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1905 movie network news Recently, the 73rd Berlin Film Festival opened, and animated films were shortlisted for the new generation. The director appeared at the overseas premiere of Deep Sea and communicated with the international audience. After the screening, there were many applause at the scene, and more foreign media commented that "the production level is beyond imagination". It is reported that this is the first time that China’s original three-dimensional animation was shortlisted at the Berlin Film Festival; Overseas screening is even more "one ticket is hard to find". Previously, the organizing committee commented that "Deep Sea is shocking with its unprecedented vision and ambitious narrative", and its international performance attracted people’s attention. The movie "Deep Sea" is being shown in China.

From "Gap" to "Difference", Let the World See China Animation.

The "Going to Sea" this time represents that China’s original three-dimensional animation has been "seen" internationally. Director Tian Xiaopeng said frankly that he came to Berlin with the learning mentality of "seeing what movies in the world are like", and he believed that China animation "will go to the world one day". When asked about "the gap between China animation and foreign animation", director Tian Xiaopeng said: "We know where the gap is, and we will continue to explore the boundary, and every exploration is a kind of approach. Now I think we have found different places. We can’t say how much we are different from others, but we are different. " From "gap" to "difference", perhaps it is the significance of Deep Sea’s persistence in innovation and continuous exploration.

As a three-dimensional visual expression with a unique "Chinese style", "particle ink painting" has aroused extensive discussion among international audiences. Some foreign media asked how to combine China ink painting with mainstream 3D animation in the West. Director Tian Xiaopeng said that the whole 3D animation field is actually influenced by Pixar style, and Deep Sea hopes to find a unique 3D animation style for China: Deep Sea is actually very experimental. Its story expression is about a little girl’s dream. I hope that a visual style can reflect the flowing sense of dreams, so we found a new visual style of China traditional art (ink painting) showing a new three-dimensional animation. "

"Deep Sea" and "Going to Sea": Animation is just a carrier to resonate without borders.

At the international premiere, the overseas audience said, "After reading this film, it is more suitable for teenagers (not children), and it expresses a wider range of thoughts and can empathize with the residents very much." Tian Xiaopeng also said that animation is not for children: "For me, animation is just a carrier, my tool, and what I want to express and discuss is based on my understanding and feelings about the world."

Tian Xiaopeng used the weapon of "animation" to create a dream for audiences all over the world. Some overseas audiences understood that the white curtain that trapped Betelgeuse was the screen cloth of the cinema, and Tian Xiaopeng also added to the connection between the film and reality: "Including the beam of the projector in the film, it is the projection lamp of the cinema; I hope Betelgeuse can tear open the curtain with the audience and rush out of the wall of the cinema. " When the international premiere ended, the audience "woke up from a big dream" and returned to reality from the screen, and the audience burst into applause and admiration. The emotional appeal of "borderless" belongs to the power of movies.

Deep Sea breaks away from the mythical theme and tells original stories: it expresses not only the emotions about the present, but also the spiritual dilemma of each "you, me and him". Deep sea builds a bridge of resonance in the international community through sincere and delicate emotional expression.

The film "Deep Sea" was produced by director Tian Xiaopeng for seven years, and it is being shown in the whole country. Look forward to letting the world see China animation!

Wen Yi | Author Zhou Chu | Editor

At 7 o’clock on the evening of July 30th, in the Modern Sky Live House in Hongkou, Shanghai, the third-floor stands were "packed". Young people hold purple glow sticks and gather into a romantic sea of violets.

　

At this moment, there is still half an hour before Ryan’s first solo concert in TME live. The fans who arrived at the scene early can’t wait. They sang with BGM and screamed with excitement from time to time: "Zhao Rang, come out quickly!"

Source: Entertainment thorn photo

　

But Ryan, who has been waiting for this day for five years, seems very calm.

　

Carefully prepared 13 songs, 15 stages, 90 minutes of singing, dancing and interaction, with cool or gentle lighting effects, created an immersive and complete world belonging to Ryan and his fans "Gary the Snail".

　

"I feel that he is very hard. After rehearsing for so long, we are very touched that one person can hold up a concert." After the performance, the fans reluctantly left the scene and looked at the stage from time to time.

　

Fan Xiaolu is a student, and this is the first time she has seen her idol Ryan at the scene. Throughout the concert, she didn’t scream as excitedly as other fans, because she didn’t want to miss every minute under her senses.

　

She askedEntertainment thorn (ID: yuci-er)Sighed: "The atmosphere, beautiful dance and sound are all good, and it feels like a dream. I hope he and TME live will cooperate more."

Source: Sina Weibo @ 么么么么么么

　

After the performance, Ryan wrote in a small composition published in Weibo for the first time: "I didn’t expect this day to come so soon", and this is also hisEntertainment thorn (ID: yuci-er)The first sentence said in an exclusive interview.

　

Behind "so fast" is his seemingly childlike footsteps that never stop.

　

In 2016, 15-year-old Ryan officially became a trainee, and the dream of holding a solo concert sprouted from then on. He went to the scene to watch the performances of his predecessors and imagined that one day he could stand on the stage as grand as the "Bird’s Nest". In 2019, he made a successful debut in a group through Creation Camp 2019, fought side by side with 10 teammates under the name of R1SE, and tried his best to interpret his own paragraphs in each song.

　

butThis time, he finally stood on the stage alone.. The burden on him was heavier and he received more attention, but Ryan managed to bear the pressure.

　

He told the entertainment thorn that he didn’t like to rest. There is no after-school life when studying, no entertainment when practicing, and it is rarely "idle" after debut. The story of idol LAY "practicing all the time" has been his belief and habit for a long time.

　

In his 20-year-old life, his parents, teachers and idols have all become his persistent strength on the road of singing and dancing. Nowadays, the strength that supports him comes more from his inner love.

　

At the concert scene of TME live, he finally sang this love.

　

Growing up next to "criticism"

Ryan, who has just turned 20, is more mature than we thought.

　

He doesn’t speak fast. In the face of a question, he often thinks for a few seconds first, then calmly opens his mouth and gives a safe and sincere answer.

　

The same is true when facing the stage. Ryan thinks that only full preparation can make him more relaxed and comfortable. The first solo concert is of great significance, and he will never fight unprepared.

　

For this concert, Ryan entered a state of "preparing for war" more than one month in advance, and practiced from afternoon till late at night every day. For him who is good at dancing, the stage of pure singing is a big challenge, so he "makes up" the vocal music and sings for five or six hours.

Source: Sina Weibo @ Ryan _R

　

When asked whether the body and throat can be eaten, Ryan said lightly: "I can handle it, because there were more tired ones before.Compared with the daily training before debut, all this seems to be "insignificant".

　

In Ryan’s memory, the hardest period in his practice career is 2018. Speaking of the tight schedule, he can almost be called "reciting words backwards", and his speech speed is also abnormally accelerated:

　

"I will go to the somersault class at 11 o’clock, then go back to the company, have an hour of rap class at 2 o’clock, another hour and a half of foreign language class at 3 o’clock, have a meal in the middle, then have a vocal class for an hour, then have a dance class for three hours, rest for an hour at 10 o’clock in the evening, and start to line up the team program until 5 o’clock in the morning."

　

This boring life filled with training lasted for a whole year. During this period, Ryan also had the idea of giving up.

Source: Sina Weibo @ Ryan _R

　

In the weekly and monthly exams set by the company for trainees, Ryan "basically didn’t hear much praise". The most frustrating time was that he sang a song that he had practiced seriously for two weeks, but in the end, the teacher gave him a comment: "Others just want to sing badly, and they won’t sing as badly as you."

　

At that moment, Ryan had doubts about himself. "I wonder if I am suitable for this road?"

　

Fortunately, with the comfort of his brothers around him, Ryan came out of self-doubt. "The company implements the last elimination system. Since it has not been eliminated, then stick to it." With this in mind, Ryan put aside his frustration and continued to devote himself to cyclic training.

　

After about three or four months, Ryan finally got a long-awaited affirmation from the teacher: "I didn’t expect this song to be sung by you."

Just like a child who got sugar, Ryan, who was praised by the teacher, finally tasted the sweetness and had the motivation to stick to it. In his growing process, every compliment is hard-won.

　　

I don’t want to be just a "good seedling"

　

Ryan grew up under the strict education of his parents and received little praise. On the 30th day of the concert, his parents came to the scene to watch his performance. After the concert, they only gave such faint encouragement as "not bad, not bad".

　

Talking about the reasons for learning to sing and dance in the first place,Ryan bluntly said that he was actually "forced by his father.".

　

Ryan’s father likes singing and dancing very much. He dreamed of becoming a singer, but it didn’t come true in the end. Ryan, who is still in elementary school, once watched his father break dance, and he felt from the bottom of his heart that he was "awesome". "But now he can’t jump me." Zhao Rang said slightly.

Source: Sina Weibo @ Ryan _R

　

In junior high school, Ryan was sent by her father to learn singing. The first song she learned was Justin Bieber’s Baby. At that time, he still couldn’t recognize all the words in this English song, so he had to use Chinese characters to mark the pronunciation and bravely sing along. The rap in the middle is very fast and linked, so he can only play it over and over again, trying his best to imitate it like the recording.

