qualifications.

　　(II) Safety aspects of the construction site

　　First, the establishment of safety management institutions and the allocation of safety management personnel in the project department of the participating units. The second is the implementation of the safety production education and training system and the organization of project employees to carry out safety experiential training and education. The third is the safety management of dangerous projects, dangerous work and dangerous goods. The fourth is the safety protection of the working edge at the height of the construction site. The fifth is the review and certification of "three types of personnel" and special operations personnel. Sixth, the formulation and organization of emergency rescue plans for production safety accidents. Seventh, other situations in which the construction unit, the construction unit and the supervision unit perform the main responsibility of production safety. Eight is the safety management of construction hoisting machinery. Nine is the implementation of other safety production standards and norms and related regulations.

　　(3) On-site fire control work

　　First, strictly implement the examination and approval system for hot work and dynamic welding on the construction site, "enterprise safety" filing, video monitoring and record keeping. The second is the safety management of electric bicycles on the construction site. The third is the safety control of oxygen cylinders, acetylene and bottled liquefied petroleum gas at the construction site. The fourth is the investigation and cleaning of flammable and combustible materials. Fifth, the management of high-power electrical equipment and gas in the construction site and living quarters. Sixth, the fire emergency plan and the management and safety protection of on-site fire exits and emergency exits.

　　(4) Winter construction

　　The first is the arrangement of winter construction period. The second is the winter construction plan. The third is the emergency response. The fourth is the on-site anti-freezing and anti-skid management.

　　(five) small projects below the quota.

　　First, whether the building where the project is located is a legal building, whether the small-scale projects below the high-risk limit have gone through the safety production information registration procedures, and whether the site signs are complete in content and clearly marked. 2. Whether to entrust an enterprise with corresponding qualifications or conditions for construction operation. Third, whether the operators have been trained and employed, and whether the construction site is equipped with full-time (part-time) safety management personnel. The fourth is whether the operators wear safety protection articles correctly. Fifth, whether the personnel engaged in special operations such as electric welding construction, high-altitude operation, temporary electricity consumption, hoisting, and limited space monitoring operations have obtained special operation qualifications. Sixth, whether the hot work has been approved. Seventh, whether there are safety protection measures such as guardrail enclosure and warning signs in the construction area. Eighth, whether the occupation construction operation has handled the occupation construction permit procedures that affect traffic safety. Nine is whether the construction unit will decompose the project into projects below certain limits to avoid applying for construction permits. Ten is whether the use of dangerous goods on the construction site meets the requirements of laws, regulations, rules and the city’s prohibited catalogue.

　　Third, the job requirements

　　(a) strictly implement the main responsibility of enterprises, actively carry out the investigation of safety hazards on the construction site, and effectively eliminate all kinds of hidden dangers in a timely manner. All construction sites should strictly implement the duty-on-duty system. Without special circumstances, the project manager and director (general manager) must be on duty.

　　(II) The housing and construction departments of all districts should adhere to the working attitude of being responsible, responsible and conscientious, and intensify inspections by adopting the "four noes and two straights" method. All kinds of illegal acts found in the inspection process should be strictly investigated and punished according to law.

　　(3) Before 16: 00 on November 6 and 21, each group company submitted the electronic versions of the first and second rounds of self-inspection to the Municipal Housing and Urban-Rural Development Committee, and each project was submitted to the district housing and urban-rural development department. Before 16: 00 on November 7 and 22, the housing and urban-rural development departments of all districts respectively submitted the summary of the first and second rounds of inspections (the project ranking is required) and the electronic version of the attached summary table to the Municipal Housing and Urban-Rural Development Committee. The mailbox of the Municipal Housing and Urban-Rural Development Committee is jdzz01@zjw.beijing.gov.cn.

　　I hereby inform you.

Beijing Municipal Commission of Housing and Urban-Rural Development　　　　

October 31, 2023　　

　　2019In, the whole province focused on catching up and surpassing and the requirements of "five solidities" to overcome various adverse effects, and with the help of vigorously improving the business environment, the total output value of the construction industry was realized throughout the year.7883.88100 million yuan, a year-on-year increase10.7%The growth rate of output value ranks twelfth in the country. The comprehensive strength of construction enterprises has been greatly improved, the industrial structure of enterprises has become increasingly reasonable, and the added value of construction industry accounts for the whole province.GDPSpecific gravity reached9.6%The position of the construction industry as a pillar industry has been continuously consolidated.

　

　　First, the overall production and operation of construction enterprises in the province is improving.

　

　　oneThe output value of enterprises has increased steadily.

　

　　2019In, the construction enterprises in the whole province (note: the following construction enterprises refer to general contracting and professional contracting enterprises) completed the total output value of the construction industry.7883.88100 million yuan, a year-on-year increase10.7%, down from the same period last year.3.6Percentage points. In which: the output value of construction project is completed.6910.58100 million yuan, a year-on-year increase10.9%, down from the same period last year.1.4Percentage points. Completion of installation project output value665.65100 million yuan, a year-on-year increase11.4%, down from the same period last year.12.5Percentage points. Other output value307.65100 million yuan, a year-on-year increase6.0%, down from the same period last year.40.9Percentage points.

　

　

　　2The amount of new contracts signed this year has increased significantly.

　

　　2019The total amount of contracts signed by construction enterprises in the province in.17973.34100 million yuan, a year-on-year increase17.7%, higher than the same period of last year.8.7Percentage points. In which: Contract amount carried forward from the previous year8275.77100 million yuan, a year-on-year increase16.0%, down from the same period last year.13.5Percentage points. New contract amount signed this year9697.57100 million yuan, a year-on-year increase19.2%, higher than the same period of last year.23.5Percentage points. The effective growth of newly signed contracts has provided effective support for the steady growth of construction production in our province throughout the year.

　

　　threeThe growth rate of enterprise construction area has accelerated.

　

　　2019In, the construction enterprises in the whole province realized the building construction area.35276.4610,000 square meters, a year-on-year increase.19.0%, higher than last year.ninePercentage points. Due to the unsaturated workload of some enterprises in this year’s construction, the growth of new construction area this year is weak, falling year-on-year4.3%.

　

　　fourThe per capita labor productivity is increasing year by year.

　

　　2019Construction enterprises with total qualifications in the province in.3255Households, year-on-year growth15.5%, net increase of enterprises this year.438Household; Average number of people in construction industry171.3Ten thousand people, down year-on-year.1.1%, down from the same period of last year.1.83Ten thousand people. With the decrease of the average number of enterprises and the continuous improvement of the level of mechanization in the industry, the per capita labor productivity of construction enterprises in the province has increased.46.09ten thousand yuan/People, an increase over the same period last year.4.96ten thousand yuan/People. The improvement of labor productivity provides a strong guarantee for the market competitiveness of construction enterprises in our province.

　

　　fiveThe enterprise has a high prosperity and is optimistic about the future construction market.

　

　　According to the annual prosperity index survey,2019The annual business climate index is the first quarter respectively.110.1%Second quarter111.6%Third quarter110.9%Fourth quarter112.8%The prosperity index in the fourth quarter was higher than that in the same period of last year.1.4Percentage points.2019The annual enterprise confidence index is the first quarter respectively.114.6%Second quarter115.2%Third quarter113.7%Fourth quarter115.0%The confidence index in the fourth quarter increased compared with the same period of last year.2.7Percentage points.

　

　　Second, the structural characteristics of the province’s construction enterprises

　

　　oneFrom the composition of output value, the output value of construction projects is dominant.

