2019In, the whole province focused on catching up and surpassing and the requirements of "five solidities" to overcome various adverse effects, and with the help of vigorously improving the business environment, the total output value of the construction industry was realized throughout the year.7883.88100 million yuan, a year-on-year increase10.7%The growth rate of output value ranks twelfth in the country. The comprehensive strength of construction enterprises has been greatly improved, the industrial structure of enterprises has become increasingly reasonable, and the added value of construction industry accounts for the whole province.GDPSpecific gravity reached9.6%The position of the construction industry as a pillar industry has been continuously consolidated.

　

　　First, the overall production and operation of construction enterprises in the province is improving.

　

　　oneThe output value of enterprises has increased steadily.

　

　　2019In, the construction enterprises in the whole province (note: the following construction enterprises refer to general contracting and professional contracting enterprises) completed the total output value of the construction industry.7883.88100 million yuan, a year-on-year increase10.7%, down from the same period last year.3.6Percentage points. In which: the output value of construction project is completed.6910.58100 million yuan, a year-on-year increase10.9%, down from the same period last year.1.4Percentage points. Completion of installation project output value665.65100 million yuan, a year-on-year increase11.4%, down from the same period last year.12.5Percentage points. Other output value307.65100 million yuan, a year-on-year increase6.0%, down from the same period last year.40.9Percentage points.

　

　

　　2The amount of new contracts signed this year has increased significantly.

　

　　2019The total amount of contracts signed by construction enterprises in the province in.17973.34100 million yuan, a year-on-year increase17.7%, higher than the same period of last year.8.7Percentage points. In which: Contract amount carried forward from the previous year8275.77100 million yuan, a year-on-year increase16.0%, down from the same period last year.13.5Percentage points. New contract amount signed this year9697.57100 million yuan, a year-on-year increase19.2%, higher than the same period of last year.23.5Percentage points. The effective growth of newly signed contracts has provided effective support for the steady growth of construction production in our province throughout the year.

　

　　threeThe growth rate of enterprise construction area has accelerated.

　

　　2019In, the construction enterprises in the whole province realized the building construction area.35276.4610,000 square meters, a year-on-year increase.19.0%, higher than last year.ninePercentage points. Due to the unsaturated workload of some enterprises in this year’s construction, the growth of new construction area this year is weak, falling year-on-year4.3%.

　

　　fourThe per capita labor productivity is increasing year by year.

　

　　2019Construction enterprises with total qualifications in the province in.3255Households, year-on-year growth15.5%, net increase of enterprises this year.438Household; Average number of people in construction industry171.3Ten thousand people, down year-on-year.1.1%, down from the same period of last year.1.83Ten thousand people. With the decrease of the average number of enterprises and the continuous improvement of the level of mechanization in the industry, the per capita labor productivity of construction enterprises in the province has increased.46.09ten thousand yuan/People, an increase over the same period last year.4.96ten thousand yuan/People. The improvement of labor productivity provides a strong guarantee for the market competitiveness of construction enterprises in our province.

　

　　fiveThe enterprise has a high prosperity and is optimistic about the future construction market.

　

　　According to the annual prosperity index survey,2019The annual business climate index is the first quarter respectively.110.1%Second quarter111.6%Third quarter110.9%Fourth quarter112.8%The prosperity index in the fourth quarter was higher than that in the same period of last year.1.4Percentage points.2019The annual enterprise confidence index is the first quarter respectively.114.6%Second quarter115.2%Third quarter113.7%Fourth quarter115.0%The confidence index in the fourth quarter increased compared with the same period of last year.2.7Percentage points.

　

　　Second, the structural characteristics of the province’s construction enterprises

　

　　oneFrom the composition of output value, the output value of construction projects is dominant.

　

　　2019Construction enterprises in the whole province realized the output value of construction projects in.6910.58One hundred million yuan, the proportion of engineering output value to the total output value is87.7%, higher than the same period of last year.0.2Percentage points. Completion of construction and installation project output value665.65One hundred million yuan, construction and installation engineering output value accounted for the proportion of the total output value is8.4%, unchanged from the same period of last year. Completion of other output values307.65One hundred million yuan, the proportion of other output value in the total output value is3.9%, down from the same period last year.0.2Percentage points.

　

　

　　2In terms of industries, the housing construction industry occupies the first place

　

　　2019In the province’s construction enterprises in, the housing construction industry achieved a total output value.4171.55Billion yuan, accounting for the total output value of the construction industry.53.0%, down from the same period last year.0.9Percentage points. The total output value of civil engineering and construction industry is realized.3184.68100 million yuan. Accounting for the total output value of the construction industry40.4%, higher than the same period of last year.2.2Percentage points. Including: railway, road, tunnel and bridge engineering construction industry completed.2488.11100 million yuan, accounting for the output value of all civil engineering industries.78.1%. The construction and installation industry has achieved total output value.367.95Billion yuan, accounting for the total output value of the construction industry.4.6%, down from the same period last year.0.9Percentage points. Building decoration and other construction industries realize total output value.159.70Billion. Accounting for the total output value of the construction industry2.0%, down from the same period last year.0.4Percentage points.

　

　

　　threeIn terms of qualification level, super-grade and first-class enterprises occupy the main market share.

　

　　2019In 2000, the province’s construction enterprises were middle-grade and first-class enterprises.494Home, accounting for all general contracting and professional contracting enterprises.15.2%, realize the construction industry output value.5471.19Billion yuan, accounting for the total output value.69.4%, higher than last year.2.2Percentage points. Secondary enterprise1769Home, accounting for all general contracting and professional contracting enterprises.54.3%, realize the construction industry output value.1847.88Billion yuan, accounting for the total output value.23.4%, down from the same period last year.0.1Percentage points. Level 3 and below enterprises992Home, accounting for all general contracting and professional contracting enterprises.30.5%, realize the construction industry output value.564.81Billion yuan, accounting for the total output value.7.2%, down from the same period last year.2.1Percentage points.

　

　　fourIn terms of regions, Guanzhong is still the main force.

　

　　The industrial structure of Shaanxi construction industry is still dominated by Guanzhong, supplemented by southern Shaanxi and northern Shaanxi.2019In, the construction enterprises in Xi ‘an, Tongchuan, Xianyang, Weinan, Baoji and Yangling in Guanzhong area completed the total output value of the construction industry.6737.55One hundred million yuan, accounting for the proportion of the province.85.5%, higher than the same period of last year.0.6Percentage points. Construction enterprises in Ankang, Hanzhong, Shangluo, Yan ‘an and Yulin in southern Shaanxi and northern Shaanxi have completed the total output value of the construction industry.1146.33One hundred million yuan, accounting for the proportion of the province.14.5%, down from the same period last year.0.6Percentage points. Among them, southern ShaanxithreeShizhan8.2%, northern Shaanxi2Shizhan6.3%. In terms of the total amount and growth rate of cities, Xi’ an has the highest proportion, accounting for the province’s output value57.3%, higher than the same period of last year.2.5Percentage points. Tongchuan has the lowest proportion, accounting for the province’s output value.0.6%, unchanged from the same period of last year. Tongchuan’s growth rate is the fastest21.7%, higher than the whole province.11Percentage points. Shangluo growth rate-12.3%The growth rate is the lowest, lower than that of the whole province.23Percentage points.

　

　　fiveFrom the perspective of domestic and foreign markets, the share of output value of enterprises in our province in other provinces has been continuously improved.

　

　　2019Enterprises in our province completed output value in other provinces in.2539.36100 million yuan, a year-on-year increase19.5%, higher than the same period of last year.9.1Percentage points, accounting for the total output value.32.2%. Investigation shows that enterprises from other provinces have completed their output value in Shaanxi.991.11100 million yuan, down from the same period last year.24%, down from the same period last year.34.4Percentage points.

　　CCTV News:Lantern Festival is a day of family reunion. From the northwest wind area of the motherland to the moving train, from the railway workers who stick to their posts to the passengers on the journey, people experience different reunions on the same Lantern Festival.

　　This two-year-old boy named "Sambo" is the son of Zhang Wei and Pei Liyuan, employees of Hami Power Supply Section. Because Pei Liyuan works in the 13-room station in Bailifeng District, 170 kilometers away, the family gathers less and leaves more. This Lantern Festival, Zhang Wei will take his son to the 13 rooms for a different Lantern Festival.

　　Triratna: "this is for mom."

　　Knowing that he was going to find his mother, Xiao Sanbao was very excited. After more than three hours of running, the train arrived at the thirteen-room station.

　　Triratna: "rush! Mom, mom! "

　　The sudden appearance of her son surprised Pei Liyuan. The thirteen rooms where Pei Liyuan works are a fifth-class station on the Lanzhou-Xinjiang Railway and the core area of the Bailifeng District, where strong winds are raging all the year round. At the end of 2011, the whole line of Lanzhou-Xinjiang Railway was electrified, and once the foreign objects were blown into the catenary by strong wind, it would affect the safety punctuality of Lanzhou-Xinjiang Railway. Pei Liyuan’s job is to monitor and analyze the catenary data to ensure the safety and smoothness of this electrified railway artery. It’s common to have a gale of more than ten in the spring wind zone. Pei Liyuan hasn’t been home for more than ten days. This time, Zhang Wei specially brought her favorite "black sesame stuffing" dumplings.

　　Zhang Wei, who doesn’t know how to be romantic on weekdays, also wants to express his love to his wife on the Lantern Festival.

　　Pei LiyuanAfter so many years of marriage, I feel that he didn’t take the initiative to buy me a gift.

　　Calling "I didn’t expect it", there are also passengers on this local train from Baoji, Shaanxi to Pingliang, Gansu. A group of teenagers with an average age of only ten years old came to the train to have a Lantern Festival, which brought surprises to the passengers.

　　In the carriage, this group of social fire teenagers with an average age of only ten years old painted various facial expressions and dressed in folk social fire costumes, playing with knives and guns in an exemplary manner, attracting more and more tourists. On the passenger train from Heze to Harbin, the solve riddles on the lanterns race carefully prepared by the train staff of Jinan Passenger Transport Section was in full swing.

　　Train conductor Wang Zhanyu: "Long ears, short tail, only eating vegetables, not eating, what is this?"

　　Child traveler: "Little Rabbit."

　　Train conductor Wang Zhanyu"By the way, I’ll give you a little gift. Happy Lantern Festival."

　　Passenger Mr. Wang: "I guessed three correctly. I was so happy to meet this Lantern Festival event in the car for the first time."

　　After guessing the riddles, the dining car staff served the steaming Lantern Festival for the passengers to taste.

　　Enjoy the journey and enjoy the Lantern Festival, yeah!