　

Ryan’s after-school life was thus occupied by music and dance classes. When going out to study, almost every teacher once said to his father: This child is a good prospect. "But as Ryan grew up, this praise became a hurdle.

　

"My dad said,When can you grow into a big tree? You can’t just be a’ good prospect’ all the time. "Ryan often gets the evaluation that" the foundation is good, and if he practices more, he will be very powerful in the future ".Such seemingly praised words will actually make him lose confidence." They don’t know that I have been practicing for a long time before I become like this. "

　

The turning point to break through this bottleneck occurred in 2015. That year, Ryan studied Urban Dance with a teacher. This kind of free and creative artistic performance made him develop his hands and feet and made rapid progress in dance.

　

This sense of accomplishment made Ryan really fall in love with dancing. The insistence on singing and dancing is no longer under the pressure of my father, but comes from my inner desire for the stage.

Source: Sina Weibo @ 么么么么么么

　

And this teacher brought Ryan much more than that. In class, teachers often mention LAY, an artist he worked with, and praise him. Ryan heard all kinds of deeds of this elder from his mouth, and kept them firmly in mind, and regarded him as an idol who practiced all the time.

　

“My idol has given me a lot of strength, so I think I should work hard to be a man."Try harder and try harder" is the Weibo name of idol LAY, and it has also become the belief and habit of Ryan.

　

He even told the entertainment thorn,I "don’t like rest very much"Constant practice is the normal state that makes him feel comfortable.

　　

When Ryan wrote "Little Sweet Songs"

　

In 2019, Ryan participated in the variety show Creation Camp 2019, and finally made her debut as a member of R1SE. On June 13, 2021, the two-year limited group was officially dissolved. A week later, Ryan released his solo album "R.A.N.G", and he wrote on Weibo: "This time, I really graduated."

Source: Sina Weibo @ Ryan _R

　

This album is the result of Ryan’s preparation for three months, which contains his thoughts in the team in the past two years: about difficulties, about friends, and about loneliness.

　

After two years of group debut, Ryan gradually understood a truth:Difficulties will get bigger and bigger, and life will only get harder and harder..

　

"When I was a trainee, I found it difficult to make a debut." However, after the debut, there will be new troubles: the scarcity of performance stage and fierce market competition, so we must ensure that we are always "going up".

　

Ryan, who likes to talk with "results", put the belief he wants to express most at this moment in the album R.A.N.G:Don’t be afraid of difficulties, go forward bravely.

　

"Meet the world from a new starting point, and each other is no longer afraid of loneliness." In the song "I WISH", Ryan sings like this, and the lyrics of this song are also his first time to participate in music creation. He compared this to "a letter to R1SE".

　

In the past two years, he has gained the sincere friendship of 10 good brothers, but at the same time he is learning how to get along with loneliness. "The deepest feeling in these two years is that even a good friend can’t be with you all the time."

　

Sometimes, when his teammates are running around because of the trip, Ryan will feel "as if there is no one in the whole world". In the time spent alone, Ryan tried to write all the emotions he wanted to pour out into his songs.

　

After the stage of "I WISH" ended, all the fans stayed where they were and shouted "encore" reluctantly-this seems to be some kind of tacit understanding between them and Ryan.

　

Soon after, the stage was lit up again, and Ryan stepped onto the stage again in a brisk rhythm, bringing the first song of the new song "Lullaby Dream".This is the first time that he has written all the lyrics and songs, and it is also a gift to witness the "two-way trip".

Source: Sina Weibo @ 么么么么么么

　

"The last song was a surprise!" After the whole performance officially ended, fan Nanshan excitedly resumed the performance to the entertainment thorn, which touched her the most. "He usually likes cool music and doesn’t sing sweet songs very much, but knowing that we want to hear him sing sweet songs, he specially prepared one. He is too fond of powder."

　

Ryan, who has always been good at blowing up the audience with cool singing and dancing, spent half a month writing this sweet and romantic little love song in order to satisfy the wishes of fans.

　

At the beginning of humming a melody, Ryan imagined the picture in his mind as ".In a world where even the sky is pink, I am very happy to date Gary the Snail.. "After the accompaniment, he will take time to listen repeatedly on the plane and before going to bed, and slowly write down the lyrics full of romantic atmosphere.

　

"Everything I want to say to them is on the stage." Ryan said, "I hope they can feel the power through my stage and find their own direction."

　

The whole performance ended, and the dancers stepped down one after another, but Ryan still looked back with nostalgia and returned to the stage to take a group photo with the fans again.

Source: Sina Weibo @ Ryan _R

　

After the break, it was nearly midnight, but the Pacific Cafe downstairs was brightly lit.

　

The coffee shop has already been plastered with photos of Ryan, hand pictures and human figures. Some fans are taking photos with Li Pai, some fans are distributing their own AIDS, and some fans give their own Ryan coffee cup covers to everyone who buys coffee.

Source: Entertainment thorn photo

　

This solo concert witnessed the beginning of Zhao Rang’s new journey, and it also became an exclusive memory for him and Gary the Snail people.

　

TME live, on the other hand, has built a platform for one new singer after another to bloom their talents. From Chen Linong’s new album debut, to Sunny’s next birthday party, and then to Zhao Jean’s first solo concert, they will continue to protect their musical dreams in the future.

　

During the performance, Ryan also frequently asked the fans under the stage, "Did I perform well?" For him, this is also the first test of standing on the stage alone after he left his brothers in R1SE.

　

Together with TME live, he answered the best score with stage and enthusiasm.This time, he propped up the whole stage by himself.

(Note: Deer and Nanshan are pseudonyms)

Spy on the future direction of entertainment industry

Entertainment thorn is an entertainment report account under Xiaowei Technology, focusing on entertainment industry reports such as variety, film and television, music, and spying on the future direction of the entertainment industry.

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Add the community idolize to chase the drama, please contact the micro signal: yuci-erxiaozhushou.

　　On the road of transformation and development in Xuzhou, the development of new energy industry can be described as a growing trend.

　　The resource endowments represented by electricity and coal are the innate advantages of developing new energy in Xuzhou, which promotes the continuous development of new energy industry — —

　　On June 15th, Xugong Group and GCL Group signed a strategic cooperation agreement on the new energy parent fund, which will cooperate on the energy storage and power battery PACK project and open up the layout of the whole new energy industry chain.

　　On July 9, the signing ceremony of new energy projects in Xuzhou was held, and eight projects covering photovoltaic equipment, new energy vehicles, solid oxide fuel cells and other fields were signed in a centralized manner;

　　On July 18th, the groundbreaking activity of Pizhou Grebo electric drive assembly project was held, and our city took new steps in the development of new energy automobile industry.

　　… …

　　Breakthroughs and projects outline the beautiful "light" scene of Xuzhou industry, telling the changes of Pengcheng brought by new energy.

　　"Light of Energy" Boosts Economic Development

　　In the midsummer of July, the factory construction was in full swing at the site of Jinyang silicon heterojunction matrix material project with a total investment of 600 million US dollars. After the completion of this project, the annual output value will exceed 10 billion yuan, and it will become the largest and most advanced manufacturing base of large-size heterojunction matrix materials in the world, further expanding the global influence of Xuzhou’s new energy industry. This is just a microcosm of the new energy industry project promoting the high-quality development of Xuzhou’s economy.

　　In recent years, Xuzhou has adhered to the principle of "building a city with industry and strengthening the city with industry", adhered to the real economy and made great efforts to build a modern industrial system with characteristics. According to the 14th Five-Year Plan, Xuzhou should be a clean new energy industrial cluster, and by 2025, the industrial scale will exceed 100 billion yuan. In the first half of this year alone, Xuzhou’s industrial scale has reached 27.8 billion yuan, greatly exceeding the annual target. The rapid growth of industrial scale makes Xuzhou’s competitive advantage increasingly prominent and brings rich benefits to the city.

　　"The new energy industry is an important supporting industry to realize the strategic adjustment of energy structure and promote high-quality development. It is of great significance for Xuzhou to seize the opportunities of future industrial development and cultivate leading and pillar industries." Gao Wei, director and professor of the Research Center for Collaborative Innovation and Development of Regional Industries of China University of Mining and Technology, said that under the overlapping opportunities of building a national sustainable development agenda innovation demonstration zone and the in-depth implementation of the national "double carbon" strategy, Xuzhou’s new energy industry stands in the "window of the times" and has huge market potential.

　　By the end of June this year, the output value of new energy and "double carbon" industries in Xuzhou was about 51.1 billion yuan, a year-on-year increase of 54.5%. Among them, the output value of new energy industry was 27.8 billion yuan, up 76% year-on-year, driving the total industrial output value of the city to increase by 4.2%. From the perspective of photovoltaic industry, which occupies half of Xuzhou’s new energy industry, in the first half of the year, there were 45 photovoltaic industrial chain enterprises included in the statistics of industrial enterprises above designated size, with an output value of 17.285 billion yuan, a year-on-year increase of 138.6%, which contributed as much as 140.6% to the growth of industrial output value in the city. The data is enough to show that the new energy industry has injected strong kinetic energy into economic development.

　　As a tradeable resource, new energy brings not only direct economic benefits, but also more long-term benefits to the city.

