In the retail circle, the membership system has been iterative, so we might as well look at the membership logic from Amazon, Nike, Sephora, Starbucks and Xiaomi.

This article comes from WeChat WeChat official account:Retail Watch (ID: On Retail), author: Wang Ziwei

For retailers, the membership system is basically unavoidable. Let’s take a look at what the most mainstream membership system in the e-commerce era is like.

From a global perspective, there are seven most common forms:

1. Integral-hierarchy system

2. Service subscription system

3. Entity subscription system

4. Charity system

5. Sharing cooperation system

6. Community system

7. TOKEN system

I. Integral-Hierarchy System

This is almost the simplest one. In short, every time you spend X yuan, you get Y points. The more you spend, the higher the score.The only variable seems to be that there may be reward points at different times and through different channels, such as 5 times points for in-store consumption during the celebration period and 10 times points for e-commerce consumption during the Black Five/double 11 period.

Let’s take a foreign example, that is, the clothing brand "North"（North Face）",its integral system is called" VIPeak ".

For consumers, understanding this system is also very simple, that is, for every dollar spent, they get 10 points-whether online or offline, if they spend at outlets, they get 5 points for every dollar.

These points can be used in future consumption. To this end, North Face allows users to manage their accounts, buy goods, see points and redeem rewards through the App.

This is the simplest point system, through which consumers are willing to continue to shop. North Face is a typical single-level membership system.

Based on this logic, there will be a multi-level membership system, generally and periodically.(e.g. 1 year)The consumption amount or points are positively related.The characteristic of hierarchical system is that the higher consumers spend, the more rewards they get.

This level itself is also a gamification system, which links consumption with "playing". In the United States, a classic case is the beauty brand e.l.f

Consumers with 0-100 points are at the first level, consumers with 101-400 points are at the second level, and those with 401 points or above are at the highest level-the more membership points, the more unique the rewards.The uniqueness of the highest level is an important factor that urges consumers to buy more goods.

From the point of view of points, the first-level consumers get 2 points for spending 1 dollar, the second-level consumers get 4 points for spending 1 dollar, and the third-level consumers get 6 points for spending 1 dollar, and consumers can get corresponding services by using points.

Similarly, Starbucks in the United States also has this hierarchical system, which is divided into green card levels.（Green Level）And gold card level（Gold Level）.

When the user has less than 299 stars, it is a green card level, and will enjoy the privileges of getting 2 stars for every $1 spent, birthday gifts, mobile payment, placing orders in advance, and free refills in the store; When the number of stars reaches 300 or above, the user will be upgraded to the gold card level. At this time, he will not only enjoy all the green card level permissions, but also double the star accumulation day every month, get a gold card membership card with his name printed on it, and exchange free food or coffee every 125 stars.

In addition to getting stars through consumption, there are also some activities in Starbucks APP, such as going to the store for consumption at a specific time, getting extra stars, and buying specific goods to get extra star rewards.

Second, the paid subscription system-service category

In the payment system, consumers need to pay a monthly fee or an annual fee to become a VIP. Generally speaking, there must be a solid consumer base.After all, it is difficult for you to make a new user become a paying member with little contact with you, so this payment system is basically used to maintain experienced users.

In addition, this payment system must have membership benefits, otherwise users don’t have to pay you in vain.

The most classic case is Amazon. Now Prime with an annual fee of $119 only needs $79 at the earliest, but only one problem was solved in that year, that is, it was guaranteed to be delivered free of charge within 2 days. This was the biggest problem of e-commerce in that year, otherwise a product would only be available in 2-3 weeks, and even if the price was superior, it could not wait.

Later, many functions were added to Prime for free, such as Amazon music, Amazon photos (unlimited storage of photos) and Amazon videos.(Watch all kinds of movies, dramas and original dramas at will)Wait a minute. In 2018, according to data from investment bank JP Morgan, the annual membership fee of $119 is worth about $784, which can be said to be over-valued.

The extreme, even extreme, is Costco.After covering the cost of goods, personnel and management expenses, the income generated by its goods is almost used up, so that its final profit returned to shareholders and membership fees are almost equal.

Third, the paid subscription system-commodity category

Another logic of the payment system is, "subscription box.（Subscription Box）Type ",that is, the subscription of physical items such as products/commodities.

The goods in the "subscription box" generally need to be purchased repeatedly. Take Bean Box as an example, it is the subscription of coffee-normal purchase is the normal price, but if you subscribe, you can always receive coffee on schedule within a cycle, and you can enjoy a discount.The essence is a behavior of directly locking consumers and locking demand, and then it may be the reverse supply chain.

Another advantage of this subscription is that it can increase the lifetime value of customers-from the case of Bean Box, can it be the same if you let consumers buy once and realize repeated service for six months, and let consumers buy for one month and one month?

Amazon has a similar service, and some products can be "subscribed" directly on the purchase page-usually with a discount of about 5%.

Fourth, the charity system

Discount can be a component of the membership system, but it is not necessary.

Therefore,The logic of the charity system is that you are attracting consumers with your own values, thus establishing a stronger relationship.The more common way is that enterprises donate a percentage of their income to charity, such as donating the money to charities, disease research institutions, animal protection organizations and so on.

A small evolutionary version here is that the enterprise will give you several optional donor institutions, and you can choose the one you are willing to donate. This is the case with The Body Shop in America, which introduced animal welfare into its membership system.

In addition to receiving rewards and VIP treatment, consumers can also choose to donate a percentage of their spending to Born Free USA, an animal welfare institution. This is also because The Body Shop has always emphasized environmental responsibility.

This logic lies in that the communication with consumers is not only the exchange of goods and services, but also the integration of values, which in turn makes the loyalty of consumers come to a different and uncontested field.It can be said to be a "blue ocean strategy of values".

