General rule

CCTV News:The Paris Olympic Games is in full swing, and the spirit of Olympic athletes’ tenacious struggle and self-breakthrough in the Olympic Games is inspiring. The TV programs of the Paris Olympic Games of the Central Radio and Television General Station were broadcast live in more than 800 cinemas across the country, attracting many viewers to watch the games.

On the evening of August 4th, Beijing time, the men’s singles table tennis final of the Paris Olympic Games began, and China’s Fan Zhendong played against Sweden. In a movie theater on BeijingRoad, Guangzhou, the audience cheered for China’s Fan Zhendong.

There is a strong atmosphere in the cinema to watch the Olympic Games. When the games enter a stalemate, the audience hold their breath and say hello. When the China athletes scored a point, the audience cheered loudly and waved flags to cheer.

In the end, Fan Zhendong won 4-1, winning the third gold medal for the China table tennis team. When the national flag was raised and the national anthem was played, all the audience in the cinema stood up and sang the national anthem, and their hearts surged.

Watching the Olympics in cinemas: covering more than 800 cinemas in Beijing, Shanghai, Shenzhen and Chengdu.

"Watching the Olympics in the cinema" is the first time in China to broadcast the Olympic Games live on the cinema screen. At the same time, the Olympic Games were broadcast on the main station "100 cities and 1000 screens". The audience felt the fighting style of Olympic athletes in the diverse scenes between domestic cinemas and urban streets.

The film list of the live broadcast of "Watching the Olympics in the Cinema" was attended by the China team and at 18: 00 Beijing time — The popular games that started at 21: 00 are mainly, covering more than 800 cinemas in Beijing, Shanghai, Shenzhen, Chengdu and other cities. Among them, table tennis, badminton, women’s volleyball and other traditional advantage events of China delegation were welcomed by the audience.

The introduction of the Olympic Games into cinemas not only provides a new channel for the masses to watch the Paris Olympic Games, but also builds a new platform for the audience to appreciate the elegance of China athletes, feel the spirit of sports and unite national feelings.

In addition, this year’s Paris Olympic Games brought a brand-new watching experience to the national audience with the help of the general station "100 cities and 1000 screens". Through 1075 ultra-high-definition large screens of diversified scenes such as core business districts, city squares and transportation hubs in 112 cities including Tianjin, Shanghai, Fujian and Sichuan, the contents of 8k ultra-high-definition Olympic Games will be continuously broadcast, so that urban audiences can share the wonderful moments of this sports feast.

[car home Shaoyang Preferential Promotion Channel]: Recently, Geely automobile dealers in Shaoyang have made a great effort to reduce the price of the models, with the maximum preferential amount reaching 12,000 yuan. This preferential activity is under way, and the minimum starting price of Xingyue L has dropped to 157,700 yuan. Interested consumers can click "Check the car price" in the quotation form and strive for higher discounts.

The appearance design of Xingyue L is unique, the front face adopts a stable design language, and the air intake grille adopts a large area of chrome decoration, showing a sense of luxury. The overall style is simple without losing the sense of strength, the lines are smooth, and the proportion of the car body is coordinated, showing an elegant and dynamic visual effect.

The body size of Xingyue L is 4770*1895*1689mm, the wheelbase is 2845mm, and the front and rear wheel tracks are 1610 mm.. The side lines are smooth and powerful, with 245/45 R20 tires and dynamic rim design, which improves the sports atmosphere and driving stability of the whole vehicle.

The interior design of Xingyue L is simple and atmospheric. The center console adopts multi-level layout and is equipped with a 12.3-inch large central control screen, which integrates multimedia system, navigation, telephone, air conditioning, skylight and other functions, and supports voice recognition control. The steering wheel is made of leather, which supports manual up and down+front and rear adjustment, and has a comfortable grip. The seat is made of imitation leather. The main driver’s seat has the functions of fore-and-aft adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way). The co-pilot seat supports fore-and-aft adjustment and backrest adjustment. The front seats are also equipped with heating, ventilation and massage functions, and the driver’s seat is also equipped with headrest speakers. In addition, USB and Type-C interfaces are provided in the car to support wireless charging function, which is convenient for passengers. The second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion to meet the needs of different scenes.

Xingyue L is equipped with a 2.0T engine with 238 horsepower and 175kW maximum power, and the maximum torque is 350 N m.. Matching it is an 8-speed automatic manual transmission, which can provide strong and smooth power output for the vehicle.

The owner of car home said that Xingyue L had a high cost performance, and he was very satisfied with the design and interior. He especially appreciated Yun Qi’s white and brown interior, which, with three screens, improved the temperament of the whole vehicle.

　　International Online Special: According to the Russian News Network, members of the Russian opposition "Unity Movement" held a massive anti-government demonstration in front of the Kremlin on April 28. During this period, three activists of the "Unity Movement" hung a huge red banner on the bank of the river near the Kremlin, which read: "medvedev, resigned as Prime Minister Putin." Red balloons are tied on both sides of the banner, and the logo of "Unity Movement" is printed on the lower part of the banner.