　　Different from the traditional industrial industry, the new energy industry, as a new industry, is closely related to the high-tech industry, and the added value of the industry is high. The development and utilization of the new energy industry plays an important supporting role in implementing the innovation-driven strategy and building a "sophisticated" economic structure, which also determines that the new energy industry will attract more high-end talents to join, form a competitive advantage of talent reserve, and enable the industry to have a virtuous circle and the economy to develop sustainably and healthily.

　　"Surging Green Energy" to Realize Kinetic Energy Conversion

　　"With the rapid expansion of the scale of new energy, land and roof resources are becoming an important factor affecting the development of new energy, especially photovoltaic power generation projects occupy a large area. The relatively rich land resources and roof resources are an advantage of Xuzhou’s competition in the new energy track. " The relevant person in charge of the Industry Department of the Municipal Development and Reform Commission said that on the new energy track, wind power, photovoltaic and hydrogen energy will become "new coal" and "new oil", so that the "new industry" of energy can lead the way.

　　As early as 2006, Xuzhou focused on the photovoltaic industry supported by the state at that time, and took the lead in introducing the middle energy silicon industry upstream of the industry. As the only silicon production enterprise in the province, in the first half of this year, Zhongneng Silicon Industry achieved an output value of 8.218 billion yuan, a year-on-year increase of 223.3%. The contribution rate of this company to the industry growth reached 56.5%.

　　Since the beginning of this year, Peixian comprehensive energy base has been listed in the provincial "14th Five-Year Plan" energy development plan, and the construction of eight pilot projects of roof distributed photovoltaic in the whole county (city, district) has been accelerated, striving for three annual photovoltaic power generation market-oriented grid-connected projects with a total of 310,000 kilowatts of ground centralized photovoltaic grid-connected indicators.

　　In addition to the new industry "open source", Xuzhou is also "throttling" the development of the old energy industry, so that the "old baggage" can also have more "new space" for development.

　　During the "Thirteenth Five-Year Plan" period, Xuzhou vigorously promoted the layout optimization and transformation and upgrading of four major industries, such as steel, coking, cement and thermoelectric, and fully implemented the "two breaks and three cleanups" through "closing, stopping, merging, transferring and adjusting". Today, Datun Coal & Electricity (Group) Co., Ltd., taking advantage of the unique advantages of Datun Power Grid, is actively building a new energy demonstration base and embarking on a new development path of multi-energy complementary industries with Datun characteristics; Xukuang Group uses the subsidence area of sanhejian Mine to develop centralized photovoltaic power generation projects. More and more traditional energy sources are accelerating the layout of new energy industries and heading for the "poem and distance" of green transformation.

　　"Power on the chain" to shape industrial advantages

　　After years of development, Xuzhou’s new energy industry chain has been continuously extended, and the industrial ecology is accelerating. At present, Xuzhou has formed an industrial cluster dominated by two main chains of new energy and coal-fired power, covering many sub-tracks such as crystalline silicon photovoltaic, wind power equipment, new energy vehicles and key components, smart power and coal-fired power. Each track is interlocking, gradually forming a new pattern of green development with leading scale, integration and openness.

　　After the signing of a group of head enterprises in the new energy project cloud signing activity on July 9, a number of leading projects took the initiative to visit Xu and reached further cooperation intentions, which also promoted the deep integration of the industrial chain and accelerated the realization of high-end leap. At present, the photovoltaic industry in Xuzhou has formed a complete chain, and the middle and upstream enterprises in the chain have outstanding performance. The output value of five upstream enterprises has reached 12.956 billion yuan, up 190.7% year-on-year. The output value of 22 Chinese tour enterprises was 3.996 billion yuan, up 63.3% year-on-year. The rise of these new energy industry clusters has become a new advantage to attract photovoltaic talents to Xu, providing stronger scientific and technological support for the industry, and forming a virtuous circle of "talent chain" and "industrial chain" in the new energy industry ecology.

　　In addition, the construction of Xuzhou new energy R&D platform has also created a good environment for the next step of training all links in the industrial chain. At present, there are 17 R&D platforms at or above the provincial level in the field of new energy in the city, including one national R&D platform such as the National and Local Joint Engineering Research Center for Advanced Silicon Material Preparation Technology (Zhongneng Silicon Industry), and 16 provincial R&D platforms such as the Provincial Crystal Silicon Wire Cutting and Testing Technology Engineering Center, the Provincial Polycrystalline Silicon Material Engineering Technology Research Center and the Provincial Key Laboratory of Silicon-based Electronic Materials. A new situation of Xuzhou’s new energy development is gradually unfolding with scientific and technological innovation, which promotes Xuzhou’s strategic goal of "double carbon" to be realized at an early date.

　　In fact, new energy will bring more to Xuzhou. Nowadays, Xuzhou’s new energy industry is striding forward to explore the road of integrated development. Whether it is a new integrated development model such as "photovoltaic+intelligent power equipment", "new energy+construction machinery" or expanding diversified application scenarios such as "photovoltaic+construction", we can all see Xuzhou chasing the "window" of new energy industry development. In this new era track, Xuzhou will surely run out of the "acceleration" of development and show more good "light".

　　(Source: Xuzhou Daily)

On January 11th, 2024, the 2024 Consumer Trend Conference and the 2024 China Consumer Trend Report Conference hosted by Zhimeng Consulting Agency were successfully held in Beijing.

At the meeting, Xiao Mingchao, a well-known trend and marketing expert and founder and CEO of Zhimeng Consulting Agency, officially released the 2024 China Consumption Trend Report, which revealed Zhimeng’s prediction of 10 major consumption trends in 2024, namely prudence and shrewdness, self-esteem, outward exploration, fireworks narration, minimal quality, convenience and enjoyment, essence and health preservation, value reconstruction, youth experience and sustainable brand.　

　

To ask current consumers, especially young consumers, what they are most interested in, outdoor must be the most frequently mentioned answer.　

In recent years, outdoor sports have risen and intensified. To what extent has outdoor sports developed today? Why do consumers love the outdoors? What opportunities are there in outdoor sports?　

Outdoor has become a new way of life.

Before 2010, outdoor was still an "extreme challenge" and a game for a few fans; In 2010-2015, outdoor belongs to the elite circle, which is a project of a few rich and leisure consumers; From 2015 to 2020, the number of people interested in outdoor activities will increase, and outdoor activities will no longer only belong to a few people, showing a development trend from the small crowd to the public. After 2020, entering the first year of outdoor, the outdoor momentum is getting worse and worse, the outdoor lifestyle is on the rise, and the era of outdoor for all comes.　

In today’s fast-paced, high-pressure society, finding an effective way to decompress has become the focus of people’s attention. A walking trip and a relaxing camping trip are not only to explore ourselves, but also to meet the needs of feeling the world. Being close to nature, traveling lightly, and relaxing make outdoor sports become consumers’ favorite way with its characteristics of natural healing, challenging themselves, expanding social interaction and slowing down the pace.　

　

Consumers seek for themselves internally, and get close to nature externally. Through a short escape, they seek purity and stretch in Shan Ye, feel the healing of nature, and ignore the outdoors. Cycling, camping, hiking and mountain climbing have become new lifestyles for consumers. The Outdoor Sports Industry Development Plan (2022-2025) formulated by the General Administration of Sports and the Ministry of Culture and Tourism shows that the total scale of outdoor sports industry will exceed 3 trillion yuan in 2025.　

In addition, the improvement of outdoor policies has also promoted the development of outdoor sports. For example, the General Office of the State Council has issued policy documents such as Guiding Opinions on Accelerating the Development of Fitness and Leisure Industry, Promoting National Fitness and Sports Consumption, and Opinions on Promoting the High-quality Development of Sports Industry. The General Administration of Sports, together with the Development and Reform Commission and other departments, has issued plans for outdoor sports industries such as ice and snow, mountain outdoor, water, aviation, automobiles and motorcycles, bicycles, marathon and equestrian.　

What changes have taken place in outdoor sports?

When outdoor becomes a new way of life and becomes more and more popular among consumers, the crowd, form, degree and equipment of outdoor sports have changed.　

From the crowd, outdoor sports show a trend from small hobbies to public participation. Zhimeng’s survey of consumption trends in China in 2024 showed that 65.3% of consumers went out more frequently in 2023, and some consumers mentioned, "There are obviously more people outside this year. By the end of the week, everyone went out, liked to have a picnic, and bought a picnic car." "Returning to China this year, I feel that all my friends in China have participated in outdoor activities and they all love them. I feel that I have never participated in outdoor sports, which is a bit behind the times."　

　

Judging from the situation, outdoor sports contain a variety of contents, and there are many ways of outdoor sports. There are many types of outdoor sports to choose from, either exciting or peaceful, or going up the mountain or into the sea, or warm or cold … Consumers can choose different outdoor sports according to their physical fitness and preferences. The survey of consumption trends in China in 2024 shows that hiking, cycling, hiking, mountaineering and camping are the most popular among consumers.　