　

　　2019Construction enterprises in the whole province realized the output value of construction projects in.6910.58One hundred million yuan, the proportion of engineering output value to the total output value is87.7%, higher than the same period of last year.0.2Percentage points. Completion of construction and installation project output value665.65One hundred million yuan, construction and installation engineering output value accounted for the proportion of the total output value is8.4%, unchanged from the same period of last year. Completion of other output values307.65One hundred million yuan, the proportion of other output value in the total output value is3.9%, down from the same period last year.0.2Percentage points.

　

　

　　2In terms of industries, the housing construction industry occupies the first place

　

　　2019In the province’s construction enterprises in, the housing construction industry achieved a total output value.4171.55Billion yuan, accounting for the total output value of the construction industry.53.0%, down from the same period last year.0.9Percentage points. The total output value of civil engineering and construction industry is realized.3184.68100 million yuan. Accounting for the total output value of the construction industry40.4%, higher than the same period of last year.2.2Percentage points. Including: railway, road, tunnel and bridge engineering construction industry completed.2488.11100 million yuan, accounting for the output value of all civil engineering industries.78.1%. The construction and installation industry has achieved total output value.367.95Billion yuan, accounting for the total output value of the construction industry.4.6%, down from the same period last year.0.9Percentage points. Building decoration and other construction industries realize total output value.159.70Billion. Accounting for the total output value of the construction industry2.0%, down from the same period last year.0.4Percentage points.

　

　

　　threeIn terms of qualification level, super-grade and first-class enterprises occupy the main market share.

　

　　2019In 2000, the province’s construction enterprises were middle-grade and first-class enterprises.494Home, accounting for all general contracting and professional contracting enterprises.15.2%, realize the construction industry output value.5471.19Billion yuan, accounting for the total output value.69.4%, higher than last year.2.2Percentage points. Secondary enterprise1769Home, accounting for all general contracting and professional contracting enterprises.54.3%, realize the construction industry output value.1847.88Billion yuan, accounting for the total output value.23.4%, down from the same period last year.0.1Percentage points. Level 3 and below enterprises992Home, accounting for all general contracting and professional contracting enterprises.30.5%, realize the construction industry output value.564.81Billion yuan, accounting for the total output value.7.2%, down from the same period last year.2.1Percentage points.

　

　　fourIn terms of regions, Guanzhong is still the main force.

　

　　The industrial structure of Shaanxi construction industry is still dominated by Guanzhong, supplemented by southern Shaanxi and northern Shaanxi.2019In, the construction enterprises in Xi ‘an, Tongchuan, Xianyang, Weinan, Baoji and Yangling in Guanzhong area completed the total output value of the construction industry.6737.55One hundred million yuan, accounting for the proportion of the province.85.5%, higher than the same period of last year.0.6Percentage points. Construction enterprises in Ankang, Hanzhong, Shangluo, Yan ‘an and Yulin in southern Shaanxi and northern Shaanxi have completed the total output value of the construction industry.1146.33One hundred million yuan, accounting for the proportion of the province.14.5%, down from the same period last year.0.6Percentage points. Among them, southern ShaanxithreeShizhan8.2%, northern Shaanxi2Shizhan6.3%. In terms of the total amount and growth rate of cities, Xi’ an has the highest proportion, accounting for the province’s output value57.3%, higher than the same period of last year.2.5Percentage points. Tongchuan has the lowest proportion, accounting for the province’s output value.0.6%, unchanged from the same period of last year. Tongchuan’s growth rate is the fastest21.7%, higher than the whole province.11Percentage points. Shangluo growth rate-12.3%The growth rate is the lowest, lower than that of the whole province.23Percentage points.

　

　　fiveFrom the perspective of domestic and foreign markets, the share of output value of enterprises in our province in other provinces has been continuously improved.

　

　　2019Enterprises in our province completed output value in other provinces in.2539.36100 million yuan, a year-on-year increase19.5%, higher than the same period of last year.9.1Percentage points, accounting for the total output value.32.2%. Investigation shows that enterprises from other provinces have completed their output value in Shaanxi.991.11100 million yuan, down from the same period last year.24%, down from the same period last year.34.4Percentage points.

　　In the fourth quarter of this year, the central government will issue another 1,000 billion yuan of national debt in 2023. In order to promote the accurate and effective use of funds, the National Development and Reform Commission and the Ministry of Finance, together with relevant parties, are coordinating the implementation of national debt projects. In view of the problems of how to arrange the national debt projects that are most concerned by all sectors of society and how to bring benefits into play as soon as possible, CCTV reporters from the General Station conducted an exclusive interview with the relevant person in charge of the National Development and Reform Commission.

　　Additional issuance of national debt will enhance China’s disaster prevention, mitigation and relief capabilities.

　　The person in charge of the National Development and Reform Commission said that in recent years, Beijing-Tianjin-Hebei, Northeast China, Henan and other places have suffered from heavy rains and floods, and various extreme natural disasters have occurred frequently, exposing that there are still many shortcomings in the construction of infrastructure projects such as flood control and disaster relief, and it is urgent to increase investment.

　　Wang Xintong, Deputy Director of Regional Revitalization Department of National Development and Reform Commission:Focus on post-disaster recovery and reconstruction. Based on solving the people’s urgent difficulties and worries, we will promote the restoration and reconstruction of damaged houses, hospitals, schools and other public service facilities closely related to people’s livelihood as soon as possible, and simultaneously do a good job in the restoration and reconstruction of water-damaged infrastructure and industrial ecology, improve the production and living conditions in disaster areas, and effectively increase people’s happiness, sense of acquisition and sense of security. Effectively improve the ability of regional water security and the level of disaster prevention and mitigation.

　　According to reports, the proposed issuance of treasury bonds will further enhance China’s disaster prevention, mitigation and relief capabilities, enhance grassroots disaster prevention and avoidance capabilities, accelerate the improvement of flood control engineering systems in river basins, especially major river basins in northern China, and strengthen the planning and construction of urban flood control and drainage capabilities.

　　Qiu Tianchao, Deputy Director of the Rural Economic Department of the National Development and Reform Commission and First Class Inspector:Accelerate the construction of flood control projects such as reservoirs, dikes, flood storage and detention areas, build a modern rain monitoring network and an intelligent dispatching decision-making system, further improve the flood control engineering system of the river basin, especially the major rivers in the northern region, and improve the flood prevention capability of the river basin as a whole; On the other hand, while focusing on supporting North China, Northeast China and other places, all qualified damaged farmland will be restored and upgraded to high-standard farmland, and at the same time, the construction of high-standard farmland in the affected areas and other areas will be supported as a whole.

　　Treasury bond funds will be invested in projects with mature conditions and high quality.

　　What projects will the additional national debt be invested in? How to filter projects? The relevant person in charge of the National Development and Reform Commission said that the National Development and Reform Commission and the Ministry of Finance will, together with relevant departments, pay close attention to the implementation of treasury bonds to projects that meet the investment requirements, are mature and have high quality, accelerate the construction and implementation of treasury bonds, and give full play to the efficiency in the use of treasury bonds.

　　The funds for this additional issuance of treasury bonds will all be managed according to the project. The National Development and Reform Commission will implement the principle of "funds and elements follow the project" and work with the Ministry of Finance in conjunction with relevant parties to promote all the work as a whole.

　　Luo Guosan, Director of the Fixed Assets Investment Department of the National Development and Reform Commission:Give priority to supporting the national "Fourteenth Five-Year Plan" and the projects specified in the key plans of the State Council, relevant departments or localities. Through the project construction, the planning and implementation will be strongly supported, the intensity of post-disaster recovery and reconstruction will be intensified, and the ability of disaster prevention, mitigation and relief will be enhanced. On the other hand, for some areas that are mainly small-scale projects and have not yet made special plans, we should also work hard to formulate implementation plans and clarify the specific scope of support, construction tasks and support standards.