CCTV News:The State Council Press Office held a press conference on April 19th. The relevant person in charge of the Ministry of Commerce said that it would work with relevant departments to promote digital upgrading in trade-related links, including improving customs clearance efficiency and providing more and more convenient financing support for foreign trade enterprises.

In the field of trade digitalization, the Ministry of Commerce has guided more trade entities to use electronic trade documents and promoted the interconnection between document platform enterprises. Accelerate the construction of Guangdong-Hong Kong-Macao Greater Bay Area global trade digital pilot area, and explore the docking of digital infrastructure and rules and standards, so as to accelerate the digital integration development of the whole trade chain. Cultivate leading enterprises in digital transformation, and also provide digital solutions for small and medium-sized enterprises.

Li xinggan, director of the foreign trade department of the Ministry of commerce, said: "relying on multi-bilateral platforms, we will strengthen trade digital cooperation with our trading partners and jointly explore more landing scenarios in the trade field."　

Ministry of Commerce: It is normal for data fluctuation to attract foreign investment.

Since last year, there have been some fluctuations in China’s data on attracting foreign investment. At the press conference on April 19th, the relevant person in charge of the Ministry of Commerce said that from the overall situation of global transnational investment and the situation of various economies, fluctuations in data on attracting foreign investment are normal.

In the first quarter of this year, the scale of attracting foreign investment in China exceeded 300 billion yuan. In the same period last year, the scale of attracting foreign investment in China reached the highest level in the history of quarterly investment, and it declined in the first quarter of this year. There are indeed factors affected by the high base. In addition, in the first quarter of this year, the number of newly established foreign-funded enterprises in China reached 12,000, a year-on-year increase of 20.7%, continuing the trend of rapid growth of newly established enterprises since last year.

Ji Xiaofeng, head of the Foreign Investment Management Department of the Ministry of Commerce, said that there is usually a process for foreign investment from project signing, company registration to completion and production. In this process, foreign capital will continue to be invested with the progress of project construction, so data fluctuations are also common.

Ministry of Commerce: China’s investment structure continued to be optimized in the first quarter of this year.

According to the relevant person in charge of the Ministry of Commerce, in the first quarter of this year, the actual use of foreign capital in China’s manufacturing industry reached 81.06 billion yuan, of which the investment in high-tech manufacturing industry reached 37.76 billion yuan, accounting for 2.3 and 2.2 percentage points higher than that in the same period of last year, and the investment in medical equipment manufacturing industry increased by 169.7% year-on-year, which fully demonstrated the continuous optimization of China’s investment structure.

At the same time, the person in charge also said that a comprehensive analysis of the situation of attracting foreign investment in China should not only look at the changes in the scale of attracting foreign investment, but also see the optimization of the structure of attracting foreign investment and its future development prospects.

Ministry of Commerce: China deepens national economic and trade cooperation with the Belt and Road Initiative.

At the press conference, the relevant person in charge of the Ministry of Commerce introduced that since the beginning of this year, China has continuously deepened its economic and trade cooperation with the "Belt and Road" countries and achieved some new progress and new results.

In the first quarter, the import and export of goods between China and co-construction countries exceeded 4.8 trillion yuan, up 5.5%, 0.5 percentage points higher than the overall growth rate of foreign trade, accounting for 47.4% of the total import and export.

From the perspective of export commodities, there are high-tech products such as electronic information, instruments and equipment manufacturing, which are closely related to the production of enterprises, as well as consumer goods such as household appliances and clothing that meet the needs of people’s livelihood.

From the perspective of imported goods, China and the co-construction countries actively share the opportunity of China’s big market. In the first quarter, the energy and mineral products, integrated circuits, auto parts and other industrial products imported from the co-construction countries continued to grow.

In the first quarter, China’s non-financial direct investment in co-construction countries reached 54.32 billion yuan, up 12%, accounting for 22.4% of the total foreign investment in the same period. From the perspective of investment, investment in RCEP member countries increased by 33.5%, and investment in Central and Eastern European countries increased by 41.3%, both of which were significantly higher than the overall growth rate.

Yang Tao, director of the Comprehensive Department of the Ministry of Commerce, said that in terms of exhibition platform, the just-concluded 4th Consumer Expo and the first phase of the 135th Canton Fair attracted a large number of merchants from countries with the Belt and Road Initiative, and the number of buyers from countries with the Belt and Road Initiative participating in the Canton Fair increased by 46%. In the import sector of the Canton Fair, the proportion of exhibitors from countries with the Belt and Road Initiative reached 64%.

Ministry of Commerce: I am confident to achieve the goal of "stable quality and quantity increase" in foreign trade this year.

At the press conference, the relevant person in charge of the Ministry of Commerce introduced that looking forward to the next stage of foreign trade situation, there are both opportunities and challenges in general. The Ministry of Commerce is working with all localities and departments to study and launch a series of targeted, pragmatic and effective measures to stabilize foreign trade.

The opportunity is that the domestic economy is picking up and the foundation is constantly consolidating. In the first quarter, the national economy grew by 5.3%, and the added value of industrial enterprises above designated size increased by 6.1%, which provided a solid foundation for China to consolidate its foreign trade base.

The company’s expectations continue to improve and its confidence continues to increase. In March, the Purchasing Managers Index (PMI) of China’s manufacturing industry reached 50.8%, returning to the expansion range. Recently, a questionnaire survey was conducted among more than 20,000 exhibitors in the Canton Fair. The survey results show that the proportion of enterprises whose orders have increased or remained flat has reached 81.5%, an increase of 16.8 percentage points over the previous session. Enterprises are relatively optimistic about the order situation and are more enthusiastic about exploring the international market.

Key industries have stabilized and improved, and their motivation has been continuously enhanced. After a two-year down cycle, the trade of main products in the electronic information industry is gradually recovering. In the first quarter, China’s integrated circuits increased by 24.2%, imports increased by 14.3%, and exports of computers and parts increased by 8.6%, which also showed the ability of supporting and integrating China’s industries.

From the perspective of challenges, the growth of external demand is expected to slow down. Recently, the WTO released a global trade outlook and statistical report, in which the growth rate of goods trade in 2024 was lowered to 2.6%, which was 0.7 percentage points lower than the forecast value in October last year. In addition, the risk of geopolitical conflict has increased, the momentum of trade protectionism has risen, and the interference and difficulty faced by enterprises in opening up markets have increased.

Guo Tingting, Vice Minister of Commerce, said that at present, the Ministry of Commerce, together with various localities and departments, is working hard to study and launch a series of targeted, pragmatic and effective measures to stabilize foreign trade to help foreign trade enterprises enhance their motivation and open up markets. The Ministry of Commerce is confident and capable of achieving the goal of "stable quality and quantity increase" in foreign trade this year.

Ten departments, including the Ministry of Commerce, jointly issued the Measures to further support overseas institutions to invest in domestic science and technology enterprises.

The reporter learned from the Ministry of Commerce on April 19th that the Ministry of Commerce, the Ministry of Foreign Affairs, the National Development and Reform Commission and other ten departments have recently jointly issued policies and measures to further support overseas institutions to invest in domestic science and technology enterprises.

Clear policies and measures to support overseas institutions to invest in domestic science and technology enterprises through qualified overseas limited partners. It is clear that the establishment of venture capital funds in China by overseas institutions is treated equally with domestic venture capital funds. Encourage overseas institutions to cooperate with relevant domestic institutions to set up relevant funds, and support technology-based enterprises invested by overseas institutions to deepen industrial chain cooperation with relevant countries. According to the tax treaties signed between China and relevant countries, qualified overseas institutions can enjoy preferential income tax when investing in listed companies in China.

Ministry of Commerce: Three areas of innovation are full of vitality and have sustainable growth potential.

On April 19th, the State Council Press Office held a press conference, and the relevant person in charge of the Ministry of Commerce introduced that in recent years, China’s export structure has been optimized and upgraded. In the first quarter of this year, three areas were full of innovation vitality and had potential for sustained growth: first, the export base of complete sets of equipment was solid; second, the export demand of smart products increased; and third, low-carbon energy-saving and environmental protection products were very popular.

Ministry of Commerce: New export growth points will continue to emerge.

In addition, the relevant person in charge of the Ministry of Commerce also introduced that in the first quarter of this year, the export of China’s labor-intensive products increased by 9.1%. Among them, the export of textiles and clothing increased by 5.4%, the export of plastic products increased by 14%, and the export of furniture and its parts increased by 23.5%. At present, China manufacturing is moving towards China creation. New export growth points will continue to emerge, and the Ministry of Commerce is confident to achieve the goal of "stable quality and quantity increase" in foreign trade this year.

　　Happy new year, happy and auspicious. On the morning of January 27th, the Central Radio and Television General Station held a press conference on the Spring Festival Gala in 2022. The relevant person in charge introduced in detail a number of innovative highlights of this Spring Festival Evening.

　　Hard core technology brings all-round audio-visual enjoyment

　　In the innovative practice of building the strategic pattern of "5G+4K/8K+AI" in the Spring Festival Evening of 2022, a number of cutting-edge scientific and technological means were actively applied, making the Spring Festival Evening a big stage for the media scientific and technological innovation display of the Headquarters.

　　△ Jiang Wenbo, a member of the editorial meeting of the Central Radio and Television General Station, introduced the highlights of technological innovation in the Spring Festival Evening of 2022.

　　8K Ultra HD TV is the highest level TV standard in the world today. The main station is not only a participant in the formulation of this standard, but also a practitioner of its application. After a year’s efforts, the 8K ultra-high-definition TV standard of the main station has completed the construction of the full link system of 8K production, broadcasting, transmission and presentation. This year’s Spring Festival Gala will be broadcast live on CCTV-8K Ultra HD channel. At the same time, the city will be lit up through "100 cities and thousands of screens", and a brand-new spatial media communication matrix will be constructed by the integration of "8K ultra-high-definition channel+landmark big screen". It is worth mentioning that the audience can listen to the TV sound synchronized with the 8K ultra-high-definition big screen through the "100-screen Walkman" WeChat applet, so that people can enjoy the ultra-clear, colorful and vivid audio-visual feast in front of the outdoor big screen.

　　This year’s Spring Festival Gala used LED screen for the first time to create a 720-degree dome space, and the giant dome design made the audience and the main stage integrated. The LED screen of 4306 square meters constitutes a highly malleable three-dimensional broadcast space, which breaks through the space limitation. For the first time, the sound reinforcement system is designed by multi-point sound reinforcement in different regions, and the volume and time delay of speakers in each region are accurately controlled, creating a good listening environment for the audience.