V. Sharing cooperation system

A consumer will not only have a membership card, so the demand is also diverse. It can be said that consumers’ spending time is very idle, and the core is whether businesses from different formats can "cut leeks" together-buy electronic products from you, shoes from me and snacks from him.

Therefore, consumers will also want more flexibility in rewards. At this time, what is needed is cross-industry cooperation, which is equivalent to consumer sharing. After all, every enterprise has private domain traffic and data is single-segmented. If(Where permitted by law)Realize the docking of data, then almost draw the whole life of consumers.

In the United States, Nike’s membership system is like this. It has cooperated with Apple, Classpass and Headspace. These companies are not randomly selected, but can be linked to sports. They belong to the cooperation of several enterprises with sports as their core values.

At the same time, Nike also has a variety of apps for different sports to help members achieve their exercise goals. Then as long as the consumer’s behavior can be recorded by the App, then you can get a reward.

Japan’s Sakya Bookstore is also this logic, which focuses on life: through the T-card system, the parent company of Sakya Bookstore has opened 887,000 stores in 179 Japanese companies in May 2018, realizing the universality of points, and the profit does not come from the points themselves, but from the big data insight of consumers. Because consumer data is no longer just a single book purchase, eating, shopping, but all the synthesis.

In China, this kind of cross-industry cooperation is also gradually emerging. For example, JD.COM Plus can give you an iQiyi member.It is also the opening of data and traffic sharing between the two parties, which in turn turns traffic into "reservation".

VI. Community system

Beauty cosmetics brand Sephora（Sephora）Beauty Insider, a membership system, must be said. On the one hand, this system can be upgraded to three grades based on consumption, and every dollar spent in each grade can get different grades of points feedback.(1 dollar for 1 point, 1.25 points, 1.5 points respectively)At the same time, there are opportunities to get more exclusive services with the improvement of grades in the traditional "hierarchical system".

Besides,The biggest feature of Sephora’s membership system is the establishment of a community-to communicate with various members, find inspiration, participate in exclusive activities and so on.At this time, members of Sephora come to the brand community, and Sephora can understand the needs of consumers and then optimize its product design.

This logic also exists in China, that is, in Xiaomi’s community, a group of fans gather in the community to communicate with each other and put forward their own needs, and Xiaomi’s product manager can collect relevant information and update the corresponding system: users feel that they are valued, and Xiaomi has obtained consumer demand and met consumer demand, and both sides are happy.

Seven, TOKEN type

The last one is the TOKEN logic in the blockchain, or,Is similar to "asset securitization"（ABS）The idea of "assets token" should be called as a kind of "assets token"（ABT）”。

This kind of logic can be seen in China. At present, it can be simply divided into two types. The first type is "commodity tokenization", which is represented by the second-hand e-commerce enjoyment theory, and the second type is "behavior tokenization". I think the representatives are interesting headlines and today’s headlines. Let’s look at it together:

"Commodity Tokenization"

The problem with second-hand e-commerce is that the seller wants to sell an item that is "emotionally connected with himself", and based on game theory, the buyer will directly regard all second-hand goods as having a problem, forming a "lemon market effect" and paying a very low price, or, no matter how wonderful your price is and how perfect the goods are, I will ask for a 20% discount first and then post it-as long as I have sold something on idle fish once.

This will greatly reduce the efficiency of the transaction, and the seller will usually feel very uncomfortable, and finally there may be problems on the "supply side", which will have a negative effect on the market.

The logic of enjoying things is very interesting, that is, instead of introducing money, users use small red flowers. Users earn small red flowers through various behaviors, such as signing in and sharing, and then "exchange" other people’s goods with their own small red flowers. Because the little red flower is not anchored with the RMB, so,Users will participate in the purchase according to their real needs, rather than the "chopping behavior" caused by "consumerism".As a result, the pressure on both buyers and sellers is reduced, which greatly promotes the circulation efficiency of goods.

This logic actually exists in offline channels, that is, "moon cake tickets", that is, the moon cakes are placed there, and the person who finally gets the tickets goes to a specific place to pick up the goods. As for the intermediate process-the goods are not moving, and the tickets are flying around, which greatly reduces the cost. The logic of this set of freight tickets is "online" and combined with the mode of second-hand e-commerce, which forms the theory of enjoying things.

"Behavior Tokenization"

The second logic is "behavior token", which is the case with interesting headlines.

To put it simply, users can be rewarded for all their behaviors on the APP, including reading gold coins, watching videos, sharing gold coins, and rewarding users with "tokens" in a different way, and then this "token" is every cycle.(The period of interesting headlines is "1 day")Will be cleared, converted into RMB, accumulated to a certain amount, you can withdraw cash-or buy other goods directly in the APP.

The logic is simple,Retaining customers requires costs, so why not give these costs directly to customers as much as possible?And these sources of RMB are also simple, just divide the gross profit of each cycle directly. So now, we will find that many apps have this logic, such as the extreme version of today’s headlines, various headline apps, and various information apps.

Related links:"Integral Incentive System" from the Perspectives of JD.COM, Interesting Headlines and Amaya.

This article comes from WeChat WeChat official account:Retail Watch (ID: On Retail), author: Wang Ziwei

　　In May, the alpine rhododendrons in Liangshan Prefecture, Sichuan Province bloomed one after another, and the rhododendron sea all over the mountains attracted many tourists. This weekend, the Rhododendron Sea in Haikou Ranch, Puge County, Liangshan Prefecture became popular on the Internet, and was known as "the most beautiful Rhododendron Sea in Liangshan". However, in these two days, this flower sea was "poisoned" by tourists.