　

To some extent, the subdivision of outdoor sports and the popularization of outdoor people mean that different consumers can find outdoor sports that suit them. Beginners are light outdoor, relaxed and happy, and pay attention to the sense of participation and experience of outdoor sports. Camping around the city and short-distance hiking are their main outdoor sports methods; Professional outdoor is an advanced hobby. The outdoor sports they choose are longer, more difficult and more fully equipped. Mountaineering, rock climbing, cross-country running, etc., and even the locations of outdoor sports will expand from home to abroad. Extreme sports of heavy athletes require more participants, which is a choice for professionals to surpass themselves. They pay more attention to the sense of competition and accomplishment.　

From the perspective of equipment, outdoor equipment has also ushered in a new spring under the trend of outdoor sports fever. Local outdoor brands have risen rapidly, among which camel, a domestic brand founded in 1930, has won the favor and trust of young consumers.　

In 2023, a jacket printed with camel patterns became an outdoor standard for young people. In the little red book, camels occupy the first place in the search interaction of jackets; In the first half of 2023, camel’s sales in various e-commerce platforms were far ahead of a number of well-known outdoor brands; In the Double Eleven in 2023, the sales of camels ranked first in the Tmall outdoor brand list.　

　

The camel’s lap is not only because of the jacket, but also because of these factors.　

First of all, camel product design not only pays attention to functionality and comfort, but also takes into account fashion sense and personalization. The products are rich in colors and simple in style, which can not only meet the matching needs of different occasions and seasons, but also show the vitality and style of young people. In addition, camels also attract young people by establishing circle culture with the help of stars and IP.

Secondly, camels can meet the diverse needs of young people. Camel, as an outdoor brand covering all categories, can provide young people with all kinds of outdoor equipment and services so that they can enjoy outdoor life anytime and anywhere.

　

At the same time, it conveys the attitude and spirit of young people. Camel’s brand concept of "exploring nature and self" inspires young people to pursue their dreams and goals, face difficulties and challenges bravely, and discover their potential and value.

After grasping the consumption trend of "exploring outward", in 2023, Camel put forward the goal of building a "global outdoor brand", realizing the global layout and high-end positioning, and showing the strength and charm of China brand.

According to Zhimeng’s survey on consumption trends in China in 2024, sun-protective clothing, jackets and hiking shoes became the outdoor sports equipment purchased by most consumers, accounting for 50.9%, 48.7% and 39.3% respectively.　

　

In addition, quick-drying sports suits, tents, sleeping bags, moisture-proof mats, riding cars, etc. are also outdoor sports equipment that consumers often buy.　

Some consumers said, "Sports are not necessarily completely happy, such as hiking, but the process of preparing equipment is happy. I will carefully select equipment for every outdoor activity, and the ceremony is full."　

Through these four changes, we can see consumers’ "love" for outdoor sports, but if we want to explore the reasons for outdoor popularity, we will find that the outward exploration is also to meet the inward demand. Outdoor can meet the needs of consumers in many aspects, such as health, spirit, challenge, socialization, healing, etc., so it seems that exploring through outdoor sports is actually inseparable from internal needs.

Outdoor wind blows into the city, and more scenes are integrated outdoors.

The preference for the outdoors is not limited to the outdoors. Nowadays, consumers have pushed the outdoor wind into the urban scene. Outdoor wind blowing in cities can be seen from two aspects: outdoor wind decoration and outdoor wind wear.　

On the one hand, outdoor decoration is on the rise, and outdoor charm can also be felt through decoration in coffee shops and bars. The ground covered with pebbles, dotted with green plants, using camping chairs instead of conventional chairs, camping boxes to make tables, and setting up awnings and tents indoors … all these seem to be necessary for outdoor wind decoration. Coffee shops, bars, restaurants and even bookstores, more and more shops in the city take a fancy to the outdoor style and move the most outdoor representative from the wild into the room. People struggle in the city, but their hearts yearn for the distance. During the lunch break on weekdays and after work, such outdoor wind shops provide consumers with the best choice to relax.　

　

　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 (Source: Xiaohongshu)　

On the other hand, outdoor sports are popular in cities, and the combination of sports and outdoor wear has become fashionable. Outdoor is also the focus of the fashion world. unbancore has become the new favorite of fashionistas. unbancore refers to the style of young people in the city who combine sports and outdoor wear. The spiritual core of unbancore is modern people’s desire for nature and freedom. People are in busy cities, while the mind and spirit feel nature in pleasant mountains and forests. You don’t have to go hiking to put on hiking shoes, just like walking in urban streets. You can wear a multi-functional vest without going camping, so that the attitude of not being afraid of difficulties during camping is manifested in every moment of life; Don’t go fishing, but wear a fisherman’s hat, and daily sun protection will add points for wearing.　

　

For example, Banana opened the outdoor clothing market with a sun-protective clothing, and cut into lightweight outdoor.

In the summer of 2023, sun-protective clothing under Banana occupied the first place in many lists, showing a trend of one person for each. However, sun-protective clothing is not all under Banana. Taking advantage of the outdoor craze, Banana officially announced the brand upgrade at the beginning of this year, from a hard sunscreen vertical brand on the main line to a "lightweight outdoor" lifestyle brand, from a sunscreen sketch to an outdoor racetrack. Banana tried to find a breakthrough in a larger field and build its own wider moat.

　

On the premise of insight into industry and consumer consumption trends, Jiaoxia proposed four scene radii, namely, one kilometer living circle, urban outdoor, suburban outdoor and Shan Ye outdoor, and proposed four systematic product solutions around lightweight outdoor scenes. Jiaoxia wants to be the "brand of outdoor lifestyle for all", hoping to convey this concept to consumers: going outdoors doesn’t need any professional equipment, and it doesn’t need any psychological burden. Outdoor should belong to the public’s lifestyle.

　

Recently, more and more brands and enterprises have begun to try to link with the outdoor, so as to combine their own industries with the outdoor, such as:　

Outdoor+education, many teams focusing on high-end private customization and parent-child research have started outdoor projects. White Camel Travel has launched a six-day tour of coastal cycling and three parent-child research courses, cycling+surfing, leisure+research mode;　

Outdoor+pets, human beings satisfy their desire for nature and realize their social needs through outdoor, and pets also have these needs. When the shovel officers enjoy the outdoor, they don’t forget their hairy children. When the outdoor heat enters the pet sector, the consumption needs of the shovel officers are stimulated together, and the pet outdoor is creating a new track for the pet industry;　

Outdoor+Healing, Zhimeng The survey of consumption trends in China in 2024 shows that when consumers are under pressure, the most common way to decompress is to go out and breathe nature, accounting for 64.6%. Nature can soothe the soul, and releasing pressure has become the consensus of consumers.　

Therefore, the outdoor opportunity is in the scene, so that outdoor integration of more scenes can obtain a broader development world.

　

Outdoor sports are not hot at this moment, it is "flying into the homes of ordinary people" and becoming a national sport. I believe that outdoor sports will continue to develop and upgrade for a long time to come, and seize the trend of outward exploration, that is, seize the opportunity and seize the future.　

Wen | Zero One

After entering March, the first new films are argyle: Secret Agent and Mrs Spider: Super Sensual Awakening. These two "cannon fodder-like" imported films have collapsed at the box office in overseas markets, and today’s China film market is not very enthusiastic about imported films. Sure enough, the two films are silent, and Mrs Spider: Super Sensory Awakening has been released for four days and even less than 5 million box office.

The crime action film "Eliminating Three Harms in Weeks" released on the same day as "Mrs Spider: Super Feeling Awakening" successfully overwhelmed the Spring Festival heroes and became the first new Japanese crown film after the holiday, with a box office of over 180 million in five days. The professional edition of Lighthouse shows that the pre-screening media forecast of "Eliminating Three Harms in Weeks" was between 80 million and 200 million, and now the total box office predicted by AI has exceeded 400 million, and the results far exceed expectations.

Not only that, "Eliminating Three Harms in Weeks" also succeeded in the popularity of online platforms, which triggered the spread of topics from multiple angles on social platforms. The turbulent public opinion about "Eliminating Three Harms in the Week" is very complicated, from the scale, performances, stories, cults to the off-site plagiarism, which is very different from the spread of the Spring Festival movies with distinct selling points.

However, starting from the film itself, the first impression of "Eliminating Three Harms in Weeks" to many audiences is relatively unified: a crime film that "fights violence with violence". At the same time, the background color of gangster movies from Hong Kong and Taiwan, coupled with the fable of "eliminating three evils around" and the metaphor of the cult massacre bridge, provides a rare cult temperament and bloody scene for mainland audiences. Generally speaking, it is a movie with cool films and curiosity as its core selling points.

The propaganda introduces that the allusion of "eliminating three evils in Zhou" quoted in the film can be found in The Book of Jin Zhou Chu Zhuan and Shi Shuo Xin Yu. According to records, the young man was burly and powerful, but he ran wild in the village and was hated by his neighbors. After Zhou Chu killed the tiger Nie Jiao alone, he himself turned back and reformed, so far all three evils have been eliminated.

The most wanted criminal Chen Guilin (Ehan Juan) is dying, only to find that he is only ranked third on the most wanted list. He is determined to find out the whereabouts of the first two most wanted criminals and get rid of them one by one. Chen Guilin thought that he had become a contemporary Zhou Chu in addition to the three evils, but he did not expect that greed and ignorance, which he could never understand, was the crime and punishment that life would eventually face.