　　In addition, there are 130 4K cameras in the studio hall. Through the real-time processing and production of the collected video stream, the wonderful free-view video content such as "time and space condensation" and "multi-dimensional transformation" can be watched continuously, which fully meets the audience’s personalized immersive viewing needs.

　　The main station also makes full use of XR, AR virtual vision technology, holographic scanning technology and 8K naked-eye 3D presentation technology to break through the time and space constraints and bring vivid stereoscopic images to the audience. The AI multi-modal moving capture system is used to collect the actor’s trajectory and figure, and the three-dimensional coordinates of the actor’s figure image are calculated in real time by AI algorithm, so that the digital model and the actor can complete the action performance synchronously, efficiently and accurately, and create a magical visual effect of virtual and real interaction.

　　The content is novel and unique, restoring the true nature of life

　　The 2022 Spring Festival Gala adheres to the main tone of "happiness, auspiciousness and jubilation", adheres to the creative principle of "keeping integrity, innovating and creating new colors", pays attention to the organic combination and mutual transformation of ideas, art and technology, and strives to show the real and simple life with rich program styles, and highlights the annual flavor of reunion, reunion and unity in a festive and warm atmosphere.

　　△ Wang Xiaozhen, member of the editorial meeting of the Central Radio and Television General Station and director of the editorial office, introduced the overall preparations for the Spring Festival Evening in 2022.

　　The whole party not only has many kinds of programs familiar to the audience, such as language, song and dance, folk art, magic acrobatics, etc., but also has creative programs full of innovative atmosphere and high-tech means, creating a strong atmosphere of family reunion and happiness, and at the same time showing the world the festive colors of China’s land to bid farewell to the old and welcome the new, and Chinese people around the world to welcome the traditional festivals.

　　Language programs immerse the heart, feelings and thoughts into daily life, and strive to show various life appearances through different observation angles. There are warm comedies that reflect the deep affection between father and son, the relationship between mother-in-law and daughter-in-law, stories that satirize dishonest behavior, and cross talk performances that imitate others … … Let everyone feel colorful life in knowing laughter.

　　Song-and-dance programs will use a series of affectionate works to show the true feelings and the beautiful picture of the times, and carry forward and inherit the excellent Chinese traditional culture. Among them, there are not only carefully created new tracks, but also well-known classic melodies, showing China’s innovative changes, beauty of the times and forge ahead in the new era.

　　△ 8K TV set displayed on site

　　This year’s Spring Festival Evening also paid special attention to inviting many famous old artists such as Li Xuejian to be present, and gathered in the studio with a group of young and middle-aged powerful actors to join the people of the whole country in bidding farewell to the old year and welcoming the new year.

　　Cross-screen gala

　　The "Spring Festival Evening Broadcast Matrix" forms a "blowing open the petals of ten thousand pear trees" trend.

　　The Spring Festival Gala has gone through forty years, which is the emotional sustenance and aesthetic enjoyment of the vast audience, and it is also a beautiful companion for family reunion. This year, the reception desk will launch "Watching the Spring Festival Evening with Vertical Screen" for the first time, providing a brand-new visual experience for the audience. The system will realize the mixed production and broadcasting of high-definition and 4K new media signals on the spot with lightweight and all-IP deployment, and the unified switching of horizontal and vertical screens, so as to realize the new mode of "cross-screen" live broadcast in the Spring Festival Evening of 2022. Users can independently choose fresh viewing angles through new media platforms such as CCTV video, CCTV news and CCTV literature and art, highlighting the youth and new vitality of the Spring Festival Evening.

　　In addition, a series of wonderful programs, such as While the Spring Festival Gala is Going on, The Year of Dragon and Tiger Leaping in China, The Legendary China Festival, will form a "Spring Festival Gala Broadcasting Matrix", which will extend the joy, auspiciousness and jubilation of the Spring Festival Gala to the whole Spring Festival holiday and accompany the broad audience to have a happy reunion year.

　　On New Year’s Eve, "Spring Festival Gala 2022" will be broadcast simultaneously on CCTV comprehensive channel, variety channel, Chinese international channel, national defense and military channel, children’s channel, agricultural and rural channel, Olympic channel, 4K/8K ultra-high-definition channel and other broadcasting frequencies, such as the sound of literature and art, the sound of music, classical music broadcasting, the sound of Greater Bay Area, the sound of the South China Sea, the sound of Taiwan and the sea, Chinese global broadcasting and China traffic broadcasting.

　　At the same time, CCTV video, CCTV news new media, CCTV network, cloud listening and other new media platforms are broadcast simultaneously. CGTN (China International Television) English, Spanish, French, Arabic and Russian channels and 44 foreign new media platforms will link more than 600 media in more than 170 countries and regions around the world to broadcast and report the Spring Festival Gala live.

　　Starting from the "new", give your heart and soul. The reception desk will use the next few days to polish every program carefully, and go all out to create a successful, wonderful and unforgettable Spring Festival Gala, and create a happy, festive and peaceful China Year with a well-cooked dinner. Let’s meet in the Spring Festival Evening and go to spring together!

　　Strictly administering the Party in an all-round way is the fundamental guarantee for completing the historical mission.

　　Feng Jun, Deputy Director of the Central Party History Research Office

　　Realizing the great rejuvenation of the Chinese nation is the greatest dream of the Chinese nation in modern times, and it is also the historical mission of the Communist Party of China (CPC). Under the leadership of the CPC Central Committee with the Supreme Leader as the core, we have never been closer to the goal of realizing the great rejuvenation of the Chinese nation. In his important speech on "July 26th", General Secretary of the Supreme Leader emphasized that if the Party wants to unite and lead the people in a great struggle, advance a great cause and realize a great dream, it must unswervingly uphold and improve the Party’s leadership, unswervingly push forward the new great project of Party building, and make the Party stronger and stronger.

　　Strengthen political construction, comprehensively strengthen the party’s leadership and enhance the party’s cohesion, combat effectiveness, leadership and appeal. Party, government, military and civilian studies, east, west, north and south, the party is the leader of everything. Party member cadres should strictly abide by political discipline and rules, safeguard the authority of the CPC Central Committee, safeguard the unity and centralized leadership of the Party, firmly establish political awareness, overall situation awareness, core awareness and conformity awareness, and always maintain a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in ideological and political actions.

　　Strengthen the education of ideals and beliefs and stick to the spiritual home of communist party people. The lofty ideal of communism and the common ideal of Socialism with Chinese characteristics are the spiritual pillar and political soul of the Communist Party of China (CPC) people. The majority of party member cadres must unswervingly adhere to the guiding position of Marxism, earnestly study the theoretical systems of Marxism–Leninism, Mao Zedong Thought and Socialism with Chinese characteristics, conscientiously study the spirit of the series of important speeches by the Supreme Leader General Secretary and the new ideas, new ideas and new strategies for governing the country and making up the "calcium" of the spirit.

　　Adhere to the close combination of ideological party building and institutional party management, and put institutional construction throughout all aspects and the whole process of party building. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee has formulated and revised a number of inner-party laws and regulations, which has tightened the cage of the system. The promulgation and implementation of the inner-party laws and regulations, such as the Regulations on Patrol Work in the Communist Party of China (CPC), the Regulations on Accountability in the Communist Party of China (CPC), the Code of Integrity and Self-discipline in the Communist Party of China (CPC), and the Regulations on Disciplinary Actions in the Communist Party of China (CPC), have enabled the party to be strictly governed in an all-round way. In particular, the Sixth Plenary Session of the 18th CPC Central Committee adopted "Several Guidelines on Inner-Party Political Life under the New Situation" and "Regulations on Inner-Party Supervision in the Communist Party of China (CPC)", which provided an important system for strengthening and standardizing inner-party political life and strengthening inner-party supervision under the new situation.

　　Adhere to strict management of officials and do a good job of leading cadres, the "key minority." Adhering to the correct orientation of selecting and appointing people, selecting and appointing cadres must adhere to the principle of having both ability and political integrity, putting morality first, adhering to all corners of the country, appointing people on their merits, and adhering to the standards of good cadres with firm beliefs, serving the people, being diligent and pragmatic, daring to take responsibility, and being honest and clean. Leading cadres should be strictly self-disciplined, cautious and cautious, start from themselves and manage from people around them.

　　Maintain the overwhelming trend of the anti-corruption struggle. Shortly after the 18th National Congress of the Communist Party of China closed, the Political Bureau of the Central Committee formulated and promulgated eight regulations, which sent a strong signal that discipline should be maintained and the Party should be strictly governed. Since the 18th National Congress of the Communist Party of China, the Central Committee of the Communist Party of China, with the determination of a strong man to break his wrist, curbs the bones and cures the poison and cures the furuncle with fierce drugs, and insists that corruption must be countered and greed must be eliminated, thus effectively curbing the spread of corruption. To adhere to the comprehensive and strict administration of the party, we must maintain the overwhelming trend of the anti-corruption struggle and constantly win the hearts and minds of the party.

　

　　Stressing politics is a prominent feature and advantage of our party.

　　Tang Zhouyan, Party Secretary of Shandong Academy of Social Sciences

　　General Secretary of the Supreme Leader has repeatedly stressed that our party, as a Marxist political party, stresses politics as a prominent feature and advantage. Deeply understanding and grasping the spiritual essence of this important thesis is of great significance for promoting the comprehensive and strict management of the Party, advancing the new great project of Party building and winning new victories in Socialism with Chinese characteristics.

　　Taking a clear-cut stand and talking about politics is an important magic weapon for the Communist Party of China (CPC) people to defeat the enemy. As a Marxist political party, the Communist Party of China (CPC) has never denied his political attributes, and has always taken a clear-cut stand on politics. This is our party’s outstanding characteristics and advantages, and it is also an important magic weapon for our party to grow stronger and defeat the enemy. As early as the Gutian Conference, Comrade Mao Zedong clearly proposed to "improve the political level within the Party" and "make party member’s thoughts and life within the Party politicized and scientific". Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has unswervingly promoted the comprehensive and strict administration of the Party and repeatedly stressed that leading cadres should take a clear-cut stand and stress politics. Throughout the course of our party’s struggle, when the whole party stresses politics and the political life within the party is normal and healthy, the party’s cause will flourish; On the contrary, it may be full of ills and cause serious losses to the party’s cause. Standing at a new historical starting point, if we want to create a new situation in the cause of Socialism with Chinese characteristics, we must carry forward this outstanding feature and advantage of our Party and stress politics with a clear-cut stand.