　　On May 6th, Haikou Ranch was crowded with tourists who heard the news. According to incomplete statistics, more than 800 self-driving cars and more than 2,000 tourists entered that day. According to the local traffic police, the roads entering the pasture were lined up for several kilometers, and the traffic was once paralyzed. Before this weekend, the azaleas in Haikou Ranch were just a "secret place" known to a few people, not known to the outside world.

　　On the morning of May 7, many Liangshan netizens forwarded another scene of Haikou Ranch in the circle of friends: after the tourists dispersed, a large amount of garbage was left on the ground, and the beer bottles they drank staggered. Sadly, some tourists break the branches at will and take photos in their hands.

　　According to the photos provided by netizens, in a rhododendron viewing place, some people even dug up rhododendrons by roots and put them on pickup trucks to transport them away. Some netizens posted a photo taken in the Rhododendron Sea in Longjiaoshan, Huili County. After the whole flower was broken, it was ignited and burned to make barbecue wood.

　　In Liangshan, azalea is called soma flower in Yi language, which is the welcome flower of Liangshan. "Soma is crying." Seeing these acts of destroying azaleas, many Liangshan netizens and tourists are very sad and have forwarded and condemned them in the circle of friends.

　　The tourism department reminded that it is hoped that tourists can take care of the environment, take away garbage, don’t start with rhododendron, and protect the pure land of Haikou Ranch. At the same time, Rhododendron in Liangshan Mountain generally grows above 2800 meters above sea level. Below this altitude or the temperature is too high, it is difficult to survive, and it is useless to dig down the mountain.

　　On May 7th, Puge County convened an emergency meeting of tourism, public security, forestry, environmental protection and other departments to deal with a series of problems caused by the recent sharp increase of tourists in Haikou Ranch. At present, Puge County Forest Public Security Bureau is also involved in the investigation.

Foreword

Influenza virus can cause seasonal influenza, and may even cause a pandemic outbreak. Influenza virus is a negative-strand RNA virus with complex classification, numerous subtypes and easy mutation. At present, it is recognized that the best way to prevent influenza is vaccination. In order to ensure the effectiveness of the vaccine, the World Health Organization (WHO) updates the composition of the vaccine strain every year.

Changes of influenza vaccine strains in the northern hemisphere in 2024-2025

In order to keep the vaccine effective, it is necessary to update the components of influenza virus vaccine regularly. After analyzing the global influenza virus epidemiology, etiology and vaccine serology, WHO announced the recommendation of influenza vaccine components in the northern hemisphere from 2024 to 2025 on February 23, 2024.

?

Trivalent chicken embryo culture vaccine

an A/Victoria/4897/2022 (H1N1)pdm09-like virus

an A/Thailand/8/2022 (H3N2) -like virus

a B/Austria/1359417/2021 (B/Victoria lineage)-like virus

?

Trivalent cell culture or recombinant protein vaccine

an A/Wisconsin/67/2022 (H1N1)pdm09-like virus

an A/Massachusetts/18/2022 (H3N2)-like virus

a B/Austria/1359417/2021 (B/Victoria lineage)-like virus

?

Tetravalent chicken embryo and cell culture or recombinant protein vaccine

The following components are added on the basis of trivalent vaccine

a B/Phuket/3073/2013 (B/Yamagata lineage)-like virus

Since March 2020, the naturally occurring B/Yamagata virus has not been confirmed. WHO thinks that it is not necessary to use B/Yamagata virus as a component of influenza vaccine, and it should be removed from the component of influenza vaccine. Where tetravalent vaccine is still used, the composition of B/Yamagata line is consistent with the previous recommendation.

Comparing the composition of influenza vaccine in the northern hemisphere from 2023 to 2024, it was found that the change of composition was mainly due to the difference of H3N2 virus strains:

Vaccine types

2023-2024

2024-2025

Trivalent chicken embryo culture vaccine

A/Darwin/9/2021 (H3N2)-like virus

A/Thailand/8/2022 (H3N2) -like virus

Trivalent cell culture or recombinant protein vaccine

A/Darwin/9/2021 (H3N2)-like virus

A/Massachusetts/18/2022 (H3N2)-like virus

Recombinant antigen is the key material for vaccine research.

In influenza virus-related vaccines, drugs and even diagnostic reagents, key target antigens have played an important role. In the following table, we have sorted out the information of HA, NA and NP proteins.

albumen

function

app; application

HA

(hemagglutinin)

The sialic acid receptor on the host cell membrane binds to help the virus envelope fuse with the host cell membrane; Coagulation

Basic research on influenza

Influenza vaccine research and development

Development of anti-hemagglutinin antibody

Study on virus detection reagent

NA

(neuraminidase)

Hydrolyze sialic acid receptor to promote the release of mature virus particles

Research and development of antiviral drugs

Basic research on influenza

Influenza vaccine research and development

Antibody development

Study on virus detection reagent

NP

(nuclear protein)

Combine with influenza genetic material and participate in virus gene replication, transcription and translation; Maintain the stability of virus gene

Research and development of antiviral drugs

Basic research on influenza

Antibody development

Diagnostic product development

The recombinant antigen of influenza vaccine strain can be used in all aspects of vaccine development, such as vaccine content detection, vaccine biological titer detection and toxicological experimental research. Using recombinant antigen for ELISA detection, we can analyze the levels of serum total antibody and neutralizing antibody after vaccination, and use recombinant protein as control to detect the vaccine content.

The results of detecting the serum antibody level of mice immunized with vaccine by recombinant influenza HA protein (image from Andersen, et al.)

Influenza vaccine strain-related antigens are available in stock.

Yiqiao Shenzhou continues to pay attention to the research progress of influenza vaccine, and has built a relatively complete influenza virus research reagent library. It has been online to recombine some proteins of HA, NA and NP of the northern hemisphere influenza vaccine strain in 2024-2025, and it is available from stock. Order it now!