　　The members of the "Unity Movement" were so sophisticated that the demonstrations were organized in an orderly manner that the police in Moscow did not get the news of the demonstrations in advance and failed to effectively stop their behavior. On the same day, the leaders of the Solidarity Movement also held a meeting with supporters of the Solidarity Movement at the Izmailovo Hotel. At the meeting, the leaders of the "Unity Movement" summarized the work in the past two months, introduced the situation of Boris nemtsov’s team running for the mayor of Sochi, and predicted the organizational activities during the "5 9" Victory Day.

　　In recent weeks, members of the opposition "Unity Movement" have held many social activities. On April 12th, members of the "Unity Movement" and other members of the opposition held a rally against compulsory military service. On April 8, when the former president of Yukos Khodorkovsky and lebedev were tried by the Nicesco court in Khamov, some members of the opposition party were arrested for distributing leaflets in front of the court, including several members of the "Unity Movement".

　　According to Russian media reports, the Solidarity Movement was founded on December 13th, 2008. On December 21st, 2008, they held their first demonstration against Putin. (Hai Lan)

Editor: Liu Yuan

　　China Fund News reporter Zhao Ting

　　The listing of Xiaomi is expected by the market as the largest listing case in the world this year. According to the latest report of Hong Kong media, Xiaomi may submit an application for listing in Hong Kong as early as May, and then issue CDR in A-shares to realize dual-share circulation.

　　Starting from Xiaomi’s mobile phone, Lei Jun built a "unicorn" in eight years, taking stock of its commercial map, from air conditioning and sweeping the floor., water purifiers, rice cookers, towels, toothbrushes, offline retail stores, its wide penetration range can be described as comparable to BAT.

　　With Xiaomi’s landing in the capital market, whether Lei Jun’s worth exceeds that of Ma Huateng and who won the 1 billion bet with Dong Mingzhu will probably be able to contract the people who eat melons for the second half of the year.

　　Re-transmission of Xiaomi Hong Kong stocks listed on the mainland to issue CDRs.

　　Since last year, Xiaomi’s listing process has been frequently concerned by the market. There are many speculations about when and where to go public, but there is no official response.

　　Today, another Hong Kong media reported that Xiaomi is ready to submit an application for listing in Hong Kong in early May at the earliest, and then issue CDR in A-share (China depositary receipt) to realize dual-share circulation. According to reports, Xiaomi is expected to become a listed company with different rights in the same share.

　　Let’s first look at what is a listed company with different rights in the same share.

　　In a company with the same share but different rights, also known as dual ownership structure and AB share structure, the management tries to control the whole company with a small amount of capital and divide the company’s shares into high and low voting rights.

　　In 2014, it was precisely because of the restriction of the same shares and rights of the Hong Kong Stock Exchange that Alibaba finally missed the Hong Kong market and turned to the US for listing. In order to attract new economic companies, the Hong Kong Stock Exchange revised the Listing Rules. According to the current disclosure process, the second round of consultation summary is expected to be published in late April. After that, the revised Listing Rules came into effect and the Hong Kong Stock Exchange began to accept officially submitted listing applications.

　　Let’s see how to issue CDRs in A shares. At present, the list of the first batch of CDR companies has been released, and eight companies, including BAT, Ctrip, Sina Weibo and Netease, have begun to contact the domestic A-share market. However, at present, there are still technical problems in CDR that have not been solved, and the landing rules have not yet been issued. In the eyes of the industry, the dual-share circulation of Xiaomi may not be realized so soon.

　　Commercial map of "Mijia"

　　Maybe some people still have questions. Isn’t Xiaomi a mobile phone company? Can you also send CDR to A shares as a "unicorn"?

　　Fund Jun will take care of Xiaomi’s business map and look at Xiaomi’s family background.

　　At first glance, I was shocked. In addition to mobile phones, the layout of Xiaomi has penetrated into almost every field of life, such as air conditioners, water purifiers, sweeping robots, rice cookers, balance cars, and even towels and toothbrushes …

　　Fund Jun will take a look at the commercial map of "Mijia".

　　1. Mobile phone sales ranked fourth in China.

　　In July 2011, Xiaomi announced its entry into the mobile phone market. In August 2011, Xiaomi’s mobile phone was officially released. At present, smartphones are still the main business of Xiaomi. According to the sales data in 2017, Xiaomi’s mobile phone shipments reached 55.1 million units, accounting for 12.4% of the domestic mobile phone market, ranking fourth. From the perspective of global shipments, it has exceeded 90 million units, ranking fifth in the world.

　　2017 is actually the year of counterattack of Xiaomi mobile phone. The data shows that in 2015, Xiaomi once won the domestic market sales champion. In 2016, Xiaomi’s sales slipped by 36% year-on-year, and only 41.5 million mobile phones were sold.

　　It is estimated that many people still remember the "Are youok" divine comedy brainwashed by Lei Jun, which came from the English speech given by Lei Jun at the press conference in India in 2017. Divine Comedy is not sung in vain. At present, India is already the largest overseas market for Xiaomi. In 2017, Xiaomi occupied more than 20% of the Indian smartphone market, ranking second.