　　Take a clear-cut stand and say that the key to politics is to firmly establish the "four consciousnesses". Strengthening the "four consciousnesses" is the concentrated embodiment and inevitable requirement of taking a clear-cut stand and stressing politics. We should firmly establish political consciousness, adhere to the correct political direction and position, maintain a clear political mind and keen political discernment, always take the party’s banner as the banner, take the party’s direction as the direction, take the party’s will as the will, and maintain a high degree of political consistency with the CPC Central Committee; Firmly establish a sense of the overall situation, establish a correct view of the overall situation, consciously understand, obey and safeguard the overall situation, and effectively unify thoughts and actions with the decision-making and deployment of the CPC Central Committee. As long as things that are beneficial to the overall situation are done well, as long as words and deeds that hinder the overall situation are resolutely opposed, the whole party will always be guaranteed to play a game of chess; Firmly establish the core consciousness, resolutely safeguard the core position of the supreme leader’s general secretary, take the maintenance of the core as the first political requirement, and achieve full trust in thought, resolute maintenance in politics, conscious obedience in organization, deep recognition in emotion, and always follow in action; Firmly establish a sense of conformity, take the initiative to align with the CPC Central Committee with the supreme leader as the core, take the initiative to align with the party’s theory, line, principles and policies, and take the initiative to align with the decision-making and deployment of the CPC Central Committee.

　　To promote the comprehensive and strict management of the party and develop in depth, we must take a clear-cut stand and stress politics. Standing at a new historical starting point, promoting the comprehensive and strict development of the party requires us to speak politics more clearly. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has persisted in focusing on, examining and solving outstanding problems within the Party politically, and has grasped the root of strictly administering the Party in an all-round way. In the process of strictly administering the party in an all-round way, we can’t just solve the problem of corruption and not solve political problems. Political problems of cadres are no less harmful to the party than corruption, and some are even more serious than corruption. At present, the strict administration of the party in an all-round way has entered a new stage, which requires us to speak politics more clearly.

　

　　Firmly establish the "four consciousnesses" and resolutely safeguard the authority of the CPC Central Committee

　　Zhang Lei, deputy editor-in-chief of Economic Daily

　　Firmly establishing the "four consciousnesses" and resolutely safeguarding the authority of the CPC Central Committee are the inevitable requirements for upholding and consolidating the party’s leadership and ensuring the smooth development of the cause of the party and the state. The Sixth Plenary Session of the 18th CPC Central Committee pointed out: "A country and a political party have a core of leadership." "Resolutely safeguarding the authority of the CPC Central Committee and ensuring that all party orders are prohibited are the future and destiny of the party and the country and the fundamental interests of the people of all ethnic groups in the country."

　　From the development history of Marxist political parties, it is a basic principle of Marxist political party construction to safeguard the central authority and the core of leadership. In the practice of leading the communist movement, Marx and Engels always emphasized the importance of authority, which they believed was related to the success or failure of the revolutionary cause. The history of socialist development in the world shows that the proletariat not only needs authority to carry out revolution, but also needs such authority in the process of consolidating political power, construction and reform. The failure of the CPSU also illustrates this truth from the opposite side: once a Marxist political party with a glorious history and once very strong destroys the central authority and abandons the party’s leadership, it will inevitably lead to the tragic situation of the party and the country. This is a lesson of blood, which we must remember deeply.

　　Judging from the development history of our party in 1996, maintaining the central authority and the core of leadership is the fundamental guarantee for the continuous development of the party’s cause and the long-term stability of the country. Comrade Deng Xiaoping emphasized: "Any leading collective must have a core, and leadership without a core is unreliable.". He also pointed out that in history, the main reason for the frustration and failure of our party before Zunyi Conference was that it did not form a mature CPC Central Committee and a core of leadership that was widely expected. It was not until the central collective leadership with Comrade Mao Zedong as the core was formed that the China Revolution embarked on the smooth development. Similarly, in the historical process of promoting reform and opening up, the mature core of leadership also plays an irreplaceable role. The Communist Party of China (CPC) has gone through a glorious course of 96 years and has been in power for 68 years in a row. The reason why he has achieved the historic achievement of standing out from the rest of the world is that he has always emphasized upholding the leadership of the Party and safeguarding the authority of the CPC Central Committee.

　　Judging from the conditions of the times faced by our party, maintaining the central authority and the core of leadership is the need to shoulder the historical responsibility of the party and complete the historical task of the party. Great and profound changes are taking place in the world today. China is in the decisive stage of building a well-off society in an all-round way. The Party is faced with the historical task of carrying out great struggles, building great projects, advancing great undertakings and realizing great dreams. Our party has made great achievements that have attracted worldwide attention and accumulated extremely rich ruling experience, but the "four tests" and "four dangers" are still grim, and the "rushing for the exam" is far from over. Today, Socialism with Chinese characteristics is like a big ship sailing through the waves in the sea of Wang Yang. More than ever, it needs a capable, experienced and authoritative helmsman to guide it. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has led the whole party, the whole army and the people of all nationalities in China to create a brand-new situation in the development of Socialism with Chinese characteristics’s cause, and has made a series of great achievements with great practical significance and far-reaching historical significance in reform, development and stability, internal affairs, foreign affairs and national defense, and in managing the party, country and army, and won the heartfelt love and support of the whole party, the whole army and the people of all nationalities in China. General Secretary of the Supreme Leader is the core of the CPC Central Committee and the whole Party formed in the practice of the new great struggle. Firmly safeguarding the authority of the CPC Central Committee and the core position of the Supreme Leader General Secretary are important guarantees for us to strive for new and greater victories.

　

　　Serious inner-party political life is the basis of strictly administering the party in an all-round way.

　　Ji Zhengju, Deputy Director of the Central Compilation Bureau

　　The General Secretary of the Supreme Leader pointed out: "Serious inner-party political life is the fundamental basic work of strictly administering the party in an all-round way and is a major task of the whole party." If the party wants to manage the party, it must manage the political life within the party; To strictly manage the party, we must start from the political life within the party. The "Several Guidelines on Political Life within the Party under the New Situation" and a series of important expositions by the Supreme Leader General Secretary on comprehensively administering the Party strictly have profoundly expounded the great significance, fundamental principles, basic requirements and scientific path of serious political life within the Party under the new situation, which is a scientific summary and theoretical sublimation of our Party’s experience in managing the Party and providing important compliance and institutional guarantee for comprehensively administering the Party strictly.

　　Serious inner-party political life is the Communist Party of China (CPC)’s fine tradition and political advantage. Over the past 96 years, one of the important reasons why our party has been able to maintain its advanced nature and purity forever is to attach importance to the role of inner-party political life in party building and make it a fine tradition and heirloom. As early as 1926, our party began to use the concept of party life in the central document. In the long-term practice, our party has gradually formed the basic norms of inner-party political life with seeking truth from facts, integrating theory with practice, keeping close contact with the masses, criticizing and self-criticizing, democratic centralism and strict party discipline as the main contents, which has provided an important guarantee for the development of the cause of the party and the state.

　　Serious inner-party political life is the golden key to solve the contradictions and problems existing in the party. History has proved that when the political life within the party is serious, the cause of the party and the people will flourish; Whenever the political life within the party is abnormal, the cause of the party and the people will encounter setbacks. One of the most important reasons why the Communist Party of China (CPC) can constantly overcome all kinds of difficulties and dangers and move from victory to victory is that he can overcome all kinds of contradictions and negative factors existing in the party in a timely and effective manner through regular, serious and serious political life within the party, such as dogmatism, empiricism, liberalism, hedonism, bureaucracy and sectarianism. Under the new situation, only by effectively solving the problems existing in the party through the political life within the party can our party maintain its advanced nature and purity in the face of "four major tests" and "four dangers".

　　Serious inner-party political life is a melting pot for party member cadres to exercise their party spirit. Political life within the Party is the main platform for Party organizations to educate and manage party member and exercise party spirit. Party member cadres’ ability and prestige are closely related to whether they have been seriously trained in inner-party political life. Serious inner-party political life is like a melting pot, in which party member cadres consciously accept the baptism of thought and party style and discipline, and constantly temper party spirit, so that they can keep fit and be tempered into steel.

　　Serious inner-party political life is a purifier of pure party style. What kind of inner-party political life there is, there is what kind of cadre style in party member. Political life within the party can not only purify the party style, but also promote the improvement of political style, folk customs and social atmosphere by stirring up turbidity, strengthening the body resistance and eliminating evil spirits. It can not only ensure the purity and health of cadres in party member, but also enable the Party organizations to constantly eliminate "dust" and "viruses", realize self-purification, self-improvement, self-innovation and self-improvement, and promote the continuous development of the comprehensive and strict administration of the Party.

　

　　Strictly administering the Party in an all-round way inevitably requires strengthening inner-party supervision.

　　Xie Feng, Professor of Party Building Teaching and Research Department of Central Party School

　　General Secretary of the Supreme Leader attaches great importance to strengthening inner-party supervision and has made many important expositions on strengthening inner-party supervision. Both history and reality show that strengthening inner-party supervision is an inevitable requirement of strictly administering the party in an all-round way.

　　Deeply understand the significance of inner-party supervision to the comprehensive and strict administration of the party. This important significance can be understood from three aspects: first, from the historical experience of the party in power. Our party has deeply realized in its ruling practice that unsupervised power will inevitably lead to corruption, which is an iron law. As the ruling party, the biggest challenge our party faces is how to effectively supervise the power and keep the party’s advanced nature and purity forever. Among them, the most important supervision is the party’s own supervision, that is, inner-party supervision. The second is to learn from the failure of communist party in the Soviet Union. One of the main reasons for the collapse of the CPSU in the 1990s after more than 70 years in power was the lack of inner-party supervision and the abuse of power. This warns us that we should attach great importance to inner-party supervision and strictly manage the party. The third is to understand the problems faced by our party in the new period. At present, there are still many problems that need to be solved urgently in our Party. One of the important reasons is that the Party rules and regulations in party constitution have not been well implemented. To solve the problems existing in the Party, we must tighten inner-party supervision, promote the management of the Party from "loose and soft" to "strict and hard", ensure the effective implementation of party rules and discipline in party constitution, and provide an important guarantee for the comprehensive and strict management of the Party.