The most wonderful thing about the story of the movie "Eliminating Three Harms Around" is that it provides too many allegorical plots, which brings great interpretable space. This is a rare movie-watching experience in domestic cinemas in recent years. This is not only a type crime movie that makes you "cool", but also provides enough metaphors for you to remember, so that you can find enough in the social memes spread by famous scenes and the interpretation of Douban long film reviews.

This versatility may be the internal main reason why "Eliminating Three Harms in Weeks" can exceed the box office expectation. In terms of scale or curiosity, in fact, quite a few Hong Kong and Taiwan cast films have made many attempts in the past two years, but the so-called scale often stays in the action and form and the ferocity of the crime film style itself, while "Eliminating Three Harms Around" conveys a certain sense of absurdity through metaphor and counter-routine, and then constitutes a contemporary fable that every audience can have a aftertaste, which is an important reason why the film temperament can "shock" many audiences.

The first interpretation space of the film story is obvious. (There are spoilers below) The three poisons "greed and ignorance" in Buddhism appear in the film with the intention of pigeon, snake and pig respectively, especially referring to Lin Luhe, Aberdeen and Chen Guilin, who rank the top three in the most wanted list in the film. The first two are easy to understand. Pigeons are regarded as representatives of greed because of excessive eating, while the venerable Lin Lu and others are advised to put everything down but they are searching for everything in the dark. Aberdeen was so jealous that he beat his men violently and threatened Chen Guilin when he visited the hair salon. His hatred was very direct.

And "chi" is relatively obscure. In Buddhism, "chi" is also translated as "ignorance", which means ignorance and ignorance. To put it simply, I am confused. I don’t know what good and evil are, what greed is, what cause and effect are, and I don’t understand right and wrong, so I act upside down. Chen Guilin’s life track is just like this-when he was a young gangster, he shot the leader with his head fever to make a name for himself. With his youth and luck, he escaped the police attack. When he was in his thirties and forties, he was confused by the doctor and had to turn himself in after praying to God. However, he became famous by imitating the idea of "eliminating three evils around" because he was behind in the rankings. As a result, he was once again confused by the venerable man, thinking that he could make amends and become a new person.

Chen Guilin is not a born villain, but more like a junior high school student who always stays in the stage of "chopping people with a knife without knowing the consequences", and is a person who "stays in his original idea". The process of "eliminating the three evils" is also the process of Chen Guilin’s "awakening" after "breaking his delusion". Therefore, the cult plot focusing on breaking the "delusion" will become the climax of the whole film, and Chen Guilin will just return after killing the venerable one and hearing the singing again.

On the other hand, just like Chen Guilin in the past, he casually became a criminal who harmed one side for his imaginary name. Chen Guilin once believed in his imaginary fame story so much, and believed in the theoretical disguise of the venerable when he thought his life was near. Perhaps he finally realized that the harm of "delusion" was hidden, but it was often the root of everything. Only people could begin to objectively ask about the nature of "belief" in themselves. It was not until the last moment of his life that perhaps Chen Guilin finally understood what he wanted to be "famous around".

Therefore, although this scene is not a profound depiction of cults, it is definitely a scene that can leave traces in China’s film history.

On the other hand, "Eliminating Three Harms in Zhou Chu" tells an ironic story of a marginal person who wants to enter the mainstream in vain. Obviously, Chen Guilin came from a defective and broken family, and was raised by his ancestors. All his capital was just himself, but he was born with the idea of making a name for himself. Therefore, he first became a wanted man by extreme means, and then he was lost in the collective atmosphere created by cults. But from beginning to end, he never really entered the mainstream of society.

In the past, many Taiwan Province film classics were famous for their multiple interpretations of "youth". In addition to those youth love movies, those movies with a sharper appearance are actually explaining the core of youth. In monga, also starring Ehan Juan, this kind of youth is hidden in the arrogance and extravagance under shouting and killing. In brighter summer day, a classic by Yang Dechang, youth may be Hani’s tall, fearless and fragile short life, and it is also the end of the inner world of Grade Four from purity to chaos.

So from another point of view, Chen Guilin, played by Ehan Juan, is also a "teenager" role in "Eliminating Three Harms in Weeks". Although he is not a teenager in the film, his "infatuation" from beginning to end is not only the ignorance and confusion mentioned above, but also the straightforward wildness unique to teenagers-he is fierce and dangerous with his minions exposed, but also vulnerable and defenseless inside. Ehan Juan is absolutely a match made in heaven for this role. You can’t think of anyone who can replace the "innocence" in his eyes.

In addition, there are quite a few film defects in "Eliminating Three Harms in Zhou Chu". The incompetence of the police role and the appearance of it, Chen Guilin was stabbed and buried alive in the coffin, but he just broke through the ground. Many plots were quite rough and unreasonable. However, the presentation of female characters and the complexity of the plot after the arrest have more or less hindered the upper limit of this film.

"Eliminating Three Harms in the Week" provides enough angles for social networks to talk about, and its communication logic is extremely prominent in favor of interpretation and discussion, rather than the common marketing communication mode in the past year. For example, on the popularity of the platform, "Eliminating Three Harms in Weeks" is actually not prominent on the vibrato platform where film and television are widely publicized. The cumulative number of topics played is nearly 1.2 billion, which is only similar to the recently popular online movie Anacondas’s "Arrogant 2", which is far from the data of the Spring Festival.

However, according to the data on platforms such as Weibo, Zhihu and Douban, the popularity of "Eliminating Three Harms in Weeks" basically far exceeds that of all other films:

Judging from the scores of Weibo searchers counted by Dengta Data, it has been the first since the second day of the release;

On the hot list of Zhihu, until March 6th, there were still two topics named "Eliminating Three Harms in Weeks" ranked third and fourth. There are tens of millions of questions about "How to evaluate" Three Harms in Weeks ",which even exceeds the discussion volume of all Spring Festival explosions in Zhihu, including YOLO’s Article 20 and Pegasus 2.

On Douban, more than 420,000 people have watched "Eliminating Three Harms at Weeks", which is basically equivalent to "Article 20" and "Pegasus 2", and the box office receipts of the last two films are more than ten times that of "Eliminating Three Harms at Weeks".

Therefore, the communication route of "Eliminating Three Harms in Zhou Chu" has largely returned to the discussion of the film content itself. Of course, many second-generation contents and more network memes about cult scenes have also played a role, but that is not the core driving force for the continuous destruction of "Eliminating Three Harms in Zhou Chu".

However, in the process of breaking the circle and spreading the topic of "Eliminating Three Harms around", there are indeed several enlarged nodes that have little to do with the movie plot itself, which are worth recording:

The first is the discussion of "scale". The change of the disk of "Eliminating Three Harms in Zhou Chu" has once again triggered the discussion about deletion. The topic is not new, but it has not been discussed for a long time.

The second is the "famous scene". The visual impact of Chen Guilin’s shooting of cultists is extremely strong, which leads to the crazy spread of relevant screenshots on the Internet, and promotes the spread of a large number of second-generation content of Chen Guilin, Venerable, Guitar and cult brainwashing theme songs;

The third is "plagiarism". Joe Chien, director of Taiwan Province, issued a document pointing out that "Eliminating Three Harms in Weeks" plagiarized his own script "lawless", from the core idea of the story to the name and plot, of course, both sides are arguing for their own words. The rave reviews of the content and plagiarism have become more popular together, with nearly 100,000 praises from Weibo in Joe Chien.

Therefore, combining the content and communication situation, we may be able to better understand why this film can arouse a lot of discussions from different angles in today’s Jane-Chinese Internet, given that the publicity budget is flat. A real classic of film history may not be a hit, but most of the films that can make a hit today must have "points", at least let the public have enough space for discussion and interpretation, and enough motivation to participate in communication.

* Original article, please indicate the source when reprinting.

1905 movie network news A superhero animated film jointly produced by American Columbia Pictures, American Marvel Comics Company and American Sony Animation Film Company recently released a poster of Qvanxian Zhang’s role.

China’s exclusive poster, the cool spider sky group, joined hands to detonate the year-end film market

Spider-Man: Into the Spider-Verse tells the story that Miles Morales, the "little black spider", plays the leading role, and joins hands with five other Spider-Man to fight against the cunning crime leader Jin Bin and his men. The five posters released this time are "Little Black Spider" Miles, peter parker, Spider-Man Gwen, Penny Parker and Shadow Spider-Man.

In the poster, Miles treads on NIKE’s latest AJ sneakers, and the black and red matching spider suit subverts the previous concept and is even more cool; Peter parker, dressed in a classic red and blue spider suit and holding a tough spider silk in his hand, is wandering freely from high-rise buildings; Gwen wears green ballet shoes, graceful and powerful, and the pink and white hoodie is fashionable and sweet. Penny Parker, a clever ghost horse, and her good friend Spider Robot are handsome in posture and attack in combination, which is interesting and novel. Shadow Spider-Man’s retro black-and-white color scheme makes people think of Sherlock Holmes. He has lost his color everywhere, even the posters.

Rotten tomatoes draw full marks, high-energy masterpieces, gorgeous visual effects, and create a new era of super-English.