　　The person in charge said that the project needs to conform to the planning or implementation plan to avoid over-standard construction and redundant construction; It is necessary to meet the requirements of investment fields, accurately focus on post-disaster recovery and reconstruction, and improve disaster prevention, mitigation and relief capabilities. In addition, the project has to meet the requirements of mature preliminary work and matching the capital demand with the construction progress.

　　Luo Guosan, Director of the Fixed Assets Investment Department of the National Development and Reform Commission:In fact, we have arranged relevant work since September, and we have asked the local authorities to declare a number of projects. After screening, a number of projects basically meet the requirements. Now the local authorities are accelerating the preliminary work of the projects, and the construction can be started as soon as the funds arrive, so that the physical workload can be realized as soon as possible.

　　Establish a working mechanism for the implementation of additional national debt projects

　　At present, the National Development and Reform Commission and the Ministry of Finance have established a working mechanism with relevant departments to implement additional treasury bonds projects, so as to ensure that newly started projects can start construction as soon as possible, and projects under construction can form a large physical workload this year and next.

　　Qiu Tianchao, Deputy Director of the Rural Economic Department of the National Development and Reform Commission and First Class Inspector:At present, in accordance with the decision-making arrangements of the CPC Central Committee and the State Council, our National Development and Reform Commission, together with the Ministry of Finance and relevant departments, has formed a working mechanism for the implementation of the project of issuing additional treasury bonds, and has reached an agreement, and will soon carry out joint work to strengthen the project audit.

　　The person in charge said that all localities will be organized quickly, and a number of projects that meet the investment field, mature preliminary work and good economic and social benefits will be sorted out and submitted based on the national library of major construction projects; Pay close attention to the organization to carry out project screening and audit, select projects as soon as possible, issue project lists and arrange the amount. In addition, it is necessary to speed up the implementation of the project, and guide the local authorities to increase the project promotion in conjunction with the competent departments of various industries.

　　Wang Xintong, Deputy Director of Regional Revitalization Department of National Development and Reform Commission:This part of the funds is full of expectations, and the other is also implemented as an important political task, and some urgently needed projects are built to the letter.

　　In view of this additional issuance of treasury bonds, we will also strengthen supervision and inspection of the construction of treasury bonds projects and the use of funds through online monitoring and on-site supervision, so as to promote the smooth construction and implementation of the projects. Problems such as misappropriation of funds for treasury bonds projects will be seriously pursued in accordance with relevant regulations.

　　(Headquarters CCTV reporter Yue Qun Wu Hao Zhang Yizhen Gao Wei)

Video shooting/video editing: Liang Xuhao

Luo Zhengxiang, reporter Liang Yihao, photo

[Guangdong famous doctor who has been a doctor for 70 years]

Jinyang. com reporter Feng Xixi correspondent Yue Weixin Zhang Lanxi Zhang Lingling Yuting

Professor Luo Zhengxiang, 93, is a famous expert in cardiothoracic and vascular surgery in China. He used to be the president of Guangdong Provincial People’s Hospital and the director of Guangdong Institute of Cardiovascular Diseases. From a handsome young boy to a white-haired old man today, years have left traces, but he can never change the "passion" in his heart-"saving lives" is his lifelong pursuit.

Under his leadership, Guangdong took the lead in establishing the Institute of Cardiovascular Diseases in China, and its reputation is still far-reaching. This famous cardiovascular expert also won the honor of "Outstanding Contribution Award of China Cardiothoracic Surgery".

The "best student" was admitted to medical college.

Luo Zhengxiang, 93, has gray hair, but his figure is straight. He is still a handsome elder in a suit. His thinking is very clear. When he is free, he watches movies and listens to classical music. When he goes out, he takes a mobile phone and "scans the code to pay" like a young man. He is a "grandfather". This "post-90 s" grandfather has made outstanding contributions to the development of cardiovascular disease in China.

In 1947, Luo Zhengxiang did not study business or economics as expected by his father. "When I was a child, I loved reading history books and wanted to be a hero. At that time, the best students could be admitted to medical school, so I went after the hardest." With an indomitable spirit, he successfully passed the West China University of Medical Sciences.

In 1954, Luo Zhengxiang came to work in Guangdong Provincial People’s Hospital, and chose the most difficult and complicated major in the medical field at that time-cardiac surgery. Since then, he has embarked on a journey of "heart" for more than half a century.

Cardiac surgery was difficult to start in China at that time. But Luo Zhengxiang never gave up his research on heart disease-heart surgery is extremely demanding, starting with the most basic hemostasis practice. The great blood vessel was accidentally broken and the blood was shocking. Luo Zhengxiang looked at the shadowless lamp, pressed it, pressed it, pinched it, and stitched the wound with a big curved needle. He was calm and calm for a few times: OK. The valves are stitched one by one, and repeated actions are done over and over again, which is simple and boring. 1 hour, 2 hours … Some doctors have been standing on their legs and looking at them, but Luo Zhengxiang is staring, unhurried and meticulously crafted.

"I used to have surgery and the conditions were very bad. Eating a dollar at noon is simple; There is no air conditioning in the operating room. Everyone is sweating after the operation and can only drink more water after the operation. " Luo Zhengxiang said that although the conditions are difficult, everyone can work together with Qi Xin. "The director of the department takes the lead in suffering, and the doctors and nurses will follow suit. This is a kind of atmosphere and a kind of culture."

The first generation of artificial biological heart valve in China has been developed.

In 1974, after visiting Beijing, Shanghai and Guangzhou, Argentine cardiovascular experts decided to invite Guangdong experts to study cardiovascular technology in Argentina. On March 16th, 1974, a technical team organized by the Ministry of Health, mainly from Guangdong Provincial People’s Hospital (Xiang Xiangyao, Luo Zhengxiang, Chen Chuanrong, Wei Wanchang, Chen Zhiming, Wang Tailai and Jin Si Lan from the First Affiliated Hospital of Sun Yat-sen Medical College) went to Argentina for a one-year medical investigation. This year’s study was fruitful, and Luo Zhengxiang and his party brought back advanced valve technology. In 1977, Luo Zhengxiang and Cai Zengxin went to an Italian hospital in Argentina again to study heart valve technology. In 1975, the first domestic aortic valve replacement was successfully implemented, and the first domestic pediatric valve replacement was successfully implemented in the same year …

In the 1970s, rheumatic heart disease and rheumatic fever prevailed in southern China, but for these patients who need valve replacement, heart valves need to be imported, which is expensive and few people can afford it. Luo Zhengxiang and his colleagues are determined to make Chinese’s own heart valve. In 1976, Guangdong Institute of Cardiovascular Diseases set up a research room for artificial heart biological valves, and then cooperated with Australian medical expert Dr. Zhang Renqian to set up Pacific Biological Products Company in Huangpu District of Guangzhou with full reference to international standards to develop and produce artificial heart valves. In 1977, the first generation of artificial biological heart valve in China, Guangdong Type I, was developed and applied in clinic, taking the lead in the perioperative management of cardiac surgery and the application of intra-aortic balloon counterpulsation in critical heart surgery. In 1987, Guangdong II artificial heart biological valve was successfully developed, and in 1988, the artificial mechanical heart valve was successfully developed in cooperation with Australian experts and applied in clinic. Domestic valves greatly reduce the cost of patients’ surgery and shorten the gap between cardiothoracic surgery in China and advanced countries in the world.

3. Lead the Institute of Mind Research to break through difficulties and create brilliance.

In 1958, Guangdong Provincial Institute of Thoracic Diseases was established in Guangdong Provincial People’s Hospital. For various reasons, the development of the institute was quite tortuous. On August 7th, 1978, Guangdong Provincial Party Committee agreed to rename Guangdong Thoracic Disease Research Institute as "Guangdong Cardiovascular Disease Research Institute", and the Ministry of Health listed Guangdong Cardiovascular Disease Research Institute as one of the three key cardiovascular disease research institutes in China (Beijing, Shanghai and Guangdong).