　　Promote the comprehensive and strict administration of the party by strengthening inner-party supervision. First, build a scientific inner-party supervision system. At present, a new inner-party supervision system with clear division of labor, clear responsibilities and three-dimensional complementarity has been formed, namely, unified leadership by the CPC Central Committee, comprehensive supervision by party committees (party groups), special supervision by discipline inspection organs, functional supervision by party departments, daily supervision by party grass-roots organizations and democratic supervision by party member. We should give full play to the role of the inner-party supervision system and promote the comprehensive and strict management of the party. Second, seize the "key minority". The object of inner-party supervision includes ordinary party member, but the focus is on leading organs and leading cadres, which is the key to strictly administering the party and strengthening inner-party supervision. Grasping the "key minority", especially solving the supervision problem of the top leaders, can play a leading and exemplary role and is of great benefit to curbing corruption and creating a good political ecology. Third, make full use of various means of inner-party supervision. These means include criticism and self-criticism, reminding conversation and admonishing conversation, debriefing and commenting on honesty, letters and visits, etc. Among them, we should pay special attention to the role of criticism and self-criticism. Criticism and self-criticism are the party’s fine traditions and good ways to find and correct shortcomings and mistakes. We must make good use of this weapon for self-defense and treatment. Fourth, strengthen the formulation and implementation of the inner-party supervision system. Adhere to the problem orientation and improve the relevant system of inner-party supervision; By adhering to the above rate, strengthening study and education, and strengthening supervision and inspection, we will do a good job in the implementation of the inner-party supervision system. Fifth, adhere to the combination of inner-party supervision and non-party supervision. The ruling position of our party determines that inner-party supervision is the most basic and the first.Only by strengthening inner-party supervision can we promote non-party supervision. At the same time, we should pay attention to the role of non-party supervision, realize the effective combination of inner-party supervision and non-party supervision, complement each other’s advantages and exert their overall strength, so as to maximize the effectiveness of supervision.

　

　　Strengthening ideals and beliefs and supplementing the "calcium" of the spirit

　　Guo Guangyin, former Party Secretary of Southeast University

　　Communist party people’s ideals and beliefs are their faith in Marxism, socialism and communism, and their loyalty to the Party and the people. General Secretary of the Supreme Leader pointed out: "Ideals and beliefs are the spiritual’ calcium’ of communist party people. Without ideals and beliefs, ideals and beliefs will be’ calcium deficiency’ and’ rickets’." Today, if we want to push forward the new great project of party building, strictly manage the party and make the party stronger, we must ask party member cadres to make up the spiritual "calcium" of ideals and beliefs more consciously.

　　To strictly manage the party in an all-round way, we must first strengthen our ideals and beliefs. Strictly administering the party in an all-round way is a systematic project, and strengthening ideals and beliefs is the theme that runs through this project. Judging from the Party’s organization, the Communist Party of China (CPC) adhered to the ideals of socialism and communism, which enabled the Party to make clear the direction of its efforts ideologically and politically, unite people’s strength, and maintain unity and unity. From party member’s individual point of view, ideals and beliefs are the political foundation and spiritual home for communist party people to settle down, which plays a key role in guiding and directing their thoughts and actions. Some party member cadres are politically deteriorated, economically greedy, morally degenerated and corrupted in life. In the final analysis, they lack the "calcium" of the spirit of ideals and beliefs.

　　Strengthening ideals and beliefs should be based on "four possibilities" and "six noes". Regarding whether party member cadres have ideals and beliefs, the Supreme Leader General Secretary put forward the objective criterion of "four possibilities". He pointed out, "There are objective standards to measure whether a Communist party member and a leading cadre have lofty ideals of communism. It depends on whether he can adhere to the fundamental purpose of serving the people wholeheartedly, whether he can bear hardships first and enjoy later, whether he can work diligently and be honest, and whether he can work hard, struggle and give all his energy and even his life for his ideals." As for the firmness of ideals and beliefs, the General Secretary of the Supreme Leader further put forward the standard of "six noes", which mainly depends on whether party member cadres can have political determination in the face of major political tests, whether they can establish a firm sense of purpose, whether they can be extremely responsible for their work, whether they can bear hardships first and enjoy them later, whether they can bravely shoulder heavy burdens in the face of urgent and dangerous tasks, and whether they can withstand the temptation of power, money and beauty. The criteria of "Four Musts" and "Six Musts" endow the firm ideals and beliefs with real connotations, and provide a practical yardstick for each Communist party member to test and reflect on his political consciousness, emotional attitude and behavior.

　　Make up the "calcium" of the spirit of ideals and beliefs based on reality. With ideals and beliefs and objective standards to follow, it is not enough to ensure that ideals are always firm, beliefs are always persistent, and actions are always correct. Firm and persistent ideals and beliefs will not come into being spontaneously, but we should try our best to learn, believe, understand and do things all our lives. Only by making efforts to supplement the "calcium" of the spirit of ideals and beliefs based on reality can we cultivate a "indestructible body" that can stand firm, stand the test, resist corrosion and resist risks. The firmness of ideals and beliefs comes from the power of truth, which requires party member cadres to seriously study Marxist classics and systematically master the basic Marxist theories, standpoints and methods. To strengthen ideals and beliefs, we must also strengthen the cultivation of party spirit and constantly strengthen the "four consciousnesses." The firmness of ideals and beliefs will ultimately start with doing a good job in front of you.

　

　　Democratic centralism is an important magic weapon to safeguard the unity and unity of the party.

　　Xin Xiangyang, Vice President of Information and Information Research Institute of China Academy of Social Sciences

　　Democratic centralism is the fundamental organizational system and leadership system of our party, the basic criterion for regulating political life and handling relations within the party, a scientific and effective system for ensuring the correct formulation and implementation of the party’s line, principles and policies, and an important magic weapon for safeguarding the party’s unity and unity.

　　Democratic centralism ensures the unity of the will of the whole party and lays an ideological foundation for the unity and unity of the party. There are many factors that affect the unity and unity of the party, one of which is the ideological factor. Our party has always emphasized the principle and system of democratic centralism. With this principle and system, we can deny the party’s leadership, China’s socialist system and reform and opening up, violate, distort and deny the party’s basic line, distort, vilify and deny Socialism with Chinese characteristics’s words and deeds, distort, vilify and deny the party’s history, People’s Republic of China (PRC)’s history and the people’s army’s history, and distort, vilify and deny the party’s leaders and heroic models.

　　Democratic centralism ensures the healthy development of political life within the party and provides basic norms for the unity and unity of the party. The "Several Guidelines on Inner-Party Political Life under the New Situation" adopted by the Sixth Plenary Session of the 18th CPC Central Committee pointed out: "In the long-term practice, our party has insisted on carrying out serious inner-party political life as an important task of party building, and formed the basic norms of inner-party political life with seeking truth from facts, integrating theory with practice, keeping close contact with the masses, criticizing and self-criticizing, democratic centralism and strict party discipline as the main contents." As the basic norm of inner-party political life, democratic centralism is conducive to unifying party member’s ideological understanding, solving some problems within the party and ensuring the healthy development of inner-party political life.

　　Democratic centralism ensures the correct orientation of selecting and employing people within the party and lays a cadre foundation for the unity and unity of the party. The development of the party’s cause is inseparable from a grand cadre team, and the formation of this team is based on democratic centralism. Based on democratic centralism, our party can constantly select outstanding talents to the jobs it needs. As the General Secretary of the Supreme Leader said: "Our current cadre selection mechanism is also at the first level. For example, I have worked in the countryside, served as the party branch secretary of the brigade, and worked in counties, cities, provinces and the central government." The first-level selection mechanism makes the selection of cadres not only reflect the wishes of the people, but also stand the test of political life. Without democratic centralism, some cadres will believe in the "circle culture" of cliques and consider how to pull relationships and find ways. If we earnestly implement the requirements of democratic centralism, we can train a large number of good cadres with firm beliefs, serving the people, being diligent and pragmatic, daring to take responsibility, and being honest and clean.

　　Practice has proved that democratic centralism is an important magic weapon to stimulate the creativity and vitality of the party and maintain the unity and unity of the party. We should adhere to the principle of democratic centralism to handle all kinds of relations within the Party, solve contradictions and problems within the Party, jointly safeguard unity based on the principle of party spirit, and ensure that the Party always keeps ahead of the times in the historical process of profound changes in the world situation, always becomes the backbone of the people throughout the country in the historical process of coping with various risks and tests at home and abroad, and always becomes a strong leadership core in the historical process of upholding and developing Socialism with Chinese characteristics.

　　People’s Daily (September 20, 2017, 19th edition)

Recently, we obtained the latest spy photos of the M8, which indicates that this new model is expected to meet the public at the end of this year.

As can be seen from the spy photos, this camouflage car is a 6-seat version, which is different from the previously guessed 5-seat version M9. Although the number of seats has changed, the overall shape and outline are highly similar to the current M9, including the body size, and there is no significant difference. The comparative analysis shows that the front face design of the new car is closer to the boundary M7, which is embodied in the straighter front cabin cover shape and the headlight edge shape similar to the boundary M7.

In addition, the vehicle in the spy photos adopts a short front suspension design, which is conducive to maximizing the utilization of internal space in a slightly reduced body size. In terms of details, the new car seems to have cancelled the roof rack and the roof lidar.

According to the spy photos that flowed out before, it is expected that the M8 will be equipped with taillights of the same style as the M9, and equipped with the same lamp programming function. The exposure of this information has undoubtedly increased the market’s expectation and curiosity about M8.

Original Zhao Bei Ten-Point Science

Because of the aging immune system, vaccines are less effective for the elderly. Scientists believe that it is more important and more widely used to develop drugs that can enhance the immune function of the elderly than to develop vaccines for the elderly.

Along with skin aging, there is also the immune system. | Figure worm creativity

Author | Doctor of Immunology, Zhao Bei

Recently, many deaths caused by influenza vaccine in Korea have attracted attention. As of October 31st, the death toll rose to 83, of which 71 were over 70 years old (accounting for 85.5%). In addition to the possible quality problems of the vaccine itself, it also reminds us of the fact that the role of the vaccine for young people and the elderly is different.

This is also a difficult point in the development of COVID19 vaccine.

Increasing age, and aging immune system

As people get older, we experience a series of physical changes, such as hearing loss, skin relaxation, joint injury and so on, and even the vitality of the immune system gradually decreases. This phenomenon is called "immune aging". This is also the reason why the elderly have become the main targets of infection and death in Covid-19.

In the face of the out-of-control epidemic in COVID-19, USA, and the emergence of the second round of epidemic peak in Europe, vaccine research and development is in full swing in various countries, which is expected to be a life-saving straw to reverse the situation.

However, vaccines, a means of "actively mobilizing the human immune system to prevent real virus attacks", are usually far less effective in the elderly population-the immune response of the elderly to vaccines is often weaker. That is, the immune system of the elderly is more difficult to be mobilized by vaccines.

This means that vaccines may not protect those who need protection most.

So, how does the immune system age?

Our bodies are naturally resistant to most pathogens. Although the environment is full of pathogens, we still live well most of the time.