　　2. More than 90 enterprises under the Xiaomi ecological chain

　　According to the analysis of investors, Xiaomi’s most valuable business at present lies in its all-round ecological chain layout, covering a wide range comparable to Tencent and Ali.

　　On March 29th, 2016, Xiaomi strategically upgraded the ecological chain, and launched a brand-new brand-MIJIA, named "Mijia" in Chinese, which is dedicated to carrying Xiaomi’s own products and ecological chain products.

　　First intuitively feel the products on the Xiaomi ecological chain:

　　Fund Jun integrated、After the research report made incomplete statistics, Xiaomi Eco-chain has 90 hardware startups, of which about 30 have released products.

　　Do you feel how you have everything after reading it? The seemingly messy layout is actually the product ecological expansion along the three layers of "mobile phone periphery-intelligent hardware-lifestyle". The concept of "Xiaomi = high price" is implanted into consumers’ minds and continuously strengthened, so that the eco-chain product company that Xiaomi invested and incubated can grow rapidly with the help of Xiaomi platform.

　　3. Offline store-Xiaomi Home

　　New retail is also an important business segment of Xiaomi. These include Xiaomi’s home and quality life.

　　As of January 2018, there were 300 millet homes nationwide, involving products of Xiaomi, such as mobile phones, smart homes, smart wear, digital accessories and daily necessities, and the average annual sales per square meter reached 280,000-290,000 yuan. Compared with Apple stores, its floor effect is 400,000 yuan.

　　It is said that Xiaomi Home aims to open 1,000 stores in three years, and may eventually open 1,000-2,000 stores nationwide, with sales expected to exceed 10 billion US dollars.

　　In addition to Xiaomi Home, it is reported that Xiaomi’s boutique e-commerce platform will soon open a physical store in Shanghai. The quality store is named "Quality Life", which will be the second physical store format of Xiaomi after "Xiaomi Home". The predecessor of Youpin is Mijia Youpin, which is the second Xiaomi e-commerce platform outside Xiaomi Mall, focusing on the concept of selected e-commerce, and the target is Netease YEATION, a subsidiary of Netease.

　　4. It breeds four unicorns.

　　Xiaomi is not only a unicorn, but also has four unicorn enterprises in its eco-chain enterprises. They are Zhimi Technology, Nainbo and Zimi Technology with a valuation of more than 1 billion US dollars, and Huami Technology, which was listed in the United States on February 8, 2018. In addition, the parent company of Qingmi Technology, Power Future, was also listed on the New Third Board in August 2016.

　　Xiaomi’s valuation becomes a mystery

　　Looking at the commercial map, do you feel that Xiaomi is really a big family business? What is the valuation of Xiaomi? There is a big gap in the current guess data, ranging from $68 billion to $200 billion.

　　What was widely circulated before was the Xiaomi Pre-IPO financing promotion materials that were exposed in March this year. This material shows that. Xiaomi’s current valuation is 68 billion US dollars. If it goes public in the fourth quarter of 2018, its market value will be in the range of 85.4-135.1 billion US dollars.

　　For the above financing materials, Xiaomi said that it would not comment.

　　According to the latest Hong Kong media reports, there has been a lot of stock selling activities of Xiaomi’s shareholders before listing in recent months, and the selling price shows that the company’s valuation ranges from 65 billion to 70 billion US dollars.

　　In addition, there are reports that some investment bankers said that the valuation of $100 billion would not be crazy data. It is also reported that Lei Jun set a target of $200 billion for Xiaomi and was recognized by investment banks.

　　If it is really a market value of $200 billion, how do you understand it?

　　On the afternoon of April 16th, the data showed that the total market value of JD.COM was $56.8 billion, and that of Alibaba was $435.2 billion. Simply calculate, it is equivalent to half Ali, 3.5 JD.COM and 2/5 Tencent.

　　In any case, market participants generally believe that Xiaomi will become the largest listing case in the world this year.

　　Whether Lei Jun became the richest man in China this year with Xiaomi’s listing has also been talked about by the outside world. On February 28, 2018, Hurun released the global rich list, and Lei Jun ranked 80 th, worth 100 billion. China’s highest ranking in the list is Ma Huateng, 15th, worth 295 billion.

　　The bet with Miss Dong is about to be cashed.

　　If Xiaomi goes public this year, a gambling game that people who eat melons have been watching for five years is about to arrive at the lottery time.

　　Let’s review what this gambling game is about. In December 2013, at the CCTV "China Economic Person of the Year" award ceremony, Lei Jun, the winner of the annual person award, said that if Xiaomi’s operating income beats Gree within five years, he hoped that Dong Mingzhu would lose himself 1 yuan. Dong Mingzhu responded strongly at the scene: "Don’t mention 1 yuan, if you want to gamble, you will gamble 1 billion yuan."

　　Xiaomi in 2013 is estimated to be still losing money.