Consultation is polite!

After checking the information correctly, you can get a 35 yuan Luckin Coffee voucher.

Scanning code to understand the recombinant antigens related to components of influenza vaccine strains from 2024 to 2025;

references

[1]https://www.who.int/publications/m/item/recommended-composition-of-influenza-virus-vaccines-for-use-in-the-2024-2025-northern-hemisphere-influenza-season

[2] Andersen, et al. Pandemic Preparedness Against Influenza: DNA Vaccine for Rapid Relief.[J]. Frontiers in Immunology.2021.747032.

[3] Bangaru S , et al. A Site of Vulnerability on the Influenza Virus Hemagglutinin Head Domain Trimer Interface[J]. Cell, 2019.

[4] Kim M, et al. Inhibition of infection virus internalization by (-)-Epigallocatechin-3-gallate. [J]. Antiviral Research, 2013,100 (2): 460-472. Continue to slide to see the next one.

Read the original text

Affected by this round of "refrigerator-level" cold wave, freezing rain and snow occurred in Lechang, Ruyuan and Nanxiong in Shaoguan City, which is located in the alpine mountain area of northern Guangdong Province, resulting in the interruption of many roads, among which the northern section of Shaoguan (Beijing-Zhuhai-North) of Beijing-Hong Kong-Macao Expressway was closed for more than 100 hours by noon on January 26th due to road icing and snow.

On the 30th, the reporter learned from the traffic police department of Shaoguan Expressway that although the traffic police department has separately diverted vehicles to Guangle Expressway at Ruyuan Toll Station Interchange in the northbound direction of Beijing-Zhuhai and Pingshi North Interchange (K5) in the southbound direction since the early morning of the 26th, there are still vehicles that "mistakenly entered" Beijing-Zhuhai North and stayed on the icy expressway.

On the morning of January 29th, Shaoguan high-speed traffic police found a large truck with Zhengzhou license plate in Henan parked on the expressway when they were inspecting the Beijing-Zhuhai North Bridge section which had been closed due to snow and ice. The traffic police came forward to ask and learned that the driver of the large truck "mistakenly broke into the restricted area" when passing through the traffic control section and drove to the icy section, so the vehicle could not move on and it was worth stopping on the road. The traffic police department immediately sent a batch of food and warm items for the drivers of large trucks to resist hunger and cold.

At noon on the 30 th, the road icing situation near the parking position of the big truck improved. The traffic police department immediately assisted the driver of the big truck to install anti-skid facilities and commanded the big truck to slowly reverse and leave the expressway.

On the morning of 29th, during an interview in Ruyuan Bridge Town, the reporter found that a car with Shenzhen number plate was parked on an icy uphill section of Bridge Town on G240 National Highway, and the windshield, rearview mirror and body were covered with a thick layer of ice and snow, and the car was empty. A triangular warning sign was placed about 30 meters behind the car, and the car was suspected to have been temporarily "abandoned" by its owner.

The roads with snow and ice are prone to traffic accidents. The picture shows the traffic police urgently handling the accident vehicles on Guangle Expressway.

The traffic police reminded the majority of car owners not to drive on ice and snow roads as much as possible, especially most Guangdong drivers who lack experience in driving on ice and snow roads. If they must drive on ice and snow roads, they should install snow chains as much as possible, and try to keep driving at a constant speed during the driving process. If there are wheel tracks in front of them, they can follow the rut; When the vehicle is accelerating, lightly step on the accelerator to prevent the driving speed from suddenly rising and slipping, or the two wheels encounter different resistances during the rapid acceleration, resulting in lateral sliding; Don’t hit the steering wheel when driving, slow down in advance when turning, and increase the turning radius appropriately to prevent sideslip.

At the same time, the traffic police reminded that because the friction of ice and snow pavement is smaller than that of dry pavement, it is necessary to increase the safe distance during driving to prevent rear-end collision. Don’t slam on the brakes when braking. The correct way is to "point the brakes" and use the engine to slow down the speed. When parking, park in a sheltered and flat place as far as possible. When parking on a slope road, it is necessary to prevent the car from slipping. Bricks or stones can be used to pad the bottom wheel position.

　　On May 17, Fu Linghui, spokesperson of the National Bureau of Statistics, said in response to the latest population data that China is currently in a state of mild aging.

　　Fu Linghui said that there are some misunderstandings in the society, and many people think that China has entered a deeply aging society. In fact, there is a general understanding in the world that a country’s population over 60 years old accounts for more than 10% of the total population, and this country has entered an aging society. Between 10% and 20%, it is mildly aging, between 20% and 30%, it is moderately aging, and over 30% is severely aging. According to the census, the proportion of elderly people over 60 years old in China is 18.7%, which shows that China is still in a state of mild aging. (CCTV reporter Yang Yi Zhou Ling)

　　Beijing, March 1 ST "The 19th National Congress of the Communist Party of China proposed to build an educational power, which is an arduous, historic and grand task. To build an educational power, we must first improve the quality of basic education, and we must first improve the quality of Chinese and mathematics." Recently, Wang Wenzhan, former director of the Department of Basic Education of the Ministry of Education and deputy chief inspector, said this at the launching ceremony of the national "Shui Mu Hsinchu Yingchun Cup" national youth mathematics comprehensive ability exhibition sponsored by the Central Network Film and Television Center of the Communist Youth League, undertaken by Future Network and Shui Mu Hsinchu Education, and supported by the Education Research Center of China Teacher magazine.

　　Launching Ceremony of "Shui Mu Hsinchu Yingchun Cup" National Youth Mathematical Comprehensive Ability Exhibition.