Spider-Man: Into the Spider-Verse captured the hearts of fans all over the world with its fascinating and climactic plots and gorgeous and dazzling special effects pictures. The Hollywood report spoke highly of it: "An exciting animated film has added a unique touch of color to the already huge Marvel Comics film library!" "IGN" is an evaluation of Spider-Man: Into the Spider-Verse’s unprecedented and refreshing dazzling visual experience.

The Spider-Man: Into the Spider-Verse Super-long Film Festival held before also won great praise. The audience praised it again and again, and some viewers said, "This explains some Spider-Man who don’t know much in another different way." For the innovative special effects pictures in this film, some people even expressed surprise and admiration. "I have never seen such a form of combining 2D and 3D, which broke the consistent framework of super-English movies. Compared with live-action movies, it actually shows a more gorgeous world."

Marvel Comics’s super-English animated film Spider-Man: Into the Spider-Verse tells the story of how Miles Morales, an ordinary high school student, learns from peter parker, Spider-Man and grows into a new generation of superheroes. There is more than one Spider-Man! In the film, Myers and Peter, Spider-Man Gwen, Shadow Spider-Man, Penny Parker and Spider Pig, who came from other parallel universes, assembled into a group. For the first time, six Spider-Man were on the same screen to jointly fight against the strongest villain in the Spider-Man universe.

The film Spider-Man: Into the Spider-Verse will be released in China on December 21st at the end of the year, so stay tuned!

　

　　How is the rainstorm warning graded? What should the public pay attention to under different levels of early warning? The reporter interviewed Zhang Jianzhong, a senior engineer of the National Meteorological Center of China Meteorological Bureau, to answer your questions.

　　Blue warning-when the rainstorm comes, it is best to stay indoors and stay away from the window; Don’t take shelter from the rain under big trees outdoors, don’t hold metal objects and pick up mobile phones to prevent lightning strikes.　

　　Zhang Jianzhong introduced that the Central Meteorological Observatory issued a blue, yellow, orange and red warning for heavy rain. Its severity increases from low to high.

　　The standard of blue rainstorm warning by the Central Meteorological Observatory is: it is estimated that there will be more than 50 mm rainfall in most areas of two or more provinces (autonomous regions and municipalities) in the next 24 hours, and there will be patches of rainfall in the south or scattered rainfall over 100 mm in the north.

　　What should the public pay attention to in the area covered by the blue rainstorm warning? Zhang Jianzhong warned that when the rainstorm comes, it is best to stay indoors and away from the windows. Stay in the house and always pay attention to gas leakage, turn off gas and circuits, and leave the house quickly if you see flames. If it thunders, don’t watch TV or surf the Internet, but unplug the power supply, telephone line and TV antenna and other metal wires that may introduce lightning strikes. In addition, don’t use solar water heaters to take a bath in thunderstorm weather.

　　When you are outdoors, you should enter the room as quickly as possible. If you have no time to hide, you should use what you can find to protect your head from injury. Due to the short circuit of wires in heavy rain, people may be electrocuted and die, so they should stay away from wires. Don’t take shelter from the rain under big trees, don’t hold metal objects and pick up mobile phones to prevent lightning strikes, stay away from rivers, lakes, rice fields and open areas, and stay away from billboards and simple buildings.

　　Yellow warning-try to avoid vehicles driving in stagnant water; Check the drainage system of cities, farmland and fish ponds and take necessary drainage measures.　

　　The criteria for the yellow rainstorm warning of the Central Meteorological Observatory are: rainfall of more than 100 mm occurred in most areas of two or more provinces (autonomous regions and municipalities) in the past 24 hours, and it is expected that rainfall of more than 50 mm will still occur in the above areas in the next 24 hours; Or it is predicted that in the next 24 hours, there will be more than 100 mm rainfall in most areas of two or more provinces (autonomous regions and municipalities), and there will be patches in the south or scattered rainfall over 250 mm in the north.

　　Zhang Jianzhong said that after the yellow rainstorm warning is issued, the traffic management department should take traffic control measures in heavy rainfall sections according to the road conditions, and implement traffic guidance in stagnant water sections. When the accumulated water depth exceeds the exhaust pipe, road closure measures should be taken; After the culvert of the overpass has accumulated water, the relevant government departments should immediately block the overpass and set up warning signs; In low-lying sections with large areas of accumulated water, relevant departments should clear the drain in time.

　　It is best for the public not to ride bicycles or drive when it rains heavily, and try to avoid vehicles driving in stagnant water. After the rainstorm comes, immediately drive the car to a higher ground and park it. Never park it in a low-lying place. Cut off the dangerous outdoor power supply in low-lying areas, suspend outdoor work in open places, and transfer people in dangerous areas and residents in dangerous houses to safe places for shelter from the rain; Pay special attention to the rainstorm at night, and beware of the collapse of dilapidated and damaged houses. Check the drainage system of cities, farmland and fish ponds and take necessary drainage measures.

　　Orange warning and red warning-rainstorm may have caused or will soon lead to disasters such as rising water levels in rivers and lakes, ground traffic disruption and power transmission line disruption; You should immediately find a safe building to avoid and wait for the rain to stop.　

　　The criteria for the orange rainstorm warning of the Central Meteorological Observatory are: in the past 48 hours, rainfall with a daily rainfall of more than 100 mm has continued in most areas of two or more provinces (autonomous regions and municipalities), and there are patches of rainfall with a daily rainfall of more than 250 mm in the southern region or scattered rainfall with a daily rainfall of more than 250 mm in the northern region. It is expected that there will still be rainfall of more than 50 mm in the above areas in the next 24 hours; Or it is predicted that there will be more than 250 mm rainfall in most areas of two or more provinces (autonomous regions and municipalities) in the next 24 hours.

　　The criteria for the red rainstorm warning of the Central Meteorological Observatory are: in the past 48 hours, most areas of two or more provinces (autonomous regions and municipalities) have continuously experienced rainfall with a daily rainfall of more than 100 mm, and the above areas have rainfall with a daily rainfall of more than 250 mm. It is expected that there will still be rainfall of more than 100 mm in the above areas in the next 24 hours.

　　Zhang Jianzhong pointed out that after the orange or red rainstorm warning issued by the Central Meteorological Observatory, the rainstorm may have caused or will soon lead to disasters such as rising water levels in rivers and lakes, ground traffic disruption and power transmission line disruption. All relevant departments should immediately enter the emergency post, closely monitor and take rescue measures; People near mountains, hills and rivers should be evacuated to safe areas immediately; Organizers of large-scale mass activities should immediately stop their activities and properly arrange or try to evacuate people safely; Hospitals, schools and other units should resolutely take measures to ensure the safety of their own personnel and stop going out; People should immediately look for safe buildings to avoid. Drivers should observe the surface runoff when their vehicles are turned off or unable to run normally. If the runoff is rapidly gathering, they should resolutely abandon their vehicles and wait for the rain to stop before moving their vehicles. All units and personnel in the early warning area should listen to and watch the emergency information and meteorological early warning information of relevant departments in time.

　　Meteorological departments at or below the provincial level issued four warning signals of blue, yellow, orange and red, with specific standards and defense guidelines.　

　　Zhang Jianzhong introduced that the Central Meteorological Observatory issued a blue, yellow, orange and red warning for the rainstorm, but did not issue an early warning signal. The meteorological departments at the provincial level and below issued a blue, yellow, orange and red warning signal. These four-level warning signals have their own specific standards and defense guidelines.

　　The standard of blue rainstorm warning signal is:Within 12 hours, the rainfall will reach more than 50 mm, or it has reached more than 50 mm and the rainfall may continue.

　　Yellow rainstorm warning signal’s standard is:The rainfall will reach more than 50 mm within 6 hours, or it has reached more than 50 mm and the rainfall may continue.

　　The standard of rainstorm orange warning signal is:The rainfall will reach more than 50 mm within 3 hours, or it has reached more than 50 mm and the rainfall may continue.

　　The standard of rainstorm red warning signal is:The rainfall will reach more than 100 mm within 3 hours, or it has reached more than 100 mm and the rainfall may continue.

　　Zhang Jianzhong said that the meteorological department has formulated different defense guidelines for early warning signals of blue, yellow, orange and red. Taking the common blue warning signal of rainstorm as an example, after the blue warning is issued, relevant departments should make preparations for preventing rainstorm according to their duties; Schools and kindergartens take appropriate measures to ensure the safety of students and children; Drivers should pay attention to road water and traffic jams to ensure safety; Check the drainage system of cities, farmland and fish ponds, and make good preparations for drainage; The public should enter the safe building as soon as possible.

(Editor: Liu Jia)　

[Autohome Wuhan Discount Promotion Channel] Good news! Attention car fans in Wuhan, the high-profile Buick is currently enjoying a grand promotion. It is understood that this hot-selling model is in the stage of price reduction promotion, with the highest discount reaching an astonishing 60,000 yuan, which undoubtedly provides a rare benefit for car buyers. The minimum starting price has been reduced to 169,900. Such an attractive price is undoubtedly an opportunity not to be missed for Wuhan consumers who need to buy a car. For more details, please click "Check the car price" in the quotation form to seize this wave of price reduction benefits and add practical benefits to your car purchase plan.