　　At this year’s two sessions, Dong Mingzhu was once again asked about the gambling contract. Her reply was that Xiaomi was not a listed company, and the data could not be confirmed. After listing, sales could be seen. When interviewed by Shanghai Stock Exchange, Dong Mingzhu replied indifferently, "I’m sure to win".

　　In 2018, five years have arrived, Xiaomi may really go public, and the gambling will be announced soon.

　　Previously, Xiaomi’s revenue did not have a clear data source. In November 2017, Lei Jun publicly stated that he had completed the sales target of 100 billion yuan. Gree’s annual report will not be published until the end of April. From the first three quarters of last year, Gree’s total revenue has exceeded 112 billion yuan.

　　So, it’s really a suspense who wins or loses.

Originality makes business more valuable.

Audi A7 has always been the title of "the most beautiful Audi" and "the most beautiful coupe" in the world, but the domestic version of A7L has been controversial since its birth. As the mainstay of SAIC Audi’s sales, the big price reduction in recent months has finally helped the company recover its dignity.

Author | Huang Shuo

Editor | Tian Yanlin

Operation | Liu Shan

Watching Mercedes-Benz E-Class and BMW 5 Series lower their prices, Audi’s high-end cars can’t sit still.

"480,000 Audi A7L, no aura! The 380,000 Audi A7L is impeccable! " In November, 2023, Feng Li from Guangdong bought a Darth Vader version of SAIC Audi A7L 45TFSI quattro S-Line with an official guide price of 478,700 yuan at a landing price of less than 430,000 yuan.

The price of bare car was reduced by 100,000 yuan, including the purchase tax and insurance, and the landing price of the full amount was around 420,000 yuan. As a car enthusiast, Feng Li told the "city circle" that he wouldn’t have paid attention to this car at all if the price had not been cut so hard.

Although Audi A7L has always been the title of "the most beautiful Audi" and "the most beautiful coupe" in the world, and the imported goods are not cheap, it is a dream car for many people, but Audi A7L, as a domestic version of Audi A7, has been controversial.

As long as the price is in place, disputes are trivial.

Unlike Audi A6L, A4L, A3/A3L, Q5L/Q5LSportback and Q3/Q3 Sportback, which are very dazzling star models in China market, Audi A7L does not belong to the camp of FAW Audi (established in 1991), but is the first model launched by SAIC Audi (established in 2021).

At present, SAIC Audi only sells three models of Audi A7L, Q6 and Q5 e-tron. Among them, Q6 and Q5 e-tron are both "special offerings" in China market, and only A7L is a global model made in China, but there are always doubts about styling changes and production support.

The manufacturer of Audi A7L is SAIC Volkswagen, which cancelled the slip-back shape and tail wing when it was localized. Some insiders have analyzed that the original Audi A7 is a niche model, with many people like it and few people buy it. Therefore, when carrying out localization transformation, SAIC Audi designed A7L into a sedan version of the executive car to expand the audience, but it also directly made this car lose its "aura".

An Audi A6 allroad owner said that this is equivalent to cutting off A7′ s biggest selling point. "Originally, A7 took the sports route. Many people just bought it for its beautiful shape and personality. This really changed the soul of A7."

Lengthening the wheelbase is a routine action made in China, but the iconic sliding back shape and lifting tail are cancelled, and it is forcibly changed into a sedan that caters to the market demand of China. This change has made many people say that it is unacceptable, and imported Audi owners are especially "contemptuous".

In addition, some car enthusiasts think that A7L is too close to the calmness of the domestic A6L in the adjustment of daily driving feeling, which is quite different from the original A7L’s brisk sports style.

Based on the above, A7L has been ridiculed by many netizens as "Audi A6.5L", "Audi A6L" and "Audi A6L Plus".

In January 2022, Audi A7L went public for the first time, and the market response was very cold. In 2022, the annual sales volume was only 3,801 vehicles, with an average monthly sales of 316 vehicles. On September 1, 2023, the 2024 Audi A7L was officially launched, with a small change, and the configuration and price were fine-tuned. The price range was 418,700 ~ 699,700 yuan.

According to Sina Auto data, from August to November 2023, the monthly sales of Audi A7L were 1,037, 1,437, 1,645 and 1,806 respectively. In the same period, the average monthly sales of BMW 5 Series and Mercedes-Benz E Class of the same level exceeded 10,000.

Soon by the end of 2023, major car companies started a price war, showing their reserve prices one after another. At the beginning of the year and in the middle of the year, it almost became the norm for all brands to encounter "backstab", and even the owners of Mercedes-Benz, BMW and Audi were not spared. Some imported models with high prices have also experienced large price fluctuations.

It seems that whoever doesn’t reduce the price will be eliminated by the market. Although SAIC Audi has set itself an annual sales target of 50,000 vehicles, it is not high, but it is also very urgent with only three cards in hand.

Recently, the "City Circle" visited a number of SAIC Audi stores in Beijing. Sales staff said that since October 2023, A7L has increased its price reduction efforts, and all models started with a discount of 100,000 yuan, an increase of about 40,000 yuan compared with the middle of the year.