　　Wang Wenzhan, former director of the Department of Basic Education of the Ministry of Education and deputy inspector general, stressed that the activities should adhere to the "three natures" and "three noes", which are not only public welfare, exhibition and interesting, but also do not exceed the standard, increase the burden on students and rank second. It is also pointed out that basic education is the foundation of the whole education, Chinese and mathematics are the foundation of the foundation, and the education for teenagers in the whole country is the most important part of the education system, while the basic education for teenagers is the foundation of all education. Our country’s achievements in mathematics are excellent in the world, and it ranks among the top in the world. This excellent momentum will continue, and it needs the joint efforts of people from all walks of life who are enthusiastic about education.

　　Wang Wenzhan, former Director of the Department of Basic Education of the Ministry of Education and Deputy Chief Inspector.

　 　

　　Xin Tianhao, executive editor-in-chief of the Communist Youth League Central Network Film and Television Center and Future Network.

　　"Mathematical culture, as a spiritual and non-cognitive psychological level, is eternal, which can influence and achieve people’s life." Xin Tianhao, executive editor-in-chief of the Network Film and Television Center of the Central Committee of the Communist Youth League and Future Network, introduced it at the launching ceremony.

　　Lin Yuanlie, Professor of Mathematics Department of Tsinghua University

　　Lin Yuanlie, a professor of mathematics at Tsinghua University, and the leaders and guests present deeply discussed the charm of mathematics. He explained in detail two famous sayings of predecessors: "Mathematics is the key to open the door to science" and "Mathematics is the queen of science", and called on the vast number of young people in China to explore the endless treasure in mathematics.

　　Tian Yumin, Director of Education Research Center of China Teacher Magazine.

　　Tian Yumin, director of the Education Research Center of China Teachers magazine, also said that this kind of comprehensive ability exhibition has a positive role in promoting students’ learning ability and learning habits, and should be strongly supported by all sectors of society. The "Shui Mu Hsinchu Yingchun Cup" national youth comprehensive mathematical ability exhibition is a good start, and he is looking forward to more positive public welfare comprehensive ability exhibition activities.

　　

　　Wang Zhengpu, General Manager of Beijing Shui Mu Hsinchu Education Technology Co., Ltd.

　　"The purpose of this exhibition is to promote the mathematics culture, set off an upsurge of loving, learning and using mathematics in the whole country, and make students understand, like and enjoy mathematics more comprehensively, so as to continuously improve their mathematics literacy." Wang Zhengpu, general manager of Beijing Shui Mu Hsinchu Education Technology Co., Ltd., also said in his speech that students will appreciate the beauty of mathematics, build a spiritual communication between me and mathematics, and realize that mathematics plays an inestimable role in the development of human culture.

　　It is understood that the purpose of the "Shui Mu Hsinchu Yingchun Cup" National Youth Mathematical Comprehensive Ability Exhibition is to promote mathematical culture, stimulate the interest of primary and secondary school students in learning mathematics, explore more outstanding mathematics talents, develop their intelligence, popularize mathematical science, help the majority of young people discover their own mathematical talents, and enable students to fully understand, like and enjoy mathematics, and constantly improve their mathematical literacy. The proposition of this activity is universal and interesting, and all the topics seem simple, but students need to think hard in the process of solving them, and there are many solutions, which are helpful for students to open up their minds and stimulate the potential of mathematical comprehensive ability. Some topics combined with real-time hot spots make mathematics, an abstruse subject, return to life, and encourage students to apply what they have learned to solve practical problems in life with mathematical thinking.

　　From now on, the "Shui Mu Hsinchu Yingchun Cup" national youth mathematics comprehensive ability demonstration activity will be carried out one after another throughout the country, and the majority of young people who love mathematics can sign up for the activity.

Lord Yue Zun has taken on a new job.

Recently, a new drama in Dylan was launched. This drama is the costume drama "Floating Figure" starring him and Yukee Chen’.

Because of the popularity of Dylan, I heard that the number of reservations for this drama exceeded one million before it started.

To say how hot Dylan is, since the launch of "Freesia Tactics" a while ago, Yue Zun’s adult has been out of the circle almost every day, and 800 hot searches directly build a nest and settle down on the hot search every day.

In addition, these two days, the new drama began to broadcast, and the hot topics were one after another. There was a kind of entertainment that seemed to have no one but him.

01 New Drama Controversy

Speaking of the new drama "Floating Picture", this is his first work since the popularity of "Freesia", so it has attracted everyone’s attention.

However, after the play was broadcast, the comments were polarized. Some netizens think that the plot of this drama is novel and it is a cool drama without delay. However, some viewers think that Dylan’s makeup and hair styling is still ugly, and her acting skills are a little off-line. The acting skills of the hostess are even more complicated, and the audience’s comments are mixed.

Some people have given the play a five-star praise, and feel that the setting is novel and has a sense of humor, which will give people the desire to watch it.

In view of the appearance of the male host and the acting skills of the female host, many people directly made a one-star bad review, and their words were sharp.

Judging from the broadcast episodes, the hostess is clever, happy and cute, but the netizens’ comments on Yukee Chen”s acting skills are almost meaningless. A pair of beautiful and moving eyes are not the case when put into the performance. Because of the eye play, Yukee Chen’ was also crowned as "Wood Beauty" before.

Just look at this photo, please analyze the psychological activities of the characters.

Option 1: A group performance in front of the hostess made an incredible and amazing move.

Option 2: When the hostess went out, she suddenly remembered that she had locked her key at home.

Option 3: The hostess is about to be locked up in the tower, and she will take a last look at the world with the attitude of death.

The correct answer is the last one.

But the first two options seem to be more in line with Yukee Chen”s eyes at this time.

Therefore, many netizens complained that Yukee Chen’ Yan value, the heroine, was online, but her acting skills were dull and she stared like two bells, which made people very dramatic.