In this way, the Guangdong Institute of Cardiovascular Diseases was established, but how to go next is a problem that Luo Zhengxiang has to face. Now, 93-year-old Luo Zhengxiang goes back to the Institute every day to see this old place where he has been "cultivating" for decades. Every time he walks past the entrance of Dongchuan Road, Guangzhou, he will think of the difficulties of that year: "The Institute had no funds at first, and we ran to the cement factory to find the cement. I wear leather shoes to the construction site every day to supervise the work. After that, I change my clothes and go back to the operating room for surgery. " In this way, with the concerted efforts of everyone’s Qi Xin, the Institute of Mind Research has grown up slowly.

Today, it has gone through 61 years. Over the past 61 years, the Institute has trained a large number of experts for the country, treated tens of thousands of patients and laid the foundation for the prevention of cardiovascular diseases. Created countless national firsts, first cases, and even world firsts.

Young doctors love to chat with Luo Zhengxiang, and he is also willing to communicate with young people. He said that he likes to chat with patients when he sees a doctor, and it is easier to build trust when he gets familiar with each other. "When you are a doctor, you must be dedicated to the patient and do everything for the patient; I have been a doctor for decades, and some patients have not been saved, but no one has ever made trouble, because they all know that I am saving with my heart. Whether the doctor is careful or not can be seen by patients and their families. "

[famous doctor said]

When you are a doctor, you should devote yourself to the patients.

When you are a doctor, you should be dedicated to the patient and do everything for the patient; I have been a doctor for decades, and some patients have not been saved, but no one has ever made trouble, because they all know that I am trying to save them.

Recently, we obtained the latest spy photos of the M8, which indicates that this new model is expected to meet the public at the end of this year.

As can be seen from the spy photos, this camouflage car is a 6-seat version, which is different from the previously guessed 5-seat version M9. Although the number of seats has changed, the overall shape and outline are highly similar to the current M9, including the body size, and there is no significant difference. The comparative analysis shows that the front face design of the new car is closer to the boundary M7, which is embodied in the straighter front cabin cover shape and the headlight edge shape similar to the boundary M7.

In addition, the vehicle in the spy photos adopts a short front suspension design, which is conducive to maximizing the utilization of internal space in a slightly reduced body size. In terms of details, the new car seems to have cancelled the roof rack and the roof lidar.

According to the spy photos that flowed out before, it is expected that the M8 will be equipped with taillights of the same style as the M9, and equipped with the same lamp programming function. The exposure of this information has undoubtedly increased the market’s expectation and curiosity about M8.

BEIJING, January 7, 2022/PRNewswire/-At present, the Ministry of Tourism of the Philippines is making every effort to promote 100% vaccination against COVID-19 in the first-line tourism professionals to support the national vaccination plan of "Bayanihan, Bakunahan" in the Philippines. At the same time, the Philippine Ministry of Tourism plans to open international tourism to green countries and regions soon, China.Ranked among them.

Year-endThe tail teeth arrived as scheduled, and the working people who were attacked by a wave of cold air were busy with the annual summary, but they still didn’t stop thinking about the sunny beach, the blue sea and the blue sky, and imagined taking off their heavy coats and putting on vest shorts to be spiritual islanders.

According to relevant surveys, 60% of tourists in China are considering starting outbound travel after the epidemic. Among them, 58% of tourists want to swim in tropical islands (Source: Investigation Report on Tourists’ Willingness to Travel after the Epidemic). It can be said that the island, as a spiritual gas station for modern working people, is the warmest expectation for life beyond KPI.

Among the islands, Boracay must be the warmest hometown of the spiritual islanders trapped in front of the work station.

01 C debut Boracay, what’s different?

In the choice of islands, "only choose the right one, not too tired."

Boracay is located in the middle of the Philippines, and the temperature is between 23 and 36 degrees Celsius all the year round. November to April is the best time to travel. The 7-kilometer-long coastline winds in the western Pacific Ocean, of which the 4-kilometer-long white sand beach is divided into three docks and stretches on the west bank of the island. Listen to the waves lapping on the shore at Pier 1 (S1) and enjoy the quiet and luxurious holiday time; Come to Pier 2 (S2) to raise a glass and enjoy a warm island style; Pier 3 (S3) retains the original coconut grove on the beach, which is the best choice for experiencing natural interest.

be electedBoracay, the second best island in the world, won the reader’s choice award of Condé Nast Traveler in 2020.far and awayThat’s not all.

Yapak Beach, located on the north coast, is the second largest beach on the island. The beaches are covered with shells with different shapes and colorful colors, which witnessed the development of the prosperous shell jewelry industry in Boracay decades ago. Surrounded by hills, Balinghai Beach is located in the north of Boracay.Interpersonal scarcity,beAn uncut island paradise.Brapoh Beach on the east coast is home to all kinds of water activities.It’s sports.A paradise for lovers.

Lying bored, there are many adventure paradise on the island waiting for outdoor enthusiasts to unlock. Bat Caves, located in the northeast of Yabo Beach, is home to cave bats, flying foxes and fruit bats.alsoA paradise for cave explorers and naturalists.

Through the jungle, explore the mysteries in the depths of the cave, and when thousands of bats fly overhead looking for food,maybeWill be like the main character in the movie,Discover some true meaning of life.

Crystal Cave is a natural stalactite cave, and the seawater is sapphire blue, which is suitable for snorkeling, exploration and tracing.downThe mysterious tunnel goes down vertically, and then the dark green light is found in a winding path..This wonderful experience that can only be found in dreams,make oneNever forget. Sunken Forest is at the southernmost tip of Brapoh Beach. Dead underwater mangroves are rare natural "works of art". Numerous photographers and adventure lovers choose to visit this place in person, and then permanently imprint these works of art with natural philosophy on the film.Philippines BoracayAlways inadvertentlyPresent a copyAn unforgettable surprise.

02 "Fei" every experience rule: follow your heart

rightFor people in the workplace, it is necessary to be able to lie flat and have fun on vacation. Pick up the c island,also want toTake a picture of 9 squares,Become a circle of friendsCool guy.Water, land and air in Boracay.Qiqi came to help.

Water activities:

Snorkeling under the calm sea with few storms in Boracay,canfeelThe sea is as smooth as silk.Wandering freely with tropical fish in the blue ocean.

Get on the Mini submarine, put on your helmet,To "bump" into strange creatures on the bottom of the sea. In this activity, Xian Yi, young and old, even friends who can’t swim, can enjoy the colorful underwater world under the guidance of the coach. How colorful is it? Colorful corals and tropical fish will give you the answer.

The diving environment in Boracay is comparable to the "live version" of Finding Nemo..Became a member of the underwater world, shuttled through the cool water, looking for corals, starfish and sea urchins, playing with colorful tropical fish and exploring the "true face" of the ocean..

When the sunset reddened the clouds, take a sailboat without power equipment,existThe breeze drifted to the end of the horizon with the sound of waves. Watching the sunset sink into the water a little bit, in the afterglow of the sunset,Feel Boracay.Sunset.

In addition, "banana boats sit in rows" canExperience the coolness of the sea beating on your body, and it seems that you can forget all your troubles in an instant.. "lClass version of the "two ships in one, when overturned, people will be left further."Bring a more joyful experience.

Air activities:

Ride and dragTravel around the open sea with an umbrella, and get a panoramic view of Boracay’s coastal scenery from another angle.