The human immune system is divided into innate immunity and acquired immunity. The former is universal immunity. When the body encounters foreign objects (such as skin and mucous membrane), innate immunity will respond quickly. However, although it responds quickly, its ability is limited and it is often broken. For example, when it meets Covid-19, it can’t hold on.

The latter is the acquired immunity of the body, that is, for some pathogens that have not been seen before, the body must first fight with it and learn from it before it can gain immunity to it. The power of acquired immunity is very powerful. As long as the body can withstand the attack of pathogens in "learning" and meet the same pathogens in the future, it will not be a problem at all. For example, infectious diseases such as smallpox and chickenpox, if you get it once, you will generally not get it again.

When the body is invaded by foreign pathogens, such as viruses, innate immunity and acquired immunity will cooperate to resist.

In the innate immune system, immune cells, such as phagocytes and natural killer cells, will recognize or even devour the virus first, and secrete a large number of cytokines to summon more immune cells with different functions to join the battle. Some of these cells, such as phagocytes and dendritic cells, will also transmit the antigens of these viruses (substances that can cause antibody production) to the subsequent T cells and B cells, which are representatives of acquired immune cells.

T-cells and B-cells (shown here as antibodies produced by B-cells) are representatives of immune cells, and they are named after mature parts. The former is mature in thymus (English) and the latter is mature in bone marrow (English). Both are star immune cells. | Figure worm creativity

These two kinds of cells can not only produce antibodies and cytokines to quickly destroy the virus, but also form specific memory cells, so that they can respond quickly after encountering the same virus again.

When the immune system destroys the virus, immune cells will gather locally in the body, forming redness, swelling and heat pain, which is what we usually call inflammation. Proinflammatory factors secreted during this period, such as interleukin -1 and tumor necrosis factor α, can promote the elimination of pathogenic microorganisms, but excessive inflammation may lead to cytokine storms and even life-threatening. Another kind of anti-inflammatory factor, such as interleukin -10, can prevent excessive inflammation and maintain the balance of the body environment.

These factors together constitute our immunity.

And what will happen to our immune function as we get older? What is the impact on vaccine development?

Compared with young people, the immune aging of the elderly is mainly manifested in two aspects:

The initial number of T cells and B cells decreased. Vaccine mainly stimulates B cells to produce antibodies. Only when there are a large number of B cells with high diversity of receptors in the body, the greater the probability of recognizing antigens, and the targeted (directional) antibodies and memory B cells can be formed. -The decrease of B cells will undoubtedly weaken this effect.

Chronic low-grade inflammation is easy to occur after vaccination. The aging and necrotic cells in the elderly can not be removed in time, which will stimulate the immune system continuously, causing immune cells (such as macrophages) to continuously secrete pro-inflammatory cytokines, and the immune response cannot be terminated. The consequence is that the immune system can’t respond the next time the pathogenic microorganism attacks the human body, that is, immune dysfunction.

These lead to different effects of vaccines in the elderly and young people.

Vaccine research and development under "immune aging";

A special vaccine or an auxiliary drug to reverse aging?

For Covid-19, there are about 50 kinds of vaccines being tested in the world, but scientists are still not sure whether the vaccines are equally effective for the elderly.

One of the vaccines "mRNA-1273" being developed by Moderna, a biological company located in Cambridge, Massachusetts, USA, produced antibody levels similar to those of younger subjects in 40 subjects over the age of 56.

However, Pfizer and BioNTech, pharmaceutical companies located in Mainz, Germany, found in the first phase of the experiment that the antibody level induced by the vaccine "BNT162b2" was only half that of young people. It is certain that the antibody level produced by the elderly after vaccination is higher than that caused by the virus infection of their peers, but this is still not enough to explain whether the antibody induced by "BNT162b2" is enough to protect the elderly from the real virus attack.

Most of the vaccines being developed have elderly subjects, but more than half of the 18 latest candidate vaccines have no elderly subjects in clinical trials, which greatly increases the potential risks of vaccines to the elderly.

Some vaccines are being developed, which may have hidden dangers for the elderly. | Figure worm creativity

Facing the phenomenon of immune aging of the elderly, scientists are also actively looking for strategies.

Mainly includes the following two aspects:

(1) The first is how to enhance the immune response of the elderly induced by vaccines.

According to the experience in the research and development of influenza vaccine, the elderly are usually treated by increasing immune stimulating components (such as adjuvants) or increasing the dose of virus antigen to achieve the expected antibody level.

Other scientists have turned to developing drugs to enhance the immune system function of the elderly, that is, supplementing drugs at the same time of vaccination. This way aims to promote the rejuvenation of the immune system of the elderly, even reverse immune aging, and can also resist the virus more effectively when it is infected.

In the above two schemes, the research on reversing age, especially immune aging, has made some progress. In the past 20 years, scientists have found some key small molecular targets. One kind of anti-aging drugs acts on the protein molecule mTOR in the cell growth regulation pathway. Experiments show that inhibiting the expression of mTOR can prolong the life of Drosophila and even mice.

Joan Mannick, one of the founders of resTORbio, a biotechnology company in Boston, Massachusetts, USA, said that "mTOR participates in many biological regulation mechanisms, especially the process of human aging and organ dysfunction".

During his work at Novartis Institute in Cambridge, Massachusetts, Mannick published a study on mTOR protein in 2018, trying to answer the question "Can reducing the content of mTOR protein in the elderly improve the immune system function of the elderly?". 264 participants in the study received low-dose mTOR inhibitor or placebo respectively, and after six weeks, the infection rate of influenza virus and the effect of influenza vaccine were followed up. It was found that the number of people suffering from influenza in the elderly who received mTOR inhibitors decreased significantly, and the immune response caused by influenza vaccine was stronger.

Another study shows that mTOR inhibitor RTB101 can enhance the immune response of the elderly after coronavirus infection, and the elderly who receive mTOR inhibitor have lower coronavirus load and recover faster. At present, resTORbio is testing the preventive or therapeutic effect of RTB101 on Covid-19 infection in 550 elderly people over 65 years old in nursing homes.

In addition, at least four research teams are studying the therapeutic effect of rapamycin, another more mature mTOR inhibitor, on the elderly over 60 years old infected with COVID-19.

In addition, metformin, a drug for the treatment of type 2 diabetes, also inhibits the activity of mTOR protein. Clinical data from China and the United States show that diabetic or obese patients who take metformin have less symptoms of Covid-19 infection and lower mortality.

Carolyn Bramante, a researcher at the University of Minnesota in the United States, pointed out that people with diabetes and obesity show immune deficiency very similar to that of the elderly. At present, Bramante and his colleagues are conducting a study involving 1,500 people to explore whether taking metformin can prevent Covid-19’s infection or alleviate its symptoms. Although the mechanism is not clear, decades of clinical data show that metformin has high safety, can be used in children and even pregnant women, and the cost is very low, which are the advantages of metformin.

(2) The second key is how to avoid causing or how to terminate chronic inflammatory reaction.

Studies have found that losmapimod, an anti-inflammatory drug used to treat muscular dystrophy, can inhibit chronic inflammatory response and improve the body’s response when viruses or bacteria invade. A biological company in Cambridge, Massachusetts, USA recruited 400 volunteers to verify the therapeutic effect of losmapimod on patients with COVID-19. The drug may be able to treat symptoms such as respiratory failure after Covid-19 infection, thus saving patients’ lives.

Many scientists say that it is more important to develop drugs to enhance the immune function of the elderly than to develop COVID-19 vaccine for the elderly, and the latter is more universal, which can improve the protection effect of influenza vaccine, COVID-19 vaccine and even other vaccines in the future. A deep understanding of immune aging and its regulation mechanism and the development of related drugs will also have far-reaching implications for the treatment of other diseases such as diabetes and cancer.

In short, although there are always difficulties in vaccine development, known or unknown, scientists have been working hard and believe that methods will always be found.

(Editor Gao Peiwen)

Original information:

Cassandra Willyard, Nature vol 586, 15.10.2020

Reference information:

1. Anderson E. J.et al., N. Engl. J. Med., 2020

2. Walsh E. E. etal., Preprint at medRxiv https://doi.org/10.1101/2020.08.17.20176651 (2020)

3. Helfand B. K. I. et al., JAMA Intern. Med., 2020

4. Mannick J. B. et al., Sci. Transl. Med., 2020

5. Luo P. et al., Am. J. Trop. Med. Hyg., 2020

6. Bramante, C. et al., Preprint at medRxiv https://doi.org/10.1101/2020.06.19.20135095(2020)

7. Vukmanovic-Stejic M. et al., J. Allergy Clin. Immunol., 2018

The article was published by "Ten Points of Science" (ID: Science _ 10) WeChat official account, please indicate the source.

Original title: "Immune aging that cannot be underestimated: old age may lead to ineffective vaccines"

Read the original text

Messi wrote his own legend in Barcelona.

In the early morning of January 31st, Beijing time, Barcelona beat Leganés 5-0 in the fourth round of the King’s Cup, and Messi scored twice for his 500th victory in Barcelona. The team’s full firepower seemed to send a signal to the outside world: even if no striker was introduced in the winter window, Barcelona could still score.

When Messi came out of power, his old rival Cristiano Ronaldo had to face embarrassment. According to a online celebrity analysis website, although there are as many as 200 million Portuguese social network fans, as many as 25% of them belong to "zombie fans".

Before the winter transfer in Europe was closed, some important players decided on their next homes one after another, including Manchester United official bruno fernandez, whose highest transfer price is expected to reach 80 million euros. In addition, Paco’s joining Villarreal also broke the transfer record in team history.

Messi has left more and more names on Barcelona’s record list.

King’s Cup Barcelona 5-0, Messi 500 wins milestone?

In the early morning of 31st, the fourth round of the Spanish King’s Cup in 2019-2020 was contested at Camp Nou. Barcelona beat Leganés 5-0 at home and Messi scored twice.

In the face of Leganés, who ranked second to last in the league, Barcelona fought a bloody battle. Gleizman, Langlais and Artur all scored goals. Messi himself scored two goals in the 59th and 89th minutes. Although the victory was easy, it was a milestone for Messi. This victory was his 500th victory for Barcelona. Since winning for Barcelona for the first time on October 16th, 2004, Messi has never stopped.

Messi has won the most games in the history of Barcelona, followed by Harvey, with 476 games. In addition, Messi has won 86 teams, including as many as 29 victories against Seville.

In this campaign, Setien, the coach of Barcelona, changed his formation back to 433, which Barcelona used to be used to. After the game, the new coach also gave an answer to the lack of signings in Barcelona’s winter window. "Dembele will be back soon in these weeks. He has special abilities and we will try our best to let him find his best state. (Not signing) Maybe there will be some risks when a player is injured, but I believe in my players."