The Envision’s exterior design combines the refined and sporty elements of the Buick family. The front face features Buick’s signature waterfall grille, with smooth and powerful lines, and with matrix LED headlights, it is both technological and sharp. The body lines are firm and layered, and the overall style highlights the business and sporty atmosphere of the modern city. The side profile of the body is simple and generous, and the rear design shows the balance of stability and dynamism, providing drivers with a confident and dignified driving experience.

The Envision demonstrates its robust body design with elegant side profile lines. The body size is 4641mm*1883mm*1638mm and the wheelbase is up to 2779mm, which gives it a spacious interior and excellent driving stability. The careful layout of the front track of 1610mm and the rear track of 1613mm guarantees the balance of the ride. The tire size is 235/55 R18, which provides good grip and comfort whether it is a city drive or a long journey. The wheel design style is simple and refined, which complements the body line, adding an extraordinary visual beauty to the Envision.

The interior design of Envision is characterized by luxury and practicality, and exquisite details are integrated into the spacious space. In the spacious cockpit, a steering wheel wrapped in advanced leather is used, which not only provides a comfortable grip, but also supports manual up and down + front and rear adjustment to ensure the best operation position for the driver. The 30-inch central control screen is not only large in size, but also equipped with an advanced automatic speech recognition control system, which can easily control multimedia, navigation, telephone and air conditioning, providing an efficient and convenient driving experience.

In terms of seats, imitation leather materials are used to provide good touch and comfort. The main and passenger seats support front and rear adjustment, backrest adjustment and high and low adjustment to ensure the individual comfort needs of passengers. The rear seats support proportional reclining, and the flexible space layout meets various load needs. Whether it is technical configuration or user-friendly design, Envision’s interior is committed to creating a high-quality driving experience for users.

The Envision is equipped with a 1.5T turbocharged engine with a maximum power of 155 kilowatts and a torque output of 270 Nm, which is very powerful. This engine is paired with a 9-speed automatic transmission, providing the driver with smooth power transmission and driving pleasure.

Overall, the Autohome owner spoke highly of the Envision’s quality. He said that the matching of the engine and gearbox is satisfactory, and the domineering exterior design adds a full aura to his travel. For consumers who pursue quality and practicality, the Envision is undoubtedly a trustworthy choice. It has proved its commitment with practical actions, bringing users a real driving experience and life enjoyment.

　　Quiet and warm reminder: Friends who travel on May 1, if your companion gets lost in the scenic spot, don’t look for it … Good morning, Erebati (say hello manually). Let’s read today’s morning paper. ……

　　[Dark Horse High-profile Morning Post] No.1366

　　Wen Jing Jing

　　Headline: Buchang Pharmaceutical Zhao Tao said that her daughter’s study abroad funds have nothing to do with the company

　　1. Zhao Tao, Chairman of Buchang Pharmaceutical: The daughter’s study abroad funds have nothing to do with the company.

　　Zhao Tao, the chairman of the board of directors, announced in the company’s official website: Recently, I noticed that there were many reports published in the media, mainly concerning rumors about my daughter studying in the United States. First of all, the daughter’s study in the United States is a personal and family behavior, and the source of funds has nothing to do with Buchang Pharmaceutical, which does not have any impact on Buchang Pharmaceutical’s financial situation; Secondly, Buchang Pharmaceutical is a listed public company, and its operation and management are independent. Buchang Pharmaceutical has a sound internal control system, and my personal affairs will not affect its normal operation.

　　$26.5 million to send a woman to Stanford. The mother of the client responded: misled.

　　Zhao Tao, the chairman of Buchang Pharmaceutical Company, was exposed to spend $6.5 million to send her daughter to Stanford. On May 3, a statement from Vincent W Law, a lawyer of Hong Kong Mashida Law Firm, said that Zhao Tao’s wife said that after learning that her daughter Zhao Siyu was admitted to Stanford, Singh, the middleman, suggested that she make a donation to Stanford University through the foundation to help students who could not afford Stanford tuition. Zhao Tao’s wife said in the statement that she didn’t realize she was misled until she saw the report, and her daughter became a victim of fraud. At present, she has entrusted a lawyer to handle this matter. (Beiqing Daily)

　　3. Buchang Pharmaceutical has been involved in bribery many times, and most of the drug approvals were obtained around 2002.

　　Judging document network shows that from 2015 to 2018, Buchang Pharmaceutical was involved in bribery at least seven times. At present, the five judgments of Buchang Pharmaceutical on bribery are all due to the sales with money in the process of drug promotion. The salesman paid bribes to the leaders of township hospitals and doctors in county hospitals, with the amount ranging from 60,000 to 110,000. The annual report shows that Buchang’s sales expenses in 2018 were 8.036 billion yuan, while the company’s annual operating income was 13.67 billion yuan. Sales expenses are the gray area of pharmaceutical commercial bribery. (Interface)

　　home news

　　4. The first day of the listing, the market value rose by 22%, exceeding 2.9 billion US dollars.

　　The so-called "China’s first e-commerce share" went public in the United States yesterday, opening at $13.42, up 22% from the issue price of $11.00, with a market value of over $2.9 billion. It is reported that the initial public offering will issue 11 million ADS；; According to the issue price, including the underwriter’s over-allotment, the estimated financing amount is $139 million, and there is a 15% green shoe mechanism. The raised funds will be mainly used for strengthening and expanding business, strengthening technical capabilities, expanding and improving logistics facilities, and general corporate purposes including capital operation, potential strategic investment and acquisition. (blue whale TMT)

　　5. In the first quarter, the revenue growth rate of 19 listed banks exceeded 20%

　　On May 3rd, statistics showed that 33 listed banks (including 32 A-share listed banks and the Postal Savings Bank listed in H-share) realized a total operating income of 1.3 trillion yuan in the first quarter, up 15.4% year-on-year, and 19 of them had revenue growth rate exceeding 20%. Many analysts have reservations about whether this trend of high revenue growth can be sustained. (national business daily (blog, Weibo))

　　6. Shao Hui, chairman of Xinyang, announced his resignation from all his positions in Xinyang.

　　After the listing of Xinyao, Shao Hui, the chairman of Xinyao, announced his resignation from all his positions in Xinyao. At the same time, Shao Hui’s shares in XinYang decreased from the previous 28.8% to 20.6%, and retained 3.7% of the voting rights, and remained the largest shareholder as an investor. (Tencent first line)

　　7. Activision Blizzard Q1′ s net profit was $447 million, down 11% year-on-year.

　　Activision Blizzard Q1 financial report shows that the net revenue during the period was $1.825 billion, less than $1.965 billion in the same period last year; Net profit was $447 million, down 11% from $500 million in the same period last year. (Tencent Technology)

　　8. Volkswagen’s operating profit in the first quarter was 3.9 billion euros.

　　According to Sina’s US stock news, Volkswagen released its financial report on Thursday, saying that its operating profit in the first quarter dropped to 3.9 billion euros from 4.2 billion euros in the same period last year, which was in line with market expectations. Revenue increased by 3.1% to 60 billion euros, despite the decline in sales. The company reiterated its full-year performance forecast, predicting that sales will increase by up to 5% and the operating return rate of sales will be between 6.5% and 7%.

　　9. Dr. Ping An responded to anonymous slander: the case has been reported and the case is under review.

　　On May 2, Ping An Health Medical Technology Co., Ltd. announced that there were anonymous and malicious false articles defaming the company among investors in a secondary market, which had a great negative impact on the company’s brand and reputation. The company has officially reported the case to the public security organ, and the case is currently under investigation.

　　10. Razer enters small household appliances and will push the esports toaster.

　　Min-Liang Tan, president of Razer, recently announced that he will launch a toaster in the future, and the baked bread will also be printed with the conspicuous trademark "Razer". Razer’s joke about "Project Breadwinner" on April Fool’s Day in 2016 laid the groundwork for its entry into small household appliances. (Hong Kong Economic Times)

　　11. The biggest decline of Estee Lauder brand across the board is over 10%.

　　Cosmetics Finance Online learned from Estee Lauder that from May 1st, Estee Lauder Group will reduce the suggested retail prices of some skin care, make-up and fragrance products of all its brands. It is understood that this is the fourth time that Estee Lauder Group has lowered the suggested retail price of some products in the past four years.

　　12. Weilai Automobile laid off 70 employees in the American office to improve management efficiency.

　　Weilai Automobile has laid off 70 employees in two offices in California, including the company’s North American headquarters office. Specifically, the company fired 20 employees from its North American headquarters office in San Jose and 50 employees from its San Francisco office, which is now closed. （Verge）

　　international news

　　13. Six thousand taxi drivers in Australia filed a class action lawsuit against Uber, and the compensation amount may be as high as A $1 billion.