In addition, visitors can also chooseTake a helicopter and cruise the whole island,Enjoy this paradise-like island completely. The charming coastal curve, lush hillside and soft white sandy beach are a beautiful picture that will be deeply reflected in the fundus. Go back to the amazing and intoxicated Boracay and see it from the air.The whole picture.There is a 10-minute/15-minute/20-minute ride plan for helicopter tour around the island.To choose from.

Land activities:

Apart from going to sea, Boracay also has a wealth of land activities to experience. Luhuo Mountain is the most suitable place for "love" in Boracay, because it is the commanding height of the island..andloveClimb to the top of the mountain and watch a sunset, which will bebecomeAn unforgettable "instant eternity".

In Boracay, you can also find local people to braid an authentic dirty braid, fix the rainbow on your head, and experience the original island customs.

Boracay also has an award-winning best spa in Asia and a distinctive cost-effective beach massage.. The antique Chi spa is mainly based on the traditional health preserving method in China, and combines the local nursing concept in the Philippines to create a unique hydrotherapy course.Suitable for recuperation. Noble and luxurious Poseidon Spa, featuring morinda citrifolia in Tahiti, has obvious anti-aging effect.Suitable for relaxing the body.Mandala spaMainly in the quiet and green environment to relax the bones and muscles, a variety of spa treatments including petal bath, exfoliation, detoxification oil pressure, etc., among whichSignboard SpaThe course of treatment has won the best Spa in Asia many times.Rong.

In addition, tourists can also choose outdoor massage.Signs of outdoor massage can be seen everywhere on the white sand beach road in Boracay. White recliners, smiling masseurs, coconut wind and sea charm and slowly under the waves, try to get a set of coconut oil full-body massage, sniffing the sweet smell in the air, as if the dream has become different, which is also the essence of Boracay’s relaxation..

White-collar holiday recipes: eat and drink.

As a star in the island world, Boracay is rich in online celebrity cuisine. for exampleFruit smoothies, made of fresh mangoes, bananas, pineapples, etc., it is full of tropical customs when you drink it..For example, Coco Mama coconut ice cream with super high value is packed in a coconut shell bowl, dotted with sweet and sour mango granules, and its taste is refreshing and not greasy, which is quite popular among dessert lovers.

alsoCharacteristic of the PhilippinesHalo-Halo shaved ice, with a smoothie added with condensed milk as the base, then covered with various fruits, jellies, beans and puddings, and finally put the purple taro ice cream, only 50-100 pesos, which is delicious and affordable..

Boracay’s tastes are international. All kinds of fresh ingredients are cooked into Filipino food, Chinese food, American fast food, Japanese food, etc.Bring rich tastes to tourists.

The nightlife herenorInferior to the bustling city. Binhai bars and pubs are quite distinctive.You can order a cup of tropical fruit special, sit on the beach and blow the sea breeze, or go to a bar with a dance floor to be a prom friend.

Although the epidemic situation has changedhumanChildren’s travel patterns and consumption habits, but it can never beChange rightMemories and expectations of travel itself. Although it is still a luxury to fly to the island at the moment, the sea breeze is still so sweet and the sun is still shining, and Boracay is still the "dream hometown" of every spiritual islander.

Good luck, Boracay.Waiting. thinkLearn more about Boracay,Please pay attentionPhilippine National Tourism Administration (ID：PDOT_China）.

In the domestic auto market, if you are going to buy a car with a hybrid electric system, then this Japanese car with a very smooth technology is worth considering. If everyone’s budget is around 200,000, Nissan Qijun e-POWER, Honda CR-V e:HEV and Toyota Rongfang are all worthy of consideration. Below, we will interpret the selling points of the three models and the highlights of hybrid technology respectively. You can choose one according to the needs of car purchase.

1. Nissan Qijun e-POWER

The appearance of Nissan Qijun e-POWER adopts Nissan’s latest V-motion design language, and its shape is still very atmospheric, which conforms to the aesthetics of home users. The big sofa seat inside is very comfortable, and it is not easy to feel tired after sitting for a long time.

The intelligent configuration of this car is a highlight, especially the intelligent safety. It is equipped with an enhanced version of ProPILOT super intelligent driving, and has a number of intelligent driving assistance functions, such as reversing car side warning, moving object/pedestrian detection warning, over-the-horizon collision warning, etc. It can be said that car safety can be guaranteed in different scenarios.

In terms of power, Nissan Qijun e-POWER is composed of a 1.5T range extender and dual motors. Although it uses the engine to supply power to the motor just like the extended range system, the e-POWER is different from it, because the engine only has the job of "power supply" and the motor is responsible for all the driving forces. This has the advantage that the fuel consumption can be effectively reduced, and its minimum comprehensive fuel consumption is only 6.36L. At the same time, this technology does not need to be equipped with a large-capacity battery, so it will naturally not occupy the seating space.

In addition, this car is also equipped with Snow Fox electric four-wheel drive e-4ORCE, which has five driving modes such as snow and off-road. Because it is completely electronically controlled for four-wheel drive, the response is very fast, the control and tracking are also highlights, and the driving experience is more guaranteed.

2. Honda CR-V e:HEV

Honda Cr-V E: The appearance of HEV continues the design of the fuel version, with an atmospheric shape and a certain sporty atmosphere. The interior part is still introverted, with many physical buttons and convenient operation.

The biggest attraction of intelligence is the addition of Honda SENSING 360 safety extrasensory function, which can monitor the driver’s status and surrounding conditions in real time, and prompt and assist braking in time if potential danger occurs.

In terms of power, Honda CR-V e:HEV adopts the fourth-generation i-MMD dual-motor hybrid technology, which consists of a 2.0L engine and a drive motor. Compared with the previous-generation hybrid system, the fourth-generation i-MMD hybrid system improves the power of the drive motor, and the efficiency of the two-speed clutch is also higher, thus effectively reducing fuel consumption, and its comprehensive fuel consumption is only 5.49L, making it very easy to maintain a car. In addition, compared with the fuel version, due to the addition of the motor, the ride comfort of the model is more outstanding when starting and driving at low speed.

3. Toyota Rongfang Double Engine

The appearance of Toyota Rongfang twin engines is tough, and the interior part looks old-fashioned, but the materials are still willing, such as leather steering wheel and leather seats.

In addition, the new Toyota Rongfang dual-engine launched last year has improved the intelligent driving assistance system a lot, adding functions such as emergency steering assistance and active deceleration in corners to ensure smoother driving.

In terms of power, Rongfang Twin Engine adopts Toyota’s fifth-generation THS II hybrid system, which consists of a 2.5L engine and a motor. A major feature of this system is to replace the Ni-MH battery that has been used for many years with a lithium battery. In this case, the battery volume is greatly reduced, and the power control unit has also been lightened, and the comprehensive power has been improved to some extent.

At the same time, the addition of lithium battery reduces the energy loss of the motor by 19%, and the driving force of the motor is stronger. Not only is the power strong, the comprehensive fuel consumption is still economical, and the minimum fuel consumption is only 5.1L, so it is very easy to maintain a car. In addition, Toyota Rongfang dual-engine four-wheel drive technology is also worth mentioning. It has three four-wheel drive systems: electronic four-wheel drive, dynamic torque vector control system and dynamic torque control system. The output torque of the rear wheel is obviously improved, and the torque distribution ratio of the rear wheel is added, so that maneuverability and stability are guaranteed.

general comment

It can be seen that the compact SUVs blessed by the three hybrid electric power systems are very atmospheric in shape. Although the interior can’t keep up with the trend, it still has certain intelligent functions and comfortable configuration, and the power system is naturally the biggest highlight of the three joint venture vehicles. With the addition of the motor, driving can get better ride comfort, and the key fuel consumption is much more economical than that of similar oil vehicles, and the cost of car use can be effectively reduced. Which of the above three oil-mixed SUVs do you prefer?