For high-end cars with a price of nearly 400,000 yuan, this new discount seems to be few, but because many consumers are used to comparing it with A6L owned by FAW Audi, it suddenly highlights the cost performance of A7L.

"Many customers refer to A6L. In October, A7L’s entry model, 45TFSI S-Line Dreaming Crystal Edition, had a preferential landing price of about 360,000 yuan. The A6L 45TFSI, which is also a two-wheel drive and 2.0T high-power engine, was selected as elegant. The landing price in the same period was basically 370,000 ~ 380,000 yuan, and the overall configuration was slightly lower than that of A7L. " Sales theory.

However, due to too little attention paid to Audi A7L before, the news of price reduction has lagged behind. From October to November, 2023, the monthly sales volume only increased slightly, and it broke out in December. It is reported that when the price reduction is the largest in December, it can be cheaper by 120,000 ~ 130,000 yuan to buy A7L through loans.

SAIC Audi officially announced that A7L sold 6,281 vehicles in December 2023. According to the data of Easy Car App, the total sales volume of the car in these four weeks has reached 4,801 from January 1 to 28, 2024.

It seems that as long as the price is in place, no matter how controversial the car is, it can’t escape the law of true fragrance.

An interesting episode is that "City Boundary" found on platforms such as Knowing Car Emperor and Xiaohongshu that due to the low popularity of SAIC Audi and the few offline stores, many intentional consumers mistakenly entered FAW Audi’s online live broadcast room and offline 4S shop to consult the price of A7L.

Who is buying Audi A7L?

In Feng Li’s view, compared with the original imported A7L sold in China market, the domestic A7L has a lower value, but its power specifications are very affordable.

For example, Audi’s proud quattro four-wheel drive system will only appear on the imported version of A7 with 3.0T At present, the price of bare car in the market is about 660,000 yuan. In addition to the entry-level models, the Audi A7L is equipped with a quattro four-wheel drive system, whether it is a 45TFSI model with a 2.0T engine or a 55TFSI model with a 3.0T engine.

"Personally, I think that the quattro is the real Audi, but fortunately A7L is not as stingy as the imported version." Feng Li said.

Therefore, when the news of price reduction came, many consumers who had "disdained" A7L went to see the car "honestly".

"City Boundary" found on social platforms such as Xiaohongshu that A7L owners who posted posts are generally young people, most of whom are around 30 years old, and many of them are returned students in their twenties.

Zhao Pu, the owner who bought the A7L Darth Vader version, is one of them. According to him, in the third quarter of 2023, manufacturers launched preferential activities for duty-free cars for international students across the country.

▲ (Source/February 2024, official website, the duty-free car of China Automobile Corporation)

Liu Shan, a returned student from Jiangsu, also said that the Audi A7L she bought in December 2023 was 100,000 yuan cheaper. After tax exemption and agency fees, the final landing price was in the early 390,000 yuan. Liu Shan chose the "Summer Special Edition" model with optional package, and also picked his favorite body color. "If it is a regular model, the price can be lower."

In February, 2024, a duty-free car agency increased the preferential treatment for international students, saying that after the A7L of 3.0T was offered a maximum discount of 130,000 yuan, the company would also enjoy free purchase tax, and also send a fuel card of 1,500 yuan or an equivalent shopping card.

▲ (Source/Little Red Book)

However, the 2.0T version of A7L on the market has a discounted landing price of around 400,000, and there are too many optional models at this price, such as Audi A6L, Mercedes-Benz E-Class and BMW 5 Series. Moreover, when these cars had the greatest preferential treatment in 2023, there were about 100 thousand, and tax exemption policies were also introduced. Comparatively speaking, the Audi A7L is too small, why do young people love to buy it?

Zhao Pu said that apart from the tax exemption policy, he chose A7L more because "this car is rare on the road".

Minority means uniqueness, which conforms to the aesthetic taste of young people "the more special the better, the better the personality". According to the "city boundary" observation, many car owners who choose A7L have jumped over from BMW 4 Series, Audi A5, Audi A4 Avant, Aouita 12 and other niche models.

Although the A7L’s cancellation of the slip-back shape and tail wing is full of controversy, the design of the sedan operated by German designers is not completely unrecognized. "As long as we don’t compare with the imported A7, we only compare the sedan medium and large cars of the same level on the market, and the value of A7L has few rivals." A consumer who is considering starting said.

In the eyES of some young people, mainstream models such as Audi A6L, Mercedes-Benz E-Class, BMW 5 Series and lexus es are "either too commercial or old-fashioned", and they don’t care much about the relationship between A7L and A7. Plus, there are discounts now. After comparison, they chose A7L with little struggle.

SAIC Audi needs to work harder.

About "how to please young people" is the homework of many car companies at present, and SAIC Audi has also paid a lot of tuition fees for it.

Audi A7L has launched the first version, the first version, the Darth Vader version, the White Mage version, the Wind Knight version, the Paladin version, and many other special models. SAIC Audi wants to rely on these distinctive models to achieve a balance between sales and profits through scarcity. Unfortunately, this strategy was not successful at first.