　　A law firm filed a class action lawsuit against Uber on behalf of thousands of taxi and taxi drivers in Australia, accusing the world’s largest taxi company of illegally operating in the country and harming their interests economically and financially. The number of drivers affected was as high as 46,000. Since Uber’s current valuation is as high as A $120 billion, the company may face a sky-high compensation of A $1 billion. It is estimated that the Victorian Supreme Court will accept this class action case. (Herald Sun)

　　14. Tesla’s first super factory: 7,000 employees, running 24 hours a day.

　　Foreign media reported that Tesla has a super factory in the suburb of Reno, Nevada, USA, which will be Tesla’s first fully built factory and a model for more than a dozen large factories around the world in the future. This super factory operates 24 hours a day and currently has 7,000 employees. (Tencent Technology)

　　15. Musk: Autonomous driving can make Tesla’s market value reach 500 billion US dollars.

　　In order to increase investors’ interest in Tesla’s bonds and new shares with a total amount of more than $2 billion. Musk recently said that autonomous driving is a basic driving force of Tesla and the key to how the company can become a "500 billion dollar market value company". (Bloomberg)

　　16. Facebook is building a cryptocurrency payment system.

　　Facebook is building a payment system based on cryptocurrency, seeking an investment of $1 billion, and has held talks with companies such as Visa, MasterCard and First Data. The report also said that the related project code is "Libra". At present, Facebook is contacting e-commerce companies and Apps to invite them to accept the electronic money. (Cailian)

　　Today’s thoughts

　　The hardest thing to start a business is not to face all kinds of risks and rivals in the market, but to constantly face you yesterday, you today and you tomorrow. The height of your humanity determines the height of your entrepreneurship.

　　—— Wang Qiang, co-founder of Zhenge Fund

This article first appeared on WeChat WeChat official account: iDark Horse. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　At 19: 45 on November 5th, China successfully launched two Beidou-3 global networking satellites in xichang satellite launch center with the long march 3b. Xinhua News Agency (photo by Yang Zhiyuan)

　　Xinhua News Agency, Beijing, November 5 th: The third step of Beidou should shock the world — — Revealing the Beidou-3 global networking satellite

　　Xinhua News Agency reporters Hu Zhe, Bai Guolong and Yu Xiaojie

　　The third step of Beidou is to shock the world!

　　On November 5th, the Beidou-3 satellite, which attracted worldwide attention and was expected by Chinese people, kicked off the global networking. According to "18 satellites will be launched around 2018, taking the lead in ‘ Belt and Road ’ Countries along the route provide basic services; In 2020, 35 Beidou satellites will be globally networked and have the ability to serve the world ",and China Beidou is striding towards the world.

　　How will Beidou-3 achieve the "triple jump" from domestic to regional to global satellite navigation? Where is the technical level leading? What kind of surprises will it bring to the people and the world?

　　Domestic, regional and global: Beidou navigation realizes historic "triple jump"

　　"Sina’s shovel, cast it on the ground, its guide." As one of the three major satellite navigation systems in the world, the Beidou satellite navigation system, which roams in the earth orbit, provides regional services from Beidou-1 to Beidou-2, and then to Beidou-3 global network, continuously providing accurate and high-quality services for users.

　　"You need me, you want me to be excellent, serve human society and benefit the people." Since the Beidou regional navigation system officially provided regional services on December 27th, 2012, the Beidou system has attracted the attention of more and more countries.

　　In January 2017, the Beidou-2 satellite project won the special prize of the National Science and Technology Progress Award. Yang Hui, chief engineer of the Beidou-2 satellite system of Aerospace Science and Technology Group, said that the Beidou-2 satellite project took eight years to develop and build, and got rid of the dependence on foreign satellite navigation systems and achieved a historic "triple jump".

　　"China’s Beidou, the Beidou of the world." Is changing from a blueprint to a reality. Xie Jun, deputy chief designer of Beidou-3 project in the Fifth Academy of Aerospace Science and Technology Group and chief chief designer of satellites, said that long before Beidou-2 officially provided regional navigation and positioning services, China started the demonstration and development of Beidou-3 global navigation system, and determined the development goal of building an independent, open, compatible, technologically advanced, stable and reliable global satellite navigation system.

　　Xie Jun said that compared with the Beidou-2 regional system, the service area of Beidou-3 will be extended to the whole world. At the same time, breakthroughs in key technologies such as upgrading and transformation of downlink navigation signals have been achieved, and a smooth transition with Beidou-2 downlink navigation signals has been achieved. On this basis, new navigation signals have been added to provide users with better services.

　　It is reported that the construction of high-performance and high-reliability Beidou global satellite navigation system is one of the 16 major national science and technology projects in China’s long-term development plan in the field of science and technology. The system construction is not only the improvement and upgrading of Beidou regional system, but also the focus on the climbing and leaping of world-class satellite navigation system, which will make China’s satellite navigation system reach the international advanced level.

　　High precision, high reliability and high insurance: there are many things to see in the technological breakthrough of Beidou-3.

　　Chi Jun, commander-in-chief of Beidou-3 satellite in the Fifth Academy of Aerospace Science and Technology Group, told reporters that once the satellite navigation service fails, not only the economic operation of the country will be greatly affected, but also people’s lives will be greatly inconvenienced, which puts strict demands on the reliability of the satellite navigation system. Generally speaking, Beidou-3 has the characteristics of high precision, high reliability, high insurance and multi-function.

　　— — High precision. On the basis of the performance of Beidou-2, at the beginning of its design, Beidou-3 focused on the design indicators of the third-generation GPS navigation satellite that has not yet been launched and the European Galileo navigation system.

　　The positioning accuracy of the Beidou-3 global navigation system will be greatly improved, reaching the level of 2.5 meters to 5 meters. After completion, the Beidou global navigation system will provide civil users with positioning services with an accuracy of about 10 meters and speed measurement services with a speed of 0.2 meters per second free of charge, and will provide services with higher accuracy levels for paying users. The design life of the satellite will reach more than 10 years. With the initial service provided by Beidou ground-based reinforcement system, it can provide meter-level, sub-meter-level, decimeter-level and even centimeter-level services. By then, the accuracy of China Beidou will be comparable to that of American GPS.

　　— — High reliability. Beidou is a systematic project. Every time users enjoy the service of Beidou system, they must ensure that there are at least 4 satellites to provide services. Beidou is also a global coverage system, which requires at least 20 satellites to provide stable services at the same time. This feature determines that Beidou system requires higher quality reliability and more demanding product reliability than a single satellite. Beidou is still a system whose inherent properties require continuous operation. The signal cannot be interrupted, and the system must be continuous, stable, intact and reliable.

　　— — High insurance. According to Wang Ping, the chief designer of Beidou-3 satellite in the Fifth Academy of Aerospace Science and Technology Group, Beidou satellite global navigation system is a large-scale system project, and multiple reliability "reinforcement" measures are adopted to maximize the insurance coefficient of the system.

　　For example, after the completion of the system, the number of operational satellites is greater than the number of satellites necessary for service; At the same time, Beidou-3 satellite also adopted many measures, such as software redundancy, fault self-diagnosis and fault self-repair, to ensure the reliability of the system and greatly enhance the user experience.

　　— — Multifunctional. China Beidou not only has special functions such as short message, but also can send out the user’s location information, so that others can know the user’s situation, which solves the problem of who, what and where. Combining SMS with navigation is a major feature of Beidou satellite navigation system. A terminal can have both navigation and communication.

　　Far away? Just around the corner! Beidou service is everywhere.

　　Ofo sharing bicycles and Beidou Navigation jointly launched the Beidou smart lock; Xiaolan Bicycle uses Beidou ground augmentation system to achieve meter-level positioning, and even in the shade, there will be no "drift" … … In order to report "Where am I?" more accurately, bike-sharing has successively accessed Beidou’s high-precision space-time positioning service.

　　Bike-sharing is just one of Beidou’s applications that serve people’s livelihood. From emergency rescue and disaster relief to precision agriculture, from fishery broadcasting to smart housing management … … In recent years, various high-precision location service products of Beidou satellite navigation have been widely used in all aspects of national economy and people’s livelihood with the new model of "Beidou+other industries in internet plus".

　　The recent White Paper on the Development of Satellite Navigation and Location Services Industry in China (2016) shows that the total output value of China’s satellite navigation and location services industry reached 211.8 billion yuan in 2016, an increase of about 22.06% compared with 2015. Beidou contributes 70% to the core output value of the industry, and China’s satellite navigation and location service industry has broad prospects.

　　"At present, China’s Beidou application has entered a stage of rapid development. With the combination of satellite navigation technology and Internet of Things, big data, cloud computing and other technologies and fields, satellite navigation and location services have become an important strategic emerging industry in China." Min Yiren, deputy director of the National Bureau of Surveying and Mapping Geographic Information, said.

　　In Qinglan Port, Wenchang, Hainan, Beidou navigation terminal is the standard for fishermen to go out to sea: real-time monitoring of sea operations, alarm at any time when fishing boats are in danger, and listening to weather forecasts and early warning notices at sea. Beidou has become a "clairvoyant", "clairvoyant" and "amulet" in fishermen’s mouth … …

　　Yu Xiancheng, president of China Satellite Navigation and Positioning Association, said that Beidou technology has jumped out of the category of single navigation technology. Under the urgent demand of urban gas, urban heating, power grid, water supply and drainage and other industries, the National Beidou Precision Service Network has provided Beidou precision services for various industrial applications in more than 400 cities across the country, effectively promoting the optimization and improvement of smart city infrastructure.