The netizen said that he thought that the hostess’s hip-pulling performance could be made up by Dylan, but he never imagined that he also overturned the car.

It may be that his role in "Freesia" is so amazing that Xiao Duo’s role is eclipsed.

Everyone knows that Dylan’s face is the most attractive thing. I don’t know whether it’s a stylist’s standard or a character setting. The hat Dylan wears on his head makes him look a little strange.

Coupled with a purple costume and a makeup that doesn’t match, I have to say that this makeup was shot at some death angles, which greatly reduced the handsome degree of Yue Zun’s adult.

In terms of acting skills, netizens commented that Dylan was too dull. In many plots, he prefers to talk with his neck stuck. Moreover, only the male and female actors are dubbing in the whole play.

02 Lucky Resource Coffee?

In others’ eyes, Dylan seems to be a very lucky existence in the entertainment circle, and some even call him Resource Cafe. But looking back on Dylan’s career, he has actually been working hard. After all, it’s so hot now. If we only rely on luck, Dylan probably won’t be where he is today.

Dylan once participated in the reality show variety Superdimensional Idol and starred in the mainland versions of Meteor Garden and Night Two, but none of them aroused much splash.

Until then, I took the play yu long. The heat was there at that time, but it was a uniform stigma.

Dylan has become synonymous with the ugly man in ancient costume and acting skills, and the tucao video at a certain station has reached millions of broadcasts.

Even so, he took the characters seriously. During the broadcast of yu long, Dylan printed his book list on Weibo. It seems that I have thought a little bit about the plot. At the same time, this has also been questioned by netizens: Who knows if this is "pretending"?

There are also actresses who play against him, saying that he will recite the other party’s words in order to be more smooth and substitute.

There is no idol burden to participate in the variety show, and it also presents the scene of watermelon head’s fame.

Later, with the drama "Freesia Tactics", Dylan’s popularity increased, and the director also stood up and praised him.

After the fire, Dylan was as busy as a bee.

Take on a new play as the leading actor.

All kinds of attendance activities, invited to participate in the GQ ceremony of the red carpet shine.

Even the big show of luxury brand LV invited Dylan to be present.

But even so, he has no airs, and he still tries to seize the opportunity to advertise himself, asking the producers and directors to find their own films. This kind of Dylan can be regarded as a down-to-earth and real person.

In addition to acting in a down-to-earth manner and working hard, he is also a rare real person in private.

Dylan’s family is average, and his father sells fried skewers. Before that, he often went home to help his family sell fried skewers.

Even Eric Wang, who has always been serious, praised him on the show: "He is essentially a rare person in this era, and he goes straight to that kind …".

You have to speak with acting skills and works.

Looking back at the stars of entertainment flow, YiBo, Dylan, Leo, Zhao Lusi … Nowadays, one after another, the flow is rising, dividing up the cake of entertainment circle. When someone comes in, someone will eat less or go out. In fact, they are not disturbing the water in the pool, but to increase the vitality of the water in the pool, but the increase of one person’s flow will inevitably affect another person’s exit.

In addition, some netizens spit out that the status quo of entertainment artists is that they pull their legs on the stage, dance and paddle, get together and act, and they are not good at acting, doing things that they were not good at, and they can’t figure out their position. Therefore, the current traffic stars are still full of various controversies.

Chen Daoming, a veteran actor, once said at a symposium: The so-called stars are not from the literary and art circles, but from the traffic circle. They are plastic actors hyped by packaging. Although it is also active in this industry, it has affected the reputation and reputation of many excellent creators.

Indeed, it seems that the acting level and personal problems of the entertainment personnel still need to be improved. After all, the artists in the entertainment circle have subverted the public’s cognition again and again, so that we can’t see the bottom line of entertainment.

Nowadays, Dylan’s new drama "Floating Edge Map" has been launched, although the controversy continues, but the popularity has not diminished. There is also a modern drama "Taking Love as a Camp" to be broadcast. I don’t know what comments these follow-up netizens will give, but what is certain is that his challenge is still not small.

Dylan’s hope of becoming popular will not be just a flash in the pan, but how far he can go still depends on whether he can keep up with the works and enthusiasm in the future, and how he can keep it. Besides, there are still many voices questioning Dylan. If you want to prove your strength, you will ultimately depend on the quality of your works.

And his explosion has brought a lot of pressure to other artists. I hope everyone will not relax their vigilance, or they will work harder.

In a word, having the chassis depends on how Dylan will go in the future.

Today’s "Good Morning Olympics" includes: Odor pollution in the open waters of the Tokyo Olympics? Official: The sampling and testing of water pollution have reached the first standard; Chen Meng won the women’s singles championship, and the men’s singles badminton mixed doubles locked the gold and silver cards; China women’s volleyball team lost three games in a row, and its qualifying life was on the line; The first over 10,000 cases were diagnosed in COVID-19; An earthquake of magnitude 8.2 occurred in the waters near Alaska, USA, and a tsunami warning was issued.　

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Global focus

Odor pollution in the open waters of Tokyo Olympic Games? Official: The sampling and testing of water pollution have reached the first standard.

On July 26th, 2021, local time, athletes competed in the triathlon of Tokyo Olympic Games. On July 28th, according to many media reports, many athletes vomited after swimming in the men’s triathlon competition of Tokyo Olympic Games, so the doubts about the serious seawater pollution in the stadium revived. On the afternoon of July 29th, Beijing time, the technical representative of the triathlon in Tokyo Olympic Games made a conclusion after sampling and testing the water samples on the 26th and 27th: "The three water pollution conditions in triathlon venues all reached the first standard."

Chen Meng won the women’s table tennis singles championship, while the men’s table tennis singles and badminton mixed doubles locked gold and silver medals.