Although SAIC Audi claims that its owners are aged 25-35, the sales volume of less than 1,000 vehicles per month from January 2022 to March 2023 shows that young people who are really willing to spend tens of thousands more than A6L, BMW 5 Series and Mercedes-Benz E-Class before the big price reduction are really rare.

On the other hand, another BMW 4 Series, which takes the niche route, is similar in price to A7L, and once sold at a higher price, but people sell better than Audi A7L. In 2023, the monthly sales volume of BMW 4 Series will basically remain above 1,500 vehicles.

Young people are not "stupid people with more money". If you want to impress them, either the products are excellent enough or the prices are sincere enough, they will always be the same.

This round of price reduction, Audi A7L’s approach is wise and helpless. This helplessness began when SAIC Audi turned A7 "magic change" into A7L that was ridiculed by the group.

The birth of A7L is directly related to Audi’s strategic changes in the China market in recent ten years.

Before the establishment of SAIC Audi, Audi had only one joint venture car company in China, namely FAW Audi, which was established in 1991. For more than 30 years, FAW Audi has achieved enough success in China market.

In 2023, FAW-Volkswagen sold more than 1.91 million vehicles, of which Audi brand contributed 36.5% of the sales.

▲ (Source/Eye Check)

Watching old rivals Mercedes-Benz and BMW make money in China market, German Audi is unbalanced, trying to seize more market share and introduce more models. The simplest way it can think of is to set up another joint venture company to seek higher profits.

In 2016, SAIC and Audi signed a cooperation agreement. As expected, the cooperation was collectively opposed by FAW Audi dealers. It was not until April 2021 that SAIC Audi was formally established, and the first model A7L was released in the same year.

However, since its establishment, SAIC Audi has not had many comfortable days. Because there are too few original models that Audi can directly localize, and the main models in the product matrix have been basically taken away by FAW Audi in recent years, only a few niche and high-end cars such as A5, A7 and Q7 are left to be developed.

Audi, on the other hand, wants to maintain its brand image by importing high-end cars and performance cars, but also wants to make a domestic model that can be accepted by more China consumers, and it can’t affect the imported version, so it can only move out the old routines of "lengthening" and "sedan".

A little different from the previous localization, A7L’s "sedan" may be a helpless choice made on the basis of "lengthening".

After the original A7 is lengthened, a cross beam needs to be added to enhance the strength of the rear part. If you continue to slip the back shape, the cost will increase greatly. Manufacturers who haven’t made any money are of course more inclined to make a sedan.

In fact, apart from the modeling and slightly complicated life experience, A7L itself doesn’t have many slots. The body size, mechanical specifications and design style are basically in line with the global positioning of A7 slightly higher than A6.

Taking the American market as an example, the starting price of the standard wheelbase version of the sedan A6 is 57,300 US dollars (about 412,000 yuan), while the starting price of the A7 is 71,200 US dollars (about 512,000 yuan). The price difference between the two models is just about 100,000 RMB.

In Germany, the starting price of the standard wheelbase sedan A6 is 53,800 euros (about 418,000 yuan), and the starting price of A7 is 63,500 euros (about 493,000 yuan), and the difference is about 75,000 yuan.

Therefore, when A7L was cheaper than A6L, it did attract some consumers who paid attention to cost performance. "Whoever loves to spray it will be finished with incense." In the eyes of some car owners, "the more you spray, the cheaper I buy."

Some people say that the price reduction of A7L has brought SAIC Audi back to life, but after the price is changed, the high-end positioning of A7L may be shaken. However, in the face of the growing volume of China automobile market, SAIC-Audi is very open-minded, and sales volume is king.

(The interviewee in the article is a pseudonym)

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Unless otherwise specified, the pictures are all from vision china.　

Original title: "One car drops 100,000, SAIC Audi is in a hurry"

Read the original text

Winter scenery of Northeast Tiger and Leopard National Park.

Photo courtesy of Northeast Tiger and Leopard National Park Administration

In the Northeast Tiger and Leopard National Park, the patrol of the patrol team of Hunchun Forestry Bureau is debugging the monitoring camera.

Xinhua News Agency reporter Zhang Nanshe

Core reading

Northeast Tiger and Leopard National Park spans Jilin and Heilongjiang provinces, with a forest coverage rate of 97.74%. Since its official establishment in October last year, the distribution range and number of tiger and leopard populations in the park have achieved steady growth. In recent years, the Northeast Tiger and Leopard National Park has continuously promoted the construction of an integrated monitoring system of "heaven, earth and air", explored the informationization and intelligent management mode of natural resources in national parks, and strived to achieve a win-win situation for ecological protection and improvement of people’s livelihood.

In early winter, it is very quiet in the hinterland of Northeast Tiger and Leopard National Park in Hunchun City, Jilin Province. Here, through a mobile phone, you can grasp which areas have recently seen wild animals such as Siberian tigers, Siberian leopards and sika deer. This is due to the integrated monitoring system of "heaven, earth and air" built by the Northeast Tiger and Leopard National Park.