Messi wrote his own legend in Barcelona.

In the early morning of January 31st, Beijing time, Barcelona beat Leganés 5-0 in the fourth round of the King’s Cup, and Messi scored twice for his 500th victory in Barcelona. The team’s full firepower seemed to send a signal to the outside world: even if no striker was introduced in the winter window, Barcelona could still score.

When Messi came out of power, his old rival Cristiano Ronaldo had to face embarrassment. According to a online celebrity analysis website, although there are as many as 200 million Portuguese social network fans, as many as 25% of them belong to "zombie fans".

Before the winter transfer in Europe was closed, some important players decided on their next homes one after another, including Manchester United official bruno fernandez, whose highest transfer price is expected to reach 80 million euros. In addition, Paco’s joining Villarreal also broke the transfer record in team history.

Messi has left more and more names on Barcelona’s record list.

King’s Cup Barcelona 5-0, Messi 500 wins milestone?

In the early morning of 31st, the fourth round of the Spanish King’s Cup in 2019-2020 was contested at Camp Nou. Barcelona beat Leganés 5-0 at home and Messi scored twice.

In the face of Leganés, who ranked second to last in the league, Barcelona fought a bloody battle. Gleizman, Langlais and Artur all scored goals. Messi himself scored two goals in the 59th and 89th minutes. Although the victory was easy, it was a milestone for Messi. This victory was his 500th victory for Barcelona. Since winning for Barcelona for the first time on October 16th, 2004, Messi has never stopped.

Messi has won the most games in the history of Barcelona, followed by Harvey, with 476 games. In addition, Messi has won 86 teams, including as many as 29 victories against Seville.

In this campaign, Setien, the coach of Barcelona, changed his formation back to 433, which Barcelona used to be used to. After the game, the new coach also gave an answer to the lack of signings in Barcelona’s winter window. "Dembele will be back soon in these weeks. He has special abilities and we will try our best to let him find his best state. (Not signing) Maybe there will be some risks when a player is injured, but I believe in my players."

Interestingly, L ‘Equipe revealed that Bakambu, a foreign aid who played for Beijing Guoan, had already entered Barcelona’s signing list. Guoan even received an offer from Barcelona, and Guoan, who was preparing for the pre-season in South Korea, decided to release him. The problem was that when Bakambu arrived in Hong Kong to transfer to Spain, he received a phone call from Abidar, director of Barcelona, and was told that Barcelona finally decided to withdraw his offer, so the player had to fly back to South Korea. Afterwards, Bakambu posted a passage on social media, in which he said with a little ridicule, "Please add’ Almost Joining Barcelona’ to my transfer history in Transfer Market. No matter what happens, I believe in the fate process, thank God. Gleizman, let’s meet again sometime. "

Among C Ronaldo’s social network fans, there are a large number of "suspicious accounts".

C Ronaldo also has zombie fans?

Not long ago, Cristiano Ronaldo’s Ins fans reached an astonishing 200 million, and he even published an Ins status celebration. However, a online celebrity analysis website named HypeAuditor found that 72% of Cristiano Ronaldo’s 200 million fans were real people, 2.1% were online celebrity, another 18.7% were "suspicious accounts", and the remaining 6.4% were "automatically following fans"-that is, the number of followers exceeded.

"Ins robots" are classified as suspicious accounts. They are used to handle likes or comments and also play a role in buying powder. Therefore, 25%-about 50 million fans are not real people. It is worth mentioning that as early as 2015, the Daily Sports Daily broke the news that as many as 64% of Cristiano Ronaldo’s Twitter followers were "zombie fans". The media said that as many as 21 million Cristiano Ronaldo’s Twitter followers were behind him, their Twitter accounts were inactive. Of course, all this may have nothing to do with Cristiano Ronaldo himself. Celebrity social accounts will be run by related teams, and it is reasonable to "buy powder". In fact, another research and analysis in November last year showed that 51% of Cristiano Ronaldo’s former teammate Cross’s fans are "zombie fans", which is the highest among Ins users.

This time, HypeAuditor also analyzed the composition of C Ronaldo’s fans. 49% fans are not interested in sports, but pay more attention to music and even fashion. In addition, 72% of C Ronaldo’s fans are men and 28% are women. There are more fans from India than other places, with 22% fans from India; The second place is Iran, with 15%; There are 3% fans from Madrid, the city where Cristiano Ronaldo’s old club Real Madrid is located. In terms of language use, 44% are English users, 9% are Persian and 9% are Arabic.

Manchester United need to pay up to 80 million euros for Fernandez.

Manchester United officially announced bruno fernandez.

In the early morning of the 31st, Manchester United officially announced that bruno fernandez had joined the club. It is reported that the two parties signed a contract for five and a half years, and there is a one-year renewal option.

In fact, 24 hours ago, Manchester United reached an agreement with Portuguese Sports on the transfer of Fernandez. According to the figures released by Portuguese Sports, Manchester United needs to pay him a maximum of 80 million euros, including 55 million fixed transfer fee plus 25 million floating amount. According to the relevant provisions, 5 million euros is related to the number of appearances, and another 5 million euros depends on whether Manchester United can qualify for the Champions League. In addition, 15 million euros depends on Fernandez’s personal achievements in Manchester United in the future. It is reported that if Fernandez switches to another team in the future, Portuguese sports can still reap 10% income from the transfer fee.

During his two and a half seasons in Portuguese sports, Fernandez played excellent data, with 16 goals and 20 assists in 2017-18 and 32 goals and 18 assists in 2018-19. He has scored 15 goals and 14 assists in the middle of this season. According to the outside world, his joining will inject vitality into Manchester United’s frontcourt attack. Head coach Oleskjaer also said in an interview: "We have been paying attention to Fernandez for several months, and he.

I wonder if Paco can reproduce his previous style in Villarreal.

Paco joined Villarreal, and the transfer fee broke the team history record.

A few days ago, Villarreal officially announced the signing of Spanish striker Paco Alcácer from Dortmund for five and a half years.

According to the previous report of Kicker, the transfer fee of Dortmund striker Paco to Villarreal totaled about 30 million euros, while the version of AS newspaper was 23 million euros, while Dortmund originally signed Paco from Barcelona at a cost of 23 million euros. In any case, Paco’s transfer fee broke the record of "Yellow Submarine" when 20 million euros signed Gerard Moreno two seasons ago.

Last season, Paco scored 18 goals in 26 Bundesliga games, but this season he only played 11 Bundesliga games and contributed 5 goals and 1 assist. With the arrival of Harland, his position has been gradually marginalized. Paco came from Valencia youth training. At the age of 18, he scored 28 goals in 27 games in a single season. He played for the first team of Bat Corps for 3 seasons, scoring 43 goals and assisting 17 times in 124 appearances. In the 2016/17 season, Barcelona signed him for 30 million euros. He played for Barcelona for one and a half seasons, made 50 appearances, scored 15 goals and made 8 assists, won the league championship and the King’s Cup on behalf of Barcelona, and then landed in the Bundesliga … Now Villarreal has introduced Paco with a record transfer fee, so I naturally hope that he will regain his previous style.

Deschamps is very dissatisfied with being labeled as "discrimination".

Deschamps took cantona to court.

A few days ago, according to the news of French media RMC, the case of French team coach Deschamps suing cantona will be officially opened in Paris at the end of February.

The contradiction between them stems from cantona’s inappropriate comments on Deschamps’ selection of players in 2016. At that time, cantona thought that Deschamps’ national team discriminated against players with North African descent, which made them have an issue. Although it has been three years, Deschamps decided to resort to the law.