On July 29th, 2021, local time, Chen Meng (left) and Sun Yingsha shared the national flag after the competition. On the same day, in the women’s table tennis singles final of Tokyo Olympic Games, China’s Chen Meng defeated teammate Sun Yingsha 4-2 to win the championship. In the men’s singles semi-final of table tennis, China’s Fan Zhendong and teammate Malone defeated their opponents respectively and joined forces in the final. On the same day, the top seed Zheng Siwei/Huang Yaqiong beat Deng Junwen/Tse Ying Suet of Hongkong, China 2: 0, while another pair of China, Wang Yilu/Huang Dongping, reversed and defeated Japanese strong player Watanabe Yongda/Dongye Youya 2: 1, and Guoyu locked the gold and silver medals in the mixed doubles event in advance.

Zhu Ting’s wrist injury was aggravated, and the China women’s volleyball team lost to the Russian Olympic Committee women’s volleyball team for three consecutive games, and the qualifying life was on the line.

On July 29th, 2021, in Tokyo, Japan, China lost 2-3 to the Russian Olympic Committee women’s volleyball team in Group B of the 2020 Tokyo Olympic Games. After losing 3-0 to Turkey and the United States in two games, facing the weaker Russian Olympic Committee women’s volleyball team, China women’s volleyball team lost 2-3 to Russian women’s volleyball team in the deciding game, and suffered a three-game losing streak in Tokyo Olympics, and its qualifying life was on the line. The wrist injury of Zhu Ting, the core attacker of China women’s volleyball team, is an important reason.

A quick tour of the world

Castillo was sworn in as President of Peru.

On July 28th, 2021, local time, Castillo (right) attended the inauguration ceremony in the Congress in Lima, Peru. Peruvian President-elect Castillo was formally sworn in in Congress on the 28th for a five-year term. Castillo, 51, as a candidate of the Free Peru Party, defeated keiko fujimori, a candidate of the People’s Power Party, in the second round of the presidential election held on June 6 this year and was elected President of Peru.

The first over 10,000 cases have been diagnosed in COVID-19, and three counties in the metropolitan area plan to issue an emergency declaration.

On July 29, 2021, local time, a staff member wearing a mask cleaned the elevator handrails in a subway station in Tokyo, Japan. According to the Japan Broadcasting Association (NHK), on the 29th, local time, the number of newly confirmed cases of COVID-19 in Japan exceeded 10,000 for the first time, the largest increase so far. At present, Tokyo is in a state of emergency declaration, and the Japanese government is exploring issuing emergency declarations to nearby Kanagawa Prefecture, saitama Prefecture and Chiba Prefecture.

Britain will allow citizens of the United States and the European Union who have been vaccinated to enter the country without isolation.

On July 29th, 2021, local time, passengers waited for the Eurostar train at St. Pancras International Railway Station in London, England. British government officials announced on the 28th that Britain will allow citizens of the United States and some European Union countries who have completed COVID-19 vaccination to enter England without isolation from August 2nd.

The Ecuadorian court revoked Assange’s nationality, and Assange’s lawyer said that he would appeal.

Assange, founder of Wikileaks (data map). On July 26, 2021, local time, a court in Ecuador ruled to revoke the Ecuadorian citizenship of Assange, the founder of Wikileaks. Assange’s lawyer in Ecuador said that he would appeal. Assange founded the Wikileaks website in 2006. In 2010, the website published a large number of secret documents of the US government about the wars in Afghanistan and Iraq, which greatly damaged the diplomatic image of the United States. In June 2012, Assange entered the Ecuadorian Embassy in the UK to seek asylum. In December 2017, the then President of Ecuador, Laining Moreno, granted Assange citizenship. In April 2019, after Ecuador revoked the asylum granted to Assange, the British police announced that Assange was arrested. Assange has since served his sentence in a London prison.

Two people died in a chemical spill in Texas, USA.

This is the location of Basel Chemical Company in leander, which was shot in laporte, Texas, USA on July 27th, 2021. Leander’s Basel Chemical Company said on the 28th that it had a chemical leakage accident on the 27th, and about 100,000 pounds of acetic acid leaked, resulting in the death of two contractors and 30 workers being sent to hospital for treatment.

Forest fires in southern Turkey have killed one person and trapped 10 people.

This is a village that was damaged in a fire in Antalya, Turkey on July 29th, 2021, local time. The Ministry of Agriculture and Forestry of Turkey said on the 29th that a forest fire in Antalya, a Mediterranean coastal province in southern Turkey, killed one person and trapped ten people. The Turkish authorities have ordered the evacuation of 18 villages in Antalya and 16 villages in the neighboring provinces of Adana and Mersin.

An earthquake of magnitude 8.2 occurred in the waters near Alaska, USA, and a tsunami warning was issued to evacuate residents.

On July 29, 2021, Alaska, USA, a large number of vehicles were evacuated. According to the US Geological Survey Earthquake Information Network, an earthquake of magnitude 8.2 occurred in the waters near Alaska on the evening of 28th local time. The tsunami warning department has issued a tsunami warning for the earthquake.

Masks are a thing of the past! Wearable air purifier lets you "face" the virus.

July 29, 2021 (the exact shooting time is unknown), a wearable air purifier was released a few days ago, which is considered as a high-tech product to replace masks. This futuristic respirator can be worn around the neck like a collar, disinfected by two ultraviolet "disinfection modules", which can eliminate 99% bacteria and viruses, and then blow the purified air to the wearer’s face. The device, which costs 240 pounds, eliminates the disadvantages of masks covering the face or restricting breathing, and allows the wearer to display his facial expressions normally.

Photo in this article Xinhua News Agency People’s Vision Surging Vision

Special feature of 1905 film network In the last shot, Tommy Tam handcuffed himself with Leslie Cheung’s handcuffs, and also handcuffed the originally broken Song brotherhood back; After 31 years, the first official poster is two handcuffed hands, and behind it is still about brotherhood.