"The integrated monitoring system of’ Heaven, Earth and Air’ has realized the real-time feedback of the wild Northeast Tiger and Leopard videos. This brand-new information and intelligent management mode of natural resources in national parks can better help the construction of national parks." Feng Limin, deputy director of National Forestry and Grassland Administration Northeast Tiger and Leopard Monitoring and Research Center and head of field work of Tiger and Leopard Research Team of Beijing Normal University, said.

Carry out scientific research cooperation and explore the establishment of an integrated monitoring system of "heaven, earth and air"

"The area where the Northeast Tiger and Leopard National Park is located is mostly mountainous, with remote geographical location and weak transportation infrastructure." Feng Limin said that in the 10 years since 2005, the Tiger and Leopard research team of Beijing Normal University installed 3,000 infrared cameras in the deep mountains and forests in Jilin and eastern Heilongjiang.

Professor Ge Jianping, the founder of the Tiger and Leopard Research Team of Beijing Normal University, who was then the vice president of Beijing Normal University, is also pondering over the technical support that is more suitable for related protection work. In the autumn of 2016, Ge Jianping led Feng Limin and other team members to drive around the area where the Northeast Tiger and Leopard National Park is now located.

"For 7 days, I walked through the mountains and went to the forest to find the answer." Feng Limin recalled that along the way, a kind of "black pole" was erected along the way. Everyone got off the bus and observed that these "black poles" were erected for fttp in the "every village" project of radio and television. "I feel that the’ key’ was found at once." Feng Limin said that the extensive coverage of the optical fiber system means that the national park informatization has a ready-made "highway trunk road".

The cooperation soon began. The Tiger and Leopard Research Team of Beijing Normal University and relevant media organizations carried out interdisciplinary innovative technology research and development, and at the same time, dozens of high-tech companies in the United Nations finally explored the successful adaptation application of 700 MHz wireless band in forest environment, and completed the research and development of a series of key components and equipment such as real-time transmission ecological monitoring equipment, terminal communication module and interface, and management platform.

Since its opening in February 2018, the coverage of the natural resources monitoring system of the Northeast Tiger and Leopard National Park has continued to expand, and it has gradually developed into a comprehensive "heaven, earth and air" integrated monitoring system.

On the way into the mountain, Feng Limin pointed to a tower on the hill in the distance and said that this was the past forestry fire prevention observation tower, and now it is equipped with the base station antenna of the "heaven, earth and air" integrated monitoring system of the Northeast Tiger and Leopard National Park. At present, more than 60 of the 95 base stations have made use of the existing forestry fire prevention observation towers, which not only saves a lot of money, but also protects vegetation to the greatest extent. At the same time, this system is also equipped with and integrated with fire-proof electronic eyes, which can realize all-weather unmanned intelligent duty.

Up to now, the integrated monitoring system of "heaven, earth and air" has installed more than 20,000 field monitoring terminals, such as wireless infrared cameras, which can transmit in real time, and has transmitted and recognized images of Siberian tigers and leopards in real time for more than 30,000 times.

Maintain monitoring system to improve the efficiency of daily patrol and management.

At dawn, Han Changxue, a villager in Sidaogou Village, Chunhua Town, Hunchun City, has taken up his backpack, lunch box and kettle, and started a day’s work with several villagers in the same village. "We set out for patrol every morning and come back at two or three in the afternoon." Han Chang’s theory.

Han Changxue, who has been farming for decades, joined the peasant patrol team organized by the village last year and became a patrol officer. After professional training, he has been able to expertly remove hunting traps, identify animal activity tracks, and participate in and assist the research team in some scientific research work.

"Just a few days ago, when we were patrolling in the mountains, we heard the sound of a leopard." Han Chang said, "We immediately stopped and slowly withdrew from this mountain forest." Han Changxue said that the significance of patrol is to protect wild animals, and of course to protect their own safety.

In the Northeast Tiger and Leopard National Park, more than 6,800 patrolmen shuttled through the dense forest to protect wild animals. More and more local people have joined in to protect the green mountains and rivers at home.

The integrated monitoring system of "heaven, earth and air" has effectively improved the efficiency of daily patrol and management. Combined with the intelligent analysis results of big data, the joint dispatching command center can issue multiple monitoring and management instructions to help multiple field teams to complete related tasks in an orderly manner according to the instructions. "In recent years, we have participated in more than 580 large and small maintenance work, repairing and replacing field digital communication equipment, base station antennas and power supply equipment to fully ensure the normal operation of the monitoring system." The person in charge of the relevant unit responsible for the maintenance of the integrated monitoring system of "heaven, earth and air" introduced.

Through the strength of science and technology, we can achieve a win-win situation for ecological protection and improvement of people’s livelihood.

In the Northeast Tiger and Leopard National Park, you can often see warning signs of "Tiger and Leopard haunt, pay attention to safety".