In an interview with the Guardian before the 2016 European Cup, cantona said: "Benzema is a great player, and so is Ben Alpha, but Deschamps has a real French name. He may be the only person in France who really has a French name. No one in his family has been combined with people of other descent, so I am not surprised when he did not take Benzema to the European Cup. Ben Alpha may be the best player in France.

Cantona’s meaning is very clear. Because both players are of North African descent, they were abandoned by the head coach, but this statement obviously doesn’t work. Deschamps’ team is a powerful whole composed of players of different colors and bloodlines. In 2016, he won the runner-up in the European Cup and reached the peak in the 2018 World Cup. A large number of black players such as Bogba and Mbappé are still the absolute core. Deschamps has no reason to exclude players with North African descent. In fact, Ben Alfa has already gone from bad to worse, and Benzema can’t make it because of the fierce competition in the front.

Deschamps responded at the first time: "I don’t understand what he is saying at all, and I will never forgive him for slandering me."

In 2017, Deschamps entrusted a lawyer to prepare to sue cantona, but the case did not enter the final judicial procedure until today. It is reported that the court will hold a hearing on February 28th, and judging from the current situation, cantona, who has no secret words, may be overwhelmed.

Ding Junhui continued his ups and downs.

Ding Junhui missed the top 16 in the German Masters.

On January 30th, German snooker master Sai Ding Junhui lost to Scottish Donaldson 4-5 and missed the top 16, which was his second defeat to the same opponent in a week.

Last week’s European master Sai Ding Junhui just met Donaldson, when he lost to his opponent 2-5 in the second round and missed the quarter-finals. Fighting again after a week, Ding Junhui failed to take revenge and add new hatred. Before the game, the two sides were evenly divided in the first four games. Ding Junhui scored 55 points in the third game and Donaldson shot 132 in the fourth game. After the break, Ding Junhui won two games in a row 60-50 and 72-0 to get the match point, but Donaldson chased two games in a row; Although Ding Junhui scored 50 points in the deciding game, it was a pity that Donaldson still scored 52 points in one shot, which was a pity.

It is worth mentioning that Donaldson lost against Ding Junhui three times in a row before these two confrontations. Now the player ranked 24th in the world seems to have found the confidence to beat Ding Junhui. On the other hand, Ding Junhui, after winning the championship in the British Championship at the end of 2019 and ending the shortage of ranking titles for more than two years, was frustrated again in 2020, with a round of snooker masters, a round of European masters and a round of German masters … He was depressed.

In the retail circle, the membership system has been iterative, so we might as well look at the membership logic from Amazon, Nike, Sephora, Starbucks and Xiaomi.

This article comes from WeChat WeChat official account:Retail Watch (ID: On Retail), author: Wang Ziwei

For retailers, the membership system is basically unavoidable. Let’s take a look at what the most mainstream membership system in the e-commerce era is like.

From a global perspective, there are seven most common forms:

1. Integral-hierarchy system

2. Service subscription system

3. Entity subscription system

4. Charity system

5. Sharing cooperation system

6. Community system

7. TOKEN system

I. Integral-Hierarchy System

This is almost the simplest one. In short, every time you spend X yuan, you get Y points. The more you spend, the higher the score.The only variable seems to be that there may be reward points at different times and through different channels, such as 5 times points for in-store consumption during the celebration period and 10 times points for e-commerce consumption during the Black Five/double 11 period.

Let’s take a foreign example, that is, the clothing brand "North"（North Face）",its integral system is called" VIPeak ".

For consumers, understanding this system is also very simple, that is, for every dollar spent, they get 10 points-whether online or offline, if they spend at outlets, they get 5 points for every dollar.

These points can be used in future consumption. To this end, North Face allows users to manage their accounts, buy goods, see points and redeem rewards through the App.

This is the simplest point system, through which consumers are willing to continue to shop. North Face is a typical single-level membership system.

Based on this logic, there will be a multi-level membership system, generally and periodically.(e.g. 1 year)The consumption amount or points are positively related.The characteristic of hierarchical system is that the higher consumers spend, the more rewards they get.

This level itself is also a gamification system, which links consumption with "playing". In the United States, a classic case is the beauty brand e.l.f

Consumers with 0-100 points are at the first level, consumers with 101-400 points are at the second level, and those with 401 points or above are at the highest level-the more membership points, the more unique the rewards.The uniqueness of the highest level is an important factor that urges consumers to buy more goods.

From the point of view of points, the first-level consumers get 2 points for spending 1 dollar, the second-level consumers get 4 points for spending 1 dollar, and the third-level consumers get 6 points for spending 1 dollar, and consumers can get corresponding services by using points.

Similarly, Starbucks in the United States also has this hierarchical system, which is divided into green card levels.（Green Level）And gold card level（Gold Level）.

When the user has less than 299 stars, it is a green card level, and will enjoy the privileges of getting 2 stars for every $1 spent, birthday gifts, mobile payment, placing orders in advance, and free refills in the store; When the number of stars reaches 300 or above, the user will be upgraded to the gold card level. At this time, he will not only enjoy all the green card level permissions, but also double the star accumulation day every month, get a gold card membership card with his name printed on it, and exchange free food or coffee every 125 stars.

In addition to getting stars through consumption, there are also some activities in Starbucks APP, such as going to the store for consumption at a specific time, getting extra stars, and buying specific goods to get extra star rewards.

Second, the paid subscription system-service category

In the payment system, consumers need to pay a monthly fee or an annual fee to become a VIP. Generally speaking, there must be a solid consumer base.After all, it is difficult for you to make a new user become a paying member with little contact with you, so this payment system is basically used to maintain experienced users.

In addition, this payment system must have membership benefits, otherwise users don’t have to pay you in vain.

The most classic case is Amazon. Now Prime with an annual fee of $119 only needs $79 at the earliest, but only one problem was solved in that year, that is, it was guaranteed to be delivered free of charge within 2 days. This was the biggest problem of e-commerce in that year, otherwise a product would only be available in 2-3 weeks, and even if the price was superior, it could not wait.

Later, many functions were added to Prime for free, such as Amazon music, Amazon photos (unlimited storage of photos) and Amazon videos.(Watch all kinds of movies, dramas and original dramas at will)Wait a minute. In 2018, according to data from investment bank JP Morgan, the annual membership fee of $119 is worth about $784, which can be said to be over-valued.

The extreme, even extreme, is Costco.After covering the cost of goods, personnel and management expenses, the income generated by its goods is almost used up, so that its final profit returned to shareholders and membership fees are almost equal.

Third, the paid subscription system-commodity category

Another logic of the payment system is, "subscription box.（Subscription Box）Type ",that is, the subscription of physical items such as products/commodities.

The goods in the "subscription box" generally need to be purchased repeatedly. Take Bean Box as an example, it is the subscription of coffee-normal purchase is the normal price, but if you subscribe, you can always receive coffee on schedule within a cycle, and you can enjoy a discount.The essence is a behavior of directly locking consumers and locking demand, and then it may be the reverse supply chain.

Another advantage of this subscription is that it can increase the lifetime value of customers-from the case of Bean Box, can it be the same if you let consumers buy once and realize repeated service for six months, and let consumers buy for one month and one month?

Amazon has a similar service, and some products can be "subscribed" directly on the purchase page-usually with a discount of about 5%.

Fourth, the charity system

Discount can be a component of the membership system, but it is not necessary.

Therefore,The logic of the charity system is that you are attracting consumers with your own values, thus establishing a stronger relationship.The more common way is that enterprises donate a percentage of their income to charity, such as donating the money to charities, disease research institutions, animal protection organizations and so on.

A small evolutionary version here is that the enterprise will give you several optional donor institutions, and you can choose the one you are willing to donate. This is the case with The Body Shop in America, which introduced animal welfare into its membership system.