　

*Intertextuality between the Final Scene of Hero and the Poster of Chasing.

　

Last Friday, "The True Color of Heroes" was released for more than 30 years, and it was restored for the first time in mainland China, and it monopolized 20 million box office in just three days. Many people go into the cinema to relive this classic Hong Kong film, perhaps for the sake of "brother" Leslie Cheung, perhaps for the sake of Mark with a long trench coat, or perhaps for the sake of enjoying John Woo’s violent aesthetics exclusively.

　

　

Then this Friday, the film Chasing officially landed in the cinema. This film is a Chinese gun battle film made by John Woo after 25 years. After the series, the master of violent aesthetics has gained more tenderness, which seems to be more appropriate to describe with his own debut, and it is a kind of "iron man’s tenderness" temperament.

　

Chasing is a master’s idolize

　

"I have always admired Gao Cangjian very much." Wu Yusen has said this sentence for more than ten times.

　

　

This sentence is not simply for film promotion, but a master’s heartfelt recognition of the actor superstar. In the early days, John Woo started to use Chow Yun Fat, just because of his similar temperament with Gao Cangjian. Even in the modeling of the film, letting Chow Yun Fat wear sunglasses and a trench coat is a tribute to Gao Cangjian.

　

It’s just a pity that John Woo, who has cooperated with Tom Cruise, Ben Affleck, Nicolas Cage and other first-line Hollywood actors, has never been able to form a cooperation with Gao Cangjian. Now, it is in memory of Gao Cangjian that the present Hunting is produced.

　

* The original "Crossing the River of Anger"

　

In fact, the process of winning the copyright of Hunting is also very bumpy. As the Japanese film "Chasing" was unwilling to sell the film copyright, Huanya directly bought the copyright of the original novel "Crossing the River of Anger" and found Wu Yusen, hoping to complete a new adaptation with his personal style. The views of both sides just fit, so this work came into being.

　

　

After all, the adaptation of this version of the story has become the most "difficult" thing. The original novel is a story that happened in the 1960s, and many events and events are out of date for the present. At the same time, there are also concerns that the audience will compare the two versions of the film. As a result, a team of seven screenwriters led by Chen Jiashang adapted the whole story into an escape story in a modern city.

　

Although from the film title signature, neither the scriptwriter, editor nor producer belongs to Wu Yusen, but the content style is still another extension of his "violent aesthetics", and the iconic symbols such as "Double Heroes" and "Dove" are all available.

　

After watching John Woo’s works in different periods for two weeks, I can feel that Wu Dao seems to have changed, but he seems to be the same John Woo who can successfully make Hollywood commercial movies.

Next page:The typical "double male" configuration remains the same.

[Know how to drive a car] Recently, it was learned that Chery Automobile released the official Chery map. The new car is positioned as a medium-sized and large-sized car, with a brand-new design, equipped with a laser radar, and equipped with a "smart driving" system. The power is equipped with a C-DM plug-in hybrid system. Next, let’s take a look at the product strength of the new car with everyone.

Appearance, Fengyun A9 adopts a brand-new design, which looks very advanced in appearance. There are many ribs on the hood, the headlights are sharp, the inside is LED light source, and in the middle of the front of the hood, it is equipped with Chery LOGO. The grille of the new car is full of stars, the lower grille is trapezoidal air intake grille, and the front lip is relatively flat.

When you come to the side of the car body, it looks very sporty as a whole. The window is a willow window, and the dive waistline makes the whole car look more powerful. The side is also curved in a large number, showing different light and shadow effects under different light. The wheels of the new car are dense-width wheels.

The tail of the car body is equipped with a small tail, and the taillights are the popular through taillights. The taillights are treated with smoked black, and the tail is also multi-lined, which makes the layering of the tail look more obvious. The rear enclosure is decorated with chrome trim+black trim, and a hidden exhaust pipe is used.

In terms of interior, the overall appearance is relatively advanced. The interior is a double-spelling color and double-width steering wheel. There are many buttons on the steering wheel, equipped with a full LCD instrument panel, and a 15.6-inch floating central control screen is also equipped on the center console. Below the central control screen, it is equipped with a mobile phone wireless fast charging and two cup holders.

In terms of configuration, it is equipped with endless atmosphere lights, 23 speakers, intelligent fragrance system, active noise reduction system, high-speed NOA navigation assistance, 8255, HPA memory parking, L2 intelligent driving ability, 540 panoramic image, DMS fatigue detection, high-speed OTA, AI large model smart companion, wireless phone mapping function, etc.

In terms of power, the C-DM plug-in hybrid system will be equipped with a 1.5T hybrid engine with a maximum power of 105kW and a peak torque of 220Nm, and a driving motor with a maximum power of 150kW. At the same time, it is equipped with a 1-speed DHT hybrid special gearbox with the highest mechanical efficiency of 98.5%. Its CLTC pure battery life is 200km+, and its comprehensive battery life is 1500km+.

For suspension, the front double wishbone+rear five-bar independent suspension is adopted, and CDC magnetic suspension is equipped. In other aspects, it will be equipped with intelligent electric four-wheel drive, speed-controlled electric spoiler and 6-piston fixed calipers.

Xiaobian has something to say:

Chery Fengyun A9 brought by Chery this time, the new car will be equipped with many new technologies, and the overall product strength is strong. As a flagship model, the new car is expected to have surprises in pricing this time. For more information about the new car, we will continue to pay attention to knowing how to drive. Everyone wants to know more about new car information and car purchase market. Welcome to leave a message for interaction. Everyone must consume rationally when buying a car. (Photo: Source Chery Automobile; Text: Know how to drive, edited by Li Ling)