Next to a stout tree, the reporter found an infrared camera erected here. "In order to protect the safety of villagers’ life and production, we will set up infrared cameras and other equipment in areas around the village where tigers and leopards may appear, and give villagers real-time warning." Feng Limin said.

Near the demonstration park of Actinidia arguta planting industry outside Sidaogou Village, Chunhua Town, Hunchun City, infrared cameras are also under control. In 2017, with the support of the town and the technical guidance provided by Yanbian University, Sidaogou Village planted Actinidia arguta. "It used to be a wasteland, but now it is an important industry in the village." Tan Changji, the village party secretary, took out his mobile phone and said that with real-time monitoring, he could see the dynamics of the orchard in real time at home and get early warning when wild animals such as tigers and leopards passed by.

"National park construction can achieve a win-win situation of ecological protection and improvement of people’s livelihood through the power of science and technology." Feng Limin said. Since its establishment, the integrated monitoring system of "heaven, earth and air" in Northeast Tiger and Leopard National Park has produced a huge amount of monitoring data, which will provide rich resources for the communities around the national park to carry out activities such as nature education and leisure experience in the next step, and provide strong help for the local transformation and development of sustainable industries such as eco-tourism.

"The completion of the integrated monitoring system of" heaven, earth and air "in Northeast Tiger and Leopard National Park has laid a solid foundation for promoting the modernization of the management system and management capacity of Northeast Tiger and Leopard National Park." Ge Jianping introduced that the system has been identified by National Forestry and Grassland Administration as a science and technology support model for nature reserves that can be used for reference, promotion and replication, and has been gradually popularized and applied in Qilian Mountain National Park, Hainan Rainforest National Park and other nature reserves.

Under the protection of science and technology, the population of wild Siberian tiger and leopard in Northeast Tiger and Leopard National Park is growing rapidly. The number of Siberian tigers and leopards has increased from 27 and 42 in 2015 to over 50 and 60 respectively, and the adult rate of Siberian tiger cubs has increased from 33% before the pilot to over 50% at present.

　　Following the great success of dramas such as Half Life and Madame Bovary in entering the mainland drama market, Lin Yihua, a famous Hong Kong director, revealed that Zhang Ailing’s little reunion would be put on the stage next. It is said that Lin Yihua is a fan of Zhang, and he adapted the Guan Jinpeng version of the film Red Rose and White Rose in 1994, and won the Golden Horse Award for Best Adapted Screenplay.

　　Hong Kong director Lin Yihua recently arrived in Shanghai with actors David Wang and Yinxuan Xie to perform the drama "Life and Survival of Gorgeous Office Workers". Lin Yihua, a prolific producer, told reporters that besides inviting Zhan Ruiwen and Rene Liu to create a play for the Shanghai World Expo, a stage version of little reunion is also being planned and is expected to be released in November.

　　The actor of "Jiu Li" is undecided.

　　Little reunion, Zhang Ailing’s posthumous work, was published this year, and Lin Yihua vacillated between A Dream of Red Mansions and little reunion when planning her performance plan for the second half of the year, so she sent emails to ask her friends for advice. According to the reply, he finally decided to choose "little reunion". "In my opinion, without all the topics shrouded in this novel, Zhang Ailing’s life actually seems to be floating in this world. The novel played a symphony of life, and finally it was the sad music like the Hu Qin, which was disturbing. This gave me a starting point for music. If I did, I might divide the whole play into several movements, such as sacrifice, dedication and return … "

　　When asked if Rene Liu, who once played Zhang Ailing in the TV series "She Comes from the Sea", would be invited to play the heroine, Lin Yihua thought for a moment and said with a smile, "I have invited her to do another play with me, as well as Zhan Ruiwen in the Hong Kong drama circle. We plan to bring this play to the Shanghai World Expo. As for the content of the title of the play, it is still confidential. Let’s call it’ Mystery Lady’ for the time being. " At present, Lin Yihua is discussing copyright issues with copyright owners, and the actors will still be his regular cast, such as "David" David Wang and "Sophie" Yinxuan Xie in "Gorgeous Office Workers", which are scheduled to premiere in Hong Kong and Taiwan in November, but when they will come to the mainland has not been determined.

　　It won’t be a "happy reunion"

　　Someone next to me said that many people think little reunion is not easy to read. Lin Yihua nodded and said, "It is a bit, but I read it for a third and found the password." Lin Yihua, who never follows the rules in filming, said that the play will definitely not follow the narrative order of the novel, but it will definitely extract the most important characters and story clues. "The most important thing is that Zhang Ailing and our present era can overlap."

　　According to Lin Yihua’s current conception, the stage version of little reunion will not be completely arranged according to the plot of the novel, nor will it rely on the direction of Zhang Ailing’s autobiography. "What matters is not to make little reunion a’ happy reunion’. Characters will jump in and out, for example, in some scenes, several different actors will play the role of Zhang Ailing’s father, even without excluding actresses. I hope that after the stage play is staged, the audience who have never read the novel will want to read the book, and the audience who have read the book will want to read it again. " (He Bian)

Editor: Li Xiuwei

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