In addition to receiving rewards and VIP treatment, consumers can also choose to donate a percentage of their spending to Born Free USA, an animal welfare institution. This is also because The Body Shop has always emphasized environmental responsibility.

This logic lies in that the communication with consumers is not only the exchange of goods and services, but also the integration of values, which in turn makes the loyalty of consumers come to a different and uncontested field.It can be said to be a "blue ocean strategy of values".

V. Sharing cooperation system

A consumer will not only have a membership card, so the demand is also diverse. It can be said that consumers’ spending time is very idle, and the core is whether businesses from different formats can "cut leeks" together-buy electronic products from you, shoes from me and snacks from him.

Therefore, consumers will also want more flexibility in rewards. At this time, what is needed is cross-industry cooperation, which is equivalent to consumer sharing. After all, every enterprise has private domain traffic and data is single-segmented. If(Where permitted by law)Realize the docking of data, then almost draw the whole life of consumers.

In the United States, Nike’s membership system is like this. It has cooperated with Apple, Classpass and Headspace. These companies are not randomly selected, but can be linked to sports. They belong to the cooperation of several enterprises with sports as their core values.

At the same time, Nike also has a variety of apps for different sports to help members achieve their exercise goals. Then as long as the consumer’s behavior can be recorded by the App, then you can get a reward.

Japan’s Sakya Bookstore is also this logic, which focuses on life: through the T-card system, the parent company of Sakya Bookstore has opened 887,000 stores in 179 Japanese companies in May 2018, realizing the universality of points, and the profit does not come from the points themselves, but from the big data insight of consumers. Because consumer data is no longer just a single book purchase, eating, shopping, but all the synthesis.

In China, this kind of cross-industry cooperation is also gradually emerging. For example, JD.COM Plus can give you an iQiyi member.It is also the opening of data and traffic sharing between the two parties, which in turn turns traffic into "reservation".

VI. Community system

Beauty cosmetics brand Sephora（Sephora）Beauty Insider, a membership system, must be said. On the one hand, this system can be upgraded to three grades based on consumption, and every dollar spent in each grade can get different grades of points feedback.(1 dollar for 1 point, 1.25 points, 1.5 points respectively)At the same time, there are opportunities to get more exclusive services with the improvement of grades in the traditional "hierarchical system".

Besides,The biggest feature of Sephora’s membership system is the establishment of a community-to communicate with various members, find inspiration, participate in exclusive activities and so on.At this time, members of Sephora come to the brand community, and Sephora can understand the needs of consumers and then optimize its product design.

This logic also exists in China, that is, in Xiaomi’s community, a group of fans gather in the community to communicate with each other and put forward their own needs, and Xiaomi’s product manager can collect relevant information and update the corresponding system: users feel that they are valued, and Xiaomi has obtained consumer demand and met consumer demand, and both sides are happy.

Seven, TOKEN type

The last one is the TOKEN logic in the blockchain, or,Is similar to "asset securitization"（ABS）The idea of "assets token" should be called as a kind of "assets token"（ABT）”。

This kind of logic can be seen in China. At present, it can be simply divided into two types. The first type is "commodity tokenization", which is represented by the second-hand e-commerce enjoyment theory, and the second type is "behavior tokenization". I think the representatives are interesting headlines and today’s headlines. Let’s look at it together:

"Commodity Tokenization"

The problem with second-hand e-commerce is that the seller wants to sell an item that is "emotionally connected with himself", and based on game theory, the buyer will directly regard all second-hand goods as having a problem, forming a "lemon market effect" and paying a very low price, or, no matter how wonderful your price is and how perfect the goods are, I will ask for a 20% discount first and then post it-as long as I have sold something on idle fish once.

This will greatly reduce the efficiency of the transaction, and the seller will usually feel very uncomfortable, and finally there may be problems on the "supply side", which will have a negative effect on the market.

The logic of enjoying things is very interesting, that is, instead of introducing money, users use small red flowers. Users earn small red flowers through various behaviors, such as signing in and sharing, and then "exchange" other people’s goods with their own small red flowers. Because the little red flower is not anchored with the RMB, so,Users will participate in the purchase according to their real needs, rather than the "chopping behavior" caused by "consumerism".As a result, the pressure on both buyers and sellers is reduced, which greatly promotes the circulation efficiency of goods.

This logic actually exists in offline channels, that is, "moon cake tickets", that is, the moon cakes are placed there, and the person who finally gets the tickets goes to a specific place to pick up the goods. As for the intermediate process-the goods are not moving, and the tickets are flying around, which greatly reduces the cost. The logic of this set of freight tickets is "online" and combined with the mode of second-hand e-commerce, which forms the theory of enjoying things.

"Behavior Tokenization"

The second logic is "behavior token", which is the case with interesting headlines.

To put it simply, users can be rewarded for all their behaviors on the APP, including reading gold coins, watching videos, sharing gold coins, and rewarding users with "tokens" in a different way, and then this "token" is every cycle.(The period of interesting headlines is "1 day")Will be cleared, converted into RMB, accumulated to a certain amount, you can withdraw cash-or buy other goods directly in the APP.

The logic is simple,Retaining customers requires costs, so why not give these costs directly to customers as much as possible?And these sources of RMB are also simple, just divide the gross profit of each cycle directly. So now, we will find that many apps have this logic, such as the extreme version of today’s headlines, various headline apps, and various information apps.

Related links:"Integral Incentive System" from the Perspectives of JD.COM, Interesting Headlines and Amaya.

This article comes from WeChat WeChat official account:Retail Watch (ID: On Retail), author: Wang Ziwei

　　In May, the alpine rhododendrons in Liangshan Prefecture, Sichuan Province bloomed one after another, and the rhododendron sea all over the mountains attracted many tourists. This weekend, the Rhododendron Sea in Haikou Ranch, Puge County, Liangshan Prefecture became popular on the Internet, and was known as "the most beautiful Rhododendron Sea in Liangshan". However, in these two days, this flower sea was "poisoned" by tourists.

　　On May 6th, Haikou Ranch was crowded with tourists who heard the news. According to incomplete statistics, more than 800 self-driving cars and more than 2,000 tourists entered that day. According to the local traffic police, the roads entering the pasture were lined up for several kilometers, and the traffic was once paralyzed. Before this weekend, the azaleas in Haikou Ranch were just a "secret place" known to a few people, not known to the outside world.

　　On the morning of May 7, many Liangshan netizens forwarded another scene of Haikou Ranch in the circle of friends: after the tourists dispersed, a large amount of garbage was left on the ground, and the beer bottles they drank staggered. Sadly, some tourists break the branches at will and take photos in their hands.

　　According to the photos provided by netizens, in a rhododendron viewing place, some people even dug up rhododendrons by roots and put them on pickup trucks to transport them away. Some netizens posted a photo taken in the Rhododendron Sea in Longjiaoshan, Huili County. After the whole flower was broken, it was ignited and burned to make barbecue wood.

　　In Liangshan, azalea is called soma flower in Yi language, which is the welcome flower of Liangshan. "Soma is crying." Seeing these acts of destroying azaleas, many Liangshan netizens and tourists are very sad and have forwarded and condemned them in the circle of friends.

　　The tourism department reminded that it is hoped that tourists can take care of the environment, take away garbage, don’t start with rhododendron, and protect the pure land of Haikou Ranch. At the same time, Rhododendron in Liangshan Mountain generally grows above 2800 meters above sea level. Below this altitude or the temperature is too high, it is difficult to survive, and it is useless to dig down the mountain.

　　On May 7th, Puge County convened an emergency meeting of tourism, public security, forestry, environmental protection and other departments to deal with a series of problems caused by the recent sharp increase of tourists in Haikou Ranch. At present, Puge County Forest Public Security Bureau is also involved in the investigation.