Interestingly, L ‘Equipe revealed that Bakambu, a foreign aid who played for Beijing Guoan, had already entered Barcelona’s signing list. Guoan even received an offer from Barcelona, and Guoan, who was preparing for the pre-season in South Korea, decided to release him. The problem was that when Bakambu arrived in Hong Kong to transfer to Spain, he received a phone call from Abidar, director of Barcelona, and was told that Barcelona finally decided to withdraw his offer, so the player had to fly back to South Korea. Afterwards, Bakambu posted a passage on social media, in which he said with a little ridicule, "Please add’ Almost Joining Barcelona’ to my transfer history in Transfer Market. No matter what happens, I believe in the fate process, thank God. Gleizman, let’s meet again sometime. "

Among C Ronaldo’s social network fans, there are a large number of "suspicious accounts".

C Ronaldo also has zombie fans?

Not long ago, Cristiano Ronaldo’s Ins fans reached an astonishing 200 million, and he even published an Ins status celebration. However, a online celebrity analysis website named HypeAuditor found that 72% of Cristiano Ronaldo’s 200 million fans were real people, 2.1% were online celebrity, another 18.7% were "suspicious accounts", and the remaining 6.4% were "automatically following fans"-that is, the number of followers exceeded.

"Ins robots" are classified as suspicious accounts. They are used to handle likes or comments and also play a role in buying powder. Therefore, 25%-about 50 million fans are not real people. It is worth mentioning that as early as 2015, the Daily Sports Daily broke the news that as many as 64% of Cristiano Ronaldo’s Twitter followers were "zombie fans". The media said that as many as 21 million Cristiano Ronaldo’s Twitter followers were behind him, their Twitter accounts were inactive. Of course, all this may have nothing to do with Cristiano Ronaldo himself. Celebrity social accounts will be run by related teams, and it is reasonable to "buy powder". In fact, another research and analysis in November last year showed that 51% of Cristiano Ronaldo’s former teammate Cross’s fans are "zombie fans", which is the highest among Ins users.

This time, HypeAuditor also analyzed the composition of C Ronaldo’s fans. 49% fans are not interested in sports, but pay more attention to music and even fashion. In addition, 72% of C Ronaldo’s fans are men and 28% are women. There are more fans from India than other places, with 22% fans from India; The second place is Iran, with 15%; There are 3% fans from Madrid, the city where Cristiano Ronaldo’s old club Real Madrid is located. In terms of language use, 44% are English users, 9% are Persian and 9% are Arabic.

Manchester United need to pay up to 80 million euros for Fernandez.

Manchester United officially announced bruno fernandez.

In the early morning of the 31st, Manchester United officially announced that bruno fernandez had joined the club. It is reported that the two parties signed a contract for five and a half years, and there is a one-year renewal option.

In fact, 24 hours ago, Manchester United reached an agreement with Portuguese Sports on the transfer of Fernandez. According to the figures released by Portuguese Sports, Manchester United needs to pay him a maximum of 80 million euros, including 55 million fixed transfer fee plus 25 million floating amount. According to the relevant provisions, 5 million euros is related to the number of appearances, and another 5 million euros depends on whether Manchester United can qualify for the Champions League. In addition, 15 million euros depends on Fernandez’s personal achievements in Manchester United in the future. It is reported that if Fernandez switches to another team in the future, Portuguese sports can still reap 10% income from the transfer fee.

During his two and a half seasons in Portuguese sports, Fernandez played excellent data, with 16 goals and 20 assists in 2017-18 and 32 goals and 18 assists in 2018-19. He has scored 15 goals and 14 assists in the middle of this season. According to the outside world, his joining will inject vitality into Manchester United’s frontcourt attack. Head coach Oleskjaer also said in an interview: "We have been paying attention to Fernandez for several months, and he.

I wonder if Paco can reproduce his previous style in Villarreal.

Paco joined Villarreal, and the transfer fee broke the team history record.

A few days ago, Villarreal officially announced the signing of Spanish striker Paco Alcácer from Dortmund for five and a half years.

According to the previous report of Kicker, the transfer fee of Dortmund striker Paco to Villarreal totaled about 30 million euros, while the version of AS newspaper was 23 million euros, while Dortmund originally signed Paco from Barcelona at a cost of 23 million euros. In any case, Paco’s transfer fee broke the record of "Yellow Submarine" when 20 million euros signed Gerard Moreno two seasons ago.

Last season, Paco scored 18 goals in 26 Bundesliga games, but this season he only played 11 Bundesliga games and contributed 5 goals and 1 assist. With the arrival of Harland, his position has been gradually marginalized. Paco came from Valencia youth training. At the age of 18, he scored 28 goals in 27 games in a single season. He played for the first team of Bat Corps for 3 seasons, scoring 43 goals and assisting 17 times in 124 appearances. In the 2016/17 season, Barcelona signed him for 30 million euros. He played for Barcelona for one and a half seasons, made 50 appearances, scored 15 goals and made 8 assists, won the league championship and the King’s Cup on behalf of Barcelona, and then landed in the Bundesliga … Now Villarreal has introduced Paco with a record transfer fee, so I naturally hope that he will regain his previous style.

Deschamps is very dissatisfied with being labeled as "discrimination".

Deschamps took cantona to court.

A few days ago, according to the news of French media RMC, the case of French team coach Deschamps suing cantona will be officially opened in Paris at the end of February.

The contradiction between them stems from cantona’s inappropriate comments on Deschamps’ selection of players in 2016. At that time, cantona thought that Deschamps’ national team discriminated against players with North African descent, which made them have an issue. Although it has been three years, Deschamps decided to resort to the law.

In an interview with the Guardian before the 2016 European Cup, cantona said: "Benzema is a great player, and so is Ben Alpha, but Deschamps has a real French name. He may be the only person in France who really has a French name. No one in his family has been combined with people of other descent, so I am not surprised when he did not take Benzema to the European Cup. Ben Alpha may be the best player in France.

Cantona’s meaning is very clear. Because both players are of North African descent, they were abandoned by the head coach, but this statement obviously doesn’t work. Deschamps’ team is a powerful whole composed of players of different colors and bloodlines. In 2016, he won the runner-up in the European Cup and reached the peak in the 2018 World Cup. A large number of black players such as Bogba and Mbappé are still the absolute core. Deschamps has no reason to exclude players with North African descent. In fact, Ben Alfa has already gone from bad to worse, and Benzema can’t make it because of the fierce competition in the front.

Deschamps responded at the first time: "I don’t understand what he is saying at all, and I will never forgive him for slandering me."

In 2017, Deschamps entrusted a lawyer to prepare to sue cantona, but the case did not enter the final judicial procedure until today. It is reported that the court will hold a hearing on February 28th, and judging from the current situation, cantona, who has no secret words, may be overwhelmed.

Ding Junhui continued his ups and downs.

Ding Junhui missed the top 16 in the German Masters.

On January 30th, German snooker master Sai Ding Junhui lost to Scottish Donaldson 4-5 and missed the top 16, which was his second defeat to the same opponent in a week.

Last week’s European master Sai Ding Junhui just met Donaldson, when he lost to his opponent 2-5 in the second round and missed the quarter-finals. Fighting again after a week, Ding Junhui failed to take revenge and add new hatred. Before the game, the two sides were evenly divided in the first four games. Ding Junhui scored 55 points in the third game and Donaldson shot 132 in the fourth game. After the break, Ding Junhui won two games in a row 60-50 and 72-0 to get the match point, but Donaldson chased two games in a row; Although Ding Junhui scored 50 points in the deciding game, it was a pity that Donaldson still scored 52 points in one shot, which was a pity.

It is worth mentioning that Donaldson lost against Ding Junhui three times in a row before these two confrontations. Now the player ranked 24th in the world seems to have found the confidence to beat Ding Junhui. On the other hand, Ding Junhui, after winning the championship in the British Championship at the end of 2019 and ending the shortage of ranking titles for more than two years, was frustrated again in 2020, with a round of snooker masters, a round of European masters and a round of German masters … He was depressed.

In the retail circle, the membership system has been iterative, so we might as well look at the membership logic from Amazon, Nike, Sephora, Starbucks and Xiaomi.

This article comes from WeChat WeChat official account:Retail Watch (ID: On Retail), author: Wang Ziwei

For retailers, the membership system is basically unavoidable. Let’s take a look at what the most mainstream membership system in the e-commerce era is like.

From a global perspective, there are seven most common forms:

1. Integral-hierarchy system

2. Service subscription system

3. Entity subscription system

4. Charity system

5. Sharing cooperation system

6. Community system

7. TOKEN system

I. Integral-Hierarchy System

This is almost the simplest one. In short, every time you spend X yuan, you get Y points. The more you spend, the higher the score.The only variable seems to be that there may be reward points at different times and through different channels, such as 5 times points for in-store consumption during the celebration period and 10 times points for e-commerce consumption during the Black Five/double 11 period.

Let’s take a foreign example, that is, the clothing brand "North"（North Face）",its integral system is called" VIPeak ".

For consumers, understanding this system is also very simple, that is, for every dollar spent, they get 10 points-whether online or offline, if they spend at outlets, they get 5 points for every dollar.

These points can be used in future consumption. To this end, North Face allows users to manage their accounts, buy goods, see points and redeem rewards through the App.

This is the simplest point system, through which consumers are willing to continue to shop. North Face is a typical single-level membership system.

Based on this logic, there will be a multi-level membership system, generally and periodically.(e.g. 1 year)The consumption amount or points are positively related.The characteristic of hierarchical system is that the higher consumers spend, the more rewards they get.

This level itself is also a gamification system, which links consumption with "playing". In the United States, a classic case is the beauty brand e.l.f

Consumers with 0-100 points are at the first level, consumers with 101-400 points are at the second level, and those with 401 points or above are at the highest level-the more membership points, the more unique the rewards.The uniqueness of the highest level is an important factor that urges consumers to buy more goods.

From the point of view of points, the first-level consumers get 2 points for spending 1 dollar, the second-level consumers get 4 points for spending 1 dollar, and the third-level consumers get 6 points for spending 1 dollar, and consumers can get corresponding services by using points.

Similarly, Starbucks in the United States also has this hierarchical system, which is divided into green card levels.（Green Level）And gold card level（Gold Level）.

When the user has less than 299 stars, it is a green card level, and will enjoy the privileges of getting 2 stars for every $1 spent, birthday gifts, mobile payment, placing orders in advance, and free refills in the store; When the number of stars reaches 300 or above, the user will be upgraded to the gold card level. At this time, he will not only enjoy all the green card level permissions, but also double the star accumulation day every month, get a gold card membership card with his name printed on it, and exchange free food or coffee every 125 stars.

In addition to getting stars through consumption, there are also some activities in Starbucks APP, such as going to the store for consumption at a specific time, getting extra stars, and buying specific goods to get extra star rewards.

Second, the paid subscription system-service category

In the payment system, consumers need to pay a monthly fee or an annual fee to become a VIP. Generally speaking, there must be a solid consumer base.After all, it is difficult for you to make a new user become a paying member with little contact with you, so this payment system is basically used to maintain experienced users.

In addition, this payment system must have membership benefits, otherwise users don’t have to pay you in vain.

The most classic case is Amazon. Now Prime with an annual fee of $119 only needs $79 at the earliest, but only one problem was solved in that year, that is, it was guaranteed to be delivered free of charge within 2 days. This was the biggest problem of e-commerce in that year, otherwise a product would only be available in 2-3 weeks, and even if the price was superior, it could not wait.

Later, many functions were added to Prime for free, such as Amazon music, Amazon photos (unlimited storage of photos) and Amazon videos.(Watch all kinds of movies, dramas and original dramas at will)Wait a minute. In 2018, according to data from investment bank JP Morgan, the annual membership fee of $119 is worth about $784, which can be said to be over-valued.

The extreme, even extreme, is Costco.After covering the cost of goods, personnel and management expenses, the income generated by its goods is almost used up, so that its final profit returned to shareholders and membership fees are almost equal.

Third, the paid subscription system-commodity category

Another logic of the payment system is, "subscription box.（Subscription Box）Type ",that is, the subscription of physical items such as products/commodities.

The goods in the "subscription box" generally need to be purchased repeatedly. Take Bean Box as an example, it is the subscription of coffee-normal purchase is the normal price, but if you subscribe, you can always receive coffee on schedule within a cycle, and you can enjoy a discount.The essence is a behavior of directly locking consumers and locking demand, and then it may be the reverse supply chain.

Another advantage of this subscription is that it can increase the lifetime value of customers-from the case of Bean Box, can it be the same if you let consumers buy once and realize repeated service for six months, and let consumers buy for one month and one month?

Amazon has a similar service, and some products can be "subscribed" directly on the purchase page-usually with a discount of about 5%.

Fourth, the charity system

Discount can be a component of the membership system, but it is not necessary.

Therefore,The logic of the charity system is that you are attracting consumers with your own values, thus establishing a stronger relationship.The more common way is that enterprises donate a percentage of their income to charity, such as donating the money to charities, disease research institutions, animal protection organizations and so on.

A small evolutionary version here is that the enterprise will give you several optional donor institutions, and you can choose the one you are willing to donate. This is the case with The Body Shop in America, which introduced animal welfare into its membership system.

In addition to receiving rewards and VIP treatment, consumers can also choose to donate a percentage of their spending to Born Free USA, an animal welfare institution. This is also because The Body Shop has always emphasized environmental responsibility.

This logic lies in that the communication with consumers is not only the exchange of goods and services, but also the integration of values, which in turn makes the loyalty of consumers come to a different and uncontested field.It can be said to be a "blue ocean strategy of values".

V. Sharing cooperation system

A consumer will not only have a membership card, so the demand is also diverse. It can be said that consumers’ spending time is very idle, and the core is whether businesses from different formats can "cut leeks" together-buy electronic products from you, shoes from me and snacks from him.

Therefore, consumers will also want more flexibility in rewards. At this time, what is needed is cross-industry cooperation, which is equivalent to consumer sharing. After all, every enterprise has private domain traffic and data is single-segmented. If(Where permitted by law)Realize the docking of data, then almost draw the whole life of consumers.

In the United States, Nike’s membership system is like this. It has cooperated with Apple, Classpass and Headspace. These companies are not randomly selected, but can be linked to sports. They belong to the cooperation of several enterprises with sports as their core values.

At the same time, Nike also has a variety of apps for different sports to help members achieve their exercise goals. Then as long as the consumer’s behavior can be recorded by the App, then you can get a reward.

Japan’s Sakya Bookstore is also this logic, which focuses on life: through the T-card system, the parent company of Sakya Bookstore has opened 887,000 stores in 179 Japanese companies in May 2018, realizing the universality of points, and the profit does not come from the points themselves, but from the big data insight of consumers. Because consumer data is no longer just a single book purchase, eating, shopping, but all the synthesis.

In China, this kind of cross-industry cooperation is also gradually emerging. For example, JD.COM Plus can give you an iQiyi member.It is also the opening of data and traffic sharing between the two parties, which in turn turns traffic into "reservation".

VI. Community system

Beauty cosmetics brand Sephora（Sephora）Beauty Insider, a membership system, must be said. On the one hand, this system can be upgraded to three grades based on consumption, and every dollar spent in each grade can get different grades of points feedback.(1 dollar for 1 point, 1.25 points, 1.5 points respectively)At the same time, there are opportunities to get more exclusive services with the improvement of grades in the traditional "hierarchical system".

Besides,The biggest feature of Sephora’s membership system is the establishment of a community-to communicate with various members, find inspiration, participate in exclusive activities and so on.At this time, members of Sephora come to the brand community, and Sephora can understand the needs of consumers and then optimize its product design.

This logic also exists in China, that is, in Xiaomi’s community, a group of fans gather in the community to communicate with each other and put forward their own needs, and Xiaomi’s product manager can collect relevant information and update the corresponding system: users feel that they are valued, and Xiaomi has obtained consumer demand and met consumer demand, and both sides are happy.

Seven, TOKEN type

The last one is the TOKEN logic in the blockchain, or,Is similar to "asset securitization"（ABS）The idea of "assets token" should be called as a kind of "assets token"（ABT）”。

This kind of logic can be seen in China. At present, it can be simply divided into two types. The first type is "commodity tokenization", which is represented by the second-hand e-commerce enjoyment theory, and the second type is "behavior tokenization". I think the representatives are interesting headlines and today’s headlines. Let’s look at it together:

"Commodity Tokenization"

The problem with second-hand e-commerce is that the seller wants to sell an item that is "emotionally connected with himself", and based on game theory, the buyer will directly regard all second-hand goods as having a problem, forming a "lemon market effect" and paying a very low price, or, no matter how wonderful your price is and how perfect the goods are, I will ask for a 20% discount first and then post it-as long as I have sold something on idle fish once.

This will greatly reduce the efficiency of the transaction, and the seller will usually feel very uncomfortable, and finally there may be problems on the "supply side", which will have a negative effect on the market.

The logic of enjoying things is very interesting, that is, instead of introducing money, users use small red flowers. Users earn small red flowers through various behaviors, such as signing in and sharing, and then "exchange" other people’s goods with their own small red flowers. Because the little red flower is not anchored with the RMB, so,Users will participate in the purchase according to their real needs, rather than the "chopping behavior" caused by "consumerism".As a result, the pressure on both buyers and sellers is reduced, which greatly promotes the circulation efficiency of goods.

This logic actually exists in offline channels, that is, "moon cake tickets", that is, the moon cakes are placed there, and the person who finally gets the tickets goes to a specific place to pick up the goods. As for the intermediate process-the goods are not moving, and the tickets are flying around, which greatly reduces the cost. The logic of this set of freight tickets is "online" and combined with the mode of second-hand e-commerce, which forms the theory of enjoying things.

"Behavior Tokenization"

The second logic is "behavior token", which is the case with interesting headlines.

To put it simply, users can be rewarded for all their behaviors on the APP, including reading gold coins, watching videos, sharing gold coins, and rewarding users with "tokens" in a different way, and then this "token" is every cycle.(The period of interesting headlines is "1 day")Will be cleared, converted into RMB, accumulated to a certain amount, you can withdraw cash-or buy other goods directly in the APP.

The logic is simple,Retaining customers requires costs, so why not give these costs directly to customers as much as possible?And these sources of RMB are also simple, just divide the gross profit of each cycle directly. So now, we will find that many apps have this logic, such as the extreme version of today’s headlines, various headline apps, and various information apps.

Related links:"Integral Incentive System" from the Perspectives of JD.COM, Interesting Headlines and Amaya.

This article comes from WeChat WeChat official account:Retail Watch (ID: On Retail), author: Wang Ziwei

1905 movie network news From, to, almost every summer, there will be a national ramble out of the tight encirclement. This year, the first film in the series of painting rivers and lakes — — The curse of the wind. After the trailer was released at Cannes Film Festival in 2014, five years later, The Wind Spell was finally produced and will be shown to the audience on July 13th. Let many fans sigh, and finally wait for you.

In the preview released this time, Xia Lan used the five elements of gold, wood, water, fire and earth to fight fiercely with fierce beasts. According to legend, only the power of wind can compete with it, revealing the meaning of the title "Wind Spell" and setting up a world view full of Chinese style. In the poster released together, the young volley confronted the huge gluttony, revealing a stirring story of the rise of a young hero.

　

The most valuable guoman IP　The Wind Spell permeates the national wind into every detail.

From its first broadcast in 2012 to the present, the painting rivers and lakes have created many high-quality comic dramas, such as Xia Lan, Bad Man, Soul Master, Cup Don’t Stop, and Changed Students, which can be said to be the most cosmopolitan and vital national comic, and also regarded as the most valuable national comic IP in the industry. Therefore, the first movie of painting rivers and lakes was placed high hopes by anime fans to help the rise of the country.

In the preview, the mythical gluttony in this world, Xia Lan uses the power of five elements to compete, and the teenager wants to be a hero when he enters the rivers and lakes … … The setting of the whole world outlook in the Wind Mantra is full of Chinese style. The same is true of the details. Fierce beasts, which are mostly composed of curved designs, and rivers and lakes in noisy streets are trying their best to convey an oriental aesthetics, which conforms to the audience’s imagination of "national ramble". Director Liu Kuo almost "digs" these details to the extreme. "Let the China audience like it first and see it comfortably."

　

Hold back the movie dream for six years and develop the only domestic animation engine.　"grab back" some audiences for Guoman

The completion of the Wind Spell took five years of preparation and three years of production. But the time behind it is far more than that. In the mind of director Liu Kuo, this movie dream has been held back for too long. "Although I had a dream of making movies long ago, I still held back. I want to make myself strong first. Because the country in my heart is made by ourselves. "

With this in mind, director Liu Kuo and the team started to develop a "Datura Engine" for animation. After six years of "darkness before dawn", China’s 3D animation finally has the original ability of the whole process. After tens of thousands of minutes of animation polishing, "Wind Spell" was finally launched. The film is about to be released, and Liu Kuo revealed his hope that "in the case that the China market has been occupied by Hollywood and Japanese animation for a long time, we can win back some audiences for domestic animated films